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The Benefits of Guest Blogging

Are you interested in the benefits of guest blogging? Did you know that you can reap more website traffic all the while promoting your product or services with guest blogging?

Well this is your opportunity to expand your mind, and see what you have been missing.

What is guest blogging?

Being a guest blogger simply means that you are included as a writer on another blog. There are different arrangements, but it in essence, guest blogging is when you write content for other blogs.

How to become a guest blogger?

Some popular blogs have a link like 'become a guest blogger,' if they offer this possibility. But even if you can't find such a link on the blog, you simply write to the blog owner and ask how they feel about guest bloggers.

As a guest blogger, you often need to present on-topic content that relates to the blog, or follow the blog owners instructions. If you find blogs that are relevant to your interests, then you can gain even more value.

Benefits of being a guest blogger

Once you jump on the guest blogging bandwagon, you can realize a number of benefits:

  • Guest blogging can allow you add links to you blog posts that direct back to certain websites for SEO purposes
  • When you write blog posts on other domains, you are using an additional channel to you or your business's name out there
  • The link building advantages of guest blogging will help you to rank better in search engines
  • Guest blogging is great networking tool that can result in many valuable relationships

Guest blogging for SEO

When you write for other blogs, they often allow you to link back to your domain through the content you provide. These backlinks give your website more credit and can contribute to a greater PageRank.

This is a very easy and simply way to build links to your domain, which is now known as the most influential factor in SEO. Just imagine if you could write a few posts per week for a few high authority blogs. In time, you website's search engine performance could skyrocket.

Guest blogging can be a very powerful marketing and advertisement tool. It can help brand your online business as well as increase your rank.

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Tumblr For Effective Link Building

It's no secret that using blogging platforms for link building is an effective search engine optimization strategy.

One of the best of these platforms is Tumblr, a free micro-blogging site that allows you to post almost anything. Aside from text-based content, you can also post videos, audio files, links, and images to your own tumblr blog.

This posting flexibility is what makes Tumblr the platform of choice for a lot of bloggers and publishers. You can post a one-sentence blog post containing a backlink, or a 1000-word article with several backlinks.

5 Reasons to Use Tumblr for Link Building

1. Google loves Tumblr because the site is popular and SEO-friendly. A lot of Tumblr blogs rank very highly in the search engines. Additionally, there are features such as "liking" and "reblogging," which are very powerful for SEO purposes.

2. All the links you publish on your blog or any "reblogged" posts you make are DoFollow. This means that every link you create in your Tumblr blog passes on solid link juice.

3. You have full control and flexibility over what you publish. There is no limit to the amount of words that a blog post can contain.

4. Tumblr does not moderate your content as long as you stay within the site's Terms of Service. Once you hit the publish button, your blog post goes live instantly. You don't have to wait for somebody to review or approve your post.

5. Ease of use. The user interface of Tumblr is clean, uncluttered, and very easy to use. Whether you want to publish an article, a photo, or a video, all you need to do is click on the appropriate button on the dashboard.

Tumblr offers the potential to deliver high-quality backlinks, and these links are often free and easy to generate. So what are you waiting for? Start link-building with Tumblr today!

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Elements of Righteous Business Blogging

Business blogging is the modern way of building your brand by sharing knowledge, insights, and providing commentary about the things you specialize in.

Blogging has become an effective medium for businesses to attract customers and generate leads. Many organizations rope in their key executives and technical experts to write (or provide insights to writer) for their blog in an effort to generate a positive impression and instill confidence in customers.

Advantages of Blogging

Whether for a law firm or ecommerce store, the benefits of blogging offer a number of advantages and opportunities. Below are some of the key advantages of business blogging:

Increase Inbound Traffic

Blog topics can include a wide range of relevant topics, such as the latest updates on a product or service, news on recent occurrences, or commentary on emerging technologies by the subject matter experts.

To promote more inbound traffic to a blog, and thus to your site, blog posts can be linked through ads or social network tools like Twitter and Facebook. Most organizations should considering creating a Twitter page or a Facebook business page for two reasons: to build links to their blogs and to share their blog stories with a relevant following.

Market watchers, analysts and customers are solid sources of inbound traffic if the blogs are up-to-date and the content is compelling and contains useful information. For this reason, it is not only important to market your blog well, but also generate great copy that users can appreciate.

Promote Brands

Blogs can promote your brand with ease. They are the natural choice for advertising your brand by providing valuable knowledge on your products and services to your target audience. You can build the brand image by creating more buzz around the products, services, and offerings by creative ways including videos on product demos, commentary and white board sessions.

A solid blog with popular following is a brand by itself. In addition, blogging habits are niche by itself, because they underscore the building and promoting of the brands.

Creating a Fan Following

Blogs can generate a list of followers as users subscribe to feeds (such as RSS.) Blogs which are simple, intuitive and useful for the online community, generate positive word of mouth for an organization. Thanks to advent of social bookmarking tools, a business blogs can be easily shared and bookmarked with other users.

This creates lot of readers through positive recommendations and the blog by itself becomes a great resource among Internet users. In summary, business blogging offers differentiation and a niche for organizations to create a positive brand image and provide consumer enlightenment.

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The Best Practices of Pinging Your Blog

The concept of "pinging" is quite simple. In essence, you submit your blog to various websites (via a central pinging website) to notify those sites of your blog's freshly added content. In turn, your blog may be crawled and indexed more quickly, and thus better perform in the search engines.

In addition to blogging, there are also some best practices of Pinging. Whether for a personal blog or a business blog, pinging, in the long-haul, can contribute to a more popular blog.

Below, we outline a few tips to help you ping your way to a more successful blog.

Ping Sooner Than Later

The first key aspect of pinging is when you ping. It is important to ping your blog soon after you update the content of your blog. We suggest getting in the habit of pinging immediately after you hit publish.

Ping The Post

The URL you submit to a pinging website can make a huge difference in how fast your blog content gets crawled. We did some digging and research on this topic and found that submitting the actual blog post URL of new content (and not just the domain of the blog) will result in faster indexing of your fresh blog.

Ping For Power

To get the most from you pinging efforts, ping to some of the most powerful pinging websites. We recommend:

Ping your blog to these pinging websites for the greatest impact. We hope these best practices of pinging will help increase the rank of your blog and establish a stronger readership.

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Starting Your Own External Blog for Your Business

Starting an external blog for your business can offer a number of benefits. Most of these benefits center on increasing both new and reoccurring traffic.

Before we dive too deep, let’s take a look at the fundamentals of what an "external business blog" really is.

What is an external blog?

An external blog is publishing source that is on a separate domain (.com, .org, .info) from the business's website. As opposed to an internal blog that is a part of the domain (whether as a blog page or a sub-domain,) external business blogs can offer greater flexibility and additional SEO value.

Typically, external business blogs are built with theme or topical relevance to that of the business. However, what makes an external blog for a business more flexible than an internal blog is the ability to brand the external blog as its own entity.

This is where it is important to really "carve your niche" with you blog and set the stage for highly focused content. For instance, if local winery is unveiling an external blog, they will want to focus their content specifically on the wine industry. Furthermore, the winery could carve its niche deeper by focusing the content of the blog unique aspect of wine and how it relates to local interests.

Developing an external blog that flows with the brand of the business is key to attract targeted, in-market traffic. Flexibility and creativity come into play when determining just how aligned the brand of the blog meets that of the business.

Brand your blog strategically

All blogs should have a primary goal. The common goal for most blogs is to attract users to the blog (with solid marketing and interesting content) and funnel that traffic to the website of the business.

To do that, you need to brand your blog in a way that relates to your target market. The type content in which you plan to publish plays a big role in positioning the brand of the blog. Also a factor in blog branding is the nature of the target audience.

Does your blog seek to advise and teach visitors? Or does your blog seek to inform and enlighten visitors? The answers to these types of questions can help you determine the ideal brand image of your blog.

Populate your blog with precision

Referring back to the concept of "carving your niche," the content in which you publish on your blog is your way to achieve just that. Expansive blogs that cover a broad range of topics typically have a number of experts and writers populating the blog (to cover each topic.) Evaluate your goals and your resources, and start determining the target theme to position your blog.

Regardless of your area of specialty, stay focused on your niche and write content that stays specific to your blog's topic. Sometimes writing about topics that are outside the realm of your blogs topic may seem tempting, but always try to stay close to your blog's main idea.

Generate SEO value from your external blog

The SEO value of your external blog comes in two ways:

  1. inbound traffic from visitors who find your blog, and later make their way to your website
  2. building keyword-targeted links to your website to help its search engine rankings

The first SEO advantage of inbound traffic hinges on the quality and nature of your blog's content. Again, highly focused content that speaks to a precise audience is imperative to compelling visitors to further explore your blog and find their way to the website of your business.

Link building with your blog can help you grow your rankings in the search engines on specific keyword targets. The practice is quite simple. You must first have a blog story that relates to the link (or anchor text and URL destination of that link) that you want to build. It is important to ensure that the article or blog post has some relevancy to that of the link.

In addition to content relevancy, the anchor text, or link text, should contain the keywords in which you are targeting for the page receiving the link.

For instance, let’s say a small batch winery on the Leelanau Peninsula of Michigan is supplementing the local SEO efforts of its website with an external blog. In that blog, they are writing articles about various wine-related topics in the Leelanau Peninsula region. To make their website more relevant (and better optimized for) searches like "Leelanau Peninsula wineries," they should use the anchor text "Leelanau Peninsula wineries" in the links that they build from their blog to their website.

Well that about sums up this post on external blogging for you business. If you have any additional insights, or questions, please post them in the comments section below.

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How Personalized Search Engine Results Affect SEO

Google is becoming more intelligent in how it caters to SEOs into today’s more personalized search engine. Gone are the days of developing webpages with keyword-infused content, building a few inbound links, and calling it good.

Now, in addition to having a well optimized website, the content itself must be liked and appreciated to win the SEO game. Quality content that is socially shared via the Google +1 button will have great authority and seach engine prowess. Personalized search engine results are chaning the way of SEOs

In essence, the future of Google's search engine algorithm will weigh social authority more than link authority.

Rather than building a keyword optimized website and building links to that site, SEO's are more involved in building online brands. And "well-optimized brands" will funnel solid, market-relevant content through a number of channels, such as social media, email, articles and blog posts.

Creating top-notch content and strategically delivering that content will facilitate greater interest amongst the masses. It is already evident through "Search Plus Your World" that Google's results will display content that reflects the user's historical searching trends as well as content that is socially endorsed by friends and peers.

For instance, if you have read an article about the health benefits of red wine (and furthermore +1'ed that article,) Google will remember that you have interest in health as well as red wine. This will later influence your search results, as well as those of your friends when they go to search for something of similar nature.

Some SEO experts believe that the techniques of traditional search engine optimization are long gone. Although changes are taking place, is not particularly true.

Moving forward, SEO professionals should still be focusing on the indexing of a website as well as its organization and ability to be crawled by search engine spiders. The new challenge for SEOs it start thinking creatively and outside-the-box in how a brand can generate greater attention.

In short, SEOs will need to direct their attention toward returning visitors with respect to an individual's history with Google, rather than solely on new web traffic.

Content Relevancy & Freshness Wins

The content of your website needs to offer more than simply keyword relevancy. Your content must speak relevantly and personally to the target audience. Doing so requires creativity and dedication to end users, and focusing how your brand interacts.

Start thinking in terms of dominating your keyword category and begin building your overall online brand around that category. Content is still the main authority of SEO and will contribute to how well the site performs, however presentation is key.

Imagine the internal webpages of your site as the bolster of the category or keyword theme. Still optimized each page in a similar fashion as you would using traditional SEO techniques, but create content from the users perpective and what elements of the content would induce a +1 or further social sharing.

In addition to being relevant, keeping content fresh and updated is also a winning factor to the new face of SEO. This will contribute to content being crawled and indexed more frequently, which can correlate to greater search engine performance.

Fresh content can be achieved by contiuous updates and new posts (such as on a blog,) or integrating customer reviews on product pages for ecommerce. Once again, creativity must be exploited for each brand can take a unique approach to sustaining freshness and relevancy.

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Pinterest for Business Blogging

Social media gained prominence in 2006. It has transformed how people interact and share content, as well as how businesses market over the Internet. One of the newest players in the social media world is Pinterest.

Pinterest for Ecommerce Business Blogging

Pinterest is attracting people of all ages, socioeconomic levels, and education levels. The visual bookmarking tool allows people to create theme-based boards where they 'pin' images of things that they find interesting (thus the name). These virtual pin boards become bases around which conversations can revolve.

Pinterest is similar in the sense that it is a bookmarking tool with tagging being the major feature to Delicious, Digg, StumbleUpon, and Reddit. This can be beneficial for all types of companies, from retailers to providers of web design. It is changing Peoria web design in a big way in that it is now possible to browse content in a visual, minimalist way. Additionally with Pinterest, it is now possible to meet like-minded individuals and connect with them through the common interests we share.

The Art of Pinterest

The pin boards you create are divided into several themes namely Music & Books, Art, History, Cars & Motorcycles, Architecture, Design, DIY & Crafts, Food & Drink, Gardening, Geek, Education, Film, Hair & Beauty, Holidays and Home décor. Others are My Life, Humor, Kids, Women's Apparel, Outdoors, People, Men's Apparel, Pets, Wedding & Events, Photography, Products, Science & Nature, Print & Posters, Sports, Travel & Places, Technology and Other. Pinterest also features infographics and notes for people to better understand the content that is viewable.

Women are particularly well suited for Pinterest. They can share pictures and form friendships and conversations around such themes as Women's Apparel, Kids, Hair & Beauty, Wedding & Events, Health, Home Décor, Design, DIY & Crafts and Food & Drink. As of January 2012, 70% to 80% of Pinterest were women.

Pinterest has several advantages for ecommerce stores. Being a social bookmarking site, any ecommerce blog that has Pinterest will be optimized for search engines. Search engine optimization (SEO) is important in that it leads to a higher ranking in the SERPs (search engine results pages).

Being a social media site, Pinterest can help attract a niche market that shares the same interests as your blog. This is particularly important if you are using your blog for ecommerce marketing purposes. Pinterest is easy to use and those who visit your blog will not have a hard time signing up and viewing images.

Human beings are visual creatures and you could therefore use the images to pass your message across a lot better. You can have do-follow links in your images. These will bring you targeted Web traffic and they will help in your SEO campaign. You can include an 'about' page in the website and you can place a link to your blog for greater inbound marketing potential.

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Content Marketing Ideas for SEO

The approaches to content marketing offer virtually endless options to promote your ideas as well as your business. Marketers can create and distribute content in various forms and through many different channels. The challenge is pairing the type of content (e.g. video, text, images, etc) with the ideal online channels to promote it.

Content Marketing for SEO

Content marketing hold immense potential for SEO. Sharing quality content can result in the content become popular and authoritative. This natural form of "link bait" can offer a powerful source for you as the SEO to build outbound links to your money site.

Additionally, great content can be optimized and found in the search engine results. If the content is compelling and leads visitors to acknowledge or learn more about the source, those individuals can find their way to your website. We call this inbound marketing which is one of the primary benefits of content marketing.

When creating a content marketing strategy, pinpoint the types of content are going to be the most relevant to your audience as well as most effective for your SEO efforts. This may take some research to determine the best techniques to connect with your target market. In addition, you'll want to take into consideration your overall SEO strategy. Are you pursuing local SEO, ecommerce SEO, or global SEO?

These factors will influence the nature of the content you produce. For instance, a local SEO strategy might call for content marketing ideas that have community or city focus. Below we share three examples of how content can be used to progress SEO.

Creating a Factual Infographic

Creating a solid infographic requires a combination of the right ideas and the right skills. A stellar infographic is outcome of interesting content that's presented in a well-organized visual fashion. The development of these compelling graphics combine the skills of graphic artist with the minds of marketing strategists, idea makers, and creative copywriters. The result of a good infographic can provide a number of benefits, including greater inbound traffic and link popularity for SEO.

When promoting an infographic, it is important to always include some attribution text, along with a link that points back to your site. The true hurdle in marketing such content is pinpoint the ideal social media sites to promote the infographic. The immediate platforms that are a must include Tumblr, Google+, Facebook, and StumbleUpon. Another creative idea for SEO is quest blogging your infographic. Guest blogging can offer tremendous SEO link building potential if the blog is a high authority domain with a high PageRank (PR).

Developing a Business Video for Local SEO

After the video is finished, the initial step is to ensure the video has been keyword optimized to maximize its local SEO potential. This will include properly establishing a YouTube channel as well as uploading the optimized video with proper geographic settings. The majority of this keyword optimization is done through the video's properties, along with the advanced settings feature on YouTube.

The actual marketing side of the video should emphasize social media with a more local approach. In many cases, local business websites, directories, and online resource sites with industry or topical relevance are ideal. Membership fees or payment may be required for some quality directories, however the SEO benefit of getting your video published on a credible, locally-relevant domain could be well worth the investment. Lastly, marketing the video via social media platforms like Vimeo, Google+, and Facebook can further increase its search visibility.

Writing a Hilarious Comic

The primary goal for you comic is to get it in front of as many people as possible. Anyone who may find the comic interesting or funny are prone to share it, depending on the social media marketing platform. In essence, a hilarious comic has immense link bait potential for search engine optimization. The outcome of a comic becoming very popular in social-sphere can naturally increase its PageRank, or link authority. For this reason, it critical to include supplementary content or author/creator attributions that include a link back to your website.

Be relentless when promoting any content with comical nature. That is, utilize all options to get the content out there. Social media platforms like Tumblr and StumbleUpon are ideal to release the true potential of the comic to go viral.

Well, that wraps up our three ideas for content marketing and how to use them for SEO. Do you have any questions, comments, or ideas that you'd like to share about content marketing? Let us know in the comments section below.

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6 Social Media Marketing Strategies for Small Businesses

Social Media Marketing Strategies for Small BusinessesPlanning and executing effective marketing strategies tends to be a challenge for most small businesses. However, one approach that offers an amazing ROI for small business marketing is social media.

Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media. This includes choosing the right social media marketing platforms, as well as the how you use each of them. 

Below we offer six social media marketing strategies for small businesses.

1. Facebook

The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses. Currently, there over 300 million users on this social networking platform. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence.

So, what is the basic strategy? You should start off by signing up and securing a username for your company. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. The next thing that you should do is research on your competitors. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have. Take a look at the posts they put up as well as media such as photos and video.

There is also the advanced strategy that you could pursue with Facebook. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. There are a number of options when it comes to doing this. The first would be to create a business account but keep in mind that these accounts come with limitations. The business fan page allows customers to register as fans of your page and this expands your online presence. You could also consider running some hyper-local ads on this social networking platform.

2. Twitter

In the last year, this social networking platform has grown in leaps and bounds. It is highly effective for small businesses as it offers you numerous ways of leveraging your company. For the basic strategy, you should start off by opening an account with your business’ name. Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this, you would rather avoid having your business name taken up by another user.

The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer. You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. To make the most of Twitter for your business, you should learn some advanced strategies.

The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.

3. Company Blog

Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. On the other hand, you could start a WordPress.com blog, which tends to be the easiest option but you will not have full control over the things that you would want to have on the website. Another alternative would be starting a strategy for external business blogging at Posterous. This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files.

For the advanced marketing strategy, you should start considering building an audience for your blog. The most vital elements of an effective blog is having superior content and a very focused niche. For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble.

In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. Establish what your expertise is as well as what you would be interested in writing about. Lastly, you should consider ways in which it will be easy for your readers to share your content. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts.

4. LinkedIn

This is a social network platform designed for professionals as it is business oriented. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. When it comes to the advanced strategies, there are a number of features most people do not use. One of these is the “recommendations” option, which allows your customers, vendors, and so on to recommend your business on their profile. Another advanced strategy would be taking part in subject matter groups. Engaging other members in conversation by answering questions in your niche will increase your presence.

5. Multimedia

This is the use of photos, video as well as audio. The most basic way of doing this would be through YouTube. By uploading videos related to your business on YouTube, you increase the number of people who get to see them. Another option would be using Flickr to share photos.

6. Combine Social Media Tools

With the different social networking platforms, you can now cross–market your business. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile.

We hope these six social media marketing strategies will help empower your business for many years to come.

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Avenues for Business Blogging: External & Internal

Business BloggingIf you are looking to expand your business's online marketing efforts, accompanying your website with a blog can be a powerful and cost-efficient medium.

In these ever-transient days of web-browsing, users spend as little time as possible on pages looking to extract information quickly. It’s important to build a blog based on quality and value so visitors see credibility and trust in your company.

The two primary types of blogs are internal and external blogs, and below I’ll highlight the differences and benefits of each.

Internal Blogging

Internal blogs are part of a website’s domain. If you have a page for your business and operate a blog within the website’s domain, then that would be an internal blog.

Why They Matter

Internal blogs are important for giving your webpage a voice and visibility for users who already know it exists. By providing updated content on your business’ page, you are building a rapport with the user.

The key behind internal blogging lies within social media. Sharing the valuable content from your business’ page on Twitter, Facebook and Google+ will help inbound some traffic. For something so easy and free, why not do it?

External Blogging

External blogs are not a part of a website’s domain; they exist independently away from your main page.

Why They Matter

The main drive behind external blogging is to build quality links back to your main pages (for SEO). Posting relevant content and having a link directing users to your main page will do well in the eyes of Google’s search engine spiders.

Relevancy is Supreme

Of course, this is assuming the quality you’re posting is relevant to what you’re selling. It’s crucial to develop an external blog with a focused target market. One who would be interested in the products you sell. For example, if you sell commercial grade coffee roasting products, then a blog covering all the little nuances pertaining to quality coffee roasting would be important to cover.

Be Creative in Adversity

You might not sell something interesting enough to make content seem worthwhile, but don’t throw in the towel. If you sold products for polishing and cleaning marble countertops, sure, that’s boring. But giving content a little personality and voice can make even the driest topics less painful to read.

Even though marble countertops aren’t fun and games, make it sound as such. People may be more inclined to read a less-serious take on something like marble care and maintenance. It’s refreshing.

Lasting Effect

In the end, readers will come back to sources which they find worthy. People don’t like their time to be wasted. You’ll gain an audience by being a credible niche source. External blogs have more long-term effect than internal. However, maintaining a professional image requires staying on top of both internal and external blogging.

You can’t post awesome content on other pages and then disappoint people when you accomplish the almighty task of getting them to your page.

Kyle Blasco

 

This blog post was contributed by blog writer Kyle Blasco. Connect with Kyle on Google+

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