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Google News: Mobile-Friendly Sites to Rank Better in Mobile Search

Mobile Friendly WebsiteThe time for mobile-friendly sites to get better ranking in Google's mobile search results is soon to come, at least according to Google's newest search algorithm changes. The leading search engine will soon introduce algorithm changes that will include usability factors and app indexing to give mobile-friendly sites higher rankings in mobile search results.

In essence, this means that after Google introduces the search engine feature in April 21, 2015, making your site mobile-friendly friendly will be more important than ever before.

The new mobile ranking algorithm will be an improvement on the mobile ranking demotion algorithm Google launched in 2013. In addition to other capabilities, the new algorithm will determine whether your site is mobile-friendly, and determine whether it should rank better on the basis of this important determination. The changes will affect all languages in the world, but most of all, they will cause substantial changes in the way mobile search results are displayed.

Among the benefits Google hopes users will get from this improvement in search technology is the fact that you will have a much easier time getting relevant and high quality results that are also optimized for your mobile device.

Why, then, does Google have to wait until April to introduce this revolutionary technology? After all, Google is known for introducing drastic algorithm changes overnight. Apparently, the few months prior to the launch of the mobile-friendly search engine algorithm update should give site owners time to their sites mobile-friendly. As a matter of fact, you can use Google's mobile friendly testing tool and mobile usability reports to see how well your site is likely to fair once the new algorithm goes live.

Additionally, apps already indexed through Google's App Indexing feature will do better in mobile search results. However, this will initially only work for Android apps, since it will only work for signed-in users who have the app already installed on their mobile devices.

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