Generating link popularity is one of the most effective techniques of search engine optimization (SEO). In addition to increasing your rank, SEO link building is also advantageous in that it brings in targeted Web traffic.
Earning links from credible directories brings your website out as being credible, trustworthy, and valuable. Directory links are completely "White Hat," and the links are typically inexpensive (if not free) to get.
In this post, we will highlight some of best directories for SEO link building.
This is a paid directory whereby you can list your website by category, location, and topic. It is one of the oldest and one of the most visited Web directories in the world. Yahoo! Directory is trusted by millions around the world and listing here enhances your credibility.
Once you are approved, you can do manual management of your listing over the Internet, you can request changes to your listing/s, you can update billing information, and you can view invoices. You will pay $299 per year for listing.
Another good Web directory is Business.com. The Web directory allows you to list your business in over 65,000 categories, meaning it has highly refined categories. This Web directory is particularly helpful to B2B websites. Another advantage of the Web directory is that it usually attracts C-Level executives.
The Business.com directory is human edited, submission takes a few minutes, and approval is usually in a few days. You will pay $299 per year for listing.
A cheaper option at $69.96 a year (or a $249.95 one-off fee) is Best of the Web (BOTW). This Web directory is advantageous in that it is frequently indexed by the major search engines which is ideal of organic SEO. Other advantages of BOTW include a 3-day evaluation, over 100,000 categories to choose from and a guide to blogs.
Google Directory, which is powered by Open Directory Project or ODP (also known as DMOZ), is also very effective for SEO link building. Listings are arranged hierarchically in sub-categories.
This directory is highly effective because it is owned and operated by the house: Google. This will establish good credibility in your site for its search engine rankings and overall organic SEO performance.
There are a number of other web directories that are effective for SEO link building. Many of these relatively cheap and some are completely free. Other top human-edited Web directories are GoGuides, Web Savvy Directory, Skaffe, MyLinkDirectory.org, The SEO King, and Jayde.continue...
If you are looking for law firm web marketing tips that are effective, yet cost-efficient, there are several options that your law firm could explore.
In this blog post we highlight five areas of your web marketing strategy that you should evaluate to begin on the best course of action.
Marketing a website is something most law firms know is important. But far too often, firms will jump right at SEO, PPC, or social media marketing without establishing well-defined and measurable goals. Defining the goals of your website will ultimately help you create the optimal web marketing strategy. If your goals are to leverage your website for more local traffic and lead generation, then local SEO and social media marketing might be the best tactics for success. The answer hinges on the goals and objectives of your law firm web marketing strategy.
Parallel to establishing goals, you'll need to have specific and accurate tracking measures in place to determine success and make adjustments to your law firm web marketing strategy. One of the most popular ways of tracking web traffic is incorporating analytics (such as Google Analytics) on your firm's website. This will provide insightful data for marketing and research, such as where most of your web traffic is deriving, the average amount of time users spend on your site, the top content or webpages of your site, and other behavioral analysis tools to pinpoint weakness and opportunities in your campaign.
In the SEO world, links and social signals are surely powerhouses for success; however, neither of these components will reach their fullest potential if the content on your website is poor. There are two things that your content needs to achieve. It must first offer valuable and relevant content that speaks directly to a specific audience. Next (for SEO,) your content should be respectfully keyword optimized with semantics that will help your site attain top search rankings. Spend some time evaluating your website's content, and remember, quality and value comes first.
If local SEO is a part of your law firm web marketing strategy, local web directories can offer a great opportunity to build quality, white-hat links to your site. The greatest advantage of these business directories is that they many of them are free. By listing your firm's website in these web directories, you can inbound direct traffic to your website, directly from the website (not from the search engines.) Lastly, building a presence on web directories also count as "citations." Citations are simply the name, address, and phone number of your law firm. The more accurate citations your law firm has throughout the web, the greater legitimacy Google sees in your website and overall brand. This can help boost your local Google+ rankings (formally Google Places) in the organic search engine results.
Taking the time to analyze what your competitors are doing can reveal a wealth of insights for your law firm web marketing strategy. You can do this by paying a visit to their site to see how and what keywords they use through their site's content. You can also use SEO software to check the number of backlinks pointing to their website. This will tell you just how authoritative their website is (and thus how much effort it will take you out-rank the competitor,) as well as offer ideas on where you can go to build some good links to your website.
Take a step back and really look at the grander, more long-term picture of you law firm's web marketing strategy. Don't just think a 1 or 2 years into the future, think 5 to 10 years. Although the web is constantly evolving, position your firm accordingly and take advantage of the freshest opportunities to exploit your brand.
This blog post was contributed by Tyler Tafelskycontinue...
Depending on your local market, increasing your business's Google local ranking can be a challenging endeavor. In addition to the on-page factors, such as reviews, content, and other elements worthy of Google+ optimization, off-site variables play a huge role in determine Google local rankings.
The biggest off-site variable is citations. These are simply referrences (or links to be specific) from other websites, such as directories. Submitting your local business to directories (particularly trusted and relevant directories,) is the best way to earn citations to your website.
In short, the more citations your business has on other credible websites and directories, the more value and credibility Google sees in your business. When all things jive, Google will honor your local business listing with a higher ranking in it's Google local search rankings.
This is some seriously valuable advertising exposure. And you can get there with the right direction. But even with minimal direction, you can capitalize on using these directories for quality citations.
In addition to the local SEO value of doing directory submissions, each listing you create is one more opportunity to be found on the web. It may seem like a lot of effort creating a business listing for each of these sites. Just shoot for one per day, and before you know it, the project will be complete.
About the Author Tyler Tafelsky is an organic SEO expert with a high degree of focus in local search marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.
SEO has greatly influenced the way local businesses approach their marketing efforts. One aspect of local SEO that often gets overlooked is building links. Although many argue on-site SEO and creating citations on local directories is most important, links are still the primary driver to better rankings.
Links can come from many sources, whether from blog posts and articles, directories, advertisements, and various other listings (such as Chamber of Commerce listing.) The following three strategies will help you find link building opportunities which can help empower your local SEO campaign.
Blogging is still an effective method in getting links, specificall guest blogging on other relevant sites. Guest blogging for SEO has been an approach used by many local business organizations and rightfully so. Blogging is a good way to create and distribute high quality content about your business, products, and services. Also, blogging is a platform that can encourage users to engage with a business's social media profiles such as Facebook, YouTube, Pinterest, and Instagram to name a few.
Another highly effective local SEO link building strategy to get your business registered in authoritative business directories and local business databses. Some of the sites where you can post your business organization’s profile and offerings are: Foursquare.com, GetFave.com, Local.com, Google.com/business, and Local.Yahoo.com among others. GetListed.org is one of the best resources to find locally-relevant link building opportunities.
Lastly, see if your local chamber of commerce offers a business listing page. Sometimes investing in a membership can be well worth the high-authority link back to your website.
Certain types of content aggregators can be utilized to maximize your SEO potential to get local links. By submitting your best content to aggregators your helping to spread your business’s name over the Internet and helping people discover your business. Among the top aggregators used by many businesses are Yelp, Superpages, City Search, Urban Spoon, and Angie’s List to name a few. In addition to links, many of these sites provide a quality citation of your business, which also contributes to local SEO empowerment.
There is a myriad of ways to earn and build links for local SEO. Those mentioned above are just the tip of the iceberg. Get creative and start explore all possibilities to build relationships and establish your company's web presence in many places throughout the web. The potential to generate link to your site is vast and seemingly endless.continue...
For those who have been in the SEO profession for awhile, it’s easy to remember the good old days of link building. You just had to submit your article, name, address or website to get numerous links within a day.
Unfortunately, the scenario has completely changed. For some people, the bad link building tactics are still lingering. In this post, we discuss four far too common link building techniques that can actually have a negative impact on SEO (or are simply just a waste of time.)
Back in the old days of SEO (okay, so maybe just year or less ago,) the primary goal of keyword specific anchor text was to let the search engine and users know what they could find on a page.
Experts of organic SEO believed that if the links were placed on the target keyword text, websites would rank better. Thus, they added keyword specific anchor text almost everywhere. However, everything changed when the Penguin update was introduced.
Since search engines have evolved, they can easily correlate words with websites. They don’t need webmasters telling them what can be found on a page. Similarly, they don’t need links to know that a mention is about a specific web page.
It is important to understand that links are still valuable. If you have an opportunity to use a keyword focused link, you should just take it. However, you won’t often get a straight up URL or branded link. Just remember that if it’s an authority or relevant website linking to you, there’s no need to be concerned about what the link says.
It is important to understand that not every directory is bad. The problem is with placing the site in directories that aren’t related or relevant to your industry or business. Until a few years ago, the primary purpose of directories was to help search engines find websites. The links used to help websites get ranked.
In the modern age, search engines don’t need directories anymore. Moreover, websites with too many directory links get penalized. A webmaster should only submit to a directory when it’s being used by the target audience or potential customers. Unless directory will hold some real business value for your company, you should learn to say No.
Although directories are no longer the optimal source for links, they do retain value in building citations for local SEO.
We are living in a world of digital footprints. Social media, blogs, search engines and other such platforms make it easier to find information about a person. While conducting outreach, it is important to take your time to find out who you want to reach out to.
Before sending a generic outreach email, you need to gather information about the site’s owner, his or her interests, preferable medium to be reached and so on. Most importantly, you need to make sure the concerned person wants to be reached.
PageRank is used by popular search engines like Google to measure the page’s value. Link builders need to find pages with high value to link back to the website. Most link building services charge by the overall PageRank of a link.
If the PageRank is higher, the cost of the link is also higher. In order to get better results, you need to focus on the overall website versus the PageRank. Although PageRank plays an important role, the overall quality of the website can’t be overlooked.
So are you still stuck in these ancient ways of generating links? Perhaps you've been penalized and need backlink portfolio assessment? Hop on over to ClickCentricSEO.com for a free SEO audit. They will assess you're current situation and provide insights as to how to get your site ranking (and build links more meaningful.)continue...
As you market your chiropractic practice online, start by understanding how your target audience thinks before they go online to look for a chiropractor. Next, you can better optimize your chiropractor website, as well as other aspects of your web presence, to attain better search engine rankings.
On page optimization is the development of your website to precisely indicate to search engines like Google what your chiropractic office is all about. This allows patients to get direct results on searching your keywords. The likelihood of achieving this depends on your website’s metadata, website content, authority of your website, and off-page SEO variables.
On the other hand, off page optimization is the reception of votes from other websites, which come in the form of links and social signals. Listing your chiropractic practice in relevant online directories helps you to earn links (also called backlinks.)
A back link is essentially a connector from one site to another. It's a mechanism Google and other search engines used to determine the popularity and keyword relevancy of certain websites when organizing the rankings. To help your chiropractor website ranking highly in search, below are a few SEO tips geared specifically for chiropractors.
The keywords that your prospective clients will type depend on the challenges they are going through. Therefore, examine your area of medical specialization and differentiate it from others by ranking the keywords appropriately. For example, if you are a chiropractor in Toronto, rank for word combinations like "chiropractor Berkeley," "chiropractors in Berkeley," "Berkeley chiropractic office," or "Berkeley chiropractor"
Similarly, ensure that the content you write is high quality and speaks to your audience. It would not make sense to have a keyword-rich website that's jammed with the phrase Berkeley CA Chiropractor, but whose information is shallow or vague to your audiences. Therefore, take advantage of your website to write and share compelling, informative yet interesting content that defines your chiropractic practice. Such content should focus on converting your readers from passive perspectives to active clients.
Google’s local search is now tailored to local establishments and practices. This has enabled audiences to get results faster and more effectively than before. Being on the local page ensures that you are well placed in the modified local listing with respect to your chiropractor-keyword targets. It is like customizing the searching procedures in a way to land at your name and website while avoiding irrelevant ones.
Many chiropractors have realized dramatic results after creating and verifying a Google+ Local page. In fact, after Google Pigeon, the Bloomington, IL chiropractic office of Bly-Hillman Chiropractic saw a jump in its Google local search listings from letter "G" to "B". This jump was a great benefit to the company's local SEO efforts.
There are several online chiropractic directories that enlist the service of establishments like yours. Ensure you join them and have a careful yet honest description. This way, clients will be redirected to your landing page and website from this index. Some Health directories are free, but even if you were charged, the benefit you get is far greater than being out there in the cold.
Just like on your chiropractor website, list the kind of chiropractic services you offer, from diagnosis, treatment to follow up checks. Give the specific meta data of your practice. Include your physical location, website and any other vital information that will lead droves of clients to you.
An offline chamber of commerce is essentially designed to attract a collection of traders and private practices. It brings together competing forces to streamline specific industry practices and ensure a universal playing field. Similarly, an online chamber of commerce for chiropractic practice implements measures to protect the consumer against possible exploitation from quacks.
Become a member and get a fair share of intelligence from the prevailing market environment. In addition, it is a sure way of getting referrals to land on your website. In fact, the chamber’s website is one of the most solid back links to guide naturally inbound traffic to your website. Ensure you attain and maintain the legal and professional benchmarks in your online and offline practice to avoid being suspended or blacklisted.
If you do not have a blog that talks about your services or other related information in the chiropractic community, you are probably missing out on the greatest opportunity to gather online leads. As many chiropractic patients these days start looking for solutions to their problems online, you can tap into this massive following by maintain an up-to-date blog.
Create a mix of keywords, content, pictures and video to explain the phenomenon better. Finally, follow up on the activities of visitors on your social media pages to ensure they are linked to your website. Engage and invite them personally to your center to complete a fruitful chiropractor SEO campaign.
Ton's of chiropractors from around the globe are leveraging the incredible power behind local SEO. Are you?continue...
With a lot of terms like local search optimization and Google+ Local optimization flying around, it can be very hard to understand and develop the best internet marketing strategy for your small business. In the coming years, local search optimization will get even more important and popular among companies offering location based services. Local SEO will be the focus of the subject, and only the small business that jump aboard now will thrive in the years to come.
In case people look for your company by location and service type, you need to be visible in local search results. With a lot of factors governing local search optimization, it can be quite difficult to understand exactly what steps need to be taken. In order to get you at the top of search results, local directories can play an important role. Directory listings lay the foundation for lead generation, citation building, and a natural off page SEO program.
Local directories can offer numerous benefits, and act as a catalyst to your local SEO efforts. With directory listings, you are able to generate more leads, and make sure there is more traffic to the website. Here are the important reasons why local directories are important for your small business.
According to most SEO experts, vertical directories rank quite well for specific keywords related to your local market. Some larger local directories can generate a lot of traffic for your website because they rank so highly in Google (e.g. Yelp). However, it is important to understand that you may need to dive into analytics and focus on marketing effectiveness to determine the return on any paid directories.
Any good local SEO strategy places a focuse on generating quality backlinks. When you list your small business in local directories, you can earn a nice supplement of natural links from trusted sources. This is key, as it mitigates optimized link building (creating links back to your website with keyword-specific anchor text) and helps to keep your site's overall backlink profile more natural looking.
Many local SEO experts believe that citations act as the new generation links for ranking a website. This is because a high volume of citations (all of which are accurate and consistent on each web directory) is important to rank well in Google's local listings (accompanied with the map and red push pins.) To learn more about citations, visit this article on the topic.
If you're budget allows, we strongly consider investing in a services like Yext.com. With Yext, you can create the profile for you business on overall 50 SEO-friendly directories (in less than an hour.) Yext makes it easy to ensure your business' directory profiles are sufficiently populated and all citations are aligned for maximum local SEO value.continue...
A crucial part of any SEO campaign is generating high quality and relevant backlinks to your website. However, for local SEO it is most important that your backlinks come from local sources.
There are a few important differences between local backlinks, but they are usually all closely related to citations. A citation refers to a mention of your business's information elsewhere on the Web, which also commonly contains also contains a link to your website. As a results, backlink sources that also provide citation offer greater value for local SEO. And when these citation and backlink sources are locally-relevant (e.g. local chamber of commerce business profile page vs. directory listing on Manta.com) they offer even more for SEO.
The most valuable citations and backlinks for local SEO are those which come from authoritative and respected resources. They must come from locally-orientated websites and directories. The current location information and the exact name of the business should appear in a citation. This is all vital to properly manage the web presence of your business, beyond just SEO.
This proves to search engines that the contact information is correct and that your business actually exists. Google’s TOS interdict buying backlinks, so you need to focus on white hat SEO techniques to get them.
Backlinks play an important role in determining keyword relevancy, domain authority, and overall ranking potential of your website. Among good sources for local backlinks are trusted local directories, press releases, and locally-relevant blogs.
Among the techniques to earn quality backlinks to your website are included:
1. Blogging: You may create and maintain your own blog on a separate domain from your main website and use it in order to direct links to your website. For this purpose you need to build the blog around a relevant niche topic that relates to your main website and regularly publish content with backlinks to your website.
2. Guest blogging: Guest blogging on high authority blogs is another effective way to build backlinks. You need to find some good local blogs and inquire their owners about writing guest posts on their blog and the links you are allowed to include.
3. RSS Feed: You can also include on your blog a RSS feed, which is easy to set up and free. A RSS feed generates greater popularity of your blog by allowing you to syndicate your content. This can have the result that other webmasters will provide links back to your webpages.
4. Press Releases: It is important for your local SEO to regularly write and distribute press releases. When you publish press releases through distribution sites, you are allowed to add backlinks in the copy.
5. Link to Other Relevant Blogs: You may try linking your blog to other related blogs. This can often times generate link reciprocity because some blog owners will likely return the favor.
6. Create Visual Content: You may also consider diversifying your content from text to visual content, such as cartoons, images, charts, and info graphics. These techniques usually attract more viewers but also can earn and retain backlinks.
7. Social Sharing Widgets: By providing social sharing widgets on your blog posts and webpages you can propagate your content and generate link popularity.
8. Write Reviews: By writing positive reviews of other services, products or companies, chances are that the website owner will also link back to your website.
9. Offer Free Tools: You can also offer free resources and tools and resources. This can attract new business as well as quality backlinks.
For more information on generating backlinks for local SEO, stay tuned on Increase Your Rank for local SEO and Google local optimization techniques.continue...
To actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.
Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.
Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.
The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.
Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.
Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.
Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.continue...
Most local SMB's are starting to realize the importance of SEO to be competitive in their local marketplace. However, few of the companies are taking the proper approach to generate sustainable rankings and lead-generating results.
Whether or not you're working with a local SEO company or handling all optimization in-house, below are proven SEO tips that you (or your local SEO company) can employ for better results.
Keywords are the phrases that customers submit on major search engines while looking for your type of business or service. The trick to doing keyword research is to keep it locally-specific to your area, so instead of research keywords like "chiropractor," you can try researching keywords like "chiropractor in Berkeley CA".
By signing up for a free Google AdWords account, you are accessible to the Keyword Planner tool where you can easily explore the number of average monthly searches a keyword phrase gets. From this information, you can optimize your content appropriately.
In addition to researching localized keywords, such "Berkeley chiropractor" or "chiropractors in Berkeley CA," try adjusting the Google AdWords Keyword Planner to your local area (i.e. so it only show's data reflective of search volume in Berkeley, the Bay Area, or the entire state of California,) and see how often general or broad keywords are searched per month, such as "chiropractor" or "chiropractic". Get started by visiting the Keyword Planner on Google AdWords.
You probably have a nice looking website for your business, congratulations for that, but is that enough to bring you clients? The bad news is, NO! There is more to be done. A well laid strategy to generate quality and consistent content and get it out to the world is your only bet for success. Increased ROI, increased authority and brand awareness, lead generation, backlinks and greater traffic are some benefits of this strategy.
First, do thorough research of your client industry. Get enough information help plan for your blogging and the general marketing piece. Secondly, together with your team, brainstorm and get solid campaign ideas. Next, create relevant content to include videos, written posts, quizzes and reports. Finally, do a strong willed campaign on social media. Relentlessly plaster this content on every social platform.
60 percent of clients will discover your business through your online profile. Even you depend on offline referrals, most of these prospective customers will do an online research of your business before making a deal. With that in mind, lack of reviews or negative reviews will plant a seed of doubt in prospective clients.
Creating an offline review-generation strategy will go a long way into feeding your business with great links. Enlist incentivizing and creative ways to solicit for reviews from happy clients. Having a reputation marketing strategy will also build a strong name for you.
This is a very simple and effective manner of attracting clients to you. It is an effortless way of ensuring you do not spent your entire day leafleting at the local area but rather in the therapy room doing what will really fill your bank account. It is an invaluable way of exposing yourself in places sought by prospective customers hence building your brand in the industry.
Looking at it from a technical perspective, industry specific directories have a higher chance of appearing on top search engine searches hence boosting the number of would be clients clicking through your profile. The quality of the increased SEO rankings and citation is undisputable.
Creating a Google+ Local page offers many benefits to local SMB's. In doing this, you give Google the correct information about your business. When a client does a search, it is easy for Google to show your business directly on both the Google search and Google maps. This also serves as a citation and social media platform that can also help supplement your local SEO and inbound marketing efforts.
Without marketing strategies like SEO, a business would be hard pressed to survive in today's digital age. SEO is the bloodline of digital marketing a the power of search engines connects customers actively seeking a certain business, service, or solution with the brands that can provide these services. Start implementing these proven SEO tips today to increase your Google ranking tomorrow.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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