While it's essential for a website's design to be clean and easy to navigate for users, now more than ever, a business website should also be properly optimized for SEO. The main purpose of having a website is to promote a brand, and if few people are able to find your site in search, its potential is severely limited.
An SEO-friendly website can rank much higher hire in organic search engine results, helping you dominate your niche and earn a quality influx of website visitors. Equally important is building your website with respect to CRO (conversion rate optimization.) That is, the on-site touch-points that motivate visitors to take desirable action.
Mentioned below are five of the most essential elements of planning and designing an SEO-friendly, conversion-oriented website.
The navigation of a website is critical to ensure a quality user experience. Visitors should be able to make their way around your website with ease. And although this isn't a direct attribute that contributes to SEO and visiting traffic, this consideration will help you make the most of the traffic you do earn by optimizing your site for greater conversion potential. In short, the user interface and experience you offer can make or break the success of your business website.
It's critical to include clear calls-to-action (CTA's) on the primary pages of your website. Integrating obvious points of contacts on your website (whether in the form of a button, short form, or text-based link,) you can prompt visitors to take desirable action while they browse your website. Like the latter element of having a clean navigation, your CTA's should also respect your overall conversion funnel.
Search engine bots do not crawl and index Flash media. If Flash is absolutely necessary, try integrating a textual description for the Flash media file as an SEO-friendly alternative. Additionally, the content inside basic Frames is also not able to be crawled and indexed by search engine bots; however if your website does make use of Frames, apply the ?NOFRAME? tag to enable some of your keyword rich content to be indexed by bots.
For both CRO (site speed and load time) and SEO (efficient crawling and indexing,) it's important to develop your website with a seamless HTML coding structure. The web developer (and in many cases, the web designer) should address the website's back-end to ensure the site is properly optimized for fast load speeds and rendering. Website visitors have high expectations. A slow choppy website is huge pitfall for CRO (and call also hinder SEO, too.)
Robust media files, such as hi-res images, infographics, videos, and audio files, can severely slow the load speed of your website. Such media files can be actually optimized by reducing their file size. Additionally, these files can be keyword optimized by including your target phrases in the image properties, prior to uploading them to your business website.
The considerations outlined above are essential to ensure that your website is both SEO and CRO friendly. In today's digital age, this is essential to realize long-term success.continue...
When it comes to ecommerce SEO, it's not easy for companies to compete for top search rankings. Product-related keywords are often highly competitive with some of the biggest online brands owning the top spots (e.g. Amazon.com, eBay.com, and a few others.)
This makes it absolutely critical for online retailers to work with ecommerce SEO companies that know what they're doing. There's a wide spectrum of SEO companies that claim experience in ecommerce, but only a handful of these SEO companies are click centric to the complexities of ecommerce SEO.
If you own or do marketing for an online retailer, then be sure you pinpoint the right ecommerce SEO companies for the work. To help you narrow down your prospects efficiently, without having to jump through a bunch of hoops before learning about each ecommerce SEO provider, there are three quick questions you can ask to help weed-out the weak.
Search engines have drastically evolved the ranking algorithms over the last year. One emerging ranking factor that's having a huge impact on the search results is social media.
The importance of social media in any ecommerce SEO program must never go overlooked. In most cases, the social media marketing efforts should work parallel to the company's ecommerce SEO objectives. In addition to other social media platforms that help supplement ecommerce SEO success (e.g. Twitter, Pinterest, and Facebook,) as more individuals embrace Google+, the social media potential for SEO further ignites.
It's thus very important that you get an idea of how a prospective ecommerce SEO company views and integrates social media into its programs. If they're quick to say the don't handle social media (or don't even communicate with the team that does,) you should be quick to move on to other options.
The top ecommerce SEO companies will understand the importance of producing quality, audience-driven content for their clients. Smaller SEO firms that handle ecommerce sites might outsource content, or work with in-house members of the ecommerce marketing team, to get the quality they need. But all in all, you need to be well aware of how content is acquired, as well as how it's being utilized.
Although few ecommerce SEO companies provide video and audio production services for content development, most proficient firms will staff at least one copywriter to fine-tune and optimize on-site content, as well as make the most of articles/blog posts, press releases, and transcriptions.
When inquiring to prospective ecommerce SEO companies, be sure to a get clear understanding behind the content creation process. This helps signify just how proficient a firm really is at delivering quality ecommerce SEO services.
It's one thing to drive traffic to a website. But in an ecommerce context, traffic is not enough. Online stores must also be optimized for higher conversion rates. For this reason, CRO, or conversion rate optimization, is often an integral aspect to many ecommerce SEO service providers.
CRO testing is critical to maximize the value of traffic earned via SEO. Ecommerce SEO companies that truly care about their clients' bottom line will typically offer CRO services within, or in addition to the SEO program. Such services focus on developing specific conversion goals while testing various conversion elements, like calls-to-action, promotional images/graphics, product videos, and other forms of content that inspire visitors to add products to their shopping cart.
Content development and utilization, social media marketing, and conversion rate optimization are critical elements to the success of an ecommerce SEO strategy. The latter three questions should help your online store hire the ideal ecommerce SEO company that will provide meaningful services and profitable results.continue...
Search engines determine to a great extent to how much your online store will be located by online clients. Most online clients engage with search engines like Google to seek specific products and brands.
If your website is not doing well on search engines, it is obvious that the profits will not be as good as they could be. To ensure that you gain a lot from your ecommerce store, it is good to think about investing in ecommerce SEO services. These are specialized SEO services designed to help your ecommerce store bring in more money at the end of the month.
Remember that driving traffic towards your website is not enough. In fact, it is possible to have a lot of traffic, but zero buyers. This is because there are many things that prospective clients look at before committing their money. In order to get good results therefore, you need to target both the traffic and the conversion rate. The traffic rate increases the number of visitors while the conversion rate ensures that people visiting your website take the action you need.
It’s obvious therefore that you should focus more on conversion rate optimization to ensure that your website converts as many clients as possible. This strategy though is tricky sometimes as it requires professional help. It is good therefore to consider hiring a good ecommerce SEO services company to jumpstart your business big time.
A good ecommerce SEO company will enable you to tailor your ecommerce website in a manner that clients love. For instance, the company will help you create a secure shopping cart, arrange web content well, initiate call for actions and create appropriate links. In addition, the ecommerce SEO company will ensure that your clients will get an easy time when accessing important information, making purchases and paying for goods. As reinforced by ecommerce SEO firm, ClickCentricSEO.com, these simple aspects make the difference between million dollar businesses and struggling ones.
It is important though to entrust your ecommerce SEO services to the best company. This is because only the best ecommerce SEO companies have the capabilities, resources, and skill-sets to deliver high quality services. Do not therefore make a mistake of hiring any company as this can compromise your income.
In your quest to hire the best company, it’s important to consider certain things. One of the things you need to consider has to do with reputation. Good companies have an impeccable track record. Such companies have been offering high quality services over the past years. This means that they can equally produce good services even now. You therefore need to establish through online means how the company has been fairing on during its existence.
You also need to consider technology relevance. It is no doubt that ecommerce SEO services are changing from time to time. The best company to handle your situation is the one that updates itself with the current technology. Such a company undertakes constant training to its experts so as to be at par with the current technological demands.
Finally, you need to look at the website of the ecommerce SEO services company you intend to hire. It’s ironical for a company to promise you good results when it cannot even organize its website. The best company is the one that has organized its website well and ranks well in Google search. You therefore need to visit the website of the company and see how it is arranged. If the website is arranged well and tempts you to take action, then you can commit your money. If the website though is not lovely, you should run away from such a company.continue...
Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.
Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.
Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.
We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.
Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.
For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.
We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.
For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.
Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.
Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.
You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.
Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.
For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.
Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.continue...
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