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Expert SEO Insights on Google's New
Last month, Google launched a new search algorithm called as the "Hummingbird." The introduction of this new algorithm update marked the end of a 12-year hiatus wherein the updates of Panda and Penguin showed only minor changes in search results.
Hummingbird, however, is not only an update, but rather a completely new manner in which the search engine will now process a query. Furthermore, this new algorithm update will reshape how organic SEO experts and companies view thier SEO best practices.
What is New in Hummingbird?
With the previous algorithm, a Google search for some specific query or keyword generated results that were a literal translation of the typed words. Using this method, the Google search engine skimmed through billions of pages of data to bring out results most closely related to the keywords.
With the new algorithm, Google now attempts to understand the intent of the query typed to produce more specific results. The search engine is now focusing more on the individual intent rather than individual words or search terms. The algorithm, which is semantic based, pays more attention to every word in the query and tries to ensure that the whole meaning and intent of the conversation is taken into account. Thus, the results that are then obtained are better because the pages match with the meaning or intent of the query.
One of the major reasons why this new algorithm will work is because it is attempting to be in tandem with the way queries are now posted. People looking for information via a Google search through voice searches in mobile phones tend to ask more sophisticated and also complicated questions. Hummingbird is aimed to target such long and dense questions. In simple words, the focus is now more on answers to a question rather than just results.
Hummingbird's Influence on SEO's
As many organic SEO experts have noted, search marketers will be directly influenced with the new algorithm, although maybe not so immediately. With the focus now shifting on user intent, the typical organic SEO company or independent search marketing expert will now have to form content for user engagement (which is not based completely on keywords like the past.)
Now, SEO's best practices should focus more on:
- Queries, needs and problems posed. Focus on delivering the answer and provide solutions.
- To identify the intent of the user, engaging with them on social media platforms will provide valuable clues.
- Understand the idea behind the new Google algorithm and align themselves with new process of handling queries and searches.
Google officials say that SEO experts need keep a few things top of mind, such as: high quality content that is original, shareable, linkable and engaging have nothing to worry about. The basic signals that were important in the past continue to retain their importance.
In short, based on the way Google will now handle queries and data, organic SEO experts will have to focus more on the intent and less on the keyword.
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