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How To Merge Social Media With Your SEO-Driven Content Strategy

SEO Content StrategySocial media plays a vital role in the marketing and distribution of great content, and smart businesses are taking advantage of the opportunities with socially-driven content marketing strategies.

While there are many advantages to managing an active and proliferated social media preance, only companies that apply the appropriate combination of effective strategies will be successful.

There are various ways to go about using social media with content marketing, SEO, promotion, brand building, and advertising. Nonetheless, success depends on how efficient the business will merge its existing content strategies with the available platforms. Here are three insightful and factual tips on how to excel in harnessing the benefits of social media for an SEO-drive content strategy.

Optimizing a Brand's Social Media Presence

The common practice has been to use social media in promoting blogs, forums, and directing visitors to the official website. A different approach has now emerged. Using blogs and official websites to promote social media visits can go a long way in improving online interaction and SEO.

Urge followers and prospect customers in the emailing list to visit your social media profiles for more details and seamless feeds. The increased activity in social platforms will be reflected in other online media in a vicious cycle that navigates between all existing online presences. This in turn improves the number of healthy links and visits thus promoting sales.

Social Media Product Pages

This is not a new concept and it is now possible to create product pages on social platforms like Facebook. A product page is like a landing page where social media users can view brief description of available products and services. When creating these pages, make sure they are integrated with multiple (but not excessive) links that land in other social platforms and official websites.

Building Social Media Links

Link-driven content strategies are implemented to increase Google website rankings, expand online visibility and spread the message to a wider audience. Building healthy links across all existing online presences is the key to improving visibility. It may be the most basic tip although only a few companies have managed to apply it effectively. Having fan pages across all existing social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Google+ is mandatory for any business that has online success ambitions.

This ensures visitors are targeted from all platforms. Once you have these pages, ensure they are linked together and to other online presences. You can have icons for each social platform placed somewhere within the content in your official business website and blog posts. Similarly, have links that direct visitors to the official website. You can integrate these links as part of posts, feeds, videos and pictures. For example, you can update a link about using a given product and users will be directed to your YouTube page where they can view other videos and access more links.

Social media is home to millions of internet users and targeting them is the prime purpose of engaging in such interactions. However, statistics still hold organic search as the biggest traffic driver. Social media should therefore be merged with SEO-driven content strategies to boost ranking on search results while maintaining high quality engagements. The three above mentioned tips can be used collaboratively optimize content and social interactions for the purpose of marketing and sales promotion.

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3 Types of Specialists That All SEO Companies Should Have on Staff

SEO Companies HireNo matter how you look at it, the world of SEO is continuously changing. The old tactics that use to work before, are no longer valid. As such, it is imperative that SEO companies stay on top of their game, by ensuring that they have a diverse portfolio of different experts that specialize in a particular field.

In this overview, well take a look at the 3 types of specialists that all SEO companies should have on staff if they intend to remain a viable competitor in this highly competitive and equally lucrative business sector.

Social Media Managers

One of the most essential specialists that every SEO company should have is a social media manager. Social media managers are professionals that specializes in developing a content strategy and developing brand awareness on a variety of social networks, that ultimately generate inbound traffic.

But the benefits that social media managers have to offer aren't just limited to that alone as the whole process of SEO continuously changes, social media authority, has a stronger influence on a website's ranking more so than ever before. To put things in retrospect, lets take a look at how, social media impacts rankings.

Link Potential

Social media activity can help to increase awareness about a website or brand. This increase in familiarity can ultimately lead to an abundance of high PR links. For example, lets say a social media manager develops a strategy that focuses on spreading awareness, via a video of a feature that the brand wishes to promote.

If the video gets repeatably re-tweeted on Twitter, one of those tweets may be seen by a Twitter user, who may decide to write about that feature and ultimately links back to the brand's website and video.

Brand Signals

With the rise in popularity of sites such as Twitter and Facebook, both Bing and Google alike, are starting to take into account the amount of social signals a website has to help when it comes to determining their rankings. Some of these include:

  • Amount of tweets or retweets.
  • Authority of the individuals that are tweeting the specific URL.
  • Amount of Facebook likes and shares a URL has.
  • Amount Of +1s A URL has.

Technical Experts

It's a well known fact, that proper SEO consists of implement a variety of on-site and off-site factors. Meaning, besides the fact that you need to have an abundance of relevant incoming High PR links, for example, you need to conduct technical SEO as well.

One of the most overlook aspects of a website that get ignored are the technical aspects of it. To put things in retrospect, lets take a look at a few common issues that can make it particularly difficult for each engine spider to crawl through and how a technical expert can help to alleviate those problems.

  • Spiders like Googlebot, have been notoriously known for having strong issues when it comes to crawling links that are embedded in javascript based menus. A technical expert can create navigation elements with search engine friendly CSS code instead.
  • In some instances a website may need to have an abundance of irrelevant outbound links, as a necessity. However, a technical specialist can provide search engines with an XML map list of all the specific URLs that you like to be crawled, as opposed to irrelevant links that can hurt your rankings.

Content Strategists

Google has always proclaimed that content is king. As far as the foreseeable future goes, this will always be the case. Now, more so than ever, Google is taking a close look at the bounce rate that a website has when it comes to determine relevance in retrospect to a specific keyword.

As such, every reputable ecommerce SEO company needs to have a professional, who specializes in providing fresh, informative and engaging content, which which can help to lower the website's bounce rate as well as to raise the level of interaction it receives, which equates to more relevant links as well as social signals.

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