Increase Your Rank

Master Your Market With Local SEO

Posted by oicadmin on 02/02/12 | 0 Comments | Tags: local seo

More communities are realizing the importance of local sustainability and protecting their local economies. Businesses are focusing more on building relationships at a local level, and as a result marketing and advertising efforts are also shifting toward more local markets.

SEO has earned the reputation of being a highly efficient marketing channel that can provide an incredible return on investment. However local SEO, a unique sub-specialty of search engine optimization, can offer even more marketing efficiency and bang for the buck.

So what exactly is local SEO?

The concept of local SEO, also commonly called “hyper-local SEO,” is simply the practice of search engine optimization with a geographic focus. 

Many businesses and individuals are seeking a specific product or service within their local vicinity. So instead of searching the keyword phrase “bike shop” to find a local cycling store, a geo-modified search query would include something like “Traverse City bike shop” or “bike shop in Atlanta.”

In essence, local SEO makes a website relevant on both the core keyword phrase and the geographic modifier. By focusing a website’s SEO efforts the local market, businesses can earn qualified search traffic from potential customers in their local area.

Advantages of Local SEO

Like mentioned above, local SEO is efficient. The geo-targeted search market is considered highly “in-market,” meaning the traffic that comes to locally optimized website is often highly qualified to take action, or in other words, convert.

But local SEO is more than just an efficient connection between a website and a search engine user. Local SEO is typically less competitive than non-local SEO, and thus more cost-effective.

Unlike traditional SEO that can require months off-site link building, sometimes all it takes is a simple on-site, local SEO tune-up to see top search engine placement.

As more and more companies and consumers advocate the local approach to doing business, the opportunities for local SEO will offer great advantages.

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