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The Evolving Profession of SEO: A New Paradigm and How You Can Benefit

In a dynamically changing world it is only expected that the Internet will change along with it, albeit at a faster pace. Years ago a niche online marketer, commonly known as an SEO expert, simply needed to write quality content, build links, and do other forms keyword optimization.

Nowadays, the role of an SEO specialist has evolved. For better or for worse, we need to understand how the game of organic SEO is changing. From the SEO expert's perspective, new practices should not as daunting as they seem (for it's a similar marketing game, but with some new rules.)

In this article, we will cover some of the key developments of the SEO profession and how you can benefit your SEO practice. These developments center on Google authorship, social media, equivalency score algorithm and link disavow.

Google Authorship

Google is changing the way it ranks your site with a large focus shifting from PageRank to your AuthorRank. In short, AuthorRank and Authorship are changing SEO drastically.

AuthorRank is assigned through a number of variables such as niche experience and domain proficiency. In easy to understand terms, the higher the AuthorRank, the greater chance of being ranked on Google's search engines and having their content shown as premium.

Published content will automatically synchronize with the Author's Google+ account and will be used as a data pool for SEO rankings. The success of your site will depend on your ability and expertise within a certain niche with an emphasis on social media.

Social Media

Social media will be a major catalyst in SEO success driven by social network development and the proper implementation of social media presence. The importance of content syndication across different social media sharing websites will be amplified. For business marketing, the major social networks to consider include LinkedIn, Pinterest, Twitter, Facebook, StumbleUpon and etc.

It is better advised to focus on a specific niche and target that audience with precision through these social media sites. Although not confirmed, it is believed that the weight given to social media derives from the belief that it is a better determinant of your contents relevance. Either way we suggest placing significant emphasis on Google+ for SEO, as this appears to be a step that Google is trying to influence.

Google Equivalency Score Algorithm

This update will be introduced in 2013 and will mirror the effects of Google Adword's quality points in which keywords are assigned different values of importance based on different variables. The endowment of individual keywords will be used in conjunction with the advertisers bid amount that will in turn determine how ads are ranked.

If this update is applied there are several benefits to reap from this for more niche SEO professionals. Dominant sites will be cut down and a more competitive landscape will be introduced where the quality of keywords becomes a major concern. Google may display similar results for a specific search query in varying order as they appear on the results screen.

Link Disavow Tool

This tool will make it increasingly difficult to receive backlinks from sites. The main focus was to limit the backlinks from spam blog and forum posts to ensure that quality links were being used in place of fillers. In conclusion, we hope this article gives you a better idea of the new paradigm to be set in motion, and how you can benefit from it by adjusting your SEO activities and working with the right expert.

For more quality and reliable articles like this in the future, be sure to bookmark and visit Increase Your Rank again in the near future.

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Tips for Using Google's Disavow Tool

It is about three weeks since Google's Penguin 2.0 went live. Unlike the 1.0 version that was released last year, the Penguin 2.0 looks at more than just the homepage for over-optimized backlinks.

If your website has a backlink portfolio that heavily uses exact phrase match anchor text (of your target keywords,) you may have noticed that you have lost your search engine ranking as a result of Penguin 2.0.

 

In the event you have been victim of Penguin 2.0 and you need to recover, your best recovery strategy is to use Google's Disavow tool. Below we share some tips for using the Disavow tool and to help you recover your keyword search rankings.

Disavow Tool Tip 1: Link Audit

Start by conducting a link audit. You do not have to use third party backlink tools since Google Webmaster Tools (also known as WMT) will handle the task efficiently. Mary Haynes, a leading authority in SEO, has stated that she only uses WMT links to get manual penalties removed and they work well. Go to Google Webmaster Tools and select your site. Select traffic, then links to your site, go to more and click on 'download latest links' button. Export to Google Docs or CSV.

The Disavow tool will analyze this data to determine the links that you need to Disavow and keep them in a separate file. Get rid of the links that do not conform to Google's guidelines by deleting them from this file. Make sure you have documentation of the whole process. Log into Google Webmaster Tools, go to the Disavow Tool and choose your domain. When you click on Disavow Links, you will be requested for a file containing the links you wish Disavowed. Upload the file you made (of the files you want removed) and you will be done.

Disavow Tool Tip 2: File Format

In most cases, people fail using the Disavow tool effectively because they did not use the right format for Disavow files they upload. The correct format for uploading a file is the text format (*.txt). When you upload your files in any other format such as *.doc or any spreadsheet file format, the system will reject the file meaning your reconsideration request will not be successful.

Disavow Tool Tip 3: Domain Command

To list sites that you have gotten a lot of bad links from, use the 'Domain:" command. Examples of sites that give a lot of bad links are spammy forums. Avoid trying to list and identify multiple URLs from the same domain. Such a move is ineffective as you are likely to miss out on many links. Remember to use the 'Domain:' command correctly. It should be followed by the domain name, e.g. Domain: badlinks.com.

Disavow Tool Tip 4: Separating Files

Avoid describing what is going on in the Disavow links text file. Instead, you should use the reconsideration request report for such a description. Remember to keep both these files separate. If you put in any context in the Disavow links text file, the system may reject it causing your reconsideration request to fail.

To learn more tips and insights about Google's Disavow tool, check out this great Moz.com post written by Cyrus Shepard. If you're planning to use the Disavow tool, we wish you the best of luck!

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