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5 Ways Your SEO Investment Could Be Doing More Harm Than Good

Harmful SEOSEO is an extremely competitive game that continuously changes. What used to work years or even months ago may no longer be valid, due to Google's continuously changing algorithm. As such, it comes as no surprise that many SEO experts may have a company's best interest at heart, but inadvertently formulate a strategy that does more harm than good. In this overview we'll take a look at 5 ways your SEO investment could be doing more harm than good.

1) Overusing Keywords

One of the biggest mistakes that many SEO experts make when they initially start out, is the over-usage of keywords, commonly known as keyword stuffing. This terminology refers to the practice of utilizing an abundance of keywords in an attempt to raise a website's ranking.

However, Google itself has proclaimed, that if they detect any instances of "keyword stuffing," within a given set of web pages, this can severely affect a website's ranking and ultimately hamper, your SEO efforts. As such, when it comes to checking if you may be inadvertently inserting too many keyboard targets, ensure that that the overall keyboard density for any page on your website, remains within a 1-3% bracket.

2) Over-Optimized Link Building

Another thing you need to look out for, is the amount of links that you have coming in and the relevance of those links. One good rule of thumb to follow, is that you should focus on the quality of the links that you have coming in as opposed to the amount of links that you have coming in.

For example, a tennis lessons company that has a website with a few high PR inbound links, which emanate from a variety of tennis blogs, will rank higher that a similar website that has several hundred inbound links, that emanate from a variety of cooking blogs.

By failing to recognize the quality and quantity of the links that you have pointing to your website, you will eventually get penalized and your rankings will suffer as an end result. This is always something to ask your SEO company

3) Neglecting Social Media

Another common mistake that many individuals make, that can hamper their SEO efforts, is the failure to utilize social media. While it may be true that Google, may not care if you created a piece of content and shared it on twitter and received over 1,000 retweets, in the same breath this can help your SEO efforts in the sense that an editor of a top website, may notice it, and subsequently decide to link to it, on their site.

4) Only Publishing Content On-site

Google has always proclaimed that valuable content is king. In their eyes, if a website has an abundance of high PR links pointing back to it, this means that the content on the website is relevant and of a certain degree of quality.

Alternatively, if a website does not have an abundance of links pointing back to it, in their eyes, they may regard a website like that, as being spammy, irrelevant and/or offer poor user experience.

As such, besides the fact that you need to execute what's known as on-site SEO (such as maintaining an ideal keyword density ratio of 1-3% and developing a Google-friendly site,) you need to execute off-site SEO as well, such as the creation of quality content on high PR websites such as HubPages, so that you can take advantage of that opportunity to link back to your website.

5) Failing to Leverage Content Marketing

Another investment that you may be making, that could be doing more harm than good, is the execution of your content marketing strategy. Many marketers have proclaimed that they are not seeing the results that they want.

Why? Because they fail to create an efficient content marketing strategy before hand. A good rule of thumb to consider when it comes to developing an effective content marketing strategy entails:

  • Capture Content Ideas From Credible Sources
  • Produce Content Assets
  • Promote Content Assets
  • Analyze Content Performance "Level Of Engagement"
  • Adjust Content Marketing Strategy

Do you feel like your company's SEO investment is not paying off, or perhaps doing more harm than good? Let us know in the comments section below.

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