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Ways to Reshape Your SEO Practice in 2015

SEO in 2015What may be a good SEO strategy today may be long forgotten next year. Although most SEO professionals view Google as the force behind this ever changing landscape, keen observers have been able to identify the Internet user community as the party which obliviously demands for changes in its search engine algorithm.

People now search for very specific queries unlike in the past where most search queries were composed of two or three words. Apparently, this is the reason why Google now gives useful content a higher rank. Useful content in this context points out to guest posts, articles, press releases and infographics which give a satisfactory response to the question a user was hoping to get answers for when they entered a search query.

So, what would be the best strategy to keep your SEO business up on its feet in 2015 and coming years?

Getting Niche with SEO

SEO has several niches. In the past, clients favored providers who touted themselves as warehouses for all search engine optimization needs but this is changing. A client who intends to popularize their affiliate marketing website has different needs compared to an attorney who recruits his clients on a website and so on.

In other words, clients have begun to realize that it is not possible for one SEO company to provide everything under a single roof and now prefer to outsource to different providers who specialize; to them, this is the only way to achieve the quality they need. It is not uncommon for one to hire an SEO site audit company which will unveil their website flaws and then hire a different company to correct them.

To reshape your SEO practice in 2015, you will have no choice but to lay out new strategies. The secret here is narrowing down to a very specific niche and trying your best to capture as many clients. For instance, a DUI lawyer is more likely to hire a company which touts itself as an SEO provider for DUI lawyers in Chicago. Likewise, a surgeon who just achieved web presence would feel safer hiring a company which specializes in SEO services for surgeons only.

Becoming More Web Savvy

Another of the strategies which could see you survive is choosing the kind of website for which you will provide SEO. For the last two years, there has been a debate over whether people should abandon their browser-oriented websites and instead focus on mobile websites.

Most owners agree that they would rather have both versions up instead of doing away with either of them. As an SEO provider, why not try to attract as many clients as possible by offering services which are only tailored for mobile websites? Narrowing down to a specific niche portrays you as an authority and hence increases your chances of attracting more clients.

Although it is agreed that SEO techniques become obsolete rapidly, dependence on social media is not going away any time soon. Just to give you another idea for surviving the year 2015, you stand a chance of earning more proceeds if you consider specializing in off-site SEO targeting social media integration.

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Ecommerce SEO Site Audit: What to Expect

 Ecommerce SEO Site AuditOne of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.

An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.

Defining the Opportunities & Overcoming Weaknesses

Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.

A complete ecommerce SEO audit will usually include three sections:

  • (a) Analyzing keywords and content
  • (b) Analyzing the opportunities and challenges for a website’s technical aspects
  • (c) Link authority

All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like www.ClickCentricSEO.com. However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.

Assessing the Primary Components of Ecommerce SEO

In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.

For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.

The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.

Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.

Providing Insights That Encourage Greater Conversion (Not Just Rankings)

A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.

However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.

The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.

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5 Tips for Hiring a Proficient SEO Company That Delivers

SEO is the beginning of your business’s overall web marketing strategy. But when it comes to finding a legit SEO company, many business owners and marketing teams are overwhelmed by the options.

The truth of the matter is, there's a ton of SEO companies out there. And only small fraction of all SEO providers are actually competent and proficient to deliver effective results.

To help you weed-out the weaklings, below are five tips, or questions to ask, that will enable your team to recruit a top-notch SEO company to help your business thrive on the web.

Does the SEO Company have a Previous Client List?

Companies pride themselves on their body of work and the client lists that they are able to compile. The company will have no hesitation in providing a listing of clients. This information will allow you to properly gage their effectiveness while verifying their references.

Can The SEO Company Share Any Google Webmaster Guidelines?

The Webmaster guideline is guide of search engine how they control search quality. Google webmaster prohibits many of the most of the common SEO tricks (auto generating spammy content and hidden links and text). A violation of the guidelines can result in either a ban or a low ranking for the website for a lifetime.

How Many Projects Have Been Made Successful?

Having a previous client list, begins the story. Ask the company how many projects they have handled and how many of them have been successful. Ask for details. Ask what they did to ensure/create success.

How Will The SEO Company Increase My Search Engine Ranking?

Find out how they are going to review your website and remove the issue(s) that is responsible for your current low ranking. Ask how they will implement on-page optimization process to make your site more search engine friendly.

Does the SEO Company Have Any Specialties (i.e. Ecommerce SEO, Local SEO, etc.)

You need to know that the company has a [basic] working knowledge of the industry that you are in. Without that, they will not be able to properly market for you. Those without expertise in your sector of the industry will only spend approximately a month learning your business once a contract is signed. As you well know, it will take more time than that to learn your business and how to properly make it marketable to the public.

The Takeaway

Some SEO companies are even apt to provide their prospective (businesses like you) with free site audits. Although rare, if you can get any sort of preliminary SEO site audit report, this will be a good indicator of the direction the company will take you. This is particularly advantageous in cases of niche SEO, like ecommerce and local SEO.

By using the above as a guide, you will be able to avoid consultants and companies whose objective is to scam businesses out of money. In additional, you will be able to properly decipher who is the best fit for your company and its SEO marketing needs.

SEO can be intimidating, but choosing the proper company does not have to be. Begin with setting a budget and be steadfast in remaining as close to it as possible. Use the tips listed above with the addition of data that can be collected from your IT support companies and current marketing division. Know your demographic and your product and service thoroughly. Do not allow the company to distract you with technical terms. As with anything else in the business world, have them explain it in laymen’s terms. Those that are successful in their careers can explain it with ease to a toddler if need be. Keep that in mind as you drudge through the candidates that are presented to you.

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Investing in an Ecommerce SEO Site Audit: What to Expect

Ecommerce SEO Site AuditOne of the most common issues when it comes to Internet and SEO marketing is the lack of standards, specifically with the quality and scope of work. Likewise, there are a number of SEO and Internet marketing consultants, as well as agencies that utilize similar words when describing a certain process. However, the quality and outcome of their work aren't usually the same.

An ecommerce SEO site audit falls in the same category, where it allows the ecommerce business owners to come up with proper expectations in regard to how the ecommerce SEO audit process would work. To give you a better idea, we're going to discuss what you can expect in SEO ecommerce, as well as the important things to be included, in order to guarantee success. Aside from that, it's also important to be familiar with the things related to it in order to protect your future investments.

What to Expect with Ecommerce SEO

Before anything else, it's essential to be aware that a thorough and comprehensive ecommerce SEO site audit could improve the overall ranking of your website, and help you determine the things that are needed to be addressed in order to attain overall success.

For this, several resources should be utilized during the process. This would help in determining the strengths, as well as the weaknesses of the website together with the SEO objectives. After that, the SEO experts would be able to analyze the health of the website and give specific insights about optimization.

On-Page Ecommerce SEO Audit

Despite the fact the on-page ecommerce SEO seems to be really important, it only affects 30% of the SEO algorithm. Nonetheless, ecommerce SEO companies like www.ClickCentricSEO.com provide very detailed on-page SEO audit reports for areas that pose strengths and weaknesses throughout the site.

Off-Page Ecommerce SEO Audit

Just like what has been mentioned earlier, there are a number of factors that could affect the keyword rankings. Thus, it's important to have a strong and stable ecommerce SEO campaign that would place a high degree on the following aspects, such as social media and backlinks.

Social Media Presence

Recently, the social media is gaining popularity, especially in the SEO practice. An ecommerce SEO marketing audit would assess the strength of a social media and see if it has a number of following and has the potential to improve a website's ranking.

Backlink Portfolio

As you conduct the SEO audits, advanced software are often used to scan the website or its backlinks, as well as inbound links that would point the domain from a different site. If you're not aware, backlinks are similar to votes that would help in determining the legitimacy and credibility of a certain website. Which only implies that it has a great impact on a website's ranking potential.

Furthermore, the quality of a website's backlink portfolio is quite important. Most search engine rank websites depending on their natural backlinks, which means that those who came from quality sources would have a better standing.

Final Words

Overall, a thorough and comprehensive ecommerce SEO site audit could be of great help, especially in finding the overall ranking of a website as well as determining its future success. There are several things that should be taken into consideration under the on-page and off-page SEO. However, the navigation, usability, and website structure of an online store also play a vital role in the conversion rate optimization.

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New Year SEO Tips for Local Small Businesses

New Year SEO Tips LocalTo actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.

Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.

Conduct a Backlink Profile Audit

Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.

Perform a Local Directory Listing Audit

The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.

Run a Citation Audit

Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.

Create a Content Strategy

Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.

Improve Your Local Places Pages

Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.

Integrate LocalBusiness Schema Markup

Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.

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Getting Clear Expectations About Your SEO Program

If you want to invest in an SEO program, then you need to be rather cautious about who you are going hire for SEO services, and what kind of expectations they provide. The best possible SEO program should be one that is easy to understand so you can expect realistic results in terms of its performance and when you will increased Google rankings that work to your benefit.

SEO Expectations

Analyze Your Team's Effort

You have to think carefully about the team that you are hiring for when you are looking to get your SEO program to run right. You cannot just go and get your SEO program running right off of the start. You will typically require a business IT department and a social media department to identify how your system is being programmed and what you are doing in order to active your setup. The developmental processes need to be reviewed as well to give you a better idea of how you are trying to make your setup run as demanded.

Avoid Guarantees

As great as a guarantee for working with a program might sound, you need to avoid any guarantees that come about. No one can ever be certain that you are going to be at the very top of any search engine. The competition is far too tight to bear with. Besides, any moves that work to get you to the top of the list may end up backfiring in the worst cases.

Plan a Schedule

You will have a much easier time with getting somewhere in your SEO plans if you just get a schedule for your program set up. A schedule can entail a full look at points like when a site is to be audited, how technical changes are to be used and when the content is to be adjusted. Timing for when new links are to be introduced and bonus sections are added to your site can be considered just as well. Any plan to set up your site the right way must be taken care of with extreme care so you will have something set up right the first time.

Prepare Reports the Right Way

The reports that may be used when getting your SEO program running can be very important to explore. You need to get reports ready with the intention of seeing that the data being used is clear and easy to understand. Don't ever assume that your SEO plans are working automatically; you have to see that you're getting the reports you need to keep your setup running without any delays in terms of how it is being programmed and run.

Focus On Your Goals

The last tip is to have someone who can be there to help you out with your goals above all else. Don't just stick with someone who is there to claim to give you better rankings. Stick with a person who is ready to help you get better content and a more-organized site. This in turn should give you the most natural results over time. This should be your goal above all else as it will allow you to have the best long-term benefits.

Following these points will do more for your SEO program. You must make sure you hire an SEO company and have the right opportunities laid out as necessary.

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5 Old SEO Practices That Now Do More Harm Than Good

Good SEOSearch engine optimization is the turning point of marketing. However, a marketer needs to be vigilant on how they approach SEO when incorporating it into their marketing plan. One can do everything wrong and right when it comes to SEO.

If one takes the essential steps and market their business well by observing some of the critical areas of SEO, then they can beat the most difficult areas of SEO as they will care for themselves. Perhaps, SEO is an iterative process that requires strategizing, measurement and improvement.

SEO keeps advancing and changing on a regular basis. This, therefore, throws serious challenges to marketers to get updated and adopt the new algorithms. There are certain SEO tools and tactics that worked initially but do not work at the moment. They can make someone get punished. Some of these factors are discussed below.

Keyword-Optimized Pages

Initially, people used to target keywords on the kind of content that they place online. Narrowly focusing on a keyword in a page used to kill years back. The higher keyword-focused pages used to rank high than those that did not.

Nowadays, following the introduction of Hummingbird update, Google, and other search engines are looking for how certain keywords have represented various ideas. There are billions of pages that Google analyzes. The pages that perfectly represent certain keywords get ranked high.

This does not mean that marketers need to shun the use of keywords when seeking to improve their Search Engine Optimization. It is a challenge to marketers to keep updated and present content that perfectly represents keywords.

Take the instance of 'sports'. There are millions of pages that talk about sports. Content with highly repeated keyword 'sports' does not guarantee it to appear at the top. Ideally, what matters is how exhaustively that content has been presented. The secret is 'focus much on the topic about the client's needs'. This can often be reveal through an SEO site audit, which you can learn more about here.

Optimized of Anchor Text

Anchor texts used to be popular in signaling the relevance of internet pages. Anchor texts aid in understanding what the whole site is about without necessarily having to read everything. SEO secures a large amount of links for a specific target keyword. Few people now can link a page by the use of anchor text. When used nowadays, it can raise warning regardless of how one spreads them.

The use of anchor text, however, should not be thrown out when it comes to SEO. The secret is 'do not use similar words'. Use sentences that revolve around the keyword instead of using plain keywords to avoid being punished.

Link Sculpting

The 'no-follow' tag that was created by search engine earlier to block spammers does not work now. Google now sees such pages as not preventing any link from flowing out of a page and that it just prevents from leading to a page that is linked to. The best solution to curb this is to eradicate hyperlinks from such pages.

Thin Content

Earlier, it used to be said that content is the king, prince and queen of everything. Marketers and other websites thus rushed for more and more content to attract visitors. Nowadays, it is not content anymore but the quality of it. Good quality, conversion-oriented SEO copywriting increases and improves the reputation of a site.

Buying links

Search engines that came before Google used on-page optimization in ranking pages. When Google was introduced, it changed the tricks of the game and introduced the use of links. Currently, the use of links in manipulating algorithm is greatly penalized implying that the idea of link buying does not work. If links can be used only for advertising purposes, they can still work the magic. But if one needs to use links, they can contact the owners of the site first.

Techniques used by some of the best ecommerce SEO companies are never static but keep on changing day in day out. Marketers should remain flexible and updated to beat the fast-paced trends.

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