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7 SEO-Friendly Insights for Web Designers & Developers

Nowadays, many SEO-focused web designers and developers center their practice on on writing the front-end code. That is, the visual elements and graphics that are central for user interaction and experience.

However what many web designers and developers fail to realize is that front-end web development can significantly influence SEO. This implies that the major role in SEO should be respected by the website designer. However, only a some fully understand SEO and how to ensure a crawler-friendly website.

This written article is intended to provide important insights that will help the average (and even above average) web designers to develop their SEO skills and knowledge.

1. Stray Away from Flash for Navigation

At some point, it is indeed a nice way of getting your user’s attention is through the use of flash for some drop down effects to the site’s navigation, but do NOT attempt to try it. This might results in not following the links used in the navigation since these search engines have trouble reading flash files.

2. Think of a Better and Unique Page Titles

Each title should be unique and differs to each page on your website. It is better and a MUST to use unique page titles, otherwise search engines will think that every page on your site is about the same subject.

3. Tailor the Code to be More Structured than the Design

Make sure to use SEMANTIC code when writing the front end of your site. Use descriptive tags to construct your pages, so that search engines will have the ability to read and have a better knowledge of your content. This will also help you to lessen your burden and clean up the process of styling your site.

4. Never Forget about Optimizing Images

It is important to properly describe images through the use of the ALT attribute as search engines can’t see what an image looks like. In this way, heavy traffic from image searches will be avoided.

5. Use Keywords to Describe Media

Keywords are the words that you're targeting for SEO traffic and should characterize your web content. Making them appears in vital places throughout your page, such as: URL, title tag, Meta description) is important, but what separates the truly SEO-friendly web designers are those who use keywords to label and describe media files, such as videos and images.

6. Avoid Using Generic Anchor Text in Links

Links play a very vital role for search engines. So you have to make sure to use a word that best describes the content when linking to relevant content. For an instant, if you were getting your reader a link to learn more about Filipino Women, use something like “Learn More about Filipino Women” as it conflicts to just “Learn More”.

7. Use a Consistent URL Naming Convention

The URL is an important element in writing a SEO-friendly page. Keep the URL naming convention consistent and use keywords wisely and conservatively. Avoid using throw-away words (e.g. "the" or "an") - focus your URLs around the core of your keyword targets.

Do you have additional SEO insights for web designers or developers? Let us know your optimization tips in the comments section below.

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How to Integrate Schema Markup for Better SEO

Schema SEOSchema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.

The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.

A Different Kind of Code

It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)

Organization = Optimization

Schema is organization or construct of different layers of markup. First and foremost, freshen up over at Schema.org to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)

The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.

How Schema Markup Affects SEO

Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.

In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.

If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.

To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.

What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.

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