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What It Takes to Build a Top-Notch SEO Company

Search Engine Optimization (SEO) continues to play a vital role in increasing traffic to business websites and converting traffic into qualified leads. Without a proper SEO strategy in place, it becomes very difficult for online marketers to achieve the set marketing objectives.

Some of the most highly successful SEO companies have managed to come up with the right strategy by quickly identified certain resource attributes that would play a vital role in differentiating their programs to stand out in the crowded SEO marketplace. These highly successful SEO companies pay utmost care in laying out strict benchmarks when it comes to performing such functions.


Recruit SEO Talent

As part of these benchmarks, top SEO companies recruit the right people with carry the skills and expertise. Below are five roles that are vital to building a top-notch SEO company.

Highly Proficient SEO Copywriters

Reputed SEO companies with a proven client base often look for highly skilled and proficient SEO copywriters who have proven themselves to be masters in creating the right sales copy.

1. Ability to create attention grabbing headlines for marketing copies that can lead to increased click through rates. Successful copy writers have the ability to create clickable and attractive headlines.

2. Creating fresh, unique and useful content that are updated on a periodic basis. Google came out with Panda 4.1 update that gave higher rating to the usefulness of the post. As a result of this update many key word stuffed lengthier posts with shallow content were pushed down the Google ranking rating scale.

3. Researching and selecting keywords for SEO and creating content by including long tail keywords in addition to the main keyword phrases across different sections of the post.

4. Creating relevant Meta descriptions for the created blog content in order to properly guide search engines.

5. Ability to arrive at the right keyword density that is acceptable to search engine algorithms and which can ultimately aid in improving search engine rankings.

Technical SEO Specialists

Top SEO companies look for the following technical attributes in a SEO expert.

1. HTML coding capabilities including exposure to different HTML editors and conversant with the HTML syntax and ways to interpret the HTML code

2. Technical capability to choose the right web hosting provider which includes analyzing web site loading speeds and the ease of modifying configuration settings provided by the web host

3. Capability to work with tools like Microsoft Excel by using in built functions like lookup functions, pivot tables and logical functions

4. Having basic PHP programming skills which provides the capability to build dynamic web sites and serve web page content based on the browser type that renders these pages, IP address and date and time of request

5. Basic knowledge of working with server side configuration scripts such as MySQL.

Content Marketers with Creative Instincts

This attribute is extremely vital and some of the highly reputed SEO companies look for the following aspects in a content marketing professionals

1. Capability to devise and design a digital strategy.

2. Professional project management skills that can help in managing a publishing plan and define continuous publishing schedules.

3. Real time experience of using Analytical tools like Google Analytics and Omniture and Optimization approaches such as A/B testing.

4. Capability to combine original content with licensed and syndicated content in a creative and a balanced manner.

Social Media Experts

Proven SEO service providers make sure that they have a social media expert as part of their SEO marketing team. These social media experts come well equipped with the following attributes

1. Data analysis and the ability to run scientific experiments on the collected data to gather meaningful insights.

2. Content curation capability and a keen ear for gathering inputs from diverse social media platform.

3. A strong desire to provide a workable solution to various problems to users through different social media platforms.

4. Capability to connect with different sects of people at various levels and stimulate discussion between the groups in various social media platforms.

Link Building

This function continues to have its relevance even in today's sensitive SEO standards of over-optimization. Highly specialized SEO companies have always focused on recruiting experts with sufficient link building experience that encompasses the following functions.

1. Ability to research different link building sources and methods including local business directories, article submission directories, chamber of commerce listings, press release distribution directories and business association websites.

2. Ability to identify and use tools meant for selecting potential link partners.

3. Ability to connect with the identified link partners and establish a working relationship with them.

4. Continuously monitor the various link building campaigns launched at various points in time.

These five roles play a pivotal role in facilitating a fluid and highly effective search engine optimization company. Do you have any additional players who you'd add to your SEO company's roster? Let us know in the comments section below.

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