Increase Your Rank

   

Can Going HTTPS Boost Your SEO?

HTTPS SEOGoogle recently stated that sites with HTTPS can benefit their search rankings compared to those with HTTP. In more technical terms, Google has announced that webmasters who integrate HTTPS (the secure sockets layer (2048-bit key) to protect site visitors) could see a boost in keyword rankings. But does it come with other implications, as well?

Certainly Yes, it will affect webmasters in one way or the other. But key things such as quality content must stay intact because adding HTTPS only gives a minor boost. Google is more concerned with quality and relevance in terms of search results that visitors across the web will find.

It appears the giant search engine has been working behind scenes to test the viability of HTTPS on sites. But now they have hinted of putting emphasis on the technology to encourage site owners to make the switch, thus keep visitors safe while browsing their sites. Of course this will have a significant impact on seo because certain things must change.

For years, the search engine has never had any major issues with HTTPS. But now, webmasters will have to make a few changes in order to keep their traffic intact. Individual webmasters may need to communicate with Google on time to let them know of their current status as far as making their sites secure is concerned.

A few guidelines have been published though. They include the following:
(a) Webmasters shall decide on which certificate they want.
(b) They may use relative web URLs for all resources stored on the same secured domain.
(c) They must not exclude their HTTPS site from being crawled by robots
(d) They should index all the pages of their sites where possible.

Already the search engine has updated its Google analytics platform to handle the upcoming events. So the more webmasters move with speed to address these seo needs, the better it is for them. Don't take chances where your traffic and income is concerned.

continue...

5 SEO Mistakes That Limit Your Site's Ranking Potential

SEO mistakesWith the updates Google keeps making to its search engines algorithms, it can be difficult to stay updated with best practices for SEO. However, there are a number of basic SEO mistakes that limit your site’s ranking potential, no matter how much Google change its ranking equations. We all make mistakes but it is ideal to learn from them. Even the smallest mistakes on your website can cause a dramatic drop in ranking. This can translate in lost traffic and money as bad SEO means less business prospects.

It is true that different online businesses have different audiences and target niches, but all of them should avoid making some basic mistakes. Here’s an overview of the 5 most common SEO mistakes and advice on how to avoid them.

1. Not enough text content throughout the site (or too much image-based text which spiders can't crawl) Google gives priority to contents that discuss about recurring important events and hot or new topics within a specific niche. You need to come up with the hottest topics for your readers. Make sure your content is original and useful. High quality content can ensure you a high ranking in search engine results. Take care to not use too much image based text on your website, which spiders can’t crawl.

In order to maintain a strong online presence, you will need to keep updating your website regularly with fresh new contents at least two to three times a week. Also keep a balance between optimizing your content for SEO and keeping it interesting and useful for your readers. You should never use SEO techniques at the expense of your readers.

2. Missing HTML and XML sitemaps You need to pay attention to your website’s HTML code and XML sitemaps. Missing optimized HTML and XML sitemaps will make your web pages harder to crawl by search engines spiders and will result in not being indexed and ranked. Most SEO firms will note this mistake immediately upon conducting a site SEO audit service for a site.

3. Using flash media and heavy media files The search engines’ spider and robot programs are crawling your site in order to index its content and get it ranked. However, if you use heavy media files and flash media, the search engine’s spiders will not be able to accurately index your website. Overuse of images, Javascript and other code elements and flash animations prevent proper indexing of your website.

4. Duplicate or blank page titles and meta descriptions Duplicate or blank page titles and meta descriptions can also affect your search engine ranking. They will also affect your website’s functionality. If visitors cannot reach your content because of no title or page description then your site will certainly not be user friendly. If you forget to add title and meta tags you are wasting both your money and your time.

You need to use tags for each article on your website should, even if they are not generating so much traffic as other SEO copywriting techniques. Your tile tags should be optimized with you target keywords. This way search engines and your visitors will know what your content is all about. Meta tags also serve as an advertisement to entice visitors to read your whole content. By combining these two you will attract more visitors.

Your meta tag should limit to 160 characters and your title tag should limit to 60 characters, for best visibility on search engines. In order to avoid duplication you should only use your website name on generic web pages such as “Contact” or “About”. In order to boost click-through rates try to avoid keyword stuffing and ensure that you post unique contents for each tag.

5. Not installing Google Analytics or Webmaster Tools (for analysis and performance tracking) Regardless if you have a blog or an ecommerce business, it is important to track your website’s performance. Google Analytics or Webmaster Tools can help you in analysis and performance tracking. If your keywords are too broad or too competitive you may not achieve the desired ranking. With the help of the keyword analytics tools you will be able to choose the best keywords for your website’s content.

continue...

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs