The craft of SEO copywriting is, and always will be, the king of Search Engine Optimization.
Although it is true that high quality backlinks have the biggest influence on search engine rankings, getting backlinks is not always permanent, nor is it tangible.
The content of a website speaks to both search engine spiders and users. Well optimized copy facilitates the spider's indexing process, contributing to greater keyword relevancy. And well-written copy delivers value to users, which aids in conversions.
In a nutshell, SEO copywriting is a vital ingredient to the organic SEO game.
The main purpose for having optimized content on a webpage is to make that page more relevant to specific keywords.
That purpose entails much more than simply including those keywords in the copy. One might say that the process of SEO copywriting is similar to writing a book.
Websites are composed of many book-like components, such as page titles, summary (meta) descriptions, headers, paragraphs, (web) pages, and indexes (sitemaps).
By carefully and considerably writing for each of these elements, a website can be indexed to precise keyword relevancy. The result makes other SEO strategies like link building and content marketing even more effective.
Many website owners who choose to outsource their SEO copywriting services from abroad are delivered the "fluff" content.
Fluff content can be defined as "copy" that rambles on without any unique reference to brand. This type of content has little direction and offers little value to users.
What separates strong copywriting from the fluff are words that speak to a targeted audience through the voice of a specific brand.
Good SEO copywriters highlight the unique features and benefits of a business, and portray those points flawlessly with stealth keyword inclusion.
SEO copywriting is often the missing ingredient to highly successful optimization efforts. Simply increasing a wepage's word count with keyword rich (and respected) content can do wonders for a website.
Start strategizing a SEO copywriting plan, a begin realizing better organic results in the search engines.
Take matters into your own hands learn the importance of SEO copywriting. Check out this brilliant SEO copywriting piece from Copyblogger Media.continue...
Surf the Web from anywhere in the globe with GeoSurf. Well, sort of...
GeoSurf is a convenient tool that enables users to view web content as it is displayed in many areas throughout the globe. Once installed, the GeoSurf toolbar can be seen on the user's web browser, allowing for easy selection of the desired geographic region.
GeoSurf ranks as one of the best proxy server networks with dependable severs in eighty major countries. This means people can browse the Internet as if they were in one of the eighty different locations. This offers a number of great advantages for Internet marketers.
Internet marketing is often global endeavor for many businesses. GeoSurf allows marketers to view and analyze their marketing efforts on a per country basis. This can be ideal for troubleshooting poor ad performance in specific global markets.
For instance, if one ad is working in China, but is not working in France, one might tweak or drop the ad to save on impression share. In addition to analyzing a user's own marketing efforts, GeoSurf is a great tool to assess competitors’ global marketing efforts.
Some of the greatest insights can come from the competition. With GeoSurf, users can see what exactly their competitors are doing in order to cater to their target markets around the world. Perhaps a certain tone of ad copy works better, or maybe certain regions are turned-on by images and colors that reflect their culture. The opportunities to analyze in make adjustments are powerful with GeoSurf.
Aside from online ads, GeoSurf provides information that allows marketers to make simple yet crucial adjustments to their affiliate marketing efforts. Here, getting a read on the target market, and assessing the ROI based on potential impressions and/or click-throughs is key.
In addition, GeoSurf enables affiliate marketers to gauge their ad effectiveness in specific global marketers. Ineffective ads can be easily dropped and dollars can be saved thanks to the features of GeoSurf.
Also cool about this handy tool is the ability track campaigns, affiliates, as well as competitors. GeoSurf offers many additional resources to give your global Internet marketing efforts at huge boost.continue...
The infusion of Google+ on an individual's search results is the latest development by Google. The underlying idea is to tailor highly relevant search results that reflect the social behaviors of a Google+ user.
It is a very novel approach by Google to go social on search results. The reaction of this announcement has been mixed. Many are happy in their Facebook comfort zones, and don't want to move to a new platform. However through Google's eyes, it's an imperative move for to start relinquishing the social media market share.
There is an immediate impact on the SEO and Internet marketing strategies of many websites with respect to the new shift in search. Let us examine the pros and cons of this new direction by Google.
It is time to innovate and think out of the box. Similar to social media marketing on Facebook, SEO’s and internet marketing pros will need a new roadmap with extensive focus on the habits and behaviors of social users.
The SEO approach of today, which includes heavy keyword optimization and link building will drift away. Soon Google's "+1" will shape the credibility and popularity of a website, and thus contribute to its search engine rankings. This means that the quality of a website's content will win the SEO game.
A good mindset for marketers moving forward is to have a "community level" of thinking for SEO. Consumer behaviors and social interactions will be the ideal tracking tools to formulate SEO and Internet marketing strategies.
In essence, a winner's adoption strategy will take into account all things Google has to offer. This will include proper implementation of business "hang outs" on their Google+ page as well as executing Google's "Direct Connect" features. In addition, websites must not neglect the importance of obtaining "+1's" on their site, ads, and other forms of the sharable media.
In summary, Google+ search is a positive move toward better search relevance and improved social orientation, all in one package. For SEO's and Internet marketers, the overall strategy is nothing new, only are its executions. Winners in the future game of search will still need to focus on their true target markets to earn their love and attention.
HubSpot.com has great article about the 3 new search results that are now influenced by the Google+ platform. To read the article, click here.continue...
There are two different forms of SEO, and each are carry a great deal of importance in their own way. These two types of SEO are known as on-site SEO and off-site SEO.
In a nutshell, on-site SEO includes all executions and optimization that occurs on website itself, whereas off-site SEO focuses mainly on link building and content marketing, which contribute to greater website popularity through external means.
Below we define both in more detail, and provide some best-practices tips in strategizing for each.
There are many techniques that go into the on-site optimization of a website. The element that carries the greatest importance to on-site SEO is the content of a website.
The content includes both on and off-page content. On-page content is the copy visible by users. This includes headers, links, body copy, and anything else that visitors can see on the page. Off-page copy includes the page title, meta description and keywords, and alt tags for images.
These elements all flow together as one. By this we mean that each page of the website must be optimized in similar manner with respect to the keyword target(s).
One of the simplest on-site SEO tips is to optimize each page for only one or two primary keywords, with perhaps a couple close variations. In doing so, include the exact phrase match of the primary keyword targets in all of the on and off-page elements.
Specifically, it is recommended to include the primary keyword target early in the page title and meta description, and at a few times on the page, with particular use of headers and strong tags (bold.)
Although there are many mixed theories regarding the optimal keyword density of a page, many high ranking websites are cohesively organized around proper keyword inclusion.
The optimization the occurs off from the website has become increasingly influential in SEO game. In essence, the more links pointing to a website deem it more credible and popular to the search engines, and thus promotes higher rankings.
As a result of the increased importance of link building, many SEO's focus exclusively on providing only link building services. However many services have become automated and unnatural, which can risk the search engine performance of a website.
It is advised to either build links naturally on your own, or to work with only trusted link building experts who advocate only "white hat" practices. It is often apparent the type of links being build to your site simply by observing shifts in your site's ranking. Inconsistent rankings, or evidence of the "Google dance" is sign that links are weak and plentiful.
The best links come from high authority websites that typically have a high Google PageRank (PR). Even one or two links coming from a couple high PR domains can override a thousand blog comments. For this reason, it is suggested that a blend of both, high authority and low authority links, are built to ensure the most natural indexing.
We hope this betters your understanding on the different approaches to SEO. Thanks for visiting the Increase Your Rank blog!continue...
Content is king on the Internet, hence why it is very important to use it in the right manner to market your products or services. Content writing is a very crucial aspect of Internet marketing, and if you can't get your content right, then you are likely to struggle with your online business efforts.
Article writing is one of the most effective ways of inviting customers toward your product or service. The Internet is a repository of splendid article directories. These are quite popular among Internet marketers because this is an easy way to connect with highly relevant consumers, and in a very economical way.
Article marketing helps an Internet marketer in two ways. First, writing optimized articles can help build links to your website, and thus making it more popular and found in the search engines. Secondly, well-written articles about your product or service can further establish trust and reputation for your business. A compelling article can make you seem like an expert in your field, and thus motivate readers to learn more (by visiting your website.)
Content marketing can be performed through writing press releases too. It is said that a press release can reach the potential buyers in a telling manner. That is, instead of boasting your product or service, your tone is more neutral and simply explains "what is."
Many Internet marketers are realizing the innate marketing power of press releases to generate more leads to their products or services. That said, make genuine use of the writing press releases, and explore some of the most popular press release publication sites that can make the most of your content, such as PRWeb and PRNewswire.
Content marketing can improve the popularity of your website to a great extent. Not only can your search engine rankings get a boost from the links built in your content, but the content that you publish is promotion piece in itself for curious readers.
Search engines have a flair for well-written, unique, and highly-relevant content. So as you move forward with your content marketing efforts, write to the reader and focus on the value you can provide them with your content.continue...
Starting an external blog for your business can offer a number of benefits. Most of these benefits center on increasing both new and reoccurring traffic.
Before we dive too deep, let’s take a look at the fundamentals of what an "external business blog" really is.
An external blog is publishing source that is on a separate domain (.com, .org, .info) from the business's website. As opposed to an internal blog that is a part of the domain (whether as a blog page or a sub-domain,) external business blogs can offer greater flexibility and additional SEO value.
Typically, external business blogs are built with theme or topical relevance to that of the business. However, what makes an external blog for a business more flexible than an internal blog is the ability to brand the external blog as its own entity.
This is where it is important to really "carve your niche" with you blog and set the stage for highly focused content. For instance, if local winery is unveiling an external blog, they will want to focus their content specifically on the wine industry. Furthermore, the winery could carve its niche deeper by focusing the content of the blog unique aspect of wine and how it relates to local interests.
Developing an external blog that flows with the brand of the business is key to attract targeted, in-market traffic. Flexibility and creativity come into play when determining just how aligned the brand of the blog meets that of the business.
All blogs should have a primary goal. The common goal for most blogs is to attract users to the blog (with solid marketing and interesting content) and funnel that traffic to the website of the business.
To do that, you need to brand your blog in a way that relates to your target market. The type content in which you plan to publish plays a big role in positioning the brand of the blog. Also a factor in blog branding is the nature of the target audience.
Does your blog seek to advise and teach visitors? Or does your blog seek to inform and enlighten visitors? The answers to these types of questions can help you determine the ideal brand image of your blog.
Referring back to the concept of "carving your niche," the content in which you publish on your blog is your way to achieve just that. Expansive blogs that cover a broad range of topics typically have a number of experts and writers populating the blog (to cover each topic.) Evaluate your goals and your resources, and start determining the target theme to position your blog.
Regardless of your area of specialty, stay focused on your niche and write content that stays specific to your blog's topic. Sometimes writing about topics that are outside the realm of your blogs topic may seem tempting, but always try to stay close to your blog's main idea.
The SEO value of your external blog comes in two ways:
The first SEO advantage of inbound traffic hinges on the quality and nature of your blog's content. Again, highly focused content that speaks to a precise audience is imperative to compelling visitors to further explore your blog and find their way to the website of your business.
Link building with your blog can help you grow your rankings in the search engines on specific keyword targets. The practice is quite simple. You must first have a blog story that relates to the link (or anchor text and URL destination of that link) that you want to build. It is important to ensure that the article or blog post has some relevancy to that of the link.
In addition to content relevancy, the anchor text, or link text, should contain the keywords in which you are targeting for the page receiving the link.
For instance, let’s say a small batch winery on the Leelanau Peninsula of Michigan is supplementing the local SEO efforts of its website with an external blog. In that blog, they are writing articles about various wine-related topics in the Leelanau Peninsula region. To make their website more relevant (and better optimized for) searches like "Leelanau Peninsula wineries," they should use the anchor text "Leelanau Peninsula wineries" in the links that they build from their blog to their website.
Well that about sums up this post on external blogging for you business. If you have any additional insights, or questions, please post them in the comments section below.continue...
Google is becoming more intelligent in how it caters to SEOs into today’s more personalized search engine. Gone are the days of developing webpages with keyword-infused content, building a few inbound links, and calling it good.
Now, in addition to having a well optimized website, the content itself must be liked and appreciated to win the SEO game. Quality content that is socially shared via the Google +1 button will have great authority and seach engine prowess.
In essence, the future of Google's search engine algorithm will weigh social authority more than link authority.
Rather than building a keyword optimized website and building links to that site, SEO's are more involved in building online brands. And "well-optimized brands" will funnel solid, market-relevant content through a number of channels, such as social media, email, articles and blog posts.
Creating top-notch content and strategically delivering that content will facilitate greater interest amongst the masses. It is already evident through "Search Plus Your World" that Google's results will display content that reflects the user's historical searching trends as well as content that is socially endorsed by friends and peers.
For instance, if you have read an article about the health benefits of red wine (and furthermore +1'ed that article,) Google will remember that you have interest in health as well as red wine. This will later influence your search results, as well as those of your friends when they go to search for something of similar nature.
Some SEO experts believe that the techniques of traditional search engine optimization are long gone. Although changes are taking place, is not particularly true.
Moving forward, SEO professionals should still be focusing on the indexing of a website as well as its organization and ability to be crawled by search engine spiders. The new challenge for SEOs it start thinking creatively and outside-the-box in how a brand can generate greater attention.
In short, SEOs will need to direct their attention toward returning visitors with respect to an individual's history with Google, rather than solely on new web traffic.
The content of your website needs to offer more than simply keyword relevancy. Your content must speak relevantly and personally to the target audience. Doing so requires creativity and dedication to end users, and focusing how your brand interacts.
Start thinking in terms of dominating your keyword category and begin building your overall online brand around that category. Content is still the main authority of SEO and will contribute to how well the site performs, however presentation is key.
Imagine the internal webpages of your site as the bolster of the category or keyword theme. Still optimized each page in a similar fashion as you would using traditional SEO techniques, but create content from the users perpective and what elements of the content would induce a +1 or further social sharing.
In addition to being relevant, keeping content fresh and updated is also a winning factor to the new face of SEO. This will contribute to content being crawled and indexed more frequently, which can correlate to greater search engine performance.
Fresh content can be achieved by contiuous updates and new posts (such as on a blog,) or integrating customer reviews on product pages for ecommerce. Once again, creativity must be exploited for each brand can take a unique approach to sustaining freshness and relevancy.continue...
Social media marketing has introduced many opportunities in the way companies conduct business, with Facebook being one the biggest players in the social media arena.
You can easily reach out to your potential customers and advertise your products to existing customers through your Facebook page. Lately, Facebook has introduced new changes that have made it easier for business owners and brand marketers to obtain maximum benefits from the Facebook platform. Below we highlight 4 recent Facebook changes that can heavily impact businesses and their social brand presence.
Facebook has allowed brands to change the appearance of their profile image, similar to the new Facebook Timeline format. Profile images for businesses are now much more prominent and clearly visible by those who visit a brand's page.
For business storefronts, the cover image can display the building where it is located, which may help in directing customers to a store. This can be highly advantageous for small business in bustling metropolitan areas.
Alternatively, some businesses use this large banner space on their Facebook page for copy, such as a company's slogan or message to visitors. This can help to engrave those catchy phrases and jingles into the minds of the target market.
Some creative companies use this space to showcase products and services to entice visitors, or give newbie’s an idea of what the brand is all about. The trick is to get creative and use this vast profile image space to really highlight what the brand stands for.
Facebook has changed the way business posts appear on individual user timelines. If a business uploads a video or link, followers will be able to view it without clicking into a new page.
Now, brands can highlight posts that are of the utmost importance for easy viewing access for visitors who land on the page. In essence, highlighted posts help businesses communicate their focal messages both faster and more efficiently.
Brands can now share company "milestones" with their Facebook followers. Facebook milestones are simply events or points in time that are significant to the brand or business, and now Facebook has made it easier for companies to update and thus notify followers of such events.
Once the marketer of business selects the milestone option from the brand's Facebook page, Facebook takes that individual through the entire process smoothly and without complications. From there, he or she can fill in the template that appears on the page, and upload any relevant photos to share with fans.
Businesses can now share special offers through their branded Facebook page. Facebook has introduced an option for "offers" where companies can send messages about new or currently available discounts, promotions, or seasonal sales.
In essence, social media marketing has never been simpler. Savvy marketers make use of the newsfeed and inform followers on these available offers. This could quite possibly be the most cost-effective form for advertising and promotion for a small business.
Businesses and brands of all types need to take advantage of the new Facebook changes. Spend time on your business's Facebook page and ensure that your existing customers as well as potential customers learn about your brand and all it stands for. Get creative and exploit the benefits of these recent Facebook changes.continue...
Search engine optimization (SEO) is a highly sought after service by business owners and marketers. Businesses seek to optimize their websites for better search engine rankings because higher ranking translates to higher traffic and consequently greater conversion potential.
You stand to offer a lot of marketing potential as an SEO professional because not only are the opportunities in search engine optimization are vast, but the demand is high. It is however, important that you be aware that gone are the days when simply writing great content and building links guaranteed a high ranking in SERPs.
It is important that you set realistic client expectations to ensure that your clients are not disillusioned while investing in an SEO campaign. Setting realistic client expectations will better guarantee your services are appreciated, paid for, and later earn referral clients.
If you are dealing with a new client, make sure that he/she understands that only sites that are at least several years old get consistent SEO results. There is intense competition and even keywords and keyword phrases that people are not searching for are often difficult to get high ranking with.
Ensure the client understands that it is possible to get a high ranking a few weeks, however only if the competitive nature for those keywords is moderate to low. Ensure your clients understand that an SEO campaign will only be effective if it is done on a long-term basis.
Make your clients understand that targeted traffic is more important than a high ranking on SERPs. Focus in the SEO industry is shifting away from having a particular keyword in a particular position in a particular search engine to how the keyword can be used to generate targeted Web traffic. Targeted Web traffic is desirable because people who know what you are offering and who are interested in the same are more likely to buy from you. In other words, quality beats quantity when it comes to online traffic.
It is unfortunate that most website owners who are searching for SEO services only look at the smaller picture and insist that the SEO company guarantees high ranking in search engine results pages (such as a high PageRank or PR on Google). If you ask most website owners what they want from an SEO campaign, most will give you such answers as “a top-4 ranking in Google/Yahoo! for my keywords.” Make sure your clients understand that a good business goal is something like “to bring many people who want the specific product/service I sell to my site”.
Although a high ranking in SERPs is desirable, the truth is that a lot of effort, time, and money go into this because of the high competition, especially for ecommerce SEO. Whatever you are selling, note that there are probably thousands, if not millions, of other sites that are offering the same thing or something similar and that use keywords and keyword phrases similar to yours. Even the best SEO company will not magically wave a magic wand or snap its finger for you to have a high ranking in SERPs. A high ranking in SERPs will be of no use if it does not add value to your business.
Does this mean that search engine optimization is dead? The simple answer is that it does not. SEO’s sole focus of attaining the number one ranking in SERPs for the best keywords has changed. Do not expect to do well with such a keyword as “best motorcycle helmet” because there are thousands of outlets, online and offline, selling motorcycle helmets.
Ask your clients to broaden their horizons and to see the bigger picture. Whenever a client tells you to help him/her attain a number one ranking in a particular search engine’s SERP, point out ways of fixing the website for it to attract more target traffic. Focus on improvements that will help the website design will work for users and search engines alike. Point out to your clients that they need not focus on “money phrases” and they need not insist that these phrases appear on all Web pages in their websites. Make them understand that there are other related keywords and keyword phrases that people are typing into their search engines every day.
Most website owners create content for the sake of creating new content. They can be forgiven for this because the SEO industry has been insisting on good content for many years now. The word ‘great content’ has been thrown around for so long that few understand what it means today. Content creation services are so numerous that they have created a whole cottage industry.
There are even some content creation services that ‘rent’ content. Ensure that your clients understand that great content does not mean spam pages with the keyword substituted from one Web page to the next and it does not mean describing your products’ history. Ensure your clients understand that great content is content meant for the readers, not for search engines.
So, what makes great web content?
1) Great Web content is unique. The content should have creative ideas that nobody else in your industry has thought of. Being creative means you do not simply copy from your competitors.
2) You must be an industry leader. You must be willing to raise your voice and express your opinions, regardless of what people think of them.
3) You must be willing to pour your soul and heart into the website, not simply looking for quick fixes.
4) Great content takes care of Web users and search engines alike.
5) Great content is content that helps you get targeted Web traffic.
If you explain this to your clients, they will understand that generating quality content is neither easy nor fast, but once done, it will give lasting positive results.
Explain to potential clients that they must first determine their true goals before they call you. Explain to your clients that there are many SEO companies that promise more than they can deliver. A company that tells you it will deliver a number one ranking in a short time is simply after your money.continue...
The approaches to content marketing offer virtually endless options to promote your ideas as well as your business. Marketers can create and distribute content in various forms and through many different channels. The challenge is pairing the type of content (e.g. video, text, images, etc) with the ideal online channels to promote it.
Content marketing hold immense potential for SEO. Sharing quality content can result in the content become popular and authoritative. This natural form of "link bait" can offer a powerful source for you as the SEO to build outbound links to your money site.
Additionally, great content can be optimized and found in the search engine results. If the content is compelling and leads visitors to acknowledge or learn more about the source, those individuals can find their way to your website. We call this inbound marketing which is one of the primary benefits of content marketing.
When creating a content marketing strategy, pinpoint the types of content are going to be the most relevant to your audience as well as most effective for your SEO efforts. This may take some research to determine the best techniques to connect with your target market. In addition, you'll want to take into consideration your overall SEO strategy. Are you pursuing local SEO, ecommerce SEO, or global SEO?
These factors will influence the nature of the content you produce. For instance, a local SEO strategy might call for content marketing ideas that have community or city focus. Below we share three examples of how content can be used to progress SEO.
Creating a solid infographic requires a combination of the right ideas and the right skills. A stellar infographic is outcome of interesting content that's presented in a well-organized visual fashion. The development of these compelling graphics combine the skills of graphic artist with the minds of marketing strategists, idea makers, and creative copywriters. The result of a good infographic can provide a number of benefits, including greater inbound traffic and link popularity for SEO.
When promoting an infographic, it is important to always include some attribution text, along with a link that points back to your site. The true hurdle in marketing such content is pinpoint the ideal social media sites to promote the infographic. The immediate platforms that are a must include Tumblr, Google+, Facebook, and StumbleUpon. Another creative idea for SEO is quest blogging your infographic. Guest blogging can offer tremendous SEO link building potential if the blog is a high authority domain with a high PageRank (PR).
After the video is finished, the initial step is to ensure the video has been keyword optimized to maximize its local SEO potential. This will include properly establishing a YouTube channel as well as uploading the optimized video with proper geographic settings. The majority of this keyword optimization is done through the video's properties, along with the advanced settings feature on YouTube.
The actual marketing side of the video should emphasize social media with a more local approach. In many cases, local business websites, directories, and online resource sites with industry or topical relevance are ideal. Membership fees or payment may be required for some quality directories, however the SEO benefit of getting your video published on a credible, locally-relevant domain could be well worth the investment. Lastly, marketing the video via social media platforms like Vimeo, Google+, and Facebook can further increase its search visibility.
The primary goal for you comic is to get it in front of as many people as possible. Anyone who may find the comic interesting or funny are prone to share it, depending on the social media marketing platform. In essence, a hilarious comic has immense link bait potential for search engine optimization. The outcome of a comic becoming very popular in social-sphere can naturally increase its PageRank, or link authority. For this reason, it critical to include supplementary content or author/creator attributions that include a link back to your website.
Be relentless when promoting any content with comical nature. That is, utilize all options to get the content out there. Social media platforms like Tumblr and StumbleUpon are ideal to release the true potential of the comic to go viral.
Well, that wraps up our three ideas for content marketing and how to use them for SEO. Do you have any questions, comments, or ideas that you'd like to share about content marketing? Let us know in the comments section below.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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