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3 Types of Specialists That All SEO Companies Should Have on Staff

SEO Companies HireNo matter how you look at it, the world of SEO is continuously changing. The old tactics that use to work before, are no longer valid. As such, it is imperative that SEO companies stay on top of their game, by ensuring that they have a diverse portfolio of different experts that specialize in a particular field.

In this overview, well take a look at the 3 types of specialists that all SEO companies should have on staff if they intend to remain a viable competitor in this highly competitive and equally lucrative business sector.

Social Media Managers

One of the most essential specialists that every SEO company should have is a social media manager. Social media managers are professionals that specializes in developing a content strategy and developing brand awareness on a variety of social networks, that ultimately generate inbound traffic.

But the benefits that social media managers have to offer aren't just limited to that alone as the whole process of SEO continuously changes, social media authority, has a stronger influence on a website's ranking more so than ever before. To put things in retrospect, lets take a look at how, social media impacts rankings.

Link Potential

Social media activity can help to increase awareness about a website or brand. This increase in familiarity can ultimately lead to an abundance of high PR links. For example, lets say a social media manager develops a strategy that focuses on spreading awareness, via a video of a feature that the brand wishes to promote.

If the video gets repeatably re-tweeted on Twitter, one of those tweets may be seen by a Twitter user, who may decide to write about that feature and ultimately links back to the brand's website and video.

Brand Signals

With the rise in popularity of sites such as Twitter and Facebook, both Bing and Google alike, are starting to take into account the amount of social signals a website has to help when it comes to determining their rankings. Some of these include:

  • Amount of tweets or retweets.
  • Authority of the individuals that are tweeting the specific URL.
  • Amount of Facebook likes and shares a URL has.
  • Amount Of +1s A URL has.

Technical Experts

It's a well known fact, that proper SEO consists of implement a variety of on-site and off-site factors. Meaning, besides the fact that you need to have an abundance of relevant incoming High PR links, for example, you need to conduct technical SEO as well.

One of the most overlook aspects of a website that get ignored are the technical aspects of it. To put things in retrospect, lets take a look at a few common issues that can make it particularly difficult for each engine spider to crawl through and how a technical expert can help to alleviate those problems.

  • Spiders like Googlebot, have been notoriously known for having strong issues when it comes to crawling links that are embedded in javascript based menus. A technical expert can create navigation elements with search engine friendly CSS code instead.
  • In some instances a website may need to have an abundance of irrelevant outbound links, as a necessity. However, a technical specialist can provide search engines with an XML map list of all the specific URLs that you like to be crawled, as opposed to irrelevant links that can hurt your rankings.

Content Strategists

Google has always proclaimed that content is king. As far as the foreseeable future goes, this will always be the case. Now, more so than ever, Google is taking a close look at the bounce rate that a website has when it comes to determine relevance in retrospect to a specific keyword.

As such, every reputable ecommerce SEO company needs to have a professional, who specializes in providing fresh, informative and engaging content, which which can help to lower the website's bounce rate as well as to raise the level of interaction it receives, which equates to more relevant links as well as social signals.

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