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How Creative Content Fuels Successful SEO Strategies

Creative SEO StrategySEO is a science that is here to stay. Successful SEO strategies still feed off metrics, data, research and analysis. However bsed on the 2013 trends of successful SEO strategies, digital marketers must be more creative if they want to rank atop Google.

For most search marketers, creativity in connection to SEO is a little bit daunting. A lot of people don’t think about creative, user-focused content while producing content for SEO; however, if you want to grow your online business with SEO, the creativity that comes with content creation is most definitely essential.

This article looks at some of the changes that took place in the search industry in 2013 and why creativity is critical for digital marketers in 2014.

Semantic SEO Condiserations

Search engines such as Google nowadays look at the entire content as opposed to just keywords. The idea of semantic SEO came into force in 20013, you will rank well on Google not based on keyword but on content creativity. For instance, if a person types in car the results of automobile will also appear. It is generally about understanding the bigger picture as well as the intention of the searcher, not simply the keywords.

Keyword-focussed content is simply dying and therefore content developers must become more creative. They must understand synonyms for the keywords and use those alternatives throughout their content to help Google get a picture of what the content is all about. Since some terms have several meanings, using synonyms helps categorize your content correctly.

Google Encrypts Data

Google announced recently that they were encrypting all the search activity. This announcement means that whether you are signed in or not you will not be in a position to see most of the search data on your website pages. This simply means that you will not see what keywords a person typed in the search box that led him or her to your site.

This makes SEO more difficult and calls for a different and more creative SEO strategy. For instance, you may start by looking at what data other search engines such as Yahoo and Bing provide. The keyword trend you notice here is more likely going to be similar to that of Google. You can also look at your entire organic traffic to identify what pages are getting most clicks and look for relationships.

Google+ Integration with YouTube

Google announced a couple of weeks ago that your Google+ information would be linked to You Tube. With a Google+ profile you not only watch videos, but allows you to comment. Such comments are sorted by their relevance as opposed to the time it was posted. This is one of the SEO strategy that should be implemented to allow people start conversations. Google will gain lots of information through this incorporation which will help businesses target their adverts better.

In conclusion, creating creative content is the new SEO strategy that must be implemented by digital marketers who want to rank well on search engines. Keyword focused content is simply dying as Google as well as other search engines implement new strategies that require content to be more creative.


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