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Momentous Web Presence Optimization Tips for 2013

Web Presence OptimizationThere are various ways you can exploit your company's web presence optimization campaign. In addition to SEO and website optimization, social media marketing and blogging a huge tools to optimize your company's web presence.

Below are a number of powerful tips that you can easily utilize to enter 2013 with the right approach. These tips can significantly help you maximize your company's web presence in many different ways.

* Come up with blog content for your target visitors rather than for yourself. This is very common with startups. They often blog about entrepreneurship and that is awesome, especially if you are targeting entrepreneurs. It is suggested you blog about what your community is interested in.

* If you intend to use the social media for customer service, try to picture your working hours on Twitter in terms of the working hours you have for your own support team. The will help establish a credible web presence.

* Measure the return on investment (ROI) of social media by making an analysis of its performance in comparison to other established advertising methods or channels. You may make comparisons in terms of the traffic quality brought to your website rather than in terms of cost.

* You should blog frequently for web presence optimization. Businesses which blog everyday generate about five times more traffic compared to those who blog weekly.

* Hashtag-stuffing tweets may not work. Research by Argyle Social reveals that tweets having hashtags received 5 percent fewer click-throughs compared to those with no hashtags.

* Do not harm the SEO potential of your Twitter account by following more people than those following you. Search engines have a higher trust for those with a greater Twitter influence and when few people follow you than those you are following, you can easily miss this.

* If you are establishing an online community, let your power users know that you appreciate what they contribute. Some of the ways to do this is to offer them prices, ask them for feedback, and reply by thanking them for their mentions, interactions and great content. This is one of the greatest tips for web presence optimization.

* Take time to blog about the problems solved by your service or product rather than the product or service. People do not yet care about you. They still care about their own problems and want to know if your service or product will assist.

* Consider marketing as storytelling and picture your clients as the characters. Try to imagine what can motivate them and the patterns they portray. Let their wants, actions and needs drive your story.

* Vague tweets, depressing tweets and tweets related to your weight loss are messages you should keep to yourself. Although it is good to display a little personality, you should remain positive and professional. Of course, keep your web presence classy.

* Your social media strategy needs to answer a few easy questions: Who are my audience? What do they expect from me online? How is this strategy going to evolve? It is not about the tools and strategies or something perfect. It is about using these simple ideas to let social media meet your business needs.

* If you are publishing a blog post to your company blog, you should post a number of tweets for the same post and follow the success emanating from the different keywords and times. This is one of the most influential web presence optimization tips

* If you are looking for more tweets, stop talking about yourself. Latest research reveals that tweets that point to one-self often get fewer retweets compared to those with other relevant information. Therefore, stay relevant and share great information.

* The medium is not the main message. Therefore, keep in mind that Facebook, Twitter or the other platform you are utilizing is just the tool for delivering your message and not the strategy. This is key for optimizing your web presence.

* Use geo location that Twitter and Facebook search to help you connect with local prospects. Twitter has an advanced search that allows you to refine your search using the location and keyword.

* Use the data in social media to establish your main influencers, design your media plan and create your messaging. By paying attention to customer conversations, companies can gain a lot of web presence optimization momentum regarding their rivals and industries that will guide them into designing better marketing plans.

* Create a group on Facebook to keep in touch with people you met at past conferences. New groups have options that allow you to email good content, utilize collaborative docs like Google Docs and message all the group members at once.

To learn more tips and strategies for web presence optimization, visit the Web Presence Group for great insights.

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