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Why SEO Is Going To Have Massive Changes This Year

Search engine optimisation over the past 2 years has changed drastically. The best practices which people had have completely changed.

2 years ago, anchor text distribution was something that no one had heard of, those that were proactive with there SEO would realise that they are simply putting too much attention towards one keyword, this has become known as over optimisation.

The one thing search engines have not been able to get rid of this year is the many black hat tactics still being implemented by many. 2013 is going to be the year when these tactics simply do not work anymore according to prominent search engine optimisation team GMG SEO. The many tactics still being used today which will hurt businesses include layered link building which the big G will soon find all the foot prints left by companies adopting this SEO strategy.

It is only a matter of time before all those manipulating the search engine to build authority links will get found out.

The best remedy for this is for people to adopt co-citation link building, you may ask what is co-citation link building?

It is basically a technique where by the content surrounding the anchor text is what will give the link more weight rather than the anchor text itself.

Eg- if you are trying to rank for online marketing, all the text around the link (which can be either your brand name or a generic word) is related to online marketing.

This tactic has proven to be quite effective for many SEO’s so I suggest all in the industry to research about this new tactic for 2013.

John Vlasakakis is an SEO specialist in Australia with over 8 years experience in SEO, he can be found on Google+.

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