If you are looking to expand your business's online marketing efforts, accompanying your website with a blog can be a powerful and cost-efficient medium.
In these ever-transient days of web-browsing, users spend as little time as possible on pages looking to extract information quickly. It’s important to build a blog based on quality and value so visitors see credibility and trust in your company.
The two primary types of blogs are internal and external blogs, and below I’ll highlight the differences and benefits of each.
Internal blogs are part of a website’s domain. If you have a page for your business and operate a blog within the website’s domain, then that would be an internal blog.
Internal blogs are important for giving your webpage a voice and visibility for users who already know it exists. By providing updated content on your business’ page, you are building a rapport with the user.
The key behind internal blogging lies within social media. Sharing the valuable content from your business’ page on Twitter, Facebook and Google+ will help inbound some traffic. For something so easy and free, why not do it?
External blogs are not a part of a website’s domain; they exist independently away from your main page.
The main drive behind external blogging is to build quality links back to your main pages (for SEO). Posting relevant content and having a link directing users to your main page will do well in the eyes of Google’s search engine spiders.
Of course, this is assuming the quality you’re posting is relevant to what you’re selling. It’s crucial to develop an external blog with a focused target market. One who would be interested in the products you sell. For example, if you sell commercial grade coffee roasting products, then a blog covering all the little nuances pertaining to quality coffee roasting would be important to cover.
You might not sell something interesting enough to make content seem worthwhile, but don’t throw in the towel. If you sold products for polishing and cleaning marble countertops, sure, that’s boring. But giving content a little personality and voice can make even the driest topics less painful to read.
Even though marble countertops aren’t fun and games, make it sound as such. People may be more inclined to read a less-serious take on something like marble care and maintenance. It’s refreshing.
In the end, readers will come back to sources which they find worthy. People don’t like their time to be wasted. You’ll gain an audience by being a credible niche source. External blogs have more long-term effect than internal. However, maintaining a professional image requires staying on top of both internal and external blogging.
You can’t post awesome content on other pages and then disappoint people when you accomplish the almighty task of getting them to your page.
This blog post was contributed by blog writer Kyle Blasco. Connect with Kyle on Google+continue...
Blogging is not something that can be done by everybody. However, if you have the right direct for content and a niche target audience, you could be successful at blogging.
There are a number of things that one should have in mind when it comes to blogging for SEO and increased search exposure. It is important to have a grasp on the basics of search engine optimization to better understand how to publish content that is optimized for search.
Some bloggers can get out-of-hand and over-optimize their blogs. For this reason, it is key to blog for your readers first, blog of SEO second. Here are some common SEO mistakes that bloggers make. By being conscious of these common mistakes, you can better ensure your blog is reader-friendly as well as SEO-friendly.
There is a common habit of bloggers having too many links in their blog post's content. Links are an essential tool in blogging when they are used in the correct manner. However, having too many of them in one single page will make the page look crowded and this will be a nuisance to your readers.
You should try to use links as sparingly as you can. In addition to this, be selective when it comes to the links that you actually use. Well-optimized SEO blogs only include links are offering your readers relevant information be it on products or information related to the post.
Most bloggers know that one of the basics of search engine optimization is having keywords. However, there are a large number of bloggers who tend to overstuff their content with these keywords. It may seem like a good idea to have a multitude of keywords as logic would dictate that this would make it easier for your site to be spotted online. However, the opposite is true. Too many keywords could result in having your blog penalized by the search engine thus ensuring you have no rankings at all.
Another common mistake most bloggers make is focusing too much on ensuring that the website is search engine optimized then neglecting other factors that will make the site successful. The one thing you require for your blog is readers. Without a following, your content is irrelevant. Therefore, you should do your best to ensure that your readers have the best experience when they are navigating through your site. Internet users will rarely pay a second visit to a website that they did not find user friendly.
Blog readers can be finicky. A small mistake such as displaying irrelevant text through images on your site could turn them off from being regular readers. In addition to this, this type of text will not even be of SEO value to your website. When describing images on your blog, take the time to come up with the most accurate descriptions. If it helps, you could even include links in the description.
Tags and Meta descriptions are essential in search engine optimization. Search engines will use these to rank your pages. You should therefore take time to come up with brief tags and Meta descriptions that encapsulate the essence of the content that you have posted. For instance, if you are trying to optimize a page for Michigan SEO expert, you will definitely want to include this exact phrase [Michigan SEO Expert] in both the page title and meta description if appropriate.continue...
A backlink, also called an incoming link or an inbound link, is a link to a website or a particular Web page on a website. These links were originally used for Web navigation, but now they've become the powerhouse for SEO (Search Engine Optimization) today.
Having a high number of backlinks pointing to your site is important because search engines factor in backlink popularity when determining ranking in search engine results pages or SERPs (such as Google’s PageRank or PR). Other than search engine optimization, backlink popularity is also important for cultural, semantic, and personal reasons.
There are natural and artificial backlinks. Natural (unsolicited) backlinks are more effective since search engines and Web users search for interesting and original content to link with. You should also note that artificial backlinks are harder and more time consuming to generate.
If you have a blog as part of your web presence, there are several tips that will help you earn natural blog authority through backlinks.
1) You should spend a lot more time preparing and optimizing your blog post to maximize its web presence and audience exposure. Blogging is not about taking a template, giving it a name, and writing content once in a while. A lot of work goes into blogging and many bloggers actually take this as a part time job. You have a lot to do if you will be competing with such bloggers. You should not only write well, but you should ensure that all your material is well researched. Blogging is not a game of trial and error. Borrow from blogging strategies by leading bloggers.
2) Befriend other bloggers. Just like any other industry, networking helps in blogging. If you know a number of high profile bloggers, they will link to your website (or other domains in your web presence) and you will come out looking as an expert in your niche. You could entice other bloggers by inviting them as guest bloggers. The best bloggers to befriend are those in your industry or in a related industry.
3) You should be persistent. Writing a “hit” posts usually takes time and you should be patient. You may write a very good post and still see “0 comments”, but the lack of acknowledgement should not discourage you. Note that just because people are not commenting does not mean they are not reading. It only takes one post to drive your blog's web presence, making it go viral. Blog with passion and everything will fall into place with time.
4) Ask yourself why anybody would link to your posts. If the content is not useful, people will not link to it. If you are too simplistic/or too complex in presenting your web presence, people will not link to it. Ensure that you give your readers something that will inspire them to share the posts. Your blogs should have both entertainment and informational value.
The focus should always be on your readers. Put yourself in the shoes of your readers before you write each post. This will help you write posts that are relevant and readable. If you are only focusing on what you want, that means you will be the only fan of the blog. Reply to all blog comments as a way of endearing yourself to the readers.continue...
Many businesses today have started relying on content marketing to attract and engage target audiences. According to the Slide Share and Column Five Media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.
For the obvious fact that many people rely on Internet to get information, businesses can benefit from content marketing by providing information related to their specific business.
Content marketing offers a spectrum of options. Content marketing offers many tools and avenues which help you market your business online. Some of the common ones are blogs, articles, press releases and white papers. You can choose the right kind of tool as per your purpose of marketing to build brand awareness or to generate traffic or leads or to drive sales. You can even use a mix of these formats, depending on how each format is able to meet your goal.
Content compliments your business. The main idea behind content marketing is to share knowledge particular to your business to help purchase decision-making. It also includes sharing expert ideas, opinions and information related to your business and industry. You can create two types of content for your business - content for website and landing pages (direct promotion), and informational content (indirect promotion).
Creating content for your website is a kind of direct promotion, as your web pages need content that exclusively describes your organization, operations, products and services. The content for website includes business description, product/service description, meta tag descriptions, titles, snippets, etc. This will help your website create positive impression as well as to engage and persuade potential customers.
It also involves creating content for landing pages and ads (banner, pop-ups, text ads), with the business/industry specific keywords. Good content with adequate keywords is an essential aspect of website development and helps you maximize your visibility in search engines.
By creating content on a range of topics related to your business, you are indirectly creating and spreading awareness on your products/services. This informational content for your business is generally used for your website's blog and resource center.
For instance, if your business deals with selling of a specific software and your content marketing strategy involves creating articles related to features of the software, check list for buying the software you provide, benefits of purchasing the software, statistics on the usefulness and purchase of your software, white papers on your software industry, etc. Any potential customer is attracted and impressed by the information given by you, will be definitely interested in doing business with you. Get creative and write blogs, articles, press releases, white papers related to your business to generate greater credibility.
The USP of content marketing is that it builds credibility of your business by gaining trust of your target audiences. This is because people rely mostly on industry experts' opinions, tips and suggestions for their information needs. According to Custom Content Council, 90% of the customers agree that custom content is useful and 73% of the people prefer collection of articles to know about the organization, rather than traditional advertisements.
Having said that, let us see how content tools help your business to build credibility.
Blogs and articles have content that gives all the functional and useful information about your products/services to your customer. You can even share your business experience in the form of opinions, ideas and suggestions through well-optimized blog posts and articles. If any of your targeted audience is in dilemma about the products/services you offer, blogs and articles will help him clear his doubts and understand your business well.
Press releases contain promotional content about your business. You can share developments, achievements or any other news related to your business through press releases. Press releases make your customer know all the latest updates about your business and also build trust for your business.
White papers, the research reports based on thorough analysis made by business experts, have great value. Generally, customers rely on this kind of content to make crucial decisions regarding making purchases or adopting strategies.
Hence, creating content specific to your business and then marketing it will yield reliable and long-term customers.continue...
In today's digital world, blogging has become a part of most people's life whether they do it for their own personal pleasure or for monetary interests. If you are a SEO or Internet marketer, you can use your blog to promote your brand by giving insights into your products or services from a personal approach.
However, what most SEO's and general bloggers do not understand is that a blog is typically not intended to be read by the world's entire population. As much as you want to impress everyone, it is important that your blog is narrowed to your specific target audience. Below are some strategies you can use to create an effective, and more SEO-friendly blog which will actually be read by those you intend to reach.
One of the reasons why most of today's blogs do not have large royal readerships is because their creators write on topics which are very generic. No one wants to read something which looks like it was copied and pasted from another blog. The one easy way to ensure that your content is unique is by focusing on a specific niche. Try finding something which will be intriguing to your target audience and put a lot of effort in developing it.
For instance, if you intend to start a blog on cooking and recipes, go for a cuisine you like and stick to it. Not everyone who likes cooking blogs will be supportive about your choice but those who like it will remain loyal to you. Just to give an example, a blogger who has a passion for cooking can choose to write about Thai cuisine exclusively. This will help empower your SEO blogging efforts.
To make a web user who lands on your blog a loyal visitor, you have to engage them first. This will be done by loading the blog with rich media which include well edited images, graphic files and videos. Although it takes time and sometimes money to create rich media, in the long run this can greatly empower your SEO efforts. Statistics show that web users are more likely to read blogs which have an infographics compared to those which just have plain text. However, do not push yourself to uneconomical or harassing limits; just include what you can.
Just like your business logo, your blog is one of those things which sell you out to potential customers who are interested in your services or goods. To promote the blog and in so doing also promote your brand, it is important that you be active on social media. Social media platforms like Facebook, Twitter and Google+ have millions of users and although not all of them will like your blog, those who have a profound interest in what you write about will certainly want to know more about you.
It is also important to note that social signals are used by search engine algorithms and will be important if you want to increase your blog's visibility via SEO. Only some companies who offer SEO services are poficient in using social media to expand their search visibility. But again, with both social media and blogging (and SEO) - content is the bee's knees.continue...
Social media plays a vital role in the marketing and distribution of great content, and smart businesses are taking advantage of the opportunities with socially-driven content marketing strategies.
While there are many advantages to managing an active and proliferated social media preance, only companies that apply the appropriate combination of effective strategies will be successful.
There are various ways to go about using social media with content marketing, SEO, promotion, brand building, and advertising. Nonetheless, success depends on how efficient the business will merge its existing content strategies with the available platforms. Here are three insightful and factual tips on how to excel in harnessing the benefits of social media for an SEO-drive content strategy.
The common practice has been to use social media in promoting blogs, forums, and directing visitors to the official website. A different approach has now emerged. Using blogs and official websites to promote social media visits can go a long way in improving online interaction and SEO.
Urge followers and prospect customers in the emailing list to visit your social media profiles for more details and seamless feeds. The increased activity in social platforms will be reflected in other online media in a vicious cycle that navigates between all existing online presences. This in turn improves the number of healthy links and visits thus promoting sales.
This is not a new concept and it is now possible to create product pages on social platforms like Facebook. A product page is like a landing page where social media users can view brief description of available products and services. When creating these pages, make sure they are integrated with multiple (but not excessive) links that land in other social platforms and official websites.
Link-driven content strategies are implemented to increase Google website rankings, expand online visibility and spread the message to a wider audience. Building healthy links across all existing online presences is the key to improving visibility. It may be the most basic tip although only a few companies have managed to apply it effectively. Having fan pages across all existing social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Google+ is mandatory for any business that has online success ambitions.
This ensures visitors are targeted from all platforms. Once you have these pages, ensure they are linked together and to other online presences. You can have icons for each social platform placed somewhere within the content in your official business website and blog posts. Similarly, have links that direct visitors to the official website. You can integrate these links as part of posts, feeds, videos and pictures. For example, you can update a link about using a given product and users will be directed to your YouTube page where they can view other videos and access more links.
Social media is home to millions of internet users and targeting them is the prime purpose of engaging in such interactions. However, statistics still hold organic search as the biggest traffic driver. Social media should therefore be merged with SEO-driven content strategies to boost ranking on search results while maintaining high quality engagements. The three above mentioned tips can be used collaboratively optimize content and social interactions for the purpose of marketing and sales promotion.continue...
In the early internet days, optimizing a website for search engines was centered on simple elements such as website design, backlinks and selection of keywords. Today, there are a plethora of factors that dictate Google algorithms and page ranking. Over time, Google has evolved search results to make them more socially integrated.
Web presence optimization (WPO) is slowly replacing search engine optimization (SEO). Put simply, WPO is the practice of enhancing and promoting your online brand to reach more people through upping visibility, recognition and awareness.
Web presence optimization is an all-encompassing approach with the aim is to have a wide and a consistent presence across all web aspects. To this end, SEO is an important part of WPO. WPO strategies focus on content marketing, PPC advertising, social media campaigns, search engine marketing and website optimization.
WPO was born from a number of factors. First off, the upping number of websites, blogs, pages and the content on social media elicited the need for a more holistic approach. This means that a lot of content is published online daily. For search engines to give accurate and fast search results, they have had to tweak their algorithms to wade through the content. This has in turn made the process of optimizing for organic search results more complex. However, the trick is combining a number of tactics and strategies for long term results.
Secondly, the upping number of websites and blogs has escalated competition between them. All webmasters spend time on analytics and spend money on optimizing their web design and expanding their web content marketing. They understand the importance of visitors finding them naturally and thus they update their sites each month.
Lastly, there is social media. Ever since social media entered into the search engine mix, the way websites are optimized has never been the same. The way webmasters share information has changed. This and how search engines have changed to accommodate social media in their search algorithms makes social media a crucial tool in web presence optimization. One advantage of social media is the fast, instant, delivery of information. Besides, social media sites sometimes rank higher than the actual business site.
Webmasters need to understand the SEO changing landscape and change the way they use resources to optimize their websites. Businesses applying the conventional SEO strategies are being left behind as those applying WPO strategies are jumping on top of the roof. A high number of WPO specialists is cropping up to help businesses grow their brand online.
Basically, WPO has three main objectives. First off, it increases the opportunity for people to search for your brand or your principals online. Secondly, it ups the opportunities of people searching for what you have to offer and lastly, it increases the chances of people searching for where you are or where your products can be found. To this end, webmasters need to understand how to win “the who”, “the what” and “the where”.
If you're interested in learning more about web presence optimization strategy, or to find out more on how get trusted services in optimizing your brand's web presence, visit www.webpresencegroup.net. The creative team at the Web Presence Group offers niche solutions in web presence optimization and website optimization services.continue...
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