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An Inside Look at Google's New "Customer Match" Ad Targeting
"Customer Match" is now the buzzword for the advertisers as Google announced its release just last week. It is a new dawn for AdWords advertisers as Customer Match is designed to enable advertisers to upload email lists, match them with Gmail users, Search as well as YouTube.
In short, Customer Match uses a Facebook targeting style. The new AdWords advertising capabilities will be rolled out in a few weeks time. It is a great step that Google has made for the advertisers. The uploaded emails by the advertisers will be matched against the emails available in the Google’s database.
Overcoming Regulatory Hurdles
Before, Facebook has been offering a similar service of letting advertisers run their campaigns basing on the information available in the customer’s database. The strategy seems to have been delayed by Google, and this is deemed to be due to the scrutiny regulatory reasons.
Google, the giant search competitor in the market, has now made it official. It is going to be a more powerful technique particularly with the ability to set bids as well as creating copies based on the advertiser’s customer data. Perhaps, it is far much better compared to typical manipulation of the on-site customer behavior and experience.
Greater Ad Efficacy
Customer Match will enable advertisers have the real customer insight, monitor their interactions with the products offered both online and offline is a great step ahead in making ad fun and simple. In fact, it is a better way one can use in administering personalization something that never existed before in the giant Google world.
The release of Customer Match is a way that Google has furnished it large network in promoting search and other apps. Google had uncovered the initiative of taking this step back in May this year during the I/O Developers’ Conference. Fundamentally, this is a new AdWords product that is targeting users of apps across different networks. A majority has viewed this step as a way of Google rivaling other platforms such as Twitter and Facebook.
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