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5 Essential Forms of Schema Markup That Aid SEO
Posted by oicadmin on 10/27/15
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Schema markup and structured data can help you send the right SEO signals about your content and business in general. Perhaps you've heard that leveraging schema or any other kind of structured data is useful when you want to make search engines understand your content.
Surprisingly, only minority of SEO and Internet marketing agencies are leveraging Schema. However, using schema markup also does other things like increasing your search visibility through featured snippets, rich snippets, and knowledge graph results. Therefore, it emerges that structuring data in your site will help you create search engine-friendly signals, ultimately boosting your ranking.
In fact, according to Google's John Mueller, Google could be adding schema markup as a ranking factor. Therefore, it's important that you understand the different elements of schema markup and how they influence SEO.
Here are 5 different forms of schema markup and what they do to help your SEO efforts.
Breadcrumbs Schema Markup
In this markup, you will generate breadcrumbs rich snippets on Google results to increase your site's click-through-rate. For instance, if someone was looking for information about a specific subject and they saw an article with several links highlighted in blue just below the first few sentences, they would definitely click the title. Breadcrumbs markup make it easier for organic visitors to identify what they are looking for even before visiting your site.
Video Schema Markup
These days, videos are important than anything else. You might be having great videos that teach on how to perform certain tasks. But because they are deeply embedded into your site's content, it will be hard for the visitor to locate them straightaway. You'd need to rank well for those videos in order to receive traffic.
However, if Google displayed video rich snippets alongside the title of your post, it would be easier for the visitor to click that title. It also helps to favor your site when it comes to ranking in Google video search.
Webite Schema Markup
Have you ever searched the name of a website on Google only for the SERPs to return a search box and some other links below it? This is what we're talking about here. It's basically a search box feature meant to enhance your site's homepage on Google. However, to use this feature for website optimization, you must have an existing site search in your website to activate this element.
Product & Offer Schema Markup
This feature enables ecommerce SEOs to leverage schema to list information about their products in the SERPs. This may include price as well as status information. As for the product schema, only the name property will be needed. However, for the offer schema, the price and currency properties will be needed.
Rating Schema Markup
This element can be used by e-commerce sites, local businesses, restaurant and other entities to show average star ratings for a particular product or service. If an item has received multiple ratings so the number of stars are averaged, an aggregate value will be calculated, and in this case, the site owner will need to use the AggregateRating element of schema to display the relevant ratings.
Those are the different forms of schema that a site owner must be familiar with. As it had earlier been insinuated, structuring data in the SERPs is going to be a priority in the eyes of Google. You don't want to be left behind.
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