Increase Your Rank

   

5 Essential Forms of Schema Markup That Aid SEO

Schema markup and structured data can help you send the right SEO signals about your content and business in general. Perhaps you've heard that leveraging schema or any other kind of structured data is useful when you want to make search engines understand your content.

Surprisingly, only minority of SEO and Internet marketing agencies are leveraging Schema. However, using schema markup also does other things like increasing your search visibility through featured snippets, rich snippets, and knowledge graph results. Therefore, it emerges that structuring data in your site will help you create search engine-friendly signals, ultimately boosting your ranking.

In fact, according to Google's John Mueller, Google could be adding schema markup as a ranking factor. Therefore, it's important that you understand the different elements of schema markup and how they influence SEO.

Here are 5 different forms of schema markup and what they do to help your SEO efforts.

Breadcrumbs Schema Markup

In this markup, you will generate breadcrumbs rich snippets on Google results to increase your site's click-through-rate. For instance, if someone was looking for information about a specific subject and they saw an article with several links highlighted in blue just below the first few sentences, they would definitely click the title. Breadcrumbs markup make it easier for organic visitors to identify what they are looking for even before visiting your site.

Video Schema Markup

These days, videos are important than anything else. You might be having great videos that teach on how to perform certain tasks. But because they are deeply embedded into your site's content, it will be hard for the visitor to locate them straightaway. You'd need to rank well for those videos in order to receive traffic.

However, if Google displayed video rich snippets alongside the title of your post, it would be easier for the visitor to click that title. It also helps to favor your site when it comes to ranking in Google video search.

Webite Schema Markup

Have you ever searched the name of a website on Google only for the SERPs to return a search box and some other links below it? This is what we're talking about here. It's basically a search box feature meant to enhance your site's homepage on Google. However, to use this feature for website optimization, you must have an existing site search in your website to activate this element.

Product & Offer Schema Markup

This feature enables ecommerce SEOs to leverage schema to list information about their products in the SERPs. This may include price as well as status information. As for the product schema, only the name property will be needed. However, for the offer schema, the price and currency properties will be needed.

Rating Schema Markup

This element can be used by e-commerce sites, local businesses, restaurant and other entities to show average star ratings for a particular product or service. If an item has received multiple ratings so the number of stars are averaged, an aggregate value will be calculated, and in this case, the site owner will need to use the AggregateRating element of schema to display the relevant ratings.

Those are the different forms of schema that a site owner must be familiar with. As it had earlier been insinuated, structuring data in the SERPs is going to be a priority in the eyes of Google. You don't want to be left behind.

Comments

No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs