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Best Practices of Building a Natural Backlink Portfolio

Building a Natural Backlinks PortfolioBuilding links to your webpages is the powerful method and highly sought after services for search engine optimization (SEO). Because of the immense potential behind link building, the practices of many SEO's has become a bit sketchy and unethical. As a result, Google has implemented measures (Penguin update) in its search engine to target websites over optimized backlinks. That is, Google may penalize a website with too many backlinks that are clearly built for keyword targeting and SEO.

Optimized backlinks are links that have anchor text with a keyword target. A natural backlink would be a URL or domain (.com or .org). There are even semi optimized backlinks which have a portion of the keyword target, however it may not be in exact phrase match form. The sites that are being penalized are those with too great a ratio of optimized backlinks, thus deeming them "over optimized."

The Google Penguin Update has shaken the world of SEO. As a result, it is now more important than ever to build a natural backlink portfolio when optimizing your website. The most mind set to have while doing this is to ensure the links pointing to your pages have a blend of natural and optimized anchor text. In essence, you must create diversity in your backlink portfolio.

Diversifying Your Backlinks

To maximize the natural appearance of your site's backlink portfolio, there should be diversity in the anchor text profile. Before Penguin, most SEO's would use exact phrase match anchor text. However now, this needs to be mixed up with various other forms of anchor text, such as your product name, your company name, and other branded keywords as well as naked links (such as your URL). Other good strategies for using semi-optimized anchor text is using broad-match keywords that have additional, non-targeted keywords, synonymous (such as "attorney" instead of "lawyer," and action words such as "click here" and "learn more."

It is also important to diversify where you build your backlinks. It is essential that your links have contextual relevancy. That is, the content in which the link is built must have some relevancy to that of the link. So a link with the anchor text website optimization should be in a blog post, article, or on a page about website optimization. Search engine spiders are smart, and they'll will recognize the contextual relevancy of your backlinks. Not relevant backlinks can discredit their value.

Site's can further naturalize their backlink portfolio by having a have a blend of link sources. This includes a combination of contextual links (backlinks in the copy of an article/blog post), blogroll links, images links, footer links, and so on. Additionally, having backlinks that come for a wide range of (topically related) website also contributes to a natural backlink portfolio. This includes a blend of high and low authority pages (based on Google PageRank) as well as articles, blog posts, blog comments, forum posts, tweets, and other content sources.

Diversifying your backlinks is a lot of work in terms of off-page optimization, but it can really pay off. Again, link building is the most important practices for SEO's and website optimizers, so conduct your efforts wisely.

Naturalizing Your Backlinks

By now you should know the common nature of backlinks and how they impact SEO and website optimization. Below we offer some techniques to naturalizing your backlink portfolio. These ideas are to help you start thinking outside the box when it comes to link building.

1) Guest Blogging: If you can produce quality content that offers value to a select reader-base, then guest blogging can be a momentous opportunity for link building. With guest blogging, you must seek blogs that pertain to your topic and ask the webmaster or blog owner if you can contribute content to the blog. You'll want to define the terms in regards to the backlinks you are able to build. If you can get your link-infused content published on a high authority blog, then you can rock your SEO efforts.

2) Google+: Google+ is Google’s own social networking site and it therefore goes without saying that creating a Google+ profile will help your SEO campaign. This can be very advantageous for inbound marketing and SEO for ecommerce sites. Encourages social interaction to attain more +1s and shares since they will increase the value of your links. Try posting links with short descriptions of your new content or articles in your Google+ profile.

3) Blogrolls: If you have a nice arsenal of blogs that you use for content marketing and link building, use your blogrolls or sidebars to build links. Use this to build natural links, not only to your money pages, but also to your articles and other web properties that might contain link juice. The idea is pass authority to these web properties by spreading PageRank power (or PR.)

4) Blog commenting: Leave comments on high authority blogs with industry or contextual relevancy can help naturalize your backlink portfolio. Most people think this is a waste of time, however this only makes the entire backlink portfolio look natural. Keep in mind that a website or blog that has a high PageRank offers a lot more link weight.

5) Directory listing: Seek for listing in quality directories such as social media directories, government directories like the local offices, general business directories, trade organizations, and local online and offline directories.

6) Link exchanges: Link exchanges should only be done with quality websites that are highly trusted. They could be with your suppliers, customers, or resellers. You could even have dedicated Web pages on your product/brand on their sites. You could ask customers who have blogs to write on your brand.

7) Resource links: Identify industry websites that are related to what you offer and that have resource links listing resources that are similar to your resources. Contact the Webmasters of these websites and ask for links. Give a reason why your site should be listed.

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