For marketers and entrepreneurs alike, implementing QR codes is extremely easy and sometimes a great pursuit to improve profitability.
Creating QR codes are very low-cost, simple to create, and implement. QR codes are on the leading edge of business marketing, offering something new and innovative to enhance a business.
Based on research conducted by Google, about 90% of all smartphone users are searching for a website or a phone number for something that they plan to act upon (or purchase.) This means that being ready for such impulse mobile searches can result in a better stream of business.
By the end of this year, Smartphone owners are anticipated to double. As a result, preparing your marketing strategies around mobile marketing is further essential. QR codes are quick and cheap way to start.
QR codes carry a number of uses. They simply act as links and can direct smartphone users to just about any webpage or promotion. In fact, QR codes are common on basic materials and publications, such as business cards.
QR codes are said to increase the response rate of direct advertising campaigns. So for tangible retailers, placing QR codes in the store so that customers can easily view and scan them can really help promote certain products. This can help get rid of lingering inventory, among other things.
In addition, QR codes are very effective on print ads. This allows consumers to go from ad to webpage in a quick scan. Such "calls to action" are revolutionizing the way we do marketing.continue...
The new version of Google Analytics has been available in Beta for some time. Now, the new Google Analytics platform has finally become universal to all accounts.
According to Google, there are several improvements in the new version's interface. In essence, the new Google Analytics provides a few extra tools that can help SEO professionals and Internet marketers realize many advantages.
The new Google Analytics interface looks a lot more "platform-orientated," and features a cleaner and less overwhelming look and feel. One of the greatest advantages to the new Analytics interface is the ability to keep a custom report open while viewing other accounts without returning the dashboard every time.
In addition, Google emphasizes three major improvements of the new Analytics:
The new version of Google Analytics was designed to offer additional reporting capabilities for new marketing demands. Some of the new features of Google Analytics include:
The number of Internet users that are searching from mobile devices is growing fast. The new Analytics offers a clear picture of how mobile visitors are interacting with a website.
This information is invaluable, for it allows marketers to determine just how mobile-friendly certain pages are on a website. Experts can gauge how mobile-friendly aspects of the their site are by stacking up metrics like Time on Site and Bounce Rate to how well a webpage appears from certain mobile devices. This can lead to opportunities for mobile optimization as well as mobile marketing.
The real-time reporting tool of the new Google Analytics allows you to view stats on what is happening at a certain moment on your website. Real-time reporting offers continuous updating, which can be very useful for Internet marketers monitoring campaigns live advertising campaigns. This allows for more timely executions of new ideas and strategies.
This newly designed graphic tool shows you exactly how your visitors navigate through your website. Before, it was a little harder to access this data, but with this feature of the new Google Analytics, the data is easier to visualize and understand.
The flow visualization allows you to see the journey your visitors took while on your website. Additionally, the data displays demographic information and the traffic sources of each visitor. This is an amazing tool for Internet marketers, because it will enable them to learn and better focus their efforts with respect to the nature of the market.
This new Google Analytics version is faster, more insightful, and much more intuitive than ever before. It represents an amazing tool for improving the Internet marketing strategies of a website, and it helps marketers get a deeper idea of their true customers.continue...
Surf the Web from anywhere in the globe with GeoSurf. Well, sort of...
GeoSurf is a convenient tool that enables users to view web content as it is displayed in many areas throughout the globe. Once installed, the GeoSurf toolbar can be seen on the user's web browser, allowing for easy selection of the desired geographic region.
GeoSurf ranks as one of the best proxy server networks with dependable severs in eighty major countries. This means people can browse the Internet as if they were in one of the eighty different locations. This offers a number of great advantages for Internet marketers.
Internet marketing is often global endeavor for many businesses. GeoSurf allows marketers to view and analyze their marketing efforts on a per country basis. This can be ideal for troubleshooting poor ad performance in specific global markets.
For instance, if one ad is working in China, but is not working in France, one might tweak or drop the ad to save on impression share. In addition to analyzing a user's own marketing efforts, GeoSurf is a great tool to assess competitors’ global marketing efforts.
Some of the greatest insights can come from the competition. With GeoSurf, users can see what exactly their competitors are doing in order to cater to their target markets around the world. Perhaps a certain tone of ad copy works better, or maybe certain regions are turned-on by images and colors that reflect their culture. The opportunities to analyze in make adjustments are powerful with GeoSurf.
Aside from online ads, GeoSurf provides information that allows marketers to make simple yet crucial adjustments to their affiliate marketing efforts. Here, getting a read on the target market, and assessing the ROI based on potential impressions and/or click-throughs is key.
In addition, GeoSurf enables affiliate marketers to gauge their ad effectiveness in specific global marketers. Ineffective ads can be easily dropped and dollars can be saved thanks to the features of GeoSurf.
Also cool about this handy tool is the ability track campaigns, affiliates, as well as competitors. GeoSurf offers many additional resources to give your global Internet marketing efforts at huge boost.continue...
In October of 2011, Google+, a 4 month old social networking platform from Google, had a reported 40 million users. Jump to January 2012 and Google+ now has over 90 million active users, with hopes to grow to 100 million by the end of February.
Although this is great news for Google, the question everyone is asking is how did the company more than double its number of users in so little time?
The only answer that analysts have for this immense growth in Google+ is of the heavy implementation of Google+ in all of Google’s activities. As Google has recently launched its "Search Plus Your World" feature, which adds personally-oriented search results based on your Google+ profile, its content, and your behaviors.
This has spawned a lot more traffic for Google+, as users (or members of one's circle) post anything from profile updates to photos and links (with the similar keyword references as your search query) will likely appear in the "personal" search engine results. This has led to a lot of mixed emotions amongst other popular social networking platforms and online business models.
But the "Search Plus Your World" hasn’t been the only attempt from Google to rake in new users to its growing social networking site. Google has also made it mandatory for all new Google Gmail users to create a Google+ account to be able to complete the creation of a Gmail account. This has led to an immense amount of unhappy users who feel like they have been bullied by the search engine giant into creating a Google+ account.
In addition to online-based promotions and incentives, Google has also taken its marketing efforts to television audiences. During prime time TV, it is not uncommon to see television ads about Google that target both consumers and businesses. Such ads highlight the advantages of having "circles" in your social network, or for businesses, the opportunities to connect with consumers on a more social-friendly format.
With this much push from the search engine giant to get Google+ afloat, it makes sense how quickly Google+ gained over 90 million users. And at this rate it seems likely that Google+ will get the estimated 300-400 million users it yearns for by the end of the year.
But how many will truly be glued to Google+ like they are Facebook or Twitter? And although Google does say that 60% of Google+ users are engaged daily and 80% weekly. Google forgot to mention that it counts anyone who signs into their Google account which is tied to Gmail, Google+, YouTube and iGoogle (along with many others) as an active Google+ user.
It will be an interesting future for Google+, and here at Increase Your Rank, we'll keep you informed as Google continues on its path of extraordinary growth.continue...
Social media marketing has introduced many opportunities in the way companies conduct business, with Facebook being one the biggest players in the social media arena.
You can easily reach out to your potential customers and advertise your products to existing customers through your Facebook page. Lately, Facebook has introduced new changes that have made it easier for business owners and brand marketers to obtain maximum benefits from the Facebook platform. Below we highlight 4 recent Facebook changes that can heavily impact businesses and their social brand presence.
Facebook has allowed brands to change the appearance of their profile image, similar to the new Facebook Timeline format. Profile images for businesses are now much more prominent and clearly visible by those who visit a brand's page.
For business storefronts, the cover image can display the building where it is located, which may help in directing customers to a store. This can be highly advantageous for small business in bustling metropolitan areas.
Alternatively, some businesses use this large banner space on their Facebook page for copy, such as a company's slogan or message to visitors. This can help to engrave those catchy phrases and jingles into the minds of the target market.
Some creative companies use this space to showcase products and services to entice visitors, or give newbie’s an idea of what the brand is all about. The trick is to get creative and use this vast profile image space to really highlight what the brand stands for.
Facebook has changed the way business posts appear on individual user timelines. If a business uploads a video or link, followers will be able to view it without clicking into a new page.
Now, brands can highlight posts that are of the utmost importance for easy viewing access for visitors who land on the page. In essence, highlighted posts help businesses communicate their focal messages both faster and more efficiently.
Brands can now share company "milestones" with their Facebook followers. Facebook milestones are simply events or points in time that are significant to the brand or business, and now Facebook has made it easier for companies to update and thus notify followers of such events.
Once the marketer of business selects the milestone option from the brand's Facebook page, Facebook takes that individual through the entire process smoothly and without complications. From there, he or she can fill in the template that appears on the page, and upload any relevant photos to share with fans.
Businesses can now share special offers through their branded Facebook page. Facebook has introduced an option for "offers" where companies can send messages about new or currently available discounts, promotions, or seasonal sales.
In essence, social media marketing has never been simpler. Savvy marketers make use of the newsfeed and inform followers on these available offers. This could quite possibly be the most cost-effective form for advertising and promotion for a small business.
Businesses and brands of all types need to take advantage of the new Facebook changes. Spend time on your business's Facebook page and ensure that your existing customers as well as potential customers learn about your brand and all it stands for. Get creative and exploit the benefits of these recent Facebook changes.continue...
The landing page, also called the lead capture page, is a webpage where visitors land when they click on ads. These pages usually showcase logical extensions of ads in the form of digital sales copies. Landing pages are linked to email marketing campaigns, social media, and search engine marketing.
Two of the most common applications for landing pages are Google search advertising and Google display advertising, which are both conducted through AdWords. These channels will both offer a quality score for ads based a number of factors, landing pages being one of them.
This is resulted in a lot of questions and concerns in regards to landing pages and their impact on quality score. Below we highlight 11 of the most common questions and answers with respect to quality score and landing pages.
1. What is a good click-through rate (CTR) and what is a good quality score? A good CTR is one of between 2% and 5% and a good quality score is one of over 7.
2. Ad Copy testing versus landing page development: Which is the most important area to consider if I have a keyword with a low quality score? We advise you to improve your ad copy before anything else. Note that an increase in CTR that is not accompanied by an improvement of the quality score is indicative of a problematic landing page.
3. Should I create different landing pages for different ad groups if I am targeting the same service? It is advisable that you have a dedicated landing page for each ad group if you have the same offer. This is less important for ecommerce sites that utilize product pages and category level pages as their landing pages. Google looks for clear through-line from keywords being bid on.
4. How fast, after making changes to my landing page, does my quality score change? Google states that its AdWords system will visit and evaluate landing pages regularly. Positive changes to the landing page will lead to a higher quality score over time. According to Google, a change in your quality score might be visible in just a few days, but real results take months to be visible.
5. Is it necessary that all the keywords that I am using in my Ad group appear on my landing page if I want a good quality score? The simple answer to this is no. Google does not check for each and every keyword when determining the quality score. It is only recommended that you have a few of your best keywords in the ad group for relevance.
6. Is Google Display Advertising Network worthwhile? The display network is applicable for certain quality ads, or re-marketing campaigns. It's recommended that you explore Google Display Network (GDN) a little more, but after separating your display and search campaigns. To maximize your potential on the GDN, learn how to create Google AdWords Image Ads and learn how to use such tools as the Google AdWords Display Ad Builder, the Google AdWords Placement Tool, and the Google AdWords Contextual Targeting Tool.
7. How do I go about testing to determine the ad position that will give me the best CTR? You have absolutely no control over ad position. Google determines this based on your bid and quality score and the bids and quality scores of competitors. To determine you best ad position and to improve the overall success of your local PPC strategy, you'll need experiment with different bid prices.
8. With regards to quality score, which is more important between Meta tags, titles, and content? Google mostly looks as transparency, relevant content, and navigability when considering your landing page. When it comes to your heading/title, focus on communication of a clear message and relevance to ad copy and keyword. Note that your conversion rate does not influence your quality score and Meta tags are therefore not important when it comes to quality score.
9. How often is quality score updated? Calculations of the quality score take place every time a search that triggers an advert takes place, meaning Google uses statistical history from your account, ads, and keywords in ranking ads and in determining what your PPC is in real time. It is however, important to note that it takes time for quality score to have a significant change.
10. What is the proper ‘load time’ on a landing page? It's recommended that you only take action if Google says that you have a ‘below average’ landing page experience since slow loading time can affect the quality score.
11. I have going through the process of optimizing landing page, ad copy, and ad groups, but I am still struggling with my quality score – what do I do? If this is the case, you either have not given enough time for your quality score to improve or you have not optimized everything.
We hope these insights can help you create more conversion oriented landing pages that respect the factors of quality score as well as what users look for when they land on you site.continue...
Many online advertisers overlook the Google Display Network (GDN) in their Pay Per Click advertising campaigns. The reason for this is because:
* display advertising takes unique perspective and overall strategy
* understanding how to effective advertise using the GDN requires learning and experience
* marketers are intimidated by the display network from a budget standpoint
When used correctly, display advertising via the GDN can be a momentous game-changer for your PPC efforts. And because its less popular than paid search advertising, there are more opportunities to capture market share and beat out your competitors.
In this post, we are going share some hints to using the GDN and how make your display advertising campaign more profitable.
There five primary forms of display ad targeting when using the Google Display Network. Some of targeting methods work better than others. We go into detail about each below.
After choosing keyword targets for a display ad group, your ad will be shown on related webpages that have those keywords in the copy of the page. This one of the least effective techniques, for it offers little control over your ad placements. Hint: The fewer keywords in a display network set or ad group, the better. Also, use negative keywords very carefully and sparingly
Here you can select the type of sites as well as specific webpages you want your display ads to appear. Placement targeting gives you more control over where you want your ads to appear. Hint: Regardless of how attractive some of the suggested placements are based on high traffic volumes (e.g. Mapquest.com,) never run your display ads on these sites. These sites are too broad, however Google will suggest these placements for all types of categories.
As a great alternative to keyword targeting, PPC display advertising via topic targeting is simply based on various categories. Here you select from a hierarchy of various topics in which sites are grouped in. Hint: Pinpoint the most focal or niche topics to start and delve into broader topics to expand your reach.
Perhaps one of the most powerful methods is using interest targeting. Based on all of the information that Google extracts from it users (via Google+, Gmail, etc) you can display your PPC ads according to certain interests. This offers a high degree relevancy when advertising your target markets. Hint: Try using an emotional approach with your ads when using interest targeting. Craft ad copy and visual elements that really stand out on the page.
Remarketing is practice of serving an ad to someone who has already visited your website. Although this requires a bit more effort and strategic execution, it can be highly effective for ecommerce PPC and other situations where a 'follow-up ad' might be appropriate. Hint: Remarketing using the GDN can be intrusive if overused. Be sure to schedule your ad frequency to display at appropriate consistencies. Many display advertisers will agree that interest targeting and remarketing provide the highest CTR rates and overall success. We suggest evaluating your overall Pay Per Click advertising strategy, along with your target market, and plan a cohesive approach that offers the best results.
There's a lot that goes into display advertising using the GDN. What types of challenges do you commonly face? Let us know in the comments below.continue...
Have you ever noticed those PPC ads that really standout in the SERPs? You know, the ads that are taking up precious real estate with additional links or business contact information?
Those are known as Ad Extensions, and they are effective tools that you can leverage for your Google AdWords campaigns that allow paid search (PPC) advertisers to improve the overall appearance and click-through rates of their ads.
Ad Extensions are simple enhancements that can improve the overall appearance and click-through rates of their ads. In addition to promoting greater visibility of your PPC ads, certain Ad Extensions can aid your campaign's conversion funnels by steering users to more specific landing pages.
There are four main AdWords Ad Extensions that you can easily implement in your PPC campaigns. This include:
* Sitelinks Extensions
* Social Extensions
* Location Extensions
* Call Extensions
It's crucial to know before implementing Ad Extensions is that they influence an entire campaign, not just an ad group. This is very important to take into consideration, because campaigns often times have many unrelated ad groups, making the Ad Extension irrelevant to certain ads.
To start on activating Ad Extensions, open up the target campaign in the Google AdWords interface. Next, open the tab that says "Ad extensions." Under the "view" drop-down option, you can choose to activate any of the latter mentioned Ad Extensions.
Sitelinks extensions provide a number of opportunities for web presence management and optimizing the PPC ad exposure in the search results. By using the Sitelinks extension, PPC advertising can add customized links to be included within the ad. This can not only take up more real estate in the SERPs, but sitelink ad extensions can direct users to a certain landing page.
Social extensions are growing in importance and effectiveness, as they are tied to a brand's Google Plus page. An ad with social extensions activated will simply display how many individuals have "+1'd" their Google Plus page. Similar to the other types of AdWords ad extensions, social extensions will help make the ad stand-out in the SERPS while making the business or brand appear more trusted and credible from a user perspective.
Location extensions work the best for locally-focused PPC campaigns. Location extensions will always include an address of the business being advertised directly below the ad's copy. If the advertiser bids high enough so that the ad appears in the top listings in the Google search results, the address information will be displayed in the form of a link in which users can click to expand the address information. This will display a detailed map of the business's location.
For mobile-targeted paid search campaigns, call extensions are a great tool to facilitate easy points of contacts for immediate conversions. Call extensions will include a phone number in the form of the link, allowing Google users to directly place a call by clicking the link.
If you're doing any sort of PPC optimization for a client, one of the first things you should consider is implementing some solid Ad Extensions that relevant to the client and its target market. For any advertiser, these tools can be momentous is driving better click-through rates and more conversions (for no extra charge!)continue...
Facebook has become a household term. However you don't need statistics from an expert research company to understand its popularity. Simply ask your friends, colleagues and customers if they own Facebook accounts. You will find that at least 90% of them do both young and old. If you want to ensure that your business develops therefore, you should ensure that you advertise it on Facebook.
To be able to make good use of Facebook advertising, it is important to understand the basics of advertising on this popular social networking website. There are two main ways you can advertise products or services on Facebook. They are marketplace and premium advertising.
This is the most popular type of advertising. It involves the use of an advertisement that is posted on the website. The ads are placed throughout the website and make appearances in specific areas that you are targeting e.g. pages that are frequently visited by people with interests that are related to your business. These advertisements work in a similar way as advertisements that are set up on search engines and popular email providers. You will notice marketplace advertisements as small ads that appear on the sides of the web pages.
Marketplace advertisements can be set up as pay per click (PPC) advertisements or as per thousand impressions depending on your goals and what you can afford for your advertising campaign. You will also have the option of determining how long any campaign runs.
Keeping track of the success of these PPC campaigns is easy through the analytics provided by Facebook. The website also offers the opportunity for split-testing campaigns that will allow you to test a campaign and determine just how effective it is.
Premium advertising is a form of advertising that was introduced more recently on the website. This type of advertising allows you to share information about your brand and interact with customers. You will be able to post stories and other interesting information about your brand and share the information in the most influential/popular parts of Facebook. Your stories will even appear to people who are not fans or connected to your brand but are likely to have an interest in it. Brands that are using this method for advertising the products are currently enjoying a great deal of success for well prepared campaigns. You can get advice on how to develop an effective campaign on Facebook.
The cost of advertising on Facebook is similar to that of advertising on a search engine. The cost is largely dependent on the popularity of the industry that you are trying to break ground in. The cost of advertising is usually incurred daily depending on the popularity of the industry.
You can control the amount of money spent on any marketing campaign by setting a spending limit when you apply for a specific advertising campaign. This means that your advertisements will be withdrawn once the daily limit is reached and returned the next day until the contract comes to a conclusion.continue...
In the earlier days, every business sought to be listed in the Yellow Pages. However, in the contemporary world, the Yellow Pages are slowly giving way to organic search marketing or SEO. Organic search marketing is the new trend in marketing your business via Google search. There are several reasons as to why organic SEO is replacing the Yellow Pages.
One of the reasons organic search marketing has gained a lot of popularity is due to the fact that the Internet is easy to use. When consumers are searching for products and services online, they make use of keywords. There are numerous search engines where customers type in keywords of websites offering the sought after products and services, which are then displayed. You do not require computer ingenuity to search for items on the Internet. In addition, the Internet is easily accessible in all parts of the world. With the current technological advancement, it is possible to target global customers and not just the local market.
Compared to the Yellow Pages, organic SEO is much more affordable. When consumers relied on the Yellow Pages for information, a business had to seek presence in the Yellow Pages. The technique for gaining popularity in the Yellow Pages entailed printing of large and very colorful advertisements. Businesses had to pay very high prices, several thousand dollars for instance to gain a presence in the Yellow Pages. In short, it can be much cheaper to earn long-lasting top of mind awareness via organic search marketing and SEO compared to the Yellow Pages.
With so many businesses offering similar products and services, many businesses face stiff competition. As a business owner, once you notice that your competitors have dropped their adverts in the Yellow Pages, it should serve as a signal that you should act. To keep up with the surging competition, embracing the techniques of organic search marketing and SEO is important. By giving up advertisement in the Yellow Pages, you can use the same amount of money or much less to build your presence in the search engines. Many businesses recognize the vast benefits associated with organic search marketing. For this reason, many businesses are shifting to SEO marketing as well as other channels like Google+ and social media.
It is much faster to advertise through the Internet than in the Yellow Pages. For this reason, organic search marketing can be a great way of rejuvenating your business through aggressive online marketing. When using the Yellow Pages however, it could take a lot of time before your advert gets to the customers. When using the printed Yellow Pages, you wait until the book is printed and the printing may only take place twice a year.
Some businesses however have not fully shifted away from the Yellow Pages. Some business owners may prefer using more than one medium of advertising. Such businesses may thus combine SEO marketing services with Yellow Pages advertising. However, in future, more and more people are likely to entirely shift from the Yellow Pages and embrace the usage of the Internet. Therefore, though some businesses are still using the Yellow Pages they are likely to totally shift to SEO usage in the future.continue...
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