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4 Creative Ideas for Killer Content Marketing

Content Marketing Creation

Content marketing is an effective way of bringing traffic to your website. Great content can help your website go viral.

It also helps with your search engine optimization (SEO) efforts. Many people spend a fortune as well as time and effort generating great content, only to be disappointed when it does not help their overall website marketing campaigns. The reason for this is that such content, albeit well written, does not have the extra piece of detail to make it go viral.

There are several ways of ensuring there is ‘virality’ in you content marketing efforts, they include:

Get Expert Opinions

Consider enlisting the services of a professional for your content creation. Experts have the necessary training, experience and tools to generate great content. An expert will be dedicated at giving you the desired results since payment is based on results. This is not the case with an in-house IT team.

Going to an expert is advantageous in that your articles will be shared by a big number of influential figures. This increases the chances of your content getting re-shared among social circles. A good social media presence is a vote of confidence on whatever you are sharing. Contacting professionals is a good way of creating a resource that will come to your aid time after time.

Create Interactive Infographics

As the content is being created, ensure that it is interactive, personal and funny. Personalized content means you are able to adjust it to fit the specific requirements, circumstances and preferences of the intended reader. Do this from the post’s beginning to its end.

Great content is content that is sequentially revealed. This will make the infographic interactive and surprising. Create interesting and funny content so that it captures the attention of the intended reader. With interactive infographics, results will be seen in just a few days.

Have a Controversial Manifesto

Be controversial if you want your content to be read. Having something controversial will attract those who agree with what you say and they will show their support and it will attract those who do not agree with what you have to say and they will show their displeasure.

If somebody influential writes to agree or disagree with your post, you can earn valuable links, meaning greater exposure. This is a particularly effective strategy in blogging. Good conversations are those that spark further debate through other forums.

Contribute to Charity

Contributing to charity is always a great way to ensure you have a successful content marketing campaign. Most people are moved by sorrow and as such, take advantage of such events as earthquakes. Announcing your intentions to give to such organizations as the Red Cross in support of people affected by a particular disaster is a great way promoting yourself.

An article requesting people to give your website ‘a thumbs up!’ and matching what is contributed means greater exposure since people will share your post so that you can pay more. Create comments that help in the generation of even more ‘thumbs ups!’ This is particularly helpful if you would have made the donation anyway.

Well there you have it - 4 creative ideas to get your content marketing juices flowing. Do you have additional ideas of creativity for content? Let us know in the comments section below.

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Content Marketing Ideas for SEO

The approaches to content marketing offer virtually endless options to promote your ideas as well as your business. Marketers can create and distribute content in various forms and through many different channels. The challenge is pairing the type of content (e.g. video, text, images, etc) with the ideal online channels to promote it.

Content Marketing for SEO

Content marketing hold immense potential for SEO. Sharing quality content can result in the content become popular and authoritative. This natural form of "link bait" can offer a powerful source for you as the SEO to build outbound links to your money site.

Additionally, great content can be optimized and found in the search engine results. If the content is compelling and leads visitors to acknowledge or learn more about the source, those individuals can find their way to your website. We call this inbound marketing which is one of the primary benefits of content marketing.

When creating a content marketing strategy, pinpoint the types of content are going to be the most relevant to your audience as well as most effective for your SEO efforts. This may take some research to determine the best techniques to connect with your target market. In addition, you'll want to take into consideration your overall SEO strategy. Are you pursuing local SEO, ecommerce SEO, or global SEO?

These factors will influence the nature of the content you produce. For instance, a local SEO strategy might call for content marketing ideas that have community or city focus. Below we share three examples of how content can be used to progress SEO.

Creating a Factual Infographic

Creating a solid infographic requires a combination of the right ideas and the right skills. A stellar infographic is outcome of interesting content that's presented in a well-organized visual fashion. The development of these compelling graphics combine the skills of graphic artist with the minds of marketing strategists, idea makers, and creative copywriters. The result of a good infographic can provide a number of benefits, including greater inbound traffic and link popularity for SEO.

When promoting an infographic, it is important to always include some attribution text, along with a link that points back to your site. The true hurdle in marketing such content is pinpoint the ideal social media sites to promote the infographic. The immediate platforms that are a must include Tumblr, Google+, Facebook, and StumbleUpon. Another creative idea for SEO is quest blogging your infographic. Guest blogging can offer tremendous SEO link building potential if the blog is a high authority domain with a high PageRank (PR).

Developing a Business Video for Local SEO

After the video is finished, the initial step is to ensure the video has been keyword optimized to maximize its local SEO potential. This will include properly establishing a YouTube channel as well as uploading the optimized video with proper geographic settings. The majority of this keyword optimization is done through the video's properties, along with the advanced settings feature on YouTube.

The actual marketing side of the video should emphasize social media with a more local approach. In many cases, local business websites, directories, and online resource sites with industry or topical relevance are ideal. Membership fees or payment may be required for some quality directories, however the SEO benefit of getting your video published on a credible, locally-relevant domain could be well worth the investment. Lastly, marketing the video via social media platforms like Vimeo, Google+, and Facebook can further increase its search visibility.

Writing a Hilarious Comic

The primary goal for you comic is to get it in front of as many people as possible. Anyone who may find the comic interesting or funny are prone to share it, depending on the social media marketing platform. In essence, a hilarious comic has immense link bait potential for search engine optimization. The outcome of a comic becoming very popular in social-sphere can naturally increase its PageRank, or link authority. For this reason, it critical to include supplementary content or author/creator attributions that include a link back to your website.

Be relentless when promoting any content with comical nature. That is, utilize all options to get the content out there. Social media platforms like Tumblr and StumbleUpon are ideal to release the true potential of the comic to go viral.

Well, that wraps up our three ideas for content marketing and how to use them for SEO. Do you have any questions, comments, or ideas that you'd like to share about content marketing? Let us know in the comments section below.

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Avenues for Business Blogging: External & Internal

Business BloggingIf you are looking to expand your business's online marketing efforts, accompanying your website with a blog can be a powerful and cost-efficient medium.

In these ever-transient days of web-browsing, users spend as little time as possible on pages looking to extract information quickly. It’s important to build a blog based on quality and value so visitors see credibility and trust in your company.

The two primary types of blogs are internal and external blogs, and below I’ll highlight the differences and benefits of each.

Internal Blogging

Internal blogs are part of a website’s domain. If you have a page for your business and operate a blog within the website’s domain, then that would be an internal blog.

Why They Matter

Internal blogs are important for giving your webpage a voice and visibility for users who already know it exists. By providing updated content on your business’ page, you are building a rapport with the user.

The key behind internal blogging lies within social media. Sharing the valuable content from your business’ page on Twitter, Facebook and Google+ will help inbound some traffic. For something so easy and free, why not do it?

External Blogging

External blogs are not a part of a website’s domain; they exist independently away from your main page.

Why They Matter

The main drive behind external blogging is to build quality links back to your main pages (for SEO). Posting relevant content and having a link directing users to your main page will do well in the eyes of Google’s search engine spiders.

Relevancy is Supreme

Of course, this is assuming the quality you’re posting is relevant to what you’re selling. It’s crucial to develop an external blog with a focused target market. One who would be interested in the products you sell. For example, if you sell commercial grade coffee roasting products, then a blog covering all the little nuances pertaining to quality coffee roasting would be important to cover.

Be Creative in Adversity

You might not sell something interesting enough to make content seem worthwhile, but don’t throw in the towel. If you sold products for polishing and cleaning marble countertops, sure, that’s boring. But giving content a little personality and voice can make even the driest topics less painful to read.

Even though marble countertops aren’t fun and games, make it sound as such. People may be more inclined to read a less-serious take on something like marble care and maintenance. It’s refreshing.

Lasting Effect

In the end, readers will come back to sources which they find worthy. People don’t like their time to be wasted. You’ll gain an audience by being a credible niche source. External blogs have more long-term effect than internal. However, maintaining a professional image requires staying on top of both internal and external blogging.

You can’t post awesome content on other pages and then disappoint people when you accomplish the almighty task of getting them to your page.

Kyle Blasco

 

This blog post was contributed by blog writer Kyle Blasco. Connect with Kyle on Google+

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Tips for Developing a Website Content Marketing Strategy

Creating quality, audience-valued content is an important aspect of online marketing. It's important to consider where you post or share your content and the frequency of doing this.

However, the top consideration remains on the kind of content you create and how you present it.

It is important to develop a strategy for creating marketable content in which you will place on your blogs, videos and even the web pages. The best strategy begins when you start thinking like a publisher whenever you want to come up with the right content.

A publisher usually considers the work they have done in the past when coming up with a new project. You should try and go through some of your old content and consider what you can re-use depending on relevance. You can just add new information to the existing content and then create something that will still be relevant today. Just have a stock of all your old content just in case you may need to reuse it.

The next step is to set goals before you start developing your content. It is important to be sure about what you wish to accomplish before you set out to do succeed. Understanding why you are creating the content together with its purpose for your business will help you come up with a list of goals.

Bear in mind that every business has distinct goals when creating certain content. For instance, one company may want to use the blog post to mainly drive traffic to their website whereas another may want to experience higher conversion rates or customer retention using that content. Whatever the case, the main idea should be to achieve a certain business goal.

It is also recommended that you do a lot of research prior to creating your content. Understand your audience, online market and a list of keywords together with what is happening in the social scene before you create any content. After this research, you can now start creating an editorial plan. This will help you optimize your website's content for better exposure.

An editorial plan basically contains the steps and key elements used in content marketing. It may include the dates, themes, events, distribution channels, Meta data, content pieces and content owners. Your audience should be able to identify your personality as a business if you want to have a good number of loyal audiences. Using an editorial calendar is a great way to keep track of your strategy, remain organized and reducing the risks of missing critical steps in the content marketing plan.

When it comes to content creation, it is suggested that special importance be placed on the persons creating your business content. You can decide to outsource to a more qualified content marketing agency. The creation process can be easier if you supply the creators with the research you have performed earlier and your goals.

Make sure you know where you will distribute this content and note it in your editorial calendar. Promote your content on social web pages. After deployment of the campaign, make sure you assess your results in order to determine whether your goals have been met.

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3 Essentials to Optimize Your Blog Posts

Most great blog posts rank naturally, purely because they provide exceptional content. However there's a few ways in which you can better optimize your blog posts for great search engine visibility and click-through rates.

You'll first want to pinpoint the keyword target that best portrays your blog post and the type of traffic you'd like to gain from the search engines. After you done a little research on the ideal keyword target, then you can begin tailoring and optimizing your blog post accordingly. Below are three essentials techniques to optimize blog posts for better rankings.

1. Optimize Your Blog Post's Page Title & Meta Description

The page title is a critical content element that holds significant weight in establishing keyword relevancy for a webpage. The page title is what shows-up as the main link for each listing in the organic search results. Because of this, it's important to include your keyword target in the page title.

Content Optimization

Although there's a lot of debate over whether the Meta description actually offers keyword value for optimization, the words that a person uses in their search phrase will appear in bold in the Meta Description. So regardless of keyword value, it's still advantageous to use our keyword targets in some manner in the Meta description.

Google and most other major search engines only display about 160 characters of the Meta description. So in addition to keeping it concise, strive to convey value and uniqueness in what your blog post is about. When search engine users read a compelling Meta description, they are far more apt to click into your post (boosting your click-through rate.)

2. Optimize Your Blog Post's Images and Videos

Whether you're using a video or an image, rich media of the like can be optimized to establish greater keyword relevancy on the blog post. The trick is to perform this optimization prior to uploading the media to either your blog post or video host, such as YouTube.

Before uploading the media, right click the file and select "properties" near the bottom. In addition to the file's title, you can open the details tab and keyword optimize the file's subject, tags, and comments. This will help you optimize your blog posts for better rankings in Google search, as well as your media for Google Images.

3. Optimize Your Blog Post with Authorship

If you are still not on Google+ yet, then I suggest you create an account as soon as possible. In essence, Google+ can have direct impact your blog posts' keyword rankings and search engine exposure. This is becoming especially important with respect to Author Rank.

In addition to helping you share your content, optimizing your web presence on Google+ can help you establish authorship in your blog posts and other content that you produce.

Observe the image below. Although the blog post ranking in the #3 spot is not on top of the rankings, the fact that it's showing the authorship rich snippet makes it far more obvious to the eye.

Google Plus

In order to generate this powerful rich snippet, include a link to your Google+ profile page toward the end of the blog post (typically in the author byline.) What's critical is that you include ?rel=author at the end of the URL. This tells Google that you are the author of this blog post, and will generate the image rich snippet as a result.

These are just a few ways you can gain some momentum with your blogging and content marketing. By optimizing your blog posts using these simple practices, you can better your chances of seeing your content in the search results. The true driver, however, is creating amazing content that naturally gets shared and linked to be your audience.

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Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

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How Increase a Website's Search Engine Rankings, Naturally

The former techniques of SEO (e.g. relentless link building and on-page keyword optimization) are simply losing their touch. To effectively increase a website's search engine rankings, you need to implement natural strategies that encourage sustainable, top search placements.

In this short post, we share three of the most essential cornerstones to increasing a website's rankings in the most natural, Google-accepted manner.

Respect Keyword Relevancy (but Don't Obsess About It)

Keywords are definitely still important when it comes to SEO (but not as much as they used to be.) You will still want to include keywords on your optimized pages, but in a natural way that makes logical sense.

Be sure to reference your keyword target in the page's title, Meta description, and on the page in header and at least once or twice in the copy. If possible, it also helps to include your keywords in a page's URL. This process of making your page "keyword relevant" sets the stage for better ranking potential to come.

Delve Deeply Into Content Marketing & Blogging

With emerging elements like "Google Authorship" and author "Rich Snippets," being a content marketer is an essential supplement to SEO and increasing a website's search rankings. In addition to learning more about Google Authorship, you should develop a content marketing startegy that centers on a consistent blogging schedule.

Your content marketing strategy should focus on problems and solutions that your target audience faces. However naturally, many of these topics will coincide with your SEO keyword targets. From blog posts, you can link to other pages of your website to generate greater SEO value (in addition to the direct traffic you can earn form these post via social media.)

Build a Trusted Social Media Presence

Have a trusted (and preferably authoritative) social media presence is a must to empower your SEO efforts. Like mentioned above, social sites are a platform to share your content with your audience. Not only can this result in direct traffic to your website, but the "Likes, +1's, Pins, and Shares" (Social Signals) that your content earns will seriously ignite its SEO potential.

Social signals are huge when it comes to increasing a website's search engine rankings. Think of these as votes of credibility and legitimacy that real people have made (not a manually generated mechanism to manipulate search rankings [e.g. link building]).

It's thus important that your content marketing strategy is legit. That is. produce and share awesome content that truly resonates with your audience, and naturally garner social favor as a result. When combined with some respect of keyword relevancy, content marketing and social media can cultivate a successful SEO outcome.

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The Power of Content Marketing for Inbound Marketing

Content MarketingMany businesses today have started relying on content marketing to attract and engage target audiences. According to the Slide Share and Column Five Media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.

For the obvious fact that many people rely on Internet to get information, businesses can benefit from content marketing by providing information related to their specific business.

Content marketing offers a spectrum of options. Content marketing offers many tools and avenues which help you market your business online. Some of the common ones are blogs, articles, press releases and white papers. You can choose the right kind of tool as per your purpose of marketing to build brand awareness or to generate traffic or leads or to drive sales. You can even use a mix of these formats, depending on how each format is able to meet your goal.

Content compliments your business. The main idea behind content marketing is to share knowledge particular to your business to help purchase decision-making. It also includes sharing expert ideas, opinions and information related to your business and industry. You can create two types of content for your business - content for website and landing pages (direct promotion), and informational content (indirect promotion).

Developing content for your website and landing pages

Creating content for your website is a kind of direct promotion, as your web pages need content that exclusively describes your organization, operations, products and services. The content for website includes business description, product/service description, meta tag descriptions, titles, snippets, etc. This will help your website create positive impression as well as to engage and persuade potential customers.

It also involves creating content for landing pages and ads (banner, pop-ups, text ads), with the business/industry specific keywords. Good content with adequate keywords is an essential aspect of website development and helps you maximize your visibility in search engines.

Developing content for creating awareness

By creating content on a range of topics related to your business, you are indirectly creating and spreading awareness on your products/services. This informational content for your business is generally used for your website's blog and resource center.

For instance, if your business deals with selling of a specific software and your content marketing strategy involves creating articles related to features of the software, check list for buying the software you provide, benefits of purchasing the software, statistics on the usefulness and purchase of your software, white papers on your software industry, etc. Any potential customer is attracted and impressed by the information given by you, will be definitely interested in doing business with you. Get creative and write blogs, articles, press releases, white papers related to your business to generate greater credibility.

The USP of content marketing is that it builds credibility of your business by gaining trust of your target audiences. This is because people rely mostly on industry experts' opinions, tips and suggestions for their information needs. According to Custom Content Council, 90% of the customers agree that custom content is useful and 73% of the people prefer collection of articles to know about the organization, rather than traditional advertisements.

Having said that, let us see how content tools help your business to build credibility.

Blogs and articles

Blogs and articles have content that gives all the functional and useful information about your products/services to your customer. You can even share your business experience in the form of opinions, ideas and suggestions through well-optimized blog posts and articles. If any of your targeted audience is in dilemma about the products/services you offer, blogs and articles will help him clear his doubts and understand your business well.

Press releases

Press releases contain promotional content about your business. You can share developments, achievements or any other news related to your business through press releases. Press releases make your customer know all the latest updates about your business and also build trust for your business.

White papers

White papers, the research reports based on thorough analysis made by business experts, have great value. Generally, customers rely on this kind of content to make crucial decisions regarding making purchases or adopting strategies.

Hence, creating content specific to your business and then marketing it will yield reliable and long-term customers.

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How Your Business Can Benefit from Content Marketing

Content marketingContent marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.

Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).

The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).

This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.

Create Brand Awareness

The aim of every content marketing effort on the web is creating brand awareness. The best way for your brand to earn more respect and build a strong relationship with customers is to ensure the audience is engaged. This means that you should create quality, relevant and creative content that reflects the image of the business and connects well with your target audience.

Visually-based content, such as videos, comics, cartoons, infographics and images, has proven to be effective in engaging with the audience as it attracts an incredibly huge audience. If such content incorporates search engine optimization, their marketing potential will dramatically increase.

Driving Inbound Traffic

Content marketing offers a great way to promote a product or business. If you create great content with irresistible calls to action, people who read or view your content will most likely visit your website. This is a unique traffic as it is based on how well your content appeals to users. If you want to drive quality inbound traffic to your website, simply focus on informing and educating your target audience by addressing relevant topics, questions, concerns and issues. For instance, a plumber can create an article about the most common plumbing problems in homes.' This will drive traffic to the plumber's site as people would want to deal with the problems. Additionally, it will help optimize the plumber's overall web presence marketing.

Generating Link Popularity

Any content that goes viral is usually abuzz on social media. A popular content will attract a lot of links, making it have a considerable authority on the internet. SEO is based on the concept that an authority webpage will generate powerful outbound links. Most content marketing efforts use this effective SEO concept, commonly known as "link bait".

You can use your content as SEO link bait. All you have to do is create a great content, whether article, graphic or video, and then include a link to your site. If your content creates a buzz and many internet users link to it, your content's SEO value will become more powerful.

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