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How to Integrate Schema Markup for Better SEO

Schema SEOSchema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.

The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.

A Different Kind of Code

It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)

Organization = Optimization

Schema is organization or construct of different layers of markup. First and foremost, freshen up over at Schema.org to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)

The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.

How Schema Markup Affects SEO

Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.

In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.

If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.

To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.

What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.

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