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The Emergence of Social Signals in the SEO Scene

Social SignalsWhen it comes to optimizing your website to increase its online presence within the search engine's index, there's an abundance of factors that you need to take into consideration. Some of the factors that affect the ranking potential of your website are: inbound link, similar keywords, anchor text and meta descriptions for example.

But one of the factors that has been increasingly gaining more weight than the others pertaining to SEO, are social signals. To understand why, lets look at what social signal indicate in the eyes of Google.

1) Indicates Quality

Google has always proclaimed that when it comes to SEO, content is king. Content within itself, plays a major role when it comes to your website's ranking potential. But with an abundance of content that's being continuously uploaded on millions of websites on a weekly basis, how does Google determine the quality of content on an individual's website?

Simple said, one of the factors they use to determine quality are social signals. Many SEO experts will tell you that receiving an abundance of links, re-tweets or shares are similar to receiving an inbound link. The more that you receive, the more it demonstrates that your website is providing some level of value to your audience. And if you really look at it, there is a strong correlation between a large volume of social shares and great content, such as the ones that eventually go viral.

2) Indicates Credibility

Another factor that plays a major role in your website's ranking potential is credibility. Statistics demonstrate that 92% of people trust the recommendations of their family members and friends. No one is going to share a malware infested website link to the people within their network. Whenever people share content within their network, they are basically saying that the content provides value and that it is worth their time.

Based on this fact, Google will not only see a website that has an abundance of shares as being able to provide quality content to their audience, but in their eyes, it will also indicate credibility or essentially demonstrate that the website is not just providing content for SEO purposes but is in fact trustworthy and that quality content is being given.

How To Leverage Social Media For SEO

When it comes to increasing your social signals for SEO endeavors, you need to ensure that you establish a variety of internal and external elements. Some prime examples of internal elements are:

  • Utilizing share widgets such as the opportunity for someone to recommend, like or tweet a page on your website.
  • Establishing a variety of social profiles connect icons, such as follow us on Twitter or like our Facebook page for example.

Some prime examples of external elements are:

  • Establishing a variety of social media profiles and lets your audience know when you release new content on your website.
  • Interacting with your audience to ensure that you receive a higher level of engagement, which equates to a higher chance that if someone shares your page, that it will show up in their network's news feed.
  • Implementing the 80/20 marketing strategy, which is 80% genuine value, 20% pitch.
  • Establishing a YouTube account with the intention or acquiring Facebook fans and/or Twitter followers.

For more information, we encourage you to visit the professional SEO website optimization company www.WebPresenceGroup.net. There you can find a wealth of resources about SEO, social media, website optimization, and other approaches to expanding your company's web presence.

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