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3 Models of Consultative Content Marketing Strategies

Content MarketingContent marketing has become a very specialized and creative business. To practice it effectively, it’s necessary to explore the many forms that it takes. Here are some of the more popular and effective types of content marketing which companies are currently following.

1. The Magazine Model

This is probably the most popular model with customers and devotees of a company’s website. The magazine model has a number of different permutations and applications, designed to fit the specific product line or customer demographic the company is trying to reach.

Some examples of companies that have excelled in the magazine model of content marketing are:

  • Herschel Supply - Herschel Supply is a manufacturer of quality backpacks, travel goods and accessories. In addition to laying their website out to highlight images of their collections, they feature well-written travel articles about locations around the world.
  • Qualcomm - The Qualcomm website provides a link to their newsroom which they call their Spark platform. This is a collection of new articles and videos revolving around their B2B customers and their interaction with Qualcomm.
  • Net-A-Porter - Most brands lean towards the visual model when it comes to content marketing. But Net-A- Porter sees the value in having articles concerning the fashion world and emerging trends bolster its presentation of images.
  • John Deere - John Deere have done something very clever. They have emphasized the history of their company in the continuation online of a magazine that the company had started back in 1895. The magazine, called ??The Furrow’, is available online or in print.
  • BMW - For the London Olympics and Paralympic games, BMW launched a magazine encompassing everything about the games, and their location. With subtle advertising thrown in, the magazine was wildly popular with browsers.

2. The Visual Model

Visual models work very well for lifestyle type products and companies. And companies that want to present a fresh, colorful and vibrant image in conjunction to their brand.

Some examples are:

  • Intel - This was the perfect campaign for this company. In making products that end-users didn’t use, they needed to be able to connect with the public. There website shows an understated and attractive collection of photos of the applications of their products.
  • Red Bull - Red bull has made action sports their trademark, by heavily sponsoring these types of sports. The visual style of their website supports this aspect.
  • General Electric - G.E. has built a website showing well-composed, interesting, behind-the-scenes shots of their various projects. The photos will appeal to their primary client base engineers.
  • Starbucks - The coffee chain is using Instagram in order to create a lifestyle mosaic-type presentation of the starbucks world. It is clever and visually sophisticated.
  • Coca-Cola - Like Starbucks, the Coca-Cola company is positioning their products as being lifestyle products. They have utilized Tumbler to make an interactive website that is fun for people to look through and discover certain areas.

3. The Website Optimization Model

The third model is more of a mechanical treatment of the content being marketed on a respective website. In posting the content and then using analytics to tweak it and make it more responsive to the Google ranking algorithms. Companies can get the most out of the content that they post. Some companies that specialize in offering website optimization services are:

  • The Web Presence Group - They offer the "The Web Presence Optimization Strategy Guide" that will guide you through their highly capable list of services. Learn more by visiting the official site of this website optimization company
  • TC Top of Mind - Their "Traverse City SEO Guide for 2015" also offers a guide to website optimization services specifically designed for Traverse City.
  • Screaming Frog - This is a UK based company that offers website optimization services for the UK market. Screaming Frog put togetha a creative content marketing programs to showcase the importance of website optimization.
  • Scribendi - This is a website optimization service that takes more of a content focused approach to optimization.
  • Boostability - Finally, this is one of the largest website optimization companies in the world with over $10 million in annual revenue.

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