Search engine optimization (SEO) is a highly sought after service by business owners and marketers. Businesses seek to optimize their websites for better search engine rankings because higher ranking translates to higher traffic and consequently greater conversion potential.
You stand to offer a lot of marketing potential as an SEO professional because not only are the opportunities in search engine optimization are vast, but the demand is high. It is however, important that you be aware that gone are the days when simply writing great content and building links guaranteed a high ranking in SERPs.
It is important that you set realistic client expectations to ensure that your clients are not disillusioned while investing in an SEO campaign. Setting realistic client expectations will better guarantee your services are appreciated, paid for, and later earn referral clients.
If you are dealing with a new client, make sure that he/she understands that only sites that are at least several years old get consistent SEO results. There is intense competition and even keywords and keyword phrases that people are not searching for are often difficult to get high ranking with.
Ensure the client understands that it is possible to get a high ranking a few weeks, however only if the competitive nature for those keywords is moderate to low. Ensure your clients understand that an SEO campaign will only be effective if it is done on a long-term basis.
Make your clients understand that targeted traffic is more important than a high ranking on SERPs. Focus in the SEO industry is shifting away from having a particular keyword in a particular position in a particular search engine to how the keyword can be used to generate targeted Web traffic. Targeted Web traffic is desirable because people who know what you are offering and who are interested in the same are more likely to buy from you. In other words, quality beats quantity when it comes to online traffic.
It is unfortunate that most website owners who are searching for SEO services only look at the smaller picture and insist that the SEO company guarantees high ranking in search engine results pages (such as a high PageRank or PR on Google). If you ask most website owners what they want from an SEO campaign, most will give you such answers as “a top-4 ranking in Google/Yahoo! for my keywords.” Make sure your clients understand that a good business goal is something like “to bring many people who want the specific product/service I sell to my site”.
Although a high ranking in SERPs is desirable, the truth is that a lot of effort, time, and money go into this because of the high competition, especially for ecommerce SEO. Whatever you are selling, note that there are probably thousands, if not millions, of other sites that are offering the same thing or something similar and that use keywords and keyword phrases similar to yours. Even the best SEO company will not magically wave a magic wand or snap its finger for you to have a high ranking in SERPs. A high ranking in SERPs will be of no use if it does not add value to your business.
Does this mean that search engine optimization is dead? The simple answer is that it does not. SEO’s sole focus of attaining the number one ranking in SERPs for the best keywords has changed. Do not expect to do well with such a keyword as “best motorcycle helmet” because there are thousands of outlets, online and offline, selling motorcycle helmets.
Ask your clients to broaden their horizons and to see the bigger picture. Whenever a client tells you to help him/her attain a number one ranking in a particular search engine’s SERP, point out ways of fixing the website for it to attract more target traffic. Focus on improvements that will help the website design will work for users and search engines alike. Point out to your clients that they need not focus on “money phrases” and they need not insist that these phrases appear on all Web pages in their websites. Make them understand that there are other related keywords and keyword phrases that people are typing into their search engines every day.
Most website owners create content for the sake of creating new content. They can be forgiven for this because the SEO industry has been insisting on good content for many years now. The word ‘great content’ has been thrown around for so long that few understand what it means today. Content creation services are so numerous that they have created a whole cottage industry.
There are even some content creation services that ‘rent’ content. Ensure that your clients understand that great content does not mean spam pages with the keyword substituted from one Web page to the next and it does not mean describing your products’ history. Ensure your clients understand that great content is content meant for the readers, not for search engines.
So, what makes great web content?
1) Great Web content is unique. The content should have creative ideas that nobody else in your industry has thought of. Being creative means you do not simply copy from your competitors.
2) You must be an industry leader. You must be willing to raise your voice and express your opinions, regardless of what people think of them.
3) You must be willing to pour your soul and heart into the website, not simply looking for quick fixes.
4) Great content takes care of Web users and search engines alike.
5) Great content is content that helps you get targeted Web traffic.
If you explain this to your clients, they will understand that generating quality content is neither easy nor fast, but once done, it will give lasting positive results.
Explain to potential clients that they must first determine their true goals before they call you. Explain to your clients that there are many SEO companies that promise more than they can deliver. A company that tells you it will deliver a number one ranking in a short time is simply after your money.continue...
Now more than ever, people are becoming aware of SEO as a powerful marketing medium. Those who are catching on to SEO are also realizing that content is driving force to successful SEO. However, SEO copywriting is not an easy task for many people to handle.
Not only is writing content difficult for many people, but carefully using keywords throughout the content adds an extra challenge to the process. And after Google's Panda update that penalize website that over-keyword stuff their content, SEO copywriting is an intricate task that demands a careful balance of keyword density and creativity.
As a result, many companies are thinking twice about outsourcing their SEO copywriting needs. As they should, because hiring a good outsourced SEO copywriter is like finding a needle in a haystack. There are very few content writers who will take the time to research your company's core offering, get to know your brand, and product exceptional content.
In addition to haphazard quality, outsourcing SEO copywriting can lead to a number of risks. Below are just five of the risks of outsourcing SEO copywriting.
Like we mentioned above, good quality content stems from knowledge and awareness of what the brand stands for and what the brand offers. SEO copywriters who produce copy based on keywords will only write to the keyword - the supportive text will be empty sentences of fluff. You may soon learn that some of the best sources of content are your company's in-house specialists. They are the one's who are truly knowledgeable and passionate in the brand, and can product quality, relevant content that has meaning and value.
One of the most common issues of outsourcing SEO copywriting receiving content that hardly makes sense. The fact of the matter is, the cheapest sources of SEO copywriting are from foreign SEO companies that employ mostly non-native English speaking writers. Although the content might be cheap and actually might facilitate better SEO rankings, will the content actually compel visitors to take action or convert while on your website? Most companies who need optimized content also need to engage with their audience with proper and clear English.
The issue of quality reinforces that latter two points. Quality content involves so many considerations and often has to do with more than just punctuation, spelling, and grammar. Quality SEO copywriting is not only keyword optimized, but it encompasses insights based on extensive research and being able to organize cohesive ideas. When companies decide to outsource SEO copywriting, it's likely they'll receive content that says a lot, but doesn't say much that has merit and purpose. Additionally, grammar and punctuation are also key elements that often go overlooked with outsourced content.
Plagiarism is another common problem that stems from outsourcing copywriting. This is a serious issue for two primary reasons. First, Google will often take action to penalize websites that are using duplicate content from other sources of the web, which can kill you SEO efforts. Second, plagiarism is very unethical, and if the true sources of the content catches on, they can easily take legal action. The thing is, some SEO copywriters who are outsourced, simply do not care. They are only interested in making a quick buck and could care less if your website gets dinged from duplicate content.
SEO copywriters that churn out content all day often have wealth of articles that they re-purpose for similar clients. However, often times their re-purposed content, or "spun" content is poorly done. This can result in the same work getting handed down to multiple clients. We call this "double-cited" content because there's nothing unique about each article. This can lead to the issues mentioned above concerning plagiarism and duplicate content.
Although there are numerous risks of outsourcing your SEO copywriting services, you can indeed outsource successfully. We suggest seeking domestic SEO copywriters who are willing to take the time and research your company's USP, brand image, and overall marketing tone. This will lead to better quality content that's not only geared for better SEO, but is also meaningful and valuable.continue...
It is striking yet odd how similar SEO companies are to medical billing companies. In addition to helping support the underlying financial health of their clients, both medical billers and SEO's are vast common business professionals. Below we underline the odd similarities of SEO companies and medical billing firms.
SEO companies utilize advanced software in many of their processes. They need it to keep track of activities, to note the performance of competitors and to improve their own performance, among other functions.
In like manner, medical billing companies have very advanced software to ensure that they are able to track client information and manage the entire billing system and processing of data within their industry.
Because search engines are always changing technology, a company that deals with search engines and the way they operate naturally has to adapt. The survival and success of SEO companies depends greatly on adapting to new changes.
Equally so, medical billing companies will always adapt new changes especially in the world of technology to ensure their information is up to date and their processes run smoothly. There are also new diagnostic codes come out from the government in how medical professionals can claim patient billings.
If you ever took a look at the client rosters of SEO companies, you would be amazed by the diversity of clients. Different kinds of people need SEO services and SEO companies welcome all types so in the end they have a very diverse clientele.
Medical billing companies also handle the billing process for various companies offering medical services, it could be hospitals, doctors, surgeons, chiropractors, and even insurance companies that can make up make up a client roster. There are also specialized providers like FQHC billing companies focus on maximized revenue for FQHC and health centers, as well as medical billers that serve clients from other countries. The thing about SEO and medical billing companies is that advanced firms will often provide their services to a global clientele.
Because of the diverse client rosters of SEO countries, you will find that one solution or strategy will not work for all the clients needs so customized strategies are needed to ensure success of these strategies. Careful study is done to assess the exact need and then the tailored strategy is applied.
In the same way, medical billing companies will always inform their clients that they will employ customized strategy to ensure that they have the right billing process for particular clients and situations. In both cases, this is very important to ensure the success of the business.
SEO companies and medical billing companies offer return on investment to their clients as well as to the owner of the company. SEO companies make millions for themselves by helping companies and individuals optimize their websites and blogs, at the same time these companies and individuals can benefit a lot from using the services of SEO companies as they get more visitors to their websites and can earn from advertising as well.
Medical billing companies also make millions by handling the billing process for medical service providers and at the same time their clients benefit a lot from a more efficient billing system that ensures money is not lost in poor accounting and record keeping, in the long run it is a win, win situation for client and company.continue...
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