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Ways to Reshape Your SEO Practice in 2015
What may be a good SEO strategy today may be long forgotten next year. Although most SEO professionals view Google as the force behind this ever changing landscape, keen observers have been able to identify the Internet user community as the party which obliviously demands for changes in its search engine algorithm.
People now search for very specific queries unlike in the past where most search queries were composed of two or three words. Apparently, this is the reason why Google now gives useful content a higher rank. Useful content in this context points out to guest posts, articles, press releases and infographics which give a satisfactory response to the question a user was hoping to get answers for when they entered a search query.
So, what would be the best strategy to keep your SEO business up on its feet in 2015 and coming years?
Getting Niche with SEO
SEO has several niches. In the past, clients favored providers who touted themselves as warehouses for all search engine optimization needs but this is changing. A client who intends to popularize their affiliate marketing website has different needs compared to an attorney who recruits his clients on a website and so on.
In other words, clients have begun to realize that it is not possible for one SEO company to provide everything under a single roof and now prefer to outsource to different providers who specialize; to them, this is the only way to achieve the quality they need. It is not uncommon for one to hire an SEO site audit company which will unveil their website flaws and then hire a different company to correct them.
To reshape your SEO practice in 2015, you will have no choice but to lay out new strategies. The secret here is narrowing down to a very specific niche and trying your best to capture as many clients. For instance, a DUI lawyer is more likely to hire a company which touts itself as an SEO provider for DUI lawyers in Chicago. Likewise, a surgeon who just achieved web presence would feel safer hiring a company which specializes in SEO services for surgeons only.
Becoming More Web Savvy
Another of the strategies which could see you survive is choosing the kind of website for which you will provide SEO. For the last two years, there has been a debate over whether people should abandon their browser-oriented websites and instead focus on mobile websites.
Most owners agree that they would rather have both versions up instead of doing away with either of them. As an SEO provider, why not try to attract as many clients as possible by offering services which are only tailored for mobile websites? Narrowing down to a specific niche portrays you as an authority and hence increases your chances of attracting more clients.
Although it is agreed that SEO techniques become obsolete rapidly, dependence on social media is not going away any time soon. Just to give you another idea for surviving the year 2015, you stand a chance of earning more proceeds if you consider specializing in off-site SEO targeting social media integration.
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