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Key Elements of SEO-Friendly Web Design

SEO-friendly web designThere are a number of attributes that should be kept top of mind to ensure a website's design is SEO-friendly web design.

In this article, we will share with you seven elements that shape SEO-friendly web design.

Calls-to-Action ("CTA") or Points of Contact

It is recommended that you have a call to action on most of the pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most experts who come up with web designs know the importance of CRO (conversion rate optimization) one of the reasons why they are integrated on the websites that they work on.

Verify Google Ownership

It is important to run a Google+ page especially in this SEO era. While setting-up a Google+ page for the brand, you should also think about creating one for the SEO-friendly web design. Be sure to verify the page and link the site properly in a bid to establish Google publication and Authorship.

Optimized HTML Coding Structure

It is important to design a website that loads fast enough which is vital for both SEO as well as usability. The person who is responsible for developing the site should address the back end in such a way that it is well optimized for fast load speed and rendering. Website optimization also helps to drive more traffic to site as people will not waste time on a site that does not load fast enough.

Optimize Robust Media Files

There are a couple of media files that can be quite robust which ends up slowing down the site. You can optimize this while creating the SEO-friendly web design to reduce their size in regards to indexing and rendering. Images as well as other media can be keyword optimized so that they attain better SEO value.

Build Quality Links

Building top notch links can help enhance SEO value as well as expand citations. This is especially beneficial for the sites that have been listed on a number of listing websites as well as directories. The links can be used by Google to determine the legitimacy of the company and it also acts a ranking factor for the local search engines. There are some links that will also link back to your site which is a huge plus towards your SEO efforts for the SEO-friendly web design.

Create a Thorough & Complete HTML Sitemap

Most SEO's consider the HTML sitemap a very important page on the website. Most people don't think that it is a really important page thus most of the time it is overlooked. This acts like the roadmap to the site as it directs the search engine spiders to spot the rich goodness that is found on the site.

Use Keywords in the Right Manner

Keywords should be included in the proper places as you lay out the SEO-friendly web design. Most people fail to do this one of the reasons why their efforts do not pan out the way they would want them to. The most important places include page title, URL, Meta description and respectfully on the page copy.

To learn more about SEO-friendly web design, visit this SEO-friendly blog that offers tips and insights all about search engine optimization and website design.

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Tips for Writing Awesome PPC Landing Page Copy

In short, the primary purpose of landing pages is to attract users and increase conversions. In order to write successful landing pages, you have to test different styles, monitor specific metrics, and make changes accordingly. If you are managing a PPC campaign, it can be quite frustrating if you work hard to drive traffic to your website, but don't see any conversions. This is why writing (and testing) awesome landing pages is so important.

Before you start writing a landing page, you need to set some goals. You need to understand what you're trying to accomplish from your landing page. The next step is to test a wide rage of metrics and styles to see how each one performs. If you don't notice any positive changes, it's time to re-invent or modify your landing page. Here are some useful tips that can help you increase click-through-rate of your PPC campaign.

Remove Any Unnecessary Details

You should try to convey your message in a concise and simple way. There's absolutely no need to clutter up your landing page with unnecessary text or writing. When a new visitor lands on your page, he just wants to know what you're offering. Nobody wants too much information that seems overwhelming. Landing pages should be written and designed to get your message across in a very concise and simple manner. In order to increase your conversion PPC rates, you need to draw attention to what you're offering.

Make Headlines Stand Out

Most of the people click on something once they notice a catchy and interesting title. The headline or title is the selling point of your text. It draws a reader towards what's been written. Headline makes a visitor check out the entire page. A headline should be bold, unique, interesting and impactful. You need to consider it to be the first line of a book. It should be able to capture attention.

Write & Test Compelling Calls to Action

This is one of the most important aspects of writing landing pages. You should use a call-to-action to encourage people to signup and stay connected with your business. For instance, you can offer a discount or free trial period. It is very important to make it easier for people to connect with you. Therefore, your PPC landing pages should include a form or signup to motivate visitors to get in touch with you instantly.

Give Yourself Some Credit

One of the easiest ways to grab attention is to provide information about your accomplishments and success. You can mention some of the companies, clients, and/or individuals who have utilized your service satisfactorily. If there has been some news about your products or services, you should write about it on your PPC landing pages. You should let your audience know that you stand out from your competition.

Last but not the least, you need to be very patient while writing landing pages. All the changes you make and text you add will not increase your conversion rate instantly. You need to give them some time and regularly analyze and optimize important metrics relevant to your website. You should look for certain things which aren't working in your favor. It is important to understand that PPC campaigns are fruitful only when you're willing to keep making changes until you get something that works perfect for you.

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7 Actionable PPC Optimization Tips for Mobile Landing Pages

Mobile Google Search Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.

Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.

Get to the point

Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.

We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.

Use numbering and bullet points

Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.

If applicable, include a short form

For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.

Avoid superlatives and intensifiers

We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.

For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.

Ensure fast loading web pages

Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.

Use legible text

Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.

You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.

Only have one main call to action

Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.

For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.

Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.

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