Once you have created a website for your business, you need to understand that you've only just began. There is more to websites after creating it – you will be required to make it rank higher within the search engines. Otherwise, it will be needless having a website because internet users (some of whom are your potential customers) won't be able to visit your site.
Now, there are a number of reasons as to why SEO services are important to any kind of business. For example, with quality SEO services you will be able to stay on of the search results top once you are highly ranked within search engines like Google, Yahoo and Bing. This will generate more traffic to your website, which will in turn generate leads and profits for your business.
The other reason to consider investing in SEO services is the chance to explore new things. This simply means that your business will be able to attract new breed of customers, most of whom you wouldn't have tapped without SEO services. For instance, if you own a shopping boutique and have ecommerce capabilities on your website (for online sales,) you could invest in ecommerce SEO services to get search exposure and new traffic to your site and generate online sales, beyond the traffic that walks through the door. Certain SEO companies, like Click Centric SEO and TOFU Marketing, offer services specific to ecommerce SEO and social media marketing.
So, as a business, how can you find quality SEO services amidst the global marketplace?
There are a number of factors to look for in SEO companies. Let's take a look at the 3 most important characteristics of such SEO companies.
You should know that SEO isn't a one-time contract. No, it involves a lot of things (backlinking, on-page SEO, HTML optimization, off-page SEO, social media, and brand building) that have to be maintained and continuously monitored. Therefore, when looking for the best SEO services, the company should be very responsive. This is an extremely vital factor such that when something goes wrong (with the website) the company should readily be available.
One thing with SEO is the fact that it keeps on changing. That is, search engines such as Google keep on updating the way they rank websites. For instance, Google's latest update was in April 2013 where Google Penguin Update came with new changes. The right SEO company should be up to date with such kind of changes. Just a tip: as a customer, it is also advisable that you are well accustomed of such changes too. A great company will inform you appropriately!
This is the most essential aspect of all when seeking SEO services, especially for ecommerce. Before picking the right SEO company, it is imperative that you choose a firm with the right expertise and skills. The company is supposed to have a team that possesses the right dexterity to handle all SEO requirements. Since SEO services involve quite a lot of things, the best SEO company needs to be All-rounded. That is, don't go for a company which is specialized only in a certain area and lags in other areas.
You should instead settle for a company that posses all kinds of SEO skills. For example, a company is required to Understand Technical SEO tactics like great content writing and good HTML Optimization for the best SEO-friendly website. As one of their tactics, the SEO company has to understand and respect the importance of social media and online branding.continue...
When Bing introduced their first keyword research tool, it received low appreciation and Google’s keyword tool was the bee's knees. However, this meant a great room for improvement and they have now launched a new tool that meets all the user friendly faults.
The new Bing Ads Intelligence allows users to perform keyword research for all their accounts held on Bing. It is an add-on for Microsoft Excel and exhibits customization of keyword lists according to the search trends derived from the Bing search engine.
Keyword research is basically used to identify the common search patterns that users type in the search engines. This information can then be used to perform search engine optimization (SEO) and Pay Per Click (PPC) optimization, among other search marketing strategies.
Some of the features of the Bing Ads Intelligence include the campaign button that allows users to import keywords from existing websites and create extension versions of higher performance. Others include the bulk sheet that offers additional evaluation for an already existing analyzed worksheet. This tool works when the user is logged into an account and requires internet connectivity to use.
The main advantage of using Bing Ads Intelligence is that it was designed using information derived from search patterns in Bing search engine. This makes it more appropriate in performing keyword research for the Bing clients.
Some benefits of Bing Ads Intelligence include the following:
Ease of installation – This tool does not require any technical skills to install and immediately introduces a tab in Excel. This application does not affect other functions of the original Excel and can be easily used in keyword researches.
Easy usage – The Bing Ads Intelligence tool can be used by anyone with basic PPC knowledge and houses enhanced GUI features to help direct users. The descriptions are vivid, links easily navigable and the generated display in a clear readable format.
Profound research options – The traffic, keyword performance and “more research” options allow users to ponder further on how keywords are typed on the search engine. With Bing Ads Intelligence, one can access a list of keywords relevant for a given webpage. Additionally, one can select a single keyword and request further expansion and ideas in order to facilitate online campaigns.
Robust menu – The functionality of Bing Ads Intelligence is enormous with several features on the menu such as the campaign button. This allows users to import from other keyword campaigns and use it to formulate better efficient campaigns.
Bing has finally produced an excellent keyword research tool that can be used by online companies to optimize their words thus become more visible. This tool is easy to install and the user friendliness is incredible. It is configured to blend with Microsoft Excel and carries out speedy research as well as analysis.
This feature also helps to monitor keyword campaigns and how other established sites are succeeding in their approaches. Keywords can be mapped and extensions formulated intelligently to create better versions that will be optimized in Bing’s engine. Additionally, relevant keywords from existing sites can be extracted making this tool very efficient in research and online campaigns.
To get started with this new and awesome platform, download it here.continue...
There's a great deal of speculation in the SEO community on the influence that social media has on the overall ranking/indexing on search engines. Most SEO experts believe that though Google and Bing have both denied any impact on the “natural selection” algorithm, there is great likelihood that social media has a part in the process.
The number of likes, tweets, pins, +1's, and shares should, to an extent, influence the indexing. John Mueller (Google) and Duane Forrester (Bing) recently responded to these uncertainties during the London SMX that took place on the 13th May 2014. Although their explanations still maintained social media activities are not part of the ranking reckoning, they did provide useful insights on possible influence. This is how they broke it down:
Both Bing and Google explained that there has to be a definite reason why people would share, tweet or like a given page in larger numbers. This naturally attracts the search engines attention which they maintain is purposefully for evaluation meaning; the system will be interested in the content in these pages.
If the content is relevant, there is a great chance of a higher ranking for the pages. This is a basic explanation to address how social media can influence ranking. It is acceptable that where there are more shares, likes, pins, tweets and related socail activities, people must be to some extent realizing usefulness and search will close down on the same. In simple terms, more social activities combined with information relevance may increase your rankings.
Usually Google and Bing rank sites that have been evaluated and determined to provide useful and relevant information according to the search. The two greatest search engines explained how social indicators are used in link evaluations rather than ranking. When webpage content receives a lot of social activity, it should be obvious that some people will make links to that content and include them in their sites/blogs or pages permanently.
This reshapes the idea behind links and introduces a new definition as well as evaluation, which search engines use to evaluate “credibility” and actions taken may include penalization. What this means is that a new content with over 100 links should exhibit correspondence in the number of shares it receives.
If say it only gets three shares, that situation would arguably be very abnormal insinuating less relevance and subsequent low rating. If it receives 1000 social shares on the other hand, that makes more sense and could influence indexing although this was not proclaimed in the event.
For any keen SEO expert, social indicators certainly do have an indirect influence on indexing which is entirely aimed at providing the most relevant and informational result as per the search. Search engines use social media to some extent in determining how quick content is indexed and whether the permanent links pointing to such content are valid.
However in conclusion, social media does not form part of the search engine algorithm, bet rather content relevancy and links still remains the strongest consideration.continue...
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.
The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.
It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)
Schema is organization or construct of different layers of markup. First and foremost, freshen up over at Schema.org to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)
The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.
Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.
In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.
If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.
To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.
What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.continue...
YP, a renowned neighborhood search provider also known as Yellow Pages, has unveiled a local pay per click (PPC) solution, which many have termed as a the one stop shop. This is due to the fact that it brings together YP's very own PPC model with paid advertisement capabilities on not only YP, but three premier search engines giants: Google, Yahoo, and Bing.
Over the last few years, the YP has actually been a close companion to SMBs due to its foremost authority on aspects related Google Adwords. In addition, its also been a network ambassador for the search engine giants Yahoo and Bing.
This new technology was based on the fact that most YP's users were prone to making quick buying decisions, and the need to ensure that the whole process is incredible and not subject to any form of manipulation is what bought forth the the innovative new PPC search platform.
This new PPC search platform actually promises an enhanced search engine, which automates majority of the sophisticated and complex tasks that are key to building and managing a web campaign across all the search engine platforms at once. It has been designed to capture performance data across all the search engines platforms in order to ensure daily management of all the budgets.
This should come as good news to most SMBs since it's a more effective and credible way to carry out web campaigns targeted at attracting more potential customers. Most business can benefit from this new PPC search platform in many ways including:
Advanced marketing and more creative advertising will be key to boosting the number of potential customers that will fall for your products and services in all the phases of business cycle. YP's years of experience in internet business, dealings with the giant search engines and other related aspects, is what partly contributed to the development of this new outstanding platform.
This makes the new PPC search platform the best and ultimate option for any business that aims at being at the top in their respective segments. With this new platform, it's more evident that your products and services will get more exposure and consequently gain more returns.
Most YP's users, according to statistics, were mobile phone users. This implies that having a search platform with integrated technology that can cut across a wide range of devices including mobiles, computers and many others and still manage to be absolutely effective is something any business definitely needs and longs to have. That's why the new PPC search platform makes the best option for SMBs since ads can be personalized and customized to reach every potential customer.
As earlier observed, this new PPC search platform has the ability to perform even the most complicated of tasks. This may entail techniques aimed at making sure the customer gets to see the ad countless times until they are left with no option but to get behind the ad and know what it is all about. Furthermore, it may even go to the extent of ensuring customers are served with personalized ads. If you include it as part of your campaign strategy, then chances of getting more leads and customers are indeed high.
It's undeniably true that YP's new platform has been designed and customized for nearly every business need. Some of the outcomes most SMBs expect from such platforms include optimized performance, increased sales and brand awareness, waste elimination amongst many others. It therefore follows that every SMB will fall for a platform that can perform even the most complex tasks and a host of other functions aimed at achieving all the mentioned aspects. This why YP's new PPC search platform ought to be top of the priority list for any SMB.continue...
SEO best practices are continuously changing as search engines like Google, Yahoo, and Bing introduce new algorithm changes to improve the quality of search results. Parallel to these ongoing changes, SEO companies are also working adapt to new changes and trends in search marketing and tailor their strategies accordingly.
To help weed-out the weak SEO providers from the legit, here are the top five characteristics that define top-notch SEO companies for 2015.
Google has upped the game in content marketing, gone are the days when you could boost your site rankings by simply creating hidden links and keyword stuffing the content. Modern SEO methods require website owners to develop unique content that not only describe your area of specialization but also help in educating the online masses.
A top-rate SEO company should help you achieve this in a simple and engaging way. The content generated by the SEO experts should be original and well optimized in terms of keyword density. Focus should also be put in ensuring that the content adds informational value to the readers.
Have you ever thought of integrating your social media pages by creating content that reflects your audience’s social interests? Simply linking your social media sites to your web pages is not enough. Google and other search engine programs like and would definitely rank your website high if you do professional integration of social media by creating content that augur well with your followers’ interests.
A good example is integrating your social media followers who are mainly young men in their late teens and early twenties by linking them to your web pages that talk of new fashion trends for teens or partying events around them. It will be absurd to link such an audience to a web page talking of aging symptoms. Top-rated SEO companies can create content that reflects the life and deeds of your social media followers.
Search Engine Result Page (SERP) rankings hugely depend on how well you utilize link building. Emerging trends require strong relationship building with your clients for your website rankings to rank even higher.
As the technology and methods change, your company needs to be flexible and adaptable enough to roll with Google’s initiatives that require your relationship building links to be powerful, of high quality and most importantly fast to load. Your links should be always faster to load and the alluring to the online masses.
Just recently Google introduced new algorithms for mobile-friendly sites that use responsive design techniques. Google recommends Responsive Design and actually gives a well deserved boost in the rankings to Responsive sites. Such new chip in practices is what your website(s) need as you look for better rankings in 2015 and beyond.
Proficient SEO companies are working tirelessly to cope with these new changes that will ensure top rankings for your web pages. Technical SEO is also changing with time as more smart ideas are integrated to bring in much better results in web marketing.
SEO companies should do more than providing services to increase rankings. The best SEO providers are consultants and advocates in internet marketing methods. They should know the most recent SEO strategies and guide website owners on how to make effective use of the methods. Top SEO companies have updated systems that pick on the latest changes on the Google search landscape and advice their clients accordingly.
Hopefully, these 5 tips on the characteristics that define proficient SEO practices for 2015 will help you become a better SEO company. Always check on the latest Google updates on the ever-changing SEO strategies.continue...
An XML Sitemap is a file that lists the URs for a website, as well as additional metadata about each URL. This will help the search engine to index the page correctly and it will make sure that all pages are included.
With the Panda algorithm update, it is more important than ever to have an XML sitemap. The sitemap will help to show that you are the original creator of your content, so that your website will not be excluded from the results for duplicate content. It will be clear that your website has the earliest timestamp for the content. This is very important, since often other websites will copy your content without a formal syndication agreement.
XML Sitemaps can be a very valuable way to improve your SEO, but they need to be used correctly in order to be effective, so here are some important things every website owner should know.
The first step is to build your XML sitemap. Your content management system might have an integrated capability to auto-generate a sitemap, so take a look to see if yours offers this feature. Wordpress does not have this built in feature, so you can install a plugin such as Yoast in order to easily create a sitemap. If your site has other types of content you might need to create different styles of sitemaps, such as for video or images.
Remember that a search engine will only index the first 50,000 URLs in a sitemap, so if the site has more than this amount you will need to create an index and tie multiple sitemaps together. The larger your website, the more necessary it is to have an XML sitemap for SEO and for navigation.
When you use a plugin or a sitemap function on your CMS to create a sitemap, these tools will automatically update your sitemap whenever you add new content to your website. If you are using a different tool you might need to update the sitemap manually. If you aren’t confident doing this yourself, you can always enlist the help of a professional SEO consultant to help you with building your sitemap.
Once you have created the sitemap, the next step is to register it with search engines. There are tools you can use to do this, such as Bing Webmaster Tools and Google Webmaster Tools. Once you do this, the search engines will know where your sitemap is so that they can index the new content.
Another great advantage to registering your sitemap with Google is that it will automatically alert you to any errors within your sitemap. The Google Webmaster Tools service is quite sophisticated and it will be able to provide you with excellent information about any errors that it spots while crawling your sitemap.
When you have a complete sitemap set up on your website it will be very beneficial to your SEO, so why not get started on creating your sitemap today?continue...
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