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5 Ecommerce SEO Tips That Google Condones

It's an indisputable fact that ranking higher than your competitors in Google search is good for business. This is especially so if you are in the ecommerce sector because the only way for you to make money is to have many people visiting your site.

Although there are quite a number of ecommerce marketing strategies that you can use, ecommerce SEO is the most effective in the long-term. However, you still have to do ecommerce SEO in the right way for your ecommerce business to succeed. The following five tips will help rank your ecommerce site highly on Google and hence ensuring that your business has successful 2016.

1. Write Unique, Evergreen Product Page Copy

Google will penalize your site if you have any copied or duplicate content, and this will affect your ranking significantly. Besides from this customers will be more drawn to your site if you have unique content as most are always looking for something new.

One of the first tips to doing ecommerce SEO is ensure your product page copy is unique, click centric, and compelling. You should also ensure that you update your SEO copy on a regular basis to improve or maintain a high ranking on Google.

2. Test Keyword Conversion Value with Adwords

No matter how confident you are with your keywords or how effective you think they are you cannot be sure that they will bring you the results you want. Before you put all your hopes on any keyword, you should first test its conversion value with Adwords.

Adwords will give you an accurate picture of what to expect from the keyword. You should only use a keyword that has a high conversion value on AdWords as this indicates that it will help you make more sales.

3. Use Schema Markup

Schema is a type of microdata that is very important for your website as it makes it easy for a search engine to locate and interpret the information on the site so as to give a user more relevant results.

Although Schema has been around for many years, few sites bother to include it but it is a good idea to have it on your ecommerce site. Schema markup is important for ecommerce SEO as it will make your website rank higher for any content.

4. Embrace Social Media

In the world of today, it is almost impossible to ignore social media in any marketing campaign. Social media and ecommerce SEO go together and so it is paramount to embrace social media if you want your ecommerce SEO to be productive.

Social media will help you build natural links and interact with your customers. Social media also has a snowball effect because when someone shares your content one or more of their friends who find it beneficial will also share it with theirs.

5. Develop a Content Marketing Strategy

Content creation is a major step in ecommerce SEO but marketing it is equally as important if not more important. Once you have the right content for your ecommerce site, the next step will be to develop a content marketing strategy.

To develop an effective content marketing strategy, you should first define your target audience and understand their buying patterns. A marketing strategy is essential because it ensures that you only focus on viable or potential customers. It also helps you get maximum mileage from your content.

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