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How Running a SEO Campaign is More Like Web Presence Management

Web Presence ManagementIn short, SEO keeps evolving. If you have been following the successes of the businesses who have put in a lot of effort in SEO, you would already be aware of the fact that there's a good amount of impact delivered by "social" factors.

In addition, search engine's algorithms are getting better at determining the social value of your website by computing various elements that point how "social influenced" it is. Keep in mind that this is a long-term transition, and Google is going to get better at it over time. So, what's the right strategy to ensure great results with integrating social ranking factors?

The Answer

The best strategy for keeping up with the "social" ranking trend is not to focus solely on social media - it would be to concentrate on managing a solid web presence. Having said that, your primary goal should always be to maximize your visibility online, rather than pushing your social media profiles without getting the expected results.

There are many elements that contribute to online presence, including wider audience reach, your presence on every important social media channel, easy accessibility and higher visibility.

Why focus on web presence management?

Building and managing your online presence might be a challenging task, but certainly has significantly more rewards in the long-term when used effectively with on-page / off-page SEO. You should regard your social media presence as the SEO best practices to building a reputable web presence.

What this means is that a well established web presence gets you better rankings, brings in more traffic and eventually lead to an enhanced online presence - adding momentum to your online marketing efforts. But, what elements are being increasingly used by Google to analyse the credibility of your site?

What's changing?

The "relevancy" factor is being redefined by giving more weightage to trust and authority. Your presence online isn't related to re-purposed unique content anymore - it's about what users actually think about your content. For focusing on managing a cohesive web presence in a more effective way, you will need to prove the search engines that you are actually "liked" by the users. Basically, this will point towards your credibility being higher than other search results, and get you a thumbs up.

Latest developments in the world of SEO

Google's search results have always been influenced by social signals by some measure. But, after the release of "Google Search Plus Your World", they have become more important than ever before. Now, individual search results will be highly influenced by your Google+ circles.

Thus, there's no search that isn't impacted by social signals, regardless of how tiny or big that impact is. It's not a surprising move by the search engine giant, considering that personalized results would be favored more and the fact that social signals are quite valuable in determining what's useful and what's not.

Final thoughts

Needless to say, by expanding your online presence, you are also expanding your reach. But, quality and credibility matters a lot! It's clear that search engine algorithms are getting better at finding which piece of content sounds more conversational, then just being contextually relevant. As a result, serious SEO initiatives will need to catch up with these changes soon, in order to take the benefit of new opportunities that are coming up.


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