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What Truly Defines a Top SEO Company

Top SEO CompanyAccording to a survey carried out by "over 380 enterprise search marketers and SEO professionals" and published at Search Engine Land, the success of an SEO company will depend on few select variables.

The survey analyzed and evaluated common behaviors in the market of SEO companies. Various behaviors played an important role in the success or failure of a company that offers SEO services. The survey brought to light the following aspects:

Areas of Success

The survey identified three main areas where top search marketers and SEO experts thrived. The areas identified are content reporting excellence, evangelism, and internal creation. Best practice was very important in each of the three areas. In identifying the success of a firm, the survey distinguished "best in class" from the "laggards". A top SEO company used advanced reporting techniques. The company was also involved in the content creation process right from the beginning. Best practice behavior reporting specifically included the following:

  • Determining a strategy by use of reporting data
  • Early and frequent reporting
  • Varying reporting according to stakeholder requirement
  • Freeing precious time by automating reporting
  • Combining data from many sources to come up with meaningful insight
  • Using hidden data to draw insights

Budget Influence on the Success of an Organization

The survey also made a rather interesting discovery. Contrary to what most people might think, the amount of money spend on search engine marketing had a great influence on the Company’s success. The people carrying out the survey realized that 43% of the "top in class" had spent more than 10% of their budget on marketing. 57% of the "laggards" had spent less than 10 percent of their total budget.

Size of the Team

There is always a common notion that having more search professionals in a team is always advantageous. However, according to the survey, this is far from the truth. Results indicate that a leaner SEO and search marketing team will provide better results. The study indicates that almost a third of the "best in class" companies have one person in the team, while 68% of the leading organisations use teams made up of only 2 to 4 people. What we can draw from the survey from "Research and Search Engine Land" is that a company is more likely to achieve success by employing two to four people in a team.

In summary, an SEO company looking to succeed and become a leading firm in the industry needs to have the above pointers in mind. The highest chance of success will come through combining the common behaviors and ensuring that they are followed judiciously.

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