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5 Web Design Tips for an SEO & CRO-Friendly Website

While it's essential for a website's design to be clean and easy to navigate for users, now more than ever, a business website should also be properly optimized for SEO. The main purpose of having a website is to promote a brand, and if few people are able to find your site in search, its potential is severely limited.

An SEO-friendly website can rank much higher hire in organic search engine results, helping you dominate your niche and earn a quality influx of website visitors. Equally important is building your website with respect to CRO (conversion rate optimization.) That is, the on-site touch-points that motivate visitors to take desirable action.

Mentioned below are five of the most essential elements of planning and designing an SEO-friendly, conversion-oriented website.

Clean & Consistent Navigation

The navigation of a website is critical to ensure a quality user experience. Visitors should be able to make their way around your website with ease. And although this isn't a direct attribute that contributes to SEO and visiting traffic, this consideration will help you make the most of the traffic you do earn by optimizing your site for greater conversion potential. In short, the user interface and experience you offer can make or break the success of your business website.

Clear Calls-to-Action

It's critical to include clear calls-to-action (CTA's) on the primary pages of your website. Integrating obvious points of contacts on your website (whether in the form of a button, short form, or text-based link,) you can prompt visitors to take desirable action while they browse your website. Like the latter element of having a clean navigation, your CTA's should also respect your overall conversion funnel.

No Flash Nor Frames

Search engine bots do not crawl and index Flash media. If Flash is absolutely necessary, try integrating a textual description for the Flash media file as an SEO-friendly alternative. Additionally, the content inside basic Frames is also not able to be crawled and indexed by search engine bots; however if your website does make use of Frames, apply the ?NOFRAME? tag to enable some of your keyword rich content to be indexed by bots.

Optimize HTML Coding Structures

For both CRO (site speed and load time) and SEO (efficient crawling and indexing,) it's important to develop your website with a seamless HTML coding structure. The web developer (and in many cases, the web designer) should address the website's back-end to ensure the site is properly optimized for fast load speeds and rendering. Website visitors have high expectations. A slow choppy website is huge pitfall for CRO (and call also hinder SEO, too.)

Optimize Robust Media Files

Robust media files, such as hi-res images, infographics, videos, and audio files, can severely slow the load speed of your website. Such media files can be actually optimized by reducing their file size. Additionally, these files can be keyword optimized by including your target phrases in the image properties, prior to uploading them to your business website.

The considerations outlined above are essential to ensure that your website is both SEO and CRO friendly. In today's digital age, this is essential to realize long-term success.

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