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Twitter Brand Pages for Business

Following the trend of its social media counter-parts Facebook and Google+, Twitter has recently announced the launch of branded, business-specific pages on its site.

The new Twitter business pages are an effort to provide a more concrete and tangible fan-base in which brands can have more interaction with their consumers.

What's New About Twitter Pages for Brands?

The new Twitter pages for brands offer a rich and sophisticated user experience. The new pages offer more interaction for users and have become much more presentable from a marketing point of view. In essence, the new Twitter brand pages have become an ideal platform to lure customers.

We have found a number of benefits of the new Twitter pages. Some these include:

  • Large, Customizable header images - probably the first thing you would notice about the new Twitter brand pages. This enables brands to a logo or image, as well as a tagline or any other visuals that format to the new 835 x 90 header space.
  • You can move a Tweet to the very top of your profile page’s timeline to emphasize your most engaging and vital content.
  • Also nice for business are the rich media (photos and videos) links embedded in Tweets. Instead of sending a visitor away upon clicking the tweeted link, a sub-window will expand to show that media within your page.

  • The look and feel of the new Twitter brand pages has been optimized for mobile with a consistent across many popular smartphone platforms.
  • Twitter brand pages are available to the global public and do not require visitors to log-in to a Twitter account to see your company's page.

Marketing Advantages of Twitter

From a marketing standpoint, this is a great leap by Twitter. Earlier, brands preferred Facebook over Twitter, as it allowed more customization and interaction. The move by Twitter now integrates such features into the new Twitter brand pages.

Brand pages for several large companies like American Express, Chevrolet, Coca-Cola, Dell, Disney, Intel, and Nike have all been customized and offer a more unique, customized feel. These new branded pages provide an elegant platform for consumer interaction and promotional presentation. In short, Twitters new pages hint at the future of advertising and marketing from more social platforms.

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The Booming Growth of Google+

In October of 2011, Google+, a 4 month old social networking platform from Google, had a reported 40 million users. Jump to January 2012 and Google+ now has over 90 million active users, with hopes to grow to 100 million by the end of February.

Although this is great news for Google, the question everyone is asking is how did the company more than double its number of users in so little time?

The only answer that analysts have for this immense growth in Google+ is of the heavy implementation of Google+ in all of Google’s activities. As Google has recently launched its "Search Plus Your World" feature, which adds personally-oriented search results based on your Google+ profile, its content, and your behaviors.

This has spawned a lot more traffic for Google+, as users (or members of one's circle) post anything from profile updates to photos and links (with the similar keyword references as your search query) will likely appear in the "personal" search engine results. This has led to a lot of mixed emotions amongst other popular social networking platforms and online business models.

More Promotional Push From Google

But the "Search Plus Your World" hasn’t been the only attempt from Google to rake in new users to its growing social networking site. Google has also made it mandatory for all new Google Gmail users to create a Google+ account to be able to complete the creation of a Gmail account. This has led to an immense amount of unhappy users who feel like they have been bullied by the search engine giant into creating a Google+ account.

In addition to online-based promotions and incentives, Google has also taken its marketing efforts to television audiences. During prime time TV, it is not uncommon to see television ads about Google that target both consumers and businesses. Such ads highlight the advantages of having "circles" in your social network, or for businesses, the opportunities to connect with consumers on a more social-friendly format.

With this much push from the search engine giant to get Google+ afloat, it makes sense how quickly Google+ gained over 90 million users. And at this rate it seems likely that Google+ will get the estimated 300-400 million users it yearns for by the end of the year.

But how many will truly be glued to Google+ like they are Facebook or Twitter? And although Google does say that 60% of Google+ users are engaged daily and 80% weekly. Google forgot to mention that it counts anyone who signs into their Google account which is tied to Gmail, Google+, YouTube and iGoogle (along with many others) as an active Google+ user.

It will be an interesting future for Google+, and here at Increase Your Rank, we'll keep you informed as Google continues on its path of extraordinary growth.

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Elements of Righteous Business Blogging

Business blogging is the modern way of building your brand by sharing knowledge, insights, and providing commentary about the things you specialize in.

Blogging has become an effective medium for businesses to attract customers and generate leads. Many organizations rope in their key executives and technical experts to write (or provide insights to writer) for their blog in an effort to generate a positive impression and instill confidence in customers.

Advantages of Blogging

Whether for a law firm or ecommerce store, the benefits of blogging offer a number of advantages and opportunities. Below are some of the key advantages of business blogging:

Increase Inbound Traffic

Blog topics can include a wide range of relevant topics, such as the latest updates on a product or service, news on recent occurrences, or commentary on emerging technologies by the subject matter experts.

To promote more inbound traffic to a blog, and thus to your site, blog posts can be linked through ads or social network tools like Twitter and Facebook. Most organizations should considering creating a Twitter page or a Facebook business page for two reasons: to build links to their blogs and to share their blog stories with a relevant following.

Market watchers, analysts and customers are solid sources of inbound traffic if the blogs are up-to-date and the content is compelling and contains useful information. For this reason, it is not only important to market your blog well, but also generate great copy that users can appreciate.

Promote Brands

Blogs can promote your brand with ease. They are the natural choice for advertising your brand by providing valuable knowledge on your products and services to your target audience. You can build the brand image by creating more buzz around the products, services, and offerings by creative ways including videos on product demos, commentary and white board sessions.

A solid blog with popular following is a brand by itself. In addition, blogging habits are niche by itself, because they underscore the building and promoting of the brands.

Creating a Fan Following

Blogs can generate a list of followers as users subscribe to feeds (such as RSS.) Blogs which are simple, intuitive and useful for the online community, generate positive word of mouth for an organization. Thanks to advent of social bookmarking tools, a business blogs can be easily shared and bookmarked with other users.

This creates lot of readers through positive recommendations and the blog by itself becomes a great resource among Internet users. In summary, business blogging offers differentiation and a niche for organizations to create a positive brand image and provide consumer enlightenment.

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Starting Your Own External Blog for Your Business

Starting an external blog for your business can offer a number of benefits. Most of these benefits center on increasing both new and reoccurring traffic.

Before we dive too deep, let’s take a look at the fundamentals of what an "external business blog" really is.

What is an external blog?

An external blog is publishing source that is on a separate domain (.com, .org, .info) from the business's website. As opposed to an internal blog that is a part of the domain (whether as a blog page or a sub-domain,) external business blogs can offer greater flexibility and additional SEO value.

Typically, external business blogs are built with theme or topical relevance to that of the business. However, what makes an external blog for a business more flexible than an internal blog is the ability to brand the external blog as its own entity.

This is where it is important to really "carve your niche" with you blog and set the stage for highly focused content. For instance, if local winery is unveiling an external blog, they will want to focus their content specifically on the wine industry. Furthermore, the winery could carve its niche deeper by focusing the content of the blog unique aspect of wine and how it relates to local interests.

Developing an external blog that flows with the brand of the business is key to attract targeted, in-market traffic. Flexibility and creativity come into play when determining just how aligned the brand of the blog meets that of the business.

Brand your blog strategically

All blogs should have a primary goal. The common goal for most blogs is to attract users to the blog (with solid marketing and interesting content) and funnel that traffic to the website of the business.

To do that, you need to brand your blog in a way that relates to your target market. The type content in which you plan to publish plays a big role in positioning the brand of the blog. Also a factor in blog branding is the nature of the target audience.

Does your blog seek to advise and teach visitors? Or does your blog seek to inform and enlighten visitors? The answers to these types of questions can help you determine the ideal brand image of your blog.

Populate your blog with precision

Referring back to the concept of "carving your niche," the content in which you publish on your blog is your way to achieve just that. Expansive blogs that cover a broad range of topics typically have a number of experts and writers populating the blog (to cover each topic.) Evaluate your goals and your resources, and start determining the target theme to position your blog.

Regardless of your area of specialty, stay focused on your niche and write content that stays specific to your blog's topic. Sometimes writing about topics that are outside the realm of your blogs topic may seem tempting, but always try to stay close to your blog's main idea.

Generate SEO value from your external blog

The SEO value of your external blog comes in two ways:

  1. inbound traffic from visitors who find your blog, and later make their way to your website
  2. building keyword-targeted links to your website to help its search engine rankings

The first SEO advantage of inbound traffic hinges on the quality and nature of your blog's content. Again, highly focused content that speaks to a precise audience is imperative to compelling visitors to further explore your blog and find their way to the website of your business.

Link building with your blog can help you grow your rankings in the search engines on specific keyword targets. The practice is quite simple. You must first have a blog story that relates to the link (or anchor text and URL destination of that link) that you want to build. It is important to ensure that the article or blog post has some relevancy to that of the link.

In addition to content relevancy, the anchor text, or link text, should contain the keywords in which you are targeting for the page receiving the link.

For instance, let’s say a small batch winery on the Leelanau Peninsula of Michigan is supplementing the local SEO efforts of its website with an external blog. In that blog, they are writing articles about various wine-related topics in the Leelanau Peninsula region. To make their website more relevant (and better optimized for) searches like "Leelanau Peninsula wineries," they should use the anchor text "Leelanau Peninsula wineries" in the links that they build from their blog to their website.

Well that about sums up this post on external blogging for you business. If you have any additional insights, or questions, please post them in the comments section below.

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4 Recent Facebook Changes that Impact Brands

Social media marketing has introduced many opportunities in the way companies conduct business, with Facebook being one the biggest players in the social media arena. 

You can easily reach out to your potential customers and advertise your products to existing customers through your Facebook page. Lately, Facebook has introduced new changes that have made it easier for business owners and brand marketers to obtain maximum benefits from the Facebook platform. Below we highlight 4 recent Facebook changes that can heavily impact businesses and their social brand presence.

Expanded Profile Eye Candy

Facebook has allowed brands to change the appearance of their profile image, similar to the new Facebook Timeline format. Profile images for businesses are now much more prominent and clearly visible by those who visit a brand's page. 

For business storefronts, the cover image can display the building where it is located, which may help in directing customers to a store. This can be highly advantageous for small business in bustling metropolitan areas.

Alternatively, some businesses use this large banner space on their Facebook page for copy, such as a company's slogan or message to visitors. This can help to engrave those catchy phrases and jingles into the minds of the target market.

Some creative companies use this space to showcase products and services to entice visitors, or give newbie’s an idea of what the brand is all about. The trick is to get creative and use this vast profile image space to really highlight what the brand stands for.

Highlighted Posts

Facebook has changed the way business posts appear on individual user timelines. If a business uploads a video or link, followers will be able to view it without clicking into a new page.

Now, brands can highlight posts that are of the utmost importance for easy viewing access for visitors who land on the page. In essence, highlighted posts help businesses communicate their focal messages both faster and more efficiently.

Brand Milestones

Brands can now share company "milestones" with their Facebook followers. Facebook milestones are simply events or points in time that are significant to the brand or business, and now Facebook has made it easier for companies to update and thus notify followers of such events.

Once the marketer of business selects the milestone option from the brand's Facebook page, Facebook takes that individual through the entire process smoothly and without complications. From there, he or she can fill in the template that appears on the page, and upload any relevant photos to share with fans.

Facebook Offers

Businesses can now share special offers through their branded Facebook page. Facebook has introduced an option for "offers" where companies can send messages about new or currently available discounts, promotions, or seasonal sales. 

In essence, social media marketing has never been simpler. Savvy marketers make use of the newsfeed and inform followers on these available offers. This could quite possibly be the most cost-effective form for advertising and promotion for a small business.

Businesses and brands of all types need to take advantage of the new Facebook changes. Spend time on your business's Facebook page and ensure that your existing customers as well as potential customers learn about your brand and all it stands for. Get creative and exploit the benefits of these recent Facebook changes.

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5 Risks of Outsourcing SEO Copywriting Services

Now more than ever, people are becoming aware of SEO as a powerful marketing medium. Those who are catching on to SEO are also realizing that content is driving force to successful SEO. However, SEO copywriting is not an easy task for many people to handle.

Oursourcing SEO Copywriting Not only is writing content difficult for many people, but carefully using keywords throughout the content adds an extra challenge to the process. And after Google's Panda update that penalize website that over-keyword stuff their content, SEO copywriting is an intricate task that demands a careful balance of keyword density and creativity.

As a result, many companies are thinking twice about outsourcing their SEO copywriting needs. As they should, because hiring a good outsourced SEO copywriter is like finding a needle in a haystack. There are very few content writers who will take the time to research your company's core offering, get to know your brand, and product exceptional content.

Risks of Outsourcing SEO Copywriting

In addition to haphazard quality, outsourcing SEO copywriting can lead to a number of risks. Below are just five of the risks of outsourcing SEO copywriting.

1. Little Knowledge in the Brand

Like we mentioned above, good quality content stems from knowledge and awareness of what the brand stands for and what the brand offers. SEO copywriters who produce copy based on keywords will only write to the keyword - the supportive text will be empty sentences of fluff. You may soon learn that some of the best sources of content are your company's in-house specialists. They are the one's who are truly knowledgeable and passionate in the brand, and can product quality, relevant content that has meaning and value.

2. Improper English

One of the most common issues of outsourcing SEO copywriting receiving content that hardly makes sense. The fact of the matter is, the cheapest sources of SEO copywriting are from foreign SEO companies that employ mostly non-native English speaking writers. Although the content might be cheap and actually might facilitate better SEO rankings, will the content actually compel visitors to take action or convert while on your website? Most companies who need optimized content also need to engage with their audience with proper and clear English.

3. Poor Quality Content

The issue of quality reinforces that latter two points. Quality content involves so many considerations and often has to do with more than just punctuation, spelling, and grammar. Quality SEO copywriting is not only keyword optimized, but it encompasses insights based on extensive research and being able to organize cohesive ideas. When companies decide to outsource SEO copywriting, it's likely they'll receive content that says a lot, but doesn't say much that has merit and purpose. Additionally, grammar and punctuation are also key elements that often go overlooked with outsourced content.

4. Risks of Plagiarism

Plagiarism is another common problem that stems from outsourcing copywriting. This is a serious issue for two primary reasons. First, Google will often take action to penalize websites that are using duplicate content from other sources of the web, which can kill you SEO efforts. Second, plagiarism is very unethical, and if the true sources of the content catches on, they can easily take legal action. The thing is, some SEO copywriters who are outsourced, simply do not care. They are only interested in making a quick buck and could care less if your website gets dinged from duplicate content.

5. Double-Cited Content

SEO copywriters that churn out content all day often have wealth of articles that they re-purpose for similar clients. However, often times their re-purposed content, or "spun" content is poorly done. This can result in the same work getting handed down to multiple clients. We call this "double-cited" content because there's nothing unique about each article. This can lead to the issues mentioned above concerning plagiarism and duplicate content.

Although there are numerous risks of outsourcing your SEO copywriting services, you can indeed outsource successfully. We suggest seeking domestic SEO copywriters who are willing to take the time and research your company's USP, brand image, and overall marketing tone. This will lead to better quality content that's not only geared for better SEO, but is also meaningful and valuable.

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How Your Business Can Benefit from Content Marketing

Content marketingContent marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.

Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).

The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).

This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.

Create Brand Awareness

The aim of every content marketing effort on the web is creating brand awareness. The best way for your brand to earn more respect and build a strong relationship with customers is to ensure the audience is engaged. This means that you should create quality, relevant and creative content that reflects the image of the business and connects well with your target audience.

Visually-based content, such as videos, comics, cartoons, infographics and images, has proven to be effective in engaging with the audience as it attracts an incredibly huge audience. If such content incorporates search engine optimization, their marketing potential will dramatically increase.

Driving Inbound Traffic

Content marketing offers a great way to promote a product or business. If you create great content with irresistible calls to action, people who read or view your content will most likely visit your website. This is a unique traffic as it is based on how well your content appeals to users. If you want to drive quality inbound traffic to your website, simply focus on informing and educating your target audience by addressing relevant topics, questions, concerns and issues. For instance, a plumber can create an article about the most common plumbing problems in homes.' This will drive traffic to the plumber's site as people would want to deal with the problems. Additionally, it will help optimize the plumber's overall web presence marketing.

Generating Link Popularity

Any content that goes viral is usually abuzz on social media. A popular content will attract a lot of links, making it have a considerable authority on the internet. SEO is based on the concept that an authority webpage will generate powerful outbound links. Most content marketing efforts use this effective SEO concept, commonly known as "link bait".

You can use your content as SEO link bait. All you have to do is create a great content, whether article, graphic or video, and then include a link to your site. If your content creates a buzz and many internet users link to it, your content's SEO value will become more powerful.

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Why SEO is Evolving Into Online Brand Building

In order to make sure that your website is easily accessible by search engines, it should be optimized carefully in a basic manner that search engines find friendly. There are many professional SEO services that can help you with this task. The rank of your website depends on many different factors ranging from content to the construction of your website.

In the modern business world, it’s important to use an all-inclusive approach to optimize your brand. You shouldn’t only focus on using search engine optimization, but also social media, content marketing and promotion. SEO is the process which makes sure that your brand is easily visible and accessible on the Internet. Its primary purpose is to improve your search engine rankings.

Until a few years ago, getting high search engine rankings was a lot easier. You just needed a well designed website with some basic content to appear in the first few results of the SERPs. But in the modern age, you need to work hard and make a lot of efforts to optimize your website and increase its accessibility and visibility.

It’s important to make your presence felt on the Internet. Thus, traditional optimization practices should have a more user-centric approach. This has become a very extensive and complicated process. Having a search engine optimized website is very critical for every business. Here are some of the key reasons why you should hire professional optimization services.

Increasing Popularity of Search engines

In the last few years, search engines have become increasingly popular. With every passing day, more people have started using search engines to look for information and content on the Internet. In fact, more than 80% percent mobile consumers have started using search engines to look for information.

Search engines like Google and Yahoo have over 5 billion searches every day. A professional SEO service will help you optimize your website. This will make sure your website’s search engine ranking improves, and Internet users are able to find you without any problems.

Search Engine Optimization Gives Results

It’s important to understand that you can only rank better if you follow the industry’s best practices. Professional SEO services, like those offered by www.OptimizedSurgeons.com use only white-hat practices to improve your search engine rankings. If managed properly, and without the use of black-hat practices, your website will definitely rank better than prior to optimization. In addition to this, professional services take an integrated approach, and manage everything from website development to social media campaign.

Search Engine Optimization can be Valuated

With SEO tools, you can easily measure the success of a campaign and compare pre site optimization traffic with post site optimization. Such reports can be a very valuable tool, and help you track the origin of your search engine traffic, measure conversion rates etc. Due to this, you will be able to develop an appropriate plan or strategy to promote your business on the Internet.

In tough, competitive times, it’s extremely important to reach a wider audience and make more people interested in your business. A well designed and optimized website can be the perfect platform to get more potential customers and convert leads into sales. With some dedication and hardwork, SEO can easily give a very high return on your investment.

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