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What Truly Defines a Top SEO Company

Top SEO CompanyAccording to a survey carried out by "over 380 enterprise search marketers and SEO professionals" and published at Search Engine Land, the success of an SEO company will depend on few select variables.

The survey analyzed and evaluated common behaviors in the market of SEO companies. Various behaviors played an important role in the success or failure of a company that offers SEO services. The survey brought to light the following aspects:

Areas of Success

The survey identified three main areas where top search marketers and SEO experts thrived. The areas identified are content reporting excellence, evangelism, and internal creation. Best practice was very important in each of the three areas. In identifying the success of a firm, the survey distinguished "best in class" from the "laggards". A top SEO company used advanced reporting techniques. The company was also involved in the content creation process right from the beginning. Best practice behavior reporting specifically included the following:

  • Determining a strategy by use of reporting data
  • Early and frequent reporting
  • Varying reporting according to stakeholder requirement
  • Freeing precious time by automating reporting
  • Combining data from many sources to come up with meaningful insight
  • Using hidden data to draw insights

Budget Influence on the Success of an Organization

The survey also made a rather interesting discovery. Contrary to what most people might think, the amount of money spend on search engine marketing had a great influence on the Company’s success. The people carrying out the survey realized that 43% of the "top in class" had spent more than 10% of their budget on marketing. 57% of the "laggards" had spent less than 10 percent of their total budget.

Size of the Team

There is always a common notion that having more search professionals in a team is always advantageous. However, according to the survey, this is far from the truth. Results indicate that a leaner SEO and search marketing team will provide better results. The study indicates that almost a third of the "best in class" companies have one person in the team, while 68% of the leading organisations use teams made up of only 2 to 4 people. What we can draw from the survey from "Research and Search Engine Land" is that a company is more likely to achieve success by employing two to four people in a team.

In summary, an SEO company looking to succeed and become a leading firm in the industry needs to have the above pointers in mind. The highest chance of success will come through combining the common behaviors and ensuring that they are followed judiciously.

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What to Ask an Ecommerce SEO Company Before Making a Pick

There are many companies and individuals with diverse and adept capabilities in providing adequate ecommerce SEO services. For you and your ecommerce company to choose the people with the right SEO qualities, you need to ask them a few key questions.

What Ecommerce SEO tools does the company use?

You need to have the right tools for you to get the job done and the same applies to ecommerce SEO and website optimization. There are tools out there that are essential when it comes to providing sufficient SEO services for ecommerce sites. Here are some of those tools that are good for any company looking to be successful in ecommerce SEO. These include:

  • SEO PowerSuite - It is a suite that comprises of 4 software programs all which handle different aspects of SEO or website optimization.
     
  • SEM Rush - Important tool that helps in covering many aspects about search engine marketing.
     
  • Open Site Explorer - Mainly important for link analysis as well as competitive analysis.
     
  • SEOMoz.org - A site that provides tools that are important when covering different SEO contexts.
     
  • SEO Quake - This is the tool for you when you need to get on-the-fly SEO data.

You can also try asking about the tools that firm uses for link or competitive analysis and keyword research. For instance, a good question to ask your ecommerce SEO company would be - what types of platforms are used to market and publish content?

Does your ecommerce SEO company explore social media marketing as an option?

Social media has a big impact on keyword ranking and any good ecommerce SEO company should take advantage of social media marketing. There are a few companies out there which have survived without taking advantage of the social media traffic but they can only do this for so long. Google+ will definitely change how optimizers have been working.

Google is working hard to ensure that it offers more valuable content through their search engine. The top rated ecommerce SEO companies out there are the ones which are able to share exceptional and outstanding content from their clients.

A look at the videos or content posted on social media will give you an idea of how good a ecommerce SEO provider is. Are they able to manage blogs by making sure that the material published stays fresh?

Are there any ecommerce SEO case studies offered by your company?

Talk is cheap so one needs to back it up with some hard evidence. The company you settle on needs to have some proof out there showing how they have been able to improve the search presence of their clients. Have a look at their portfolio and you will get an idea of how good they actually are. Find out about the clients they have helped out there by looking at their websites.

In a case where the company may not have the case studies available on their website, you also have the option of asking them to show you the good work they are doing with their current clients. You can try and gauge how successful they are with their strategies by looking to see how it has worked for other clients like you. Such proof will definitely give you the confidence you need to invest in a particular SEO company.

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Getting Clear Expectations About Your SEO Program

If you want to invest in an SEO program, then you need to be rather cautious about who you are going hire for SEO services, and what kind of expectations they provide. The best possible SEO program should be one that is easy to understand so you can expect realistic results in terms of its performance and when you will increased Google rankings that work to your benefit.

SEO Expectations

Analyze Your Team's Effort

You have to think carefully about the team that you are hiring for when you are looking to get your SEO program to run right. You cannot just go and get your SEO program running right off of the start. You will typically require a business IT department and a social media department to identify how your system is being programmed and what you are doing in order to active your setup. The developmental processes need to be reviewed as well to give you a better idea of how you are trying to make your setup run as demanded.

Avoid Guarantees

As great as a guarantee for working with a program might sound, you need to avoid any guarantees that come about. No one can ever be certain that you are going to be at the very top of any search engine. The competition is far too tight to bear with. Besides, any moves that work to get you to the top of the list may end up backfiring in the worst cases.

Plan a Schedule

You will have a much easier time with getting somewhere in your SEO plans if you just get a schedule for your program set up. A schedule can entail a full look at points like when a site is to be audited, how technical changes are to be used and when the content is to be adjusted. Timing for when new links are to be introduced and bonus sections are added to your site can be considered just as well. Any plan to set up your site the right way must be taken care of with extreme care so you will have something set up right the first time.

Prepare Reports the Right Way

The reports that may be used when getting your SEO program running can be very important to explore. You need to get reports ready with the intention of seeing that the data being used is clear and easy to understand. Don't ever assume that your SEO plans are working automatically; you have to see that you're getting the reports you need to keep your setup running without any delays in terms of how it is being programmed and run.

Focus On Your Goals

The last tip is to have someone who can be there to help you out with your goals above all else. Don't just stick with someone who is there to claim to give you better rankings. Stick with a person who is ready to help you get better content and a more-organized site. This in turn should give you the most natural results over time. This should be your goal above all else as it will allow you to have the best long-term benefits.

Following these points will do more for your SEO program. You must make sure you hire an SEO company and have the right opportunities laid out as necessary.

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