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8 Tips to Optimize Your Website for More Conversions

Search engine optimization (SEO) is important because it helps your website get high traffic. However, what's more important than just traffic is realizing conversions.

Tips to Optimize Your Website for More ConversionsConversion rate optimization refers to the processes of improving a website to maximize its potential to convert visits into sales. This is one of the best ways to improve website performance and ensure visitors have meaningful experience.

The investment in conversion rate optimization is particularly beneficial for enterprise-level sites as well as small business marketers with simple websites. Such services are ideal after investing in organic SEO, Pay Per Click (PPC) advertising, or other forms on inbound marketing.

Below we offer several tips to help you learn more about conversion rate optimization:

1. Generate Quality Content

Content is king when it comes to both SEO and conversion rate optimization. Your content should be concise and clear, and speak directly to your target audience. Google Analytics now offers content experiments, which enable marketers to test variations of webpages using different content structures. This is an ideal tool for conversion optimization.

2. Be Empathic

By putting yourself in your customers’ shoes, you can better learn and appreciate the requirements for action and a successful conversion funnel. It will also help you realize what exactly has to be done to the website to better its overall usability. It is only through putting yourself in the shoes of your clients that you will determine if the expectations you have set are realistic.

3. Analyze What Competitors are Doing

Try testing the ideas of your competitors, especially those who seem to have a stronger online presence. If you have a truly successful competitor, try adopting this strategy, but note that no two sites work the same and you should therefore customize such strategies.

4. Improve Self-Help Sections

Many Web users want to solve their own problems. Some do this to save on phone call costs and for the convenience that this offers. Cater for such customers by having comprehensive FAQ sections and download archives, by offering video tutorials, by responding through social media channels, and through public service messaging. This can be very helpful to improve SEO for ecommerce sites.

5. Create Trust

Be trustworthy for conversion rate optimization. This is not easy, but it can be done. One way of doing it is having a watertight privacy policy. Indicate clearly your physical address, have a map to your location, indicate your hours of operation, ensure that your ‘Contact Us’ page is clear, have a security certificate, use trust marks, and include service level agreements.

7. Leverage Your CRM Data

Conversion rate optimizations will only be possible with targeted individuals. You could get targeted individuals through CRM data. Augment conversion optimization based on such customer groups as customer tenure, lifelong values, and recommendation likelihood.

8. Use Promotions Carefully

Note that urgency and incentives only have short-term benefits, but they can have a negative effect on your lifetime values. Most promotions do not lead to repeat purchases and you will be forced to offer more unprofitable promotions to sustain your traffic.

If you'd like to learn more about conversion rate optimization, visit the web optimization company the Web Presence Group. There you can find a wealth of articles and services that focus on website optimization and conversion rate optimization.


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