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The Beginner's Guide to Understanding Google PageRank

‘PageRank’ is a term trademarked by Google and is a popular buzzword in the SEO profession. The Google PageRank (PR) link analysis algorithm is named after Larry Page, one of Google’s founders. It is used by the Google search engine to assign a numerical weight to all webpages which depends on the quality, quantity, and authority of backlinks pointing to the page.

In other words, PageRank independently measures Google’s perception of the authority/quality/credibility of individual webpages.

Determining PR

The PageRank algorithm can be used for any collection of entities with reciprocal references and quotations. The numerical weight assigned to any given element A is called PageRank of A and is denoted as PR (A). If Page B has a higher PageRank than Page D, even though Page B has fewer links, the links from Page B come from more important pages and they therefore have a greater value.

For public consumption, Google reports PR as a number from 0 to 10. If you have a webpage with the same relevance as that of your competitor, the webpage with a higher PageRank will rank higher in search engine results pages (SERPs), which are organic results. A high ranking is important because it means greater visibility and consequently more hits.

Although the Google algorithm is very sophisticated, it boils down to SERP Ranking = Relevance x PageRank. Note that relevance is based on the content (you will have low relevance if you are a 'eco-friendly solutions' company with webpages all about 'auditing services' on your website). Other factors determining relevance are the title of the webpage, keyword quality, and keyword density.

Depicting PR

The primary factor determining your PageRank is the number and authority of other webpages that are linking to your page. According to Google, the inbound links pointing towards your webpages are a vote of confidence in your website. This is called link popularity. This is major practice of off-page SEO.

It is however important to note that all inbound links are not the same. It is suggested that the inbound links pointing towards your website come from credible sites. To determine this, Google considers the PageRank of the webpages providing the backlinks.

PageRank Categories

Google PageRank Guide for SEO OptimizationNote that a link from a website with a PageRank of 6 is more valuable than several links from websites with PageRank of 1. PageRank can be divided up into four broad categories:

1. 0 to 3: These are new websites or websites that have very few inbound links.

2. 4 to 5: These are popular websites with several inbound links.

3. 6: This is a very popular website that has hundreds of links, with many of them being from quality websites.

4. 7 to 10: These are usually media brands such as BBC.co.uk or NYTimes.com, big companies like Apple Inc. or A-list bloggers.

It is widely accepted that PageRank is calculated on a logarithmic scale. This means the difference between PageRank 4 and PageRank 5 is between 5 and 10 times the difference between PageRank 3 and Page Rank 4. This means there are over 100 times more webpages that have PageRank 2 than there are webpages with PageRank of 4.

To determine your PageRank, download the Google Toolbar and turn the PageRank feature on or use the Website Grader tool, which is free of charge. Understanding PageRank from a Peoria SEO perspective can help you dial in your link building efforts for greater success in the search engines.

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Best Practices of Building a Natural Backlink Portfolio

Building a Natural Backlinks PortfolioBuilding links to your webpages is the powerful method and highly sought after services for search engine optimization (SEO). Because of the immense potential behind link building, the practices of many SEO's has become a bit sketchy and unethical. As a result, Google has implemented measures (Penguin update) in its search engine to target websites over optimized backlinks. That is, Google may penalize a website with too many backlinks that are clearly built for keyword targeting and SEO.

Optimized backlinks are links that have anchor text with a keyword target. A natural backlink would be a URL or domain (.com or .org). There are even semi optimized backlinks which have a portion of the keyword target, however it may not be in exact phrase match form. The sites that are being penalized are those with too great a ratio of optimized backlinks, thus deeming them "over optimized."

The Google Penguin Update has shaken the world of SEO. As a result, it is now more important than ever to build a natural backlink portfolio when optimizing your website. The most mind set to have while doing this is to ensure the links pointing to your pages have a blend of natural and optimized anchor text. In essence, you must create diversity in your backlink portfolio.

Diversifying Your Backlinks

To maximize the natural appearance of your site's backlink portfolio, there should be diversity in the anchor text profile. Before Penguin, most SEO's would use exact phrase match anchor text. However now, this needs to be mixed up with various other forms of anchor text, such as your product name, your company name, and other branded keywords as well as naked links (such as your URL). Other good strategies for using semi-optimized anchor text is using broad-match keywords that have additional, non-targeted keywords, synonymous (such as "attorney" instead of "lawyer," and action words such as "click here" and "learn more."

It is also important to diversify where you build your backlinks. It is essential that your links have contextual relevancy. That is, the content in which the link is built must have some relevancy to that of the link. So a link with the anchor text website optimization should be in a blog post, article, or on a page about website optimization. Search engine spiders are smart, and they'll will recognize the contextual relevancy of your backlinks. Not relevant backlinks can discredit their value.

Site's can further naturalize their backlink portfolio by having a have a blend of link sources. This includes a combination of contextual links (backlinks in the copy of an article/blog post), blogroll links, images links, footer links, and so on. Additionally, having backlinks that come for a wide range of (topically related) website also contributes to a natural backlink portfolio. This includes a blend of high and low authority pages (based on Google PageRank) as well as articles, blog posts, blog comments, forum posts, tweets, and other content sources.

Diversifying your backlinks is a lot of work in terms of off-page optimization, but it can really pay off. Again, link building is the most important practices for SEO's and website optimizers, so conduct your efforts wisely.

Naturalizing Your Backlinks

By now you should know the common nature of backlinks and how they impact SEO and website optimization. Below we offer some techniques to naturalizing your backlink portfolio. These ideas are to help you start thinking outside the box when it comes to link building.

1) Guest Blogging: If you can produce quality content that offers value to a select reader-base, then guest blogging can be a momentous opportunity for link building. With guest blogging, you must seek blogs that pertain to your topic and ask the webmaster or blog owner if you can contribute content to the blog. You'll want to define the terms in regards to the backlinks you are able to build. If you can get your link-infused content published on a high authority blog, then you can rock your SEO efforts.

2) Google+: Google+ is Google’s own social networking site and it therefore goes without saying that creating a Google+ profile will help your SEO campaign. This can be very advantageous for inbound marketing and SEO for ecommerce sites. Encourages social interaction to attain more +1s and shares since they will increase the value of your links. Try posting links with short descriptions of your new content or articles in your Google+ profile.

3) Blogrolls: If you have a nice arsenal of blogs that you use for content marketing and link building, use your blogrolls or sidebars to build links. Use this to build natural links, not only to your money pages, but also to your articles and other web properties that might contain link juice. The idea is pass authority to these web properties by spreading PageRank power (or PR.)

4) Blog commenting: Leave comments on high authority blogs with industry or contextual relevancy can help naturalize your backlink portfolio. Most people think this is a waste of time, however this only makes the entire backlink portfolio look natural. Keep in mind that a website or blog that has a high PageRank offers a lot more link weight.

5) Directory listing: Seek for listing in quality directories such as social media directories, government directories like the local offices, general business directories, trade organizations, and local online and offline directories.

6) Link exchanges: Link exchanges should only be done with quality websites that are highly trusted. They could be with your suppliers, customers, or resellers. You could even have dedicated Web pages on your product/brand on their sites. You could ask customers who have blogs to write on your brand.

7) Resource links: Identify industry websites that are related to what you offer and that have resource links listing resources that are similar to your resources. Contact the Webmasters of these websites and ask for links. Give a reason why your site should be listed.

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3 Action-Oriented Local SEO Tips

Traditionally, when it came to search engine optimization, most businesses would think of SEO based on a global perspective: how to get higher search engine results rankings worldwide.

Local SEO TipsThe truth of the matter though is that you would be better placed to getting a better response if you concentrated your efforts on local SEO. So what are some of the local SEO tips that you could use to boost the growth of your business?

Below are three action-oriented local SEO tips to help you get started:

1) Get in the minds of you target demographic: While using SEO as part of your marketing strategy, you should know what it is your target audience would search for online. Before you can fully optimize your site for their queries, you should have a grasp on their thinking patterns. Take time to put yourself in their shoes. If you were looking for your product online, what would you search for? For example, if you sold golf accessories, what would your keywords be?

An Internet user that simply types the word “golf” into the search engine will most likely not be directed to your website. Even those that will search for “golf balls” would not benefit from your website. However, the search term “golf accessories” would have the highest chances of generating traffic to your site. A common mistake that most online business owners do is using keywords that are relevant but that are not popular with Internet users. They will make use of keywords that all other businesses in the same field are using and thus end up compromising their rankings on search engine results. Coming up with the right keyword that will relate to your local audience increases the chances of boosting your business's Illinois SEO performance.

2) Request for customer reviews: Another practice that could generate local targeted traffic is by having customer reviews online about your website and the products that you sell. Do not shy away from asking past customers to write up reviews on your services and products. This is an acceptable practice when it comes to Google local SEO and can greatly increase your online sales. You should mention to your clients that they can do this at their own accord.

It can be done by simply mentioning it in passing in any contact that you have with your clients. For example, if you email your clients, include a sentence saying “Please take time to review our site on this and that website”. Granted, you will not have any power over what may be said about your company. However, if you strive to proffer quality services chances are you will get good reviews and this will lend much needed credibility to your business.

3) Get backlinks to your site: Earning and building links to your website is very important to achieve top search engine rankings. When it comes to getting backlinks, ensure that you are getting them from reputable websites that are somewhat relevant to your business. The biggest part of Internet marketing is to increase your web presence. If people do not know about your business, they will not be buying anything from you. In bound links from quality websites will boost your relevance as well as your credibility thus increasing your sales.

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Best Directories for Quality SEO-friendly Backlinks

Backlinking is an important and integral part when it comes to matters related to SEO. For your website to be competitive, you need quality backlinks. For this reason, the process of creating good backlinks is not child’s play. There are various limitations and risks involved.

'How do you overcome these hurdles?' The classic solution is to utilize directories. For you to be able to build proper backlinks for your SEO needs, directory submission is definitely the way to go!

You must practice caution when you are submitting your site to different directories. Not all directories are genuine and safe. You do not want Google penalizing your site for being in league with fraudulent directories. You want (and need) to use a credible, reliable, and functional directory.

Below are some of the best directories for quality SEO-friendly backlinks.

The DMOZ Directory

DMOZ is a well-known directory that has been up and running for a long time. This means that they have experience and expertise many new directories do not posses. This particular directory is viewed as the classic SEO directory. When you visit DMOZ.org, you will be directed to the directory homepage (with a PageRank 7 rating).

There are numerous categories listed on the DMOZ directory. All you have to do is select which category your website falls under. Once this has been accomplished, you can “submit site” and begin to reap the benefits of being on this directory. As time passes, you will have a backlink for your website that is functional, SEO friendly and simply splendid.

The Elib.org International Directory

Whether your an ecommerce site or an epic entrepreneur, this is a high PR directory that delivers on all your SEO related needs. Elib.org has three main forms of submission. They are Basic, Express, and Sponsored. For those who are looking for additional links for their website profiles, the Sponsored submission is the best option.

You can have up to five additional backlinks when you use this option. Nothing good is free, so you have to pay some fess for all three options above. The first thing to do when you go to http://www.elib.org is to select the category that perfectly suits your website. You will also have to Find and place your website in the right location spot. After this is done, you can now begin journey of building your directory listing. You will be provided with the "Add URL" link to assist you in your backlinking activities.

The Yahoo! Directory

Who does not know Yahoo! Directory? Practically no one. This directory is renowned for being professional and of impeccable high quality. This directory can assist your site when it comes to things like keyword ranking on other search engines like Bing, Yahoo, and Google.

Jumping on the bandwagon is however not a cheap affair. The cost per annum is $299. If you can manage to wiggle this amount out of your budget, then this directory is the right partner to have. On the directory’s retail section, there is the "suggest a site" option, which you can use to get the services of this directory. Your website will definitely benefit from being included in this directory. Just visit dir.yahoo.com to jump on board.

Now, the decision rests solely on your hands (or the specialties of an SEO expert.) There are many options out there, but practicing caution in your selection is the best way forward. Do not fall victim to sketchy directories. Use the best to get the best backlinks and SEO outcomes.

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Google Ranking Factors: Will Links Diminish in Value?

It is normal that any individual signal to lose over time its value in the search engine algorithm, as more variables are added into the mix. This is also the situation for links, which have been losing value for about five years now, due to the increasing manual and algorithmic penalties and adding in of other metrics.

Some of the Google queries have paid vertical adds, some are localized, some have lots of usage data, some are using Google’s new knowledge graph, some are mobile centric. All these variations of queries impact different areas of SEO, to different degrees. SEO might still be profitable for another five years or a decade, for small businesses.

There are other search engines, such as Russian search engine Yandex, that work without links. Google can also use some vertical bases metrics to replace links, such as Google+ activity, search history, location, YouTube usage data, and others means.

Crackdown on Low-quality Links

Low-quality links are slowly replacing links-in-general in the Google search algorithm. There are already in place policies for massive manual and algorithmic penalties that have the effect of having the links not count for some websites. The Google’s Webspam policy filters out the link value through spam filtration systems or algorithms like Penguin, that remove low-quality links or spam.

Matt Cutts, the Google’s head of search spam, declared that, over time, backlinks will lose their value but they still have many years left in the Google ranking algorithm. See video here.

Google is focusing now especially on finding ways to evaluate whether or not a web page meets an expert user’s expectations. This is currently performed by evaluating the page’s links, the quality of the content provided, and the overall reputation of the website and pages.

Google made progress in understanding the natural language, which you can notice in their conversational search. In the near future Google will improve its understanding the queries made by expert users and will be able to provide better answers to those queries.

In order to achieve that, Google tries to evaluate whether or not the content on a page is written by an expert in a certain niche. Google is also working to boost the rankings of expert authors. Until new progress is to be made in improving Google’s search algorithm, they are using natural languages on a page by page basis in order to determine if the author is an expert on the subject query.

The conclusion is that it might be wise for webmasters and online business owners to focus their efforts in creating quality content and building just a few links that really matters rather than building all kind of links in great numbers.

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Basic SEO Tips for Chiropractors

SEOWhether it's budding entrepreneurs, local SMB's, or large corporations, every type of organization can benefit from SEO. This is particularly true for chiropractors, as local SEO can provide a valuable marketing avenue to generate quality leads and earn new patients.

Below we share several basic SEO tips for chiropractors, and how to lay the foundation for a higher ranking website.

Conduct Targeted Keyword Research

If you're already doing chiropractor SEO, you may already know what your primary keyword targets are. Usually the primary keyword target for chiropractors is "chiropractor," "chiropractors," or "chiropractic," along with a geo-modifier to specific the location you're targeting like "Berkeley chiropractor," "chiropractors in Berkeley," or "chiropractic Berkeley, CA,". Pinpoint a handful of primary keywords (2-4), and optimize your homepage for these core terms.

You can also pinpoint specific chiropractic services to optimize pages of your website. For instance, if you're a chiropractor who offers "laser therapy" or "spinal decompression," then create pages on these services and ensure the on-page SEO and content (more below) is aligned with these pages.

One chiropractor who is making a great example of doing target SEO for specialized chiropractic services is Dr. Tim Bly of Bly-Hillman Chiropractic in Bloomington, IL. Ranking well in Google for many strong keyword searches, Bly-Hillman Chiropractic has been successful at optimizing his website for various chiropractic technologies and services that are rare throughout the Bloomington, IL area. As a result, he has gotten several new patients who are interested in these specific chiropractic services.

Respect Social Signals

With the increasing popularity of social networking websites, social signals have become even more important. They can help you in two different ways. First, they can be used for personalizing Search Engine Results Pages. Second, they can be used as authority measures. Some authority measures include shares, like, comments, favorites and so on.

Social signals tell search engines that your content is high-quality and reputed. This can get a chiropractor higher ranks on search engines. Basically, social signals act as a measure of your reputation and content’s quality on social media websites like Facebook, Twitter etc.

Most search engines like Google use social signals to validate your content as genuine, original and high quality. Social signals indicate that you are appreciated by internet users. Thus, they can help you rank higher and drive more traffic.

Product Quality Content

Content is one of the most important aspects of SEO for chiropractors If you want more traffic, you need to create genuine, high quality and exclusive content. Your content should be grammatically correct, valuable to readers, and relevant to your practice and keyword targets.

Moreover, it should not be stuffed with keywords. You also need to make sure that your content is relevant to your website. You should use around 2-3% keywords in your site’s content. Many tools like Google Trends and Google AdWords help you search relevant keywords for your website. Quality content is the best way to rank higher in popular search engines.

Generating Backlinks

Backlinks are considered to be the best way to generate more search engine authority to a chiropractor’s website. High quality backlinks can easily help ignite a chiropractors SEO efforts and overall keyword rankings.

Finding good link generation opportunities is not always easy. One of the best places to start is major directories, like DMOZ, Google+, Yelp, Yahoo! Local, Yellowpages, and other credible online directories. You can also do guest blogging on other related websites and blogs to publish you content (and links) on other websites that will allow you to link back to yours. Backlink building takes credibility and resources. Get creative in how you approach this aspect of chiropractor SEO.

Performing On-page SEO

Chiropractor BerkeleyMost business organizations don’t realize the importance of on-page SEO. Every page on your website should be optimized individually. With on-page SEO, your website gets easily recognized by search engines. Some important factors affecting on-page SEO include page structure, domain name, page load, page aesthetics, page title and so on. On-page SEO ensures better visibility for your website.

SEO for chiropractors plays a very important role to achieve marketing success online. In the last few years, the scope of SEO has significantly increased. You need to integrate targeted SEO strategies with your overall marketing campaign. If you want to know how to rank your site on popular search engines, understanding SEO will be the answer you’re looking for.

These were some effective ways that can help a chiropractor’s website achieve better rankings. There are also some other ways to drive more traffic and increase sales. It is always better to hire professionals for optimizing your website and achieving a competitive edge in the market. With patience and constant efforts, your hard work will pay off good results.

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Why Directories Still Matter (Especially for Small Business Local SEO)

Directories for SEOWith a lot of terms like local search optimization and Google+ Local optimization flying around, it can be very hard to understand and develop the best internet marketing strategy for your small business. In the coming years, local search optimization will get even more important and popular among companies offering location based services. Local SEO will be the focus of the subject, and only the small business that jump aboard now will thrive in the years to come.

In case people look for your company by location and service type, you need to be visible in local search results. With a lot of factors governing local search optimization, it can be quite difficult to understand exactly what steps need to be taken. In order to get you at the top of search results, local directories can play an important role. Directory listings lay the foundation for lead generation, citation building, and a natural off page SEO program.

Benefits of Local Directories for SEO

Local directories can offer numerous benefits, and act as a catalyst to your local SEO efforts. With directory listings, you are able to generate more leads, and make sure there is more traffic to the website. Here are the important reasons why local directories are important for your small business.

Targeted Leads

According to most SEO experts, vertical directories rank quite well for specific keywords related to your local market. Some larger local directories can generate a lot of traffic for your website because they rank so highly in Google (e.g. Yelp). However, it is important to understand that you may need to dive into analytics and focus on marketing effectiveness to determine the return on any paid directories.

Natural, Relevant Links

Any good local SEO strategy places a focuse on generating quality backlinks. When you list your small business in local directories, you can earn a nice supplement of natural links from trusted sources. This is key, as it mitigates optimized link building (creating links back to your website with keyword-specific anchor text) and helps to keep your site's overall backlink profile more natural looking.

Citations

Many local SEO experts believe that citations act as the new generation links for ranking a website. This is because a high volume of citations (all of which are accurate and consistent on each web directory) is important to rank well in Google's local listings (accompanied with the map and red push pins.) To learn more about citations, visit this article on the topic.

If you're budget allows, we strongly consider investing in a services like Yext.com. With Yext, you can create the profile for you business on overall 50 SEO-friendly directories (in less than an hour.) Yext makes it easy to ensure your business' directory profiles are sufficiently populated and all citations are aligned for maximum local SEO value.

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Best Backlink Sources for Local SEO

Google Local SEOA crucial part of any SEO campaign is generating high quality and relevant backlinks to your website. However, for local SEO it is most important that your backlinks come from local sources.

There are a few important differences between local backlinks, but they are usually all closely related to citations. A citation refers to a mention of your business's information elsewhere on the Web, which also commonly contains also contains a link to your website. As a results, backlink sources that also provide citation offer greater value for local SEO. And when these citation and backlink sources are locally-relevant (e.g. local chamber of commerce business profile page vs. directory listing on Manta.com) they offer even more for SEO.

Seek Locally-Relevant Backlink Sources

The most valuable citations and backlinks for local SEO are those which come from authoritative and respected resources. They must come from locally-orientated websites and directories. The current location information and the exact name of the business should appear in a citation. This is all vital to properly manage the web presence of your business, beyond just SEO.

SEO Traverse City MI

This proves to search engines that the contact information is correct and that your business actually exists. Google’s TOS interdict buying backlinks, so you need to focus on white hat SEO techniques to get them.

Backlinks play an important role in determining keyword relevancy, domain authority, and overall ranking potential of your website. Among good sources for local backlinks are trusted local directories, press releases, and locally-relevant blogs.

Common Types of Backlink Sources

Among the techniques to earn quality backlinks to your website are included:

1. Blogging: You may create and maintain your own blog on a separate domain from your main website and use it in order to direct links to your website. For this purpose you need to build the blog around a relevant niche topic that relates to your main website and regularly publish content with backlinks to your website.

2. Guest blogging: Guest blogging on high authority blogs is another effective way to build backlinks. You need to find some good local blogs and inquire their owners about writing guest posts on their blog and the links you are allowed to include.

3. RSS Feed: You can also include on your blog a RSS feed, which is easy to set up and free. A RSS feed generates greater popularity of your blog by allowing you to syndicate your content. This can have the result that other webmasters will provide links back to your webpages.

4. Press Releases: It is important for your local SEO to regularly write and distribute press releases. When you publish press releases through distribution sites, you are allowed to add backlinks in the copy.

5. Link to Other Relevant Blogs: You may try linking your blog to other related blogs. This can often times generate link reciprocity because some blog owners will likely return the favor.

6. Create Visual Content: You may also consider diversifying your content from text to visual content, such as cartoons, images, charts, and info graphics. These techniques usually attract more viewers but also can earn and retain backlinks.

7. Social Sharing Widgets: By providing social sharing widgets on your blog posts and webpages you can propagate your content and generate link popularity.

8. Write Reviews: By writing positive reviews of other services, products or companies, chances are that the website owner will also link back to your website.

9. Offer Free Tools: You can also offer free resources and tools and resources. This can attract new business as well as quality backlinks.

For more information on generating backlinks for local SEO, stay tuned on Increase Your Rank for local SEO and Google local optimization techniques.

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5 Advanced SEO Tools for Ecommerce Marketers

SEO Tools EcommerceEcommerce marketers can take advantage of various SEO tools to make it easy for them to gather and interpret data to better actualize their marketing objectives.

There are various ecommerce SEO tools available but it is advisable to use the most advanced and relevant to your needs and goals. To help you pinpoint the best SEO tools to incorporate in your ecommerce SEO arsenal, here are five advanced ecommerce SEO tools to consider.

Majestic

This software is specifically designed to offer information required for website traffic and competitive link analysis, reputation management, and link building. Majestic is one of the most powerful SEO tools when it comes to developing highly regarded link building strategies and backlink exploration.

One of the best features on Majestic is its easy-to-use interface. All you have to do is enter your URL to get all the details customized for your site. Majestic also downloads data and is able to generate reports that contain all the essential information.

Link-Assistant's SEO Powersuite

SEO PowerSuite brings together Link Assistant’s leading software products including LinkAssistant, SEO SpyGlass, Website Auditor, and Rank Tracker. This tool can help ecommerce SEO marketers to manage the most essential components of their SEO programs.

Link-Assistant's SEO Powersuite provides resources to allow you to optimize keywords, build links, and analyze your competition. All this information is provided in comprehensive reports. Its platform is also quite simple. This tool is a good choice for small businesses that are in search of ways to boost SEO on company websites.

SEMRush

This SEO tool has been identified as one of the best in the market for many years. SEMRush allows you to quickly adapt to the dynamic online world. It gives websites greater visibility in terms of paid and organic search results. It provides live updates, keeping you aware of any progress on your websites. Ecommerce marketers can use SEMRush to obtain real-time reports on keyword performance. With this tool, it is possible to learn about the amount of traffic a keyword is getting.

SEOMoz

This is a web-based SEO tool. SEOMoz offers keyword research that is limited to 200 keywords for each website. With this tool, you get to find out your present Google ranking for every keyword and the specific number of visits the site gets through the keywords. The tool also provides on-page optimization that allows you to get reports on notices, warnings, and errors.

SEOMoz allows you to determine the optimization rate of the top 50 website pages. You also get recommendations on how you can fix any issues that arise on your site. The tool offers link building and you get individual statistics on linking domains. You are allowed to compare about 5 websites with this tool.

Ecommerce marketers and SEO professionals alike can also use the tool to determine where their sites rank based on the target keywords and the specific URLs that show when a user is looking for information.

Ahrefs

This tool brings together various research tools that are available for a monthly subscription. Ahrefs provide link research through its Site Explorer. One of the best features is its ability to give you updated information after every half an hour. Its interface is quite impressible and the tool is also quite useable.

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New Year SEO Tips for Local Small Businesses

New Year SEO Tips LocalTo actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.

Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.

Conduct a Backlink Profile Audit

Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.

Perform a Local Directory Listing Audit

The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.

Run a Citation Audit

Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.

Create a Content Strategy

Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.

Improve Your Local Places Pages

Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.

Integrate LocalBusiness Schema Markup

Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.

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A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

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