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A Simple Technique for SEO Keyword Research

Strategic organic SEO begins with solid keyword research and website analysis. Keyword research requires an in-depth look into both external and internal factors. Although most insights for SEO derive from external sources, such as keyword search volumes and sources of traffic, some ideas for optimization may spawn from internal intelligence. Have you ever wondered which page of a website is most primed to rank for a select search phrase? For smaller websites, the answer might be obvious.

But for larger websites, particularly those optimizing for new keywords or hefty long-tails, the answer to that question might be harder to find. Here we offer one of the simple keyword research techniques to help you evaluate your site's search prowess from an internal perspective. In other words, this easy research tactic will tell you which pages of a website have the highest potential to rank on a given keyword target.

Enter: Google Search "Site:"

At Google.com, enter in the search field "site:" followed by the domain of the website (no space, including www.). Submitting this search query alone will exclusively display the most powerful webpages of the domain in the organic results. However, if after the domain a keyword phrase is added, the results will then rank the webpages of the site in relation to the latter phrase.

Consider this make-believe scenario: The SEO team behind www.carters.com is optimizing the website for kid's sleepwear, particularly pajamas for boys. As a large ecommerce store for baby and toddler clothing, the webpage on carters.com that is most related to boys pajamas may requires some digging. The SEO team can determine the most relevant page on the site for "boy’s pajamas" with the "site:" technique. They can do a Google search for "site:www.carters.com boys pajamas" - and voila!

 

Now the SEO team of www.carters.com can be certain that the "Boys Pajamas | Kids Sleepwear" page is best primed for the keyword optimization of "boys pajamas."

This information is invaluable, because it does not rely on assumptions or SEO speculation. This internal keyword research technique objectively tells us the page(s) most relevant to the keyword phrase from Google's point-of-view. This little keyword research trick can help you pinpoint both the most powerful overall webpages of a website, as well as the most relevant webpages of a website with respect to a give keyword. For deep websites, this can be an efficient technique, saving time from sifting though sitemaps and website navigation. And if the results of the “site:” research are undesirable, this keyword research technique might even motivate the creation of new, more optimized webpage.

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