While it's essential for a website's design to be clean and easy to navigate for users, now more than ever, a business website should also be properly optimized for SEO. The main purpose of having a website is to promote a brand, and if few people are able to find your site in search, its potential is severely limited.
An SEO-friendly website can rank much higher hire in organic search engine results, helping you dominate your niche and earn a quality influx of website visitors. Equally important is building your website with respect to CRO (conversion rate optimization.) That is, the on-site touch-points that motivate visitors to take desirable action.
Mentioned below are five of the most essential elements of planning and designing an SEO-friendly, conversion-oriented website.
The navigation of a website is critical to ensure a quality user experience. Visitors should be able to make their way around your website with ease. And although this isn't a direct attribute that contributes to SEO and visiting traffic, this consideration will help you make the most of the traffic you do earn by optimizing your site for greater conversion potential. In short, the user interface and experience you offer can make or break the success of your business website.
It's critical to include clear calls-to-action (CTA's) on the primary pages of your website. Integrating obvious points of contacts on your website (whether in the form of a button, short form, or text-based link,) you can prompt visitors to take desirable action while they browse your website. Like the latter element of having a clean navigation, your CTA's should also respect your overall conversion funnel.
Search engine bots do not crawl and index Flash media. If Flash is absolutely necessary, try integrating a textual description for the Flash media file as an SEO-friendly alternative. Additionally, the content inside basic Frames is also not able to be crawled and indexed by search engine bots; however if your website does make use of Frames, apply the ?NOFRAME? tag to enable some of your keyword rich content to be indexed by bots.
For both CRO (site speed and load time) and SEO (efficient crawling and indexing,) it's important to develop your website with a seamless HTML coding structure. The web developer (and in many cases, the web designer) should address the website's back-end to ensure the site is properly optimized for fast load speeds and rendering. Website visitors have high expectations. A slow choppy website is huge pitfall for CRO (and call also hinder SEO, too.)
Robust media files, such as hi-res images, infographics, videos, and audio files, can severely slow the load speed of your website. Such media files can be actually optimized by reducing their file size. Additionally, these files can be keyword optimized by including your target phrases in the image properties, prior to uploading them to your business website.
The considerations outlined above are essential to ensure that your website is both SEO and CRO friendly. In today's digital age, this is essential to realize long-term success.continue...
Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.
Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.
Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.
We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.
Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.
For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.
We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.
For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.
Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.
Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.
You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.
Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.
For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.
Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.continue...
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