Increase Your Rank

   

5 Fail-Proof Ecommerce SEO Tips & Strategies

EcommerceEcommerce websites present loads of products under myriad categories making it increasingly hard to attend to the SEO needs for particular pages. Although some automated SEO strategies can help increase the SEO value of all pages, most of the pages require manual effort to develop great, unique content.

Given the vast numbers of pages that ecommerce websites bear, webmasters need fail-proof tips that build the authority and trust of the overall site. For example, a webmaster could create a strategy for the distinct category pages of the on-page SEO, and then modify this technique every so often to replenish it with trendier keywords. The following ecommerce SEO tips detail what webmasters can do to improve web pages.

1. Integrate Product Schema Markup

You can compare including schema micro-data in ecommerce web pages is comparable to eating healthily, exercising, or having enough rest. In other words, it is vital, but following through can be tougher than it appears. However, a healthy ecommerce SEO requires product schema, which essentially gives search engines an easy time parsing and interpreting the information contained on the web pages.

Product schema markup is essential as it enables practical parsing and interpretation giving users results that are relevant to their search queries. Product schema markup helps to identify a product’s information, which includes price reviews, product identification, as well as manufacturer’s information.

2. Do Not Neglect SEO Copywriting

The work of an SEO should not be to develop novel content – more and new content no longer translates into more success in eommerce SEO. It just implies excessive content. Instead of focusing on content creation, which is essentially the work of content development specialists, eommerce SEO should focus on getting the best rankings.

Copywriting serves as an excellent means of creating great content that can afterwards go through optimization for search. Copywriting, for this reason, allows SEOs to concentrate on optimizing web pages for search, and the actions and methods that achieve the goals of ecommerce SEO. Although creating high-grade content may prove beneficial for SEO in many ways, great work can simply come out from copywriting.

3. Build Segmented Sitemaps

Sitemaps are significant elements of all SEOs, but they are especially important for ecommerce websites. Search marketing experts consider SEO-friendly sitemaps as the second most essential page of a website, after the homepage. The sitemap is to a Webpage what a reference point or index is to a book.

In its very core, a sitemap includes links to all principal pages of any website. Although typical users do not mundanely use the sitemap during navigation, it serves as a critical guide to search engine spiders. It does this by providing direction to all the rank-ready and rich content that need searching and indexing. This is one of the most powerful ecommerce SEO marketing tips that are easy to implement.

4. Conduct a Backlink Analysis

Following Google’s algorithm shifts that aim over-optimized backlinks, it is important to develop only relevant and quality links that present as logical from a user’s standpoint. Conducting a backlink analysis and revealing the effective use of keywords in every page is, for this reason, important. Not only does this act assist in pinpointing real opportunities for SEO, but it also helps in finding pages that may bear duplicate content – a common problem in ecommerce websites.

Powerful tools such as the SEO Spyglass scan and give a report of all the backlinks leading to a particular domain. Additionally, they also offer insightful metrics regarding every backlink. The SEO Spyglass platform is an excellent tool for performing SEO competitive assessment on competitors.

5. Implement a Creative Content Marketing Strategy

Developing a robust content strategy for ecommerce websites is a daunting task from scalability and creative perspective. Regardless of the importance of content to ecommerce SEO, it is not easy to develop great content for large ecommerce sites and their numerous pages, especially of the products involved have short lifespans.

One of the most recommended methods to add significant and user-generated content to ecommerce pages is by employing Q&A content that involves answering questions asked by consumers in a helpful and timely manner. These methods have a huge impact on conversion rates, and a brand is bound to report great numbers.

continue...

7 Tips on How to Increase Website Rankings in Google

Websites can be marketed and optimized for greater exposure in various ways. From direct advertisements to social media marketing, there are many ways to promote a website on the Internet.

Increase Google RankingsHowever, most of the traffic to the website still comes from search engines like Google. This makes it important for website owners and webmasters to leverage proven techniques that will help them attain top search engine exposure.

Google is the dominant online search engine, and many website battle for top rankings. There are several things that can be done to increase website ranking in its search results. Below we share seven fail-proof ways on how to increase website rankings in Google

Search Engine Optimization (SEO)

Nowadays when people want something to buy then they first check more information about that product or service through the search engine. This is the reason the importance of search engines has not diminished.

It is well known that most people do not check more than the first few results that appear on the first page of the search results. It means only those websites that come up higher in the search results can expect to receive good traffic. This makes it necessary for website owners to use effective and up-to-date SEO techniques that help improve ranking in Google search results. The website must be designed and developed according to the Google webmaster guidelines.

Website Keyword Optimization

Parallel to the latter about SEO, attaining higher ranking in search engine results requires using right keywords in the website contents. The density of the keywords used in a page's content must be at the right level.

If it is low then the webpage will not be indexed by the search engines and if it is too high then it will be considered keyword spamming. Webmasters should focus on high search volume and low competition keywords. There are many online keyword analysis tools that can be used to find the right keywords.

Schema Markup

Schema microdata is used to define the webpage structure and its contents. This information is used by search engines to index the web page properly. Schema lets web browsers know how to display the website to the user. Search engine bots can find additional information about a web page by checking its schema elements and attributes.

Search engines love websites with schema data because this data makes it easier to index the website. This special information helps increase the website visibility in search engine results. Schema data should be used to make it easier for search engines to find and display the website contents properly. It can help the website appear in organic search results.

Site Maps

It is a standard web design practice that has been in use for several years. However, it is only in recent years that search engines like Google have started giving importance to site maps when ranking websites. Site map offers easier navigation not only to users but also for search engines.

Google uses this information to check how easy it is to navigate the website. A site map makes it easier for a website to get indexed by search engines whenever changes are made in the website contents. Search engines improve the quality of internal links. It helps eliminate broken internal links. A site map is vital to the success of a new website. It helps increase website ranking.

Inbound Links

It is well-established that websites that get linked at other websites receive more importance by Google. This level of success can be achieved only when the website has lots of useful contents that other website owners and bloggers find useful. High quality contents attract more website owners.

They provide links of successful websites on their sites. Articles published in article directories and in blogs help generate inbound links. This in turn helps increase website ranking because search engines give importance to websites that receive lots of backlinks. It is important to receive backlinks from high page thanking websites.

Social Media Optimization

Social media sites have been giving tough competition to search engines. Rather than treat networking sites as adversary, search engines use information flowing through social media sites to assess the quality and popularity of websites. Social media sites are an interactive medium so it is important for webmasters to maintain an active presence on these sites.

Publish Useful Content

Website owners should consult Google guideline for search engine optimization. It clearly states that website owners should write contents for their users and not for search engines. There are many such useful tips in this guideline. It is important to know that this official guideline does not place importance on factors like keyword optimization but these things are essential to help increase website ranking.

Increasing website ranking is not that difficult if these well known SEO tips and techniques are used. If you have any solid tips to share, let us know in the comments section below.

continue...

White House Uses SEO for Obama's State Of The Union Address

White House SEOWhile businesses, bloggers and various other online marketers have used SEO to drive traffic to their websites, a unique entity has recently leverage the power of SEO to gain more visibility in Google search.

The United States White House boarded the SEO bandwagon to spread the word about Barack Obama’s State of The Union speech. What's even more interesting is some of the SEO strategies the White House used to generate solid results in Google search. So in this brief post, we take a look at some of the SEO techniques used to make the State of Union speech more widely known online.

SEO Research

Success through online marketing depends on proper research. The most popular Google searches on the State Of The Union refer to the time it will air. The White House realized that Google and Bing do not provide relevant answers a user types in 'what time is the state of the union.'

This is after they found out that the answer to this question is what most people want to know whenever the State of The Union address nears. This lack of information causes users to continue their search or end up being constantly redirected to other pages. This SEO gap needed to be filled.

Application of Keywords

Most people type 'what time is the state of the union’ into Google looking for a direct answer. This is the same title The White House used for their article on the same. Every time a user types this sentence into Google, one of the first results they will see is the article by The White House.

The words 'State Of The Union’ have been carefully placed as naturally as possible within the article. This keyword allows them to establish one of the top ranks in whatever search engine used.

Keeping It Short & Sweet

SEO is all about providing relevant information in the best way possible while focusing on certain keywords. The website managed to provide specific information while maintaining simplicity. Although often overlooked by many SEO service providers, this 'short and sweet' approach can be a highly effective SEO tactic.

The Content Driving the SEO Success

The article on the State of The Union has content that is designed to address any questions the public may have on the address. The time is the first thing that is addressed in the article together with where one can watch the address and what they can expect from The President.

The White House website has succeeded at SEO by providing content that is relevant to the topic and managing to engage the reader way past their point of interest.

The White House may have a long way to go if it aims at having Google give a direct answer to the question 'what time is the state of the union’ as is common with the question 'what time is the superbowl’. They will have to settle for other websites grabbing a share of the search clicks they earned for now. They may not have a direct answer, but at least they managed to achieve top rankings when it comes to searches during the State of the Union.

continue...

New Year SEO Tips for Local Small Businesses

New Year SEO Tips LocalTo actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.

Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.

Conduct a Backlink Profile Audit

Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.

Perform a Local Directory Listing Audit

The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.

Run a Citation Audit

Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.

Create a Content Strategy

Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.

Improve Your Local Places Pages

Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.

Integrate LocalBusiness Schema Markup

Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.

continue...

5 Advanced SEO Tools for Ecommerce Marketers

SEO Tools EcommerceEcommerce marketers can take advantage of various SEO tools to make it easy for them to gather and interpret data to better actualize their marketing objectives.

There are various ecommerce SEO tools available but it is advisable to use the most advanced and relevant to your needs and goals. To help you pinpoint the best SEO tools to incorporate in your ecommerce SEO arsenal, here are five advanced ecommerce SEO tools to consider.

Majestic

This software is specifically designed to offer information required for website traffic and competitive link analysis, reputation management, and link building. Majestic is one of the most powerful SEO tools when it comes to developing highly regarded link building strategies and backlink exploration.

One of the best features on Majestic is its easy-to-use interface. All you have to do is enter your URL to get all the details customized for your site. Majestic also downloads data and is able to generate reports that contain all the essential information.

Link-Assistant's SEO Powersuite

SEO PowerSuite brings together Link Assistant’s leading software products including LinkAssistant, SEO SpyGlass, Website Auditor, and Rank Tracker. This tool can help ecommerce SEO marketers to manage the most essential components of their SEO programs.

Link-Assistant's SEO Powersuite provides resources to allow you to optimize keywords, build links, and analyze your competition. All this information is provided in comprehensive reports. Its platform is also quite simple. This tool is a good choice for small businesses that are in search of ways to boost SEO on company websites.

SEMRush

This SEO tool has been identified as one of the best in the market for many years. SEMRush allows you to quickly adapt to the dynamic online world. It gives websites greater visibility in terms of paid and organic search results. It provides live updates, keeping you aware of any progress on your websites. Ecommerce marketers can use SEMRush to obtain real-time reports on keyword performance. With this tool, it is possible to learn about the amount of traffic a keyword is getting.

SEOMoz

This is a web-based SEO tool. SEOMoz offers keyword research that is limited to 200 keywords for each website. With this tool, you get to find out your present Google ranking for every keyword and the specific number of visits the site gets through the keywords. The tool also provides on-page optimization that allows you to get reports on notices, warnings, and errors.

SEOMoz allows you to determine the optimization rate of the top 50 website pages. You also get recommendations on how you can fix any issues that arise on your site. The tool offers link building and you get individual statistics on linking domains. You are allowed to compare about 5 websites with this tool.

Ecommerce marketers and SEO professionals alike can also use the tool to determine where their sites rank based on the target keywords and the specific URLs that show when a user is looking for information.

Ahrefs

This tool brings together various research tools that are available for a monthly subscription. Ahrefs provide link research through its Site Explorer. One of the best features is its ability to give you updated information after every half an hour. Its interface is quite impressible and the tool is also quite useable.

continue...

SEO in 2015: Revamp & Adapt Your SEO Strategy

SEO in 2015In 2015, the SEO climate is expecting rapid changes. And as a result, businesses and website owners need to revamp and adapt their SEO strategies to remain both competitive and free of any penalty risks.

To help you plan for a solid approach to SEO in 2015, below we share some insights, elements, and considerations to embrace for this new year. Let's dive right in.

Social Media

Search engines will be putting a greater emphasis on the content that is generated by way of social media. Therefore companies that are increasing their presence on the major social media platforms (Twitter, FaceBook, Pinterest, etc.) stand to gain considerable benefits early.

Website Content

Content that is does not serve the latest algorithmic updates should be revamped. This includes content via websites, blogs, static articles, and product descriptions.

Semantic Search

Since search engines are learning to determine the context of a search, this new approach is quickly making a dinosaur of the traditional keyword search. A semantic search is based upon multiple variables that range from previous searches to geographical location. For 2015, business must strive to target their audience while determining what motivates them.

Analytics in Real-time

Google Analytics and more SEO specialists have tools that allow them to discover immediately how well campaigns are faring by way of search engines. This will assist specialists will faster planning and improved implementations.

Increased Ratings Competition

In 2015, there are an increased number of companies that are learning that SEO is an important marketing tool. With that being said, the competition regarding top rankings will rival Olympic trials in the New Year.

Mobile Web Takes the Lead

Now that the vast majority of the world has a smartphone and/or tablet, most of their web browsing is taking place there as well. Therefore businesses must take note that mobile search engines differ from traditional search engines. Having a mobile-friendly web design in Peoria will be essential to survive, along with SEO.

Quality over Quantity

The days were well placed keys words would guarantee your company impeccable ratings are swiftly dwindling away. Due to the change in searches as well as consumers desiring actual information, content needs to be filled with quality content. Key words can still be used but not as a dominate feature.

Paid Amplifications

With the increase of companies using every form of web content available (static articles, blogs, etc.) companies will be forced to pay for advertising in order to achieve an edge above their competition. This method will allow your brand to be placed before millions of people as your competitors continued to crank out a multitude of web content.

Augmented Reality

With the introduction of products such as the Apple Watch, augmented reality will pose quite a few issues for click centric SEO specialists for the majority of 2015. Content that is expressly immersive (videos, pictures) will continue to be valuable as a method of attracting new customers.

Softening of the Sales Technique

SEO Social MediaIn 2015 you will begin to notice that consumers have far less tolerance for aggressive sales techniques. Therefore sales tactics must be altered in order to avoid missing out on potential revenue. Be prepared for the consumer to be in more in control than ever before as it pertains to how they are sold products and services.

Moreover, SEO strategies for 2015 will be ushering in a few changes that will need to be adhered to in order for companies to remain in the eye of the public. The realm of SEO is forever changing and it is imperative to never become comfortable with current trends to the point that you become outdated more swiftly than the wind blows in Chicago.

continue...

5 Pillars of a Web Presence Management Strategy

Web Presence Management PillarsSince the search algorithm updates in Google the old school SEO techniques have become obsolete. Today, brands can build a very successful online presence only by focusing on the power of great content creation coupled with the influence of social media. This new approach is called Web Presence Optimization. Online companies need to base today on the value of investing in comprehensive web presence management services as a complete solution to help them thrive online.

A successful web presence management strategy should be based on 5 pillars. You can promote and optimize your online brand for recognition, awareness, and better visibility only by focusing on SEO, website optimization, search engine marketing, content marketing, and social media marketing. Therefore the 5 pillars of web presence management should include: Search Marketing (Organic SEO & PPC Advertising); Social Media Marketing; Content Marketing; Reputation Management; Analytics, Performance Tracking & Reporting.

Search Marketing (SEO & PPC)

Most often the web presence management is too complex for a small business to deal with by itself. Hiring the specialized services of a SEO agency is recommended, because only they may have the skills and resources to evolve your online brand presence to the next level.

Unlike traditional forms of web marketing and SEO, web presence optimization and management require a combined synergy of all digital touch points and online marketing channels that have an impact on brand awareness and visibility. Optimizing a brand’s web presence consists, in essence, in building meaningful connection that have the ability to promote lasting exposure in search engine results and sustainable social relationships with existent and potential customers.

Think Big-Picture Web Presence Brand Building

Developing a web presence strategy encompasses much more than just PPC advertising and organic SEO, since it is an evolved approach of web marketing. This new SEO focuses on a more strategic approach to building a strong brand and touching a large online audience. A specialized agency will develop a unique web management program for your company, based on a number of various services.

Each web presence management program includes a rich blend of services that are relevant to the particularities of your business, including conversion rate optimization, search engine optimization, mobile web presence optimization, pay per click optimization, social media marketing, and content marketing and optimization.

Crafting a Uniqe Web Presence Management Program

Your unique web presence management program should focus on creating a content marketing strategy, reach out and establish valuable connection, diversify your content portfolio, produce reader centric content, grow your social following, and engage your audience. This web presence management program will be based on the premise of the target audience, not just the target keyword.

Since your website, even if you are not direct engaged in ecommerce, is a virtual showroom opened 24/7, effective website design and unique content will reflect your brand in a better light. Your audience should engage through on-brand easy to scan style and tone that compels action.

Social media integration is an important aspect of modern marketing that supports your brand. Your website should incorporate social media buttons for the most popular platforms such as Twitter, Facebook, Google Plus, YouTube, Pinterest, and LinkedIn. Your views engagement and sharing of your content will boost your search engine rankings.

As staple for most web presence management companies, analytics and tools for performance tracking and reporting will help you evaluate the effectiveness of your web presence management strategy and make the necessary corrections if needed. This final pillar is a must for proper web presence management and ensuring all efforts are invested in the right means for adequate returns.

continue...

Best Backlink Sources for Local SEO

Google Local SEOA crucial part of any SEO campaign is generating high quality and relevant backlinks to your website. However, for local SEO it is most important that your backlinks come from local sources.

There are a few important differences between local backlinks, but they are usually all closely related to citations. A citation refers to a mention of your business's information elsewhere on the Web, which also commonly contains also contains a link to your website. As a results, backlink sources that also provide citation offer greater value for local SEO. And when these citation and backlink sources are locally-relevant (e.g. local chamber of commerce business profile page vs. directory listing on Manta.com) they offer even more for SEO.

Seek Locally-Relevant Backlink Sources

The most valuable citations and backlinks for local SEO are those which come from authoritative and respected resources. They must come from locally-orientated websites and directories. The current location information and the exact name of the business should appear in a citation. This is all vital to properly manage the web presence of your business, beyond just SEO.

SEO Traverse City MI

This proves to search engines that the contact information is correct and that your business actually exists. Google’s TOS interdict buying backlinks, so you need to focus on white hat SEO techniques to get them.

Backlinks play an important role in determining keyword relevancy, domain authority, and overall ranking potential of your website. Among good sources for local backlinks are trusted local directories, press releases, and locally-relevant blogs.

Common Types of Backlink Sources

Among the techniques to earn quality backlinks to your website are included:

1. Blogging: You may create and maintain your own blog on a separate domain from your main website and use it in order to direct links to your website. For this purpose you need to build the blog around a relevant niche topic that relates to your main website and regularly publish content with backlinks to your website.

2. Guest blogging: Guest blogging on high authority blogs is another effective way to build backlinks. You need to find some good local blogs and inquire their owners about writing guest posts on their blog and the links you are allowed to include.

3. RSS Feed: You can also include on your blog a RSS feed, which is easy to set up and free. A RSS feed generates greater popularity of your blog by allowing you to syndicate your content. This can have the result that other webmasters will provide links back to your webpages.

4. Press Releases: It is important for your local SEO to regularly write and distribute press releases. When you publish press releases through distribution sites, you are allowed to add backlinks in the copy.

5. Link to Other Relevant Blogs: You may try linking your blog to other related blogs. This can often times generate link reciprocity because some blog owners will likely return the favor.

6. Create Visual Content: You may also consider diversifying your content from text to visual content, such as cartoons, images, charts, and info graphics. These techniques usually attract more viewers but also can earn and retain backlinks.

7. Social Sharing Widgets: By providing social sharing widgets on your blog posts and webpages you can propagate your content and generate link popularity.

8. Write Reviews: By writing positive reviews of other services, products or companies, chances are that the website owner will also link back to your website.

9. Offer Free Tools: You can also offer free resources and tools and resources. This can attract new business as well as quality backlinks.

For more information on generating backlinks for local SEO, stay tuned on Increase Your Rank for local SEO and Google local optimization techniques.

continue...

Investing in an Ecommerce SEO Site Audit: What to Expect

Ecommerce SEO Site AuditOne of the most common issues when it comes to Internet and SEO marketing is the lack of standards, specifically with the quality and scope of work. Likewise, there are a number of SEO and Internet marketing consultants, as well as agencies that utilize similar words when describing a certain process. However, the quality and outcome of their work aren't usually the same.

An ecommerce SEO site audit falls in the same category, where it allows the ecommerce business owners to come up with proper expectations in regard to how the ecommerce SEO audit process would work. To give you a better idea, we're going to discuss what you can expect in SEO ecommerce, as well as the important things to be included, in order to guarantee success. Aside from that, it's also important to be familiar with the things related to it in order to protect your future investments.

What to Expect with Ecommerce SEO

Before anything else, it's essential to be aware that a thorough and comprehensive ecommerce SEO site audit could improve the overall ranking of your website, and help you determine the things that are needed to be addressed in order to attain overall success.

For this, several resources should be utilized during the process. This would help in determining the strengths, as well as the weaknesses of the website together with the SEO objectives. After that, the SEO experts would be able to analyze the health of the website and give specific insights about optimization.

On-Page Ecommerce SEO Audit

Despite the fact the on-page ecommerce SEO seems to be really important, it only affects 30% of the SEO algorithm. Nonetheless, ecommerce SEO companies like www.ClickCentricSEO.com provide very detailed on-page SEO audit reports for areas that pose strengths and weaknesses throughout the site.

Off-Page Ecommerce SEO Audit

Just like what has been mentioned earlier, there are a number of factors that could affect the keyword rankings. Thus, it's important to have a strong and stable ecommerce SEO campaign that would place a high degree on the following aspects, such as social media and backlinks.

Social Media Presence

Recently, the social media is gaining popularity, especially in the SEO practice. An ecommerce SEO marketing audit would assess the strength of a social media and see if it has a number of following and has the potential to improve a website's ranking.

Backlink Portfolio

As you conduct the SEO audits, advanced software are often used to scan the website or its backlinks, as well as inbound links that would point the domain from a different site. If you're not aware, backlinks are similar to votes that would help in determining the legitimacy and credibility of a certain website. Which only implies that it has a great impact on a website's ranking potential.

Furthermore, the quality of a website's backlink portfolio is quite important. Most search engine rank websites depending on their natural backlinks, which means that those who came from quality sources would have a better standing.

Final Words

Overall, a thorough and comprehensive ecommerce SEO site audit could be of great help, especially in finding the overall ranking of a website as well as determining its future success. There are several things that should be taken into consideration under the on-page and off-page SEO. However, the navigation, usability, and website structure of an online store also play a vital role in the conversion rate optimization.

continue...

5 Tips for Hiring a Proficient SEO Company That Delivers

SEO is the beginning of your business’s overall web marketing strategy. But when it comes to finding a legit SEO company, many business owners and marketing teams are overwhelmed by the options.

The truth of the matter is, there's a ton of SEO companies out there. And only small fraction of all SEO providers are actually competent and proficient to deliver effective results.

To help you weed-out the weaklings, below are five tips, or questions to ask, that will enable your team to recruit a top-notch SEO company to help your business thrive on the web.

Does the SEO Company have a Previous Client List?

Companies pride themselves on their body of work and the client lists that they are able to compile. The company will have no hesitation in providing a listing of clients. This information will allow you to properly gage their effectiveness while verifying their references.

Can The SEO Company Share Any Google Webmaster Guidelines?

The Webmaster guideline is guide of search engine how they control search quality. Google webmaster prohibits many of the most of the common SEO tricks (auto generating spammy content and hidden links and text). A violation of the guidelines can result in either a ban or a low ranking for the website for a lifetime.

How Many Projects Have Been Made Successful?

Having a previous client list, begins the story. Ask the company how many projects they have handled and how many of them have been successful. Ask for details. Ask what they did to ensure/create success.

How Will The SEO Company Increase My Search Engine Ranking?

Find out how they are going to review your website and remove the issue(s) that is responsible for your current low ranking. Ask how they will implement on-page optimization process to make your site more search engine friendly.

Does the SEO Company Have Any Specialties (i.e. Ecommerce SEO, Local SEO, etc.)

You need to know that the company has a [basic] working knowledge of the industry that you are in. Without that, they will not be able to properly market for you. Those without expertise in your sector of the industry will only spend approximately a month learning your business once a contract is signed. As you well know, it will take more time than that to learn your business and how to properly make it marketable to the public.

The Takeaway

Some SEO companies are even apt to provide their prospective (businesses like you) with free site audits. Although rare, if you can get any sort of preliminary SEO site audit report, this will be a good indicator of the direction the company will take you. This is particularly advantageous in cases of niche SEO, like ecommerce and local SEO.

By using the above as a guide, you will be able to avoid consultants and companies whose objective is to scam businesses out of money. In additional, you will be able to properly decipher who is the best fit for your company and its SEO marketing needs.

SEO can be intimidating, but choosing the proper company does not have to be. Begin with setting a budget and be steadfast in remaining as close to it as possible. Use the tips listed above with the addition of data that can be collected from your IT support companies and current marketing division. Know your demographic and your product and service thoroughly. Do not allow the company to distract you with technical terms. As with anything else in the business world, have them explain it in laymen’s terms. Those that are successful in their careers can explain it with ease to a toddler if need be. Keep that in mind as you drudge through the candidates that are presented to you.

continue...

Recent Posts

  • 5 Fail-Proof Ecommerce SEO Tips & Strategies
    Ecommerce websites present loads of products ... read more
  • 7 Tips on How to Increase Website Rankings in Google
    Websites can be marketed and optimized for gre... read more
  • White House Uses SEO for Obama's State Of The Union Address
    While businesses, bloggers and various other ... read more
  • New Year SEO Tips for Local Small Businesses
    To actualize top search engine rankings for y... read more
  • 5 Advanced SEO Tools for Ecommerce Marketers
    Ecommerce marketers can take advantage of var... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs