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Are QR Codes a Dying Mobile Marketing Tool?

QR Codes Mobile Marketing The Quick Response Code, also known as the QR code, was created in 1994 by Denso Corporation. This is a two dimensional code that is much easier to read than the conventional Universal Product Code. In addition to this, QR codes can store much more information.

For the first fifteen years, these QR codes were mostly used in warehouses as well as factories. However, with the advent of smart phones and applications enabling QR code reading, advertisers saw a way of expanding their use.

Businesses can now embed URLs into these codes enabling users to simply take a picture of the tag then visit the website without having to literally type the address. More text and data has started being incorporated into the codes making them all the more useful in day to day life.

Problems with QR Codes

However, as much as these QR codes are being used by all and sundry, there are some problems that have cropped up with their efficiency. When used in the right manner, these QR codes can segment markets efficiently for businesses. For example, someone dealing in real estate could opt to use a variety of tags so as to establish which mediums are driving the public’s interest.

However, with the QR codes, one will be directed to a mobile web browser, which means the agent loses the most important information of all; the prospective client’s contact details.

This is unfortunate considering that any person using these QR codes has access to a connected cell phone and they are looking to engage with the product that is being sold. A simpler option of sending a mobile message will direct the potential client to text a given code to a particular number, which would be more effective.

Below are just some of the mobile issues with QR codes:

Errors made by users. For a majority of the people that have the ability of doing so, scanning these codes is still not all that easy. Smartphones should have an application installed. The chances that a user will think to install this application the minute they come across a QR code is quite minimal.

Most often, the user will choose to do so later. For those that already have smartphones that have the app installed, scanning the code takes several steps and this can be quite confusing especially if you are not accustomed to doing so. This results in user errors.

Programming errors. With most businesses trying to rake in profits from this technology, you will find that it is being integrated in the most irrelevant places. These will not reach the target audience.

In addition, if a company does not have a mobile friendly website, they may need to invest in mobile web design services. We suggest consulting the central Illinois experts in mobile web design, for they offer highly flexible and affordable mobile web design services.

Technologies that are more efficient. One of the biggest mobile competitors of QR codes, which stands the chance of replacing it is Augmented Reality Codes. Others include Near Field Communications as well as Radio Frequency Identification.

These hold much promise, as they do not require a line of sight while the QR codes should be read. Retro Voice option is another technology that is gaining a following as all one has to do is speak directly to your handset to perform a voice activated search. This mobile app development project might seriously change the ways of how QR codes function.


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