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Cultivating A Socially-Integrated SEO Strategy

Social MediaIn the ever changing world of SEO, the on-site and off-site factors that contribute to a website's ranking has been constantly up for debate.

For example, while many people proclaim that EMD or Exact Match Domain may hurt your rankings, many believe that it helps it, and while many people believe that PBNs or Private Blog Networks are dead, some proclaim that it is alive and well.

However, there are a few on-site and off-site factors that can clearly increase a site rankings. One of those are social signals.

How Social Media Is Beginning To Have A Greater And Greater Impact On SEO

Google has always proclaimed, that as long as you provide valuable content to your visitors, your rankings will elevate. As such, they proclaim that the factors that effects a site rankings, are things that indicate that a website is providing value to its visitors.

This was the reason why link building had such a huge impact on a website's ranking back in the early 2000s. Essentially in their eyes, the amount of links that a website had coming in as well as the relevance and authority of those links, indicated that a website provided some value to its customer.

Social Signals

While it may be true that links still play an integral part in the SEO ranking process, many SEOs are realizing that Google has been viewing social media signals in the same light. Said in simple terms, social signals (i.e. Google +1's, Tweets, Facebook Likes, Shares, etc.) are similar to the role that inbound links played back in the early 2000s. In this sense, these signals defining quality content and websites as being valuable and the reason why it was so popular.

In short, Google is beginning to view the amount of social signals that a website has, as being another indicator that demonstrates the value that the website has to offer as to the reason why the content of that website is being shared.

Content Marketing

Due to this fact, many SEOs have come to realize that they need to create high quality content that gets shared. Said in simple terms, content marketing is not only a great way for SEOs to engage with their customers, but it's also a great way for them to provide expert knowledge which in essence can lead to a higher amount of conversation and retention rates.

By serving your visitors with great content, it can help to increase your CTR as well as to reduce your bounce rate, both of which are two additional factors that influence a website's ranking.

By updating your site with frequent and relevant high quality content, when keyword research has been conducted correctly for each content piece that you have on your website, it has a higher chance of occurring within the search results.

As far as social media goes, by providing great content to your audience, it has a higher chance of being shared by people which not only helps to raise the amount of social signals that your website receives which will furthermore help to increase its rankings, based on the fact that your content will be shared by people, it will help to allow for a higher amount of people to discover and ultimately visit your website.

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