Search engine optimisation over the past 2 years has changed drastically. The best practices which people had have completely changed.
2 years ago, anchor text distribution was something that no one had heard of, those that were proactive with there SEO would realise that they are simply putting too much attention towards one keyword, this has become known as over optimisation.
The one thing search engines have not been able to get rid of this year is the many black hat tactics still being implemented by many. 2013 is going to be the year when these tactics simply do not work anymore according to prominent search engine optimisation team GMG SEO. The many tactics still being used today which will hurt businesses include layered link building which the big G will soon find all the foot prints left by companies adopting this SEO strategy.
It is only a matter of time before all those manipulating the search engine to build authority links will get found out.
The best remedy for this is for people to adopt co-citation link building, you may ask what is co-citation link building?
It is basically a technique where by the content surrounding the anchor text is what will give the link more weight rather than the anchor text itself.
Eg- if you are trying to rank for online marketing, all the text around the link (which can be either your brand name or a generic word) is related to online marketing.
This tactic has proven to be quite effective for many SEO’s so I suggest all in the industry to research about this new tactic for 2013.
John Vlasakakis is an SEO specialist in Australia with over 8 years experience in SEO, he can be found on Google+.continue...
Whether you're doing ecommerce SEO or local SEO, any link building strategy must be designed and executed in a very mindful manner. To help ensure your link building efforts yield a successful SEO strategy, below we share 5 tips to steer you in the optimal direction.
1.) Link Sources: Make certain that every link-building effort is focused on building link sources that are high in quality. If one has been relying heavily on a strategy of link acquisition which focuses on large and easy to acquire quantities, this type of strategy will most likely lead to being devalued. Focus on high quality links and not on spinning articles, guest posts and comments on blogs that are low quality.
Also, weed out past links that are considered spam. For example, you may have acquired run-off links on topics irrelevant sites and can request to have those removed. If unable to remove them, disavowing the very egregious ones is something to consider.
2.) Quality Content: Put out the highest quality content, which will always attract links and social signals naturally. The best and only way to get a variety of other sites creating high quality and relevant links to your site is by the creation of useful, relevant and unique content which can then gain popularity naturally in the online community. The creation of good, quality content can pay off, reflected in the links which are the editorial votes issued by choice by users.
In essence, the better quality content one has, the higher the chances another person will find such content of value to their own readers and have a link to it. This is definitely one of the most important factors when one is considering success in this regard.
3.) Natural Looking: The current buzzword in the SEO community is "natural." Conduct a link audit on your site to look for manipulative or suspicious looking links. Analyze you backlinks and avoid future bad links by looking out for examples such as: purchased links, swapped links, adult and bad neighbourhood sites, sites overly exposed to only the purpose of SEO, links from sites irrelevant to yours, junk web directory links, over-optimized anchor text and, network blog links.
To make your SEO link building be natural, try and add variations to the link adequately or to the anchor text. Acquire relevant and authoritative links that maintain your site content and is a powerful tool to naturally link building, in an unsolicited fashion. This is especially important for competitive SEO spaces like ecommerce SEO. Companies like Click Centric SEO that specialize in ecommerce SEO services advocate a thorough backlink portfolio audit to ensure a completely natural strategy is put in place.
4.) Beware of Negative SEO: Keep a watchful eye on all of the new backlinks that your site receives. By being aware you can then react swiftly to any negative SEO that is possibly pointed to your site. Surround your site with good content, relevant writing to your theme and topics, which will then work to bring about positive co-citations. Co-citations are a mechanism that allows Google to identity what your site deals with.
Every time a link to your site is mentioned in conjunction with a competitor of yours or a similar site to yours, this becomes a hint to Google that your site or business is related to that competitor or other site. Based on authoritativeness in that business niche, Google then associates the sites; this tip is critical.
5.) Know Your Top Competitors: You can use co-citation to effectively build your links on your site. Ultimately the result of co-citation is to able to identify leading businesses representing in the niche and trusted by Google. Therefore identifying your top competitors and making sure your theme, topics and brand is getting mentioned in the right niche and alongside with the trusted businesses is a smart way to use co-citation.
Here are ways to find and identify your top competitors in your business niche: Perform a search using words like "The top 10 (generic business niche youre in)", "The highest ranked or the best (generic name of your service or product) in 2013", and so on.
If you do not find your business listed there, contact the publisher and request to be added to the list; Do a search for other competitors in your field and find as many existing rankings as you can by using the key words.
This will lead to more citation opportunities; Perform a reverse-engineering search on your competitors' backlinks and you may be able to find additional niche resources which they have acquired links from. Moreover, you can always compare site link profiles of numerous competitors all at once, which lets you see which websites link to other several competitors at one go.continue...
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