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3 Simple (Yet Highly Effective) Website Optimization Strategies for 2015
Search engines are constantly evolving, and developers and search marketers alike are always having to adapt to make websites easier for consumers and internet users to find exactly what they are looking for. So what are some of the best ways that marketers can greatest impact with their optimization efforts?
Here are three website optimization strategies that can help you get your message out when you are maintaining and updating your website.
Leveraging Schema Markup
One website optimization strategy that you can use on your website in 2015 is utilizing Schema. Schema is a form of microdata markup that makes it easier for search engines to retrieve information from your website and take the relevant information and use it in search queries to give the searcher a more accurate list of results of the pages that they can best use.
Schema is able to be directly coded in HTML address to allow search engine crawlers the ability to quickly search through the coding and find the right content. It is believed that Schema can help turn up website visibility, but important to understand that integrating Schema code into an HTML code takes time and isn’t a quick and easy way to improve standings within SEO. According to Google, Schema doe stye improve website rich snippets, which can help websites appear more in SERPs.
Using Sitemaps Strategically
Another website optimization strategy that is absolutely key to driving visitors to your website is building a sitemap that works for you. Having solid content is imperative to maintaining a healthy audience, but in order to have an audience following your site, they have to find it. Constantly updating your HTML site map gives search engines a greater chance of finding the site.
One piece of software that helps you update your site map without constantly updating it by hand is Google Sitemaps Generator for WordPress. Not only does it update after each change to your site, but it notifies every large search engine on the internet today, making it easier for people to find your site and for you to maintain your online presence. The use of internal links is also a valuable website attribute that will be absolutely necessary to use in 2015.
Not only do internal links help navigate websites easier, but they also provide information hierarchy for search engines. Internal links also allow websites to spread link juice and power rankings amongst other web pages. This simple form of website optimization is highly effective for SEO and establishing a greater search engine presence.
Never Stop Improving
And finally, the importance of revamping your website's content. With this website optimization strategy, you want to consider your web audience as the top of mind focus. How old are they, where are they located, what brings them to your website in the first place? These are all questions that you should be asking yourself when you look at making changes to your website.
In order to keep your traffic flowing and visitors retruning, it’s absolutely crucial to keep you audience coming back and looking to you for the information that they want. If your looking to sell more items on your website, consider how you can drive more sales online. Identify your market and your audience and build your website in a way that makes them keep coming back for more.
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