Surf the Web from anywhere in the globe with GeoSurf. Well, sort of...
GeoSurf is a convenient tool that enables users to view web content as it is displayed in many areas throughout the globe. Once installed, the GeoSurf toolbar can be seen on the user's web browser, allowing for easy selection of the desired geographic region.
GeoSurf ranks as one of the best proxy server networks with dependable severs in eighty major countries. This means people can browse the Internet as if they were in one of the eighty different locations. This offers a number of great advantages for Internet marketers.
Internet marketing is often global endeavor for many businesses. GeoSurf allows marketers to view and analyze their marketing efforts on a per country basis. This can be ideal for troubleshooting poor ad performance in specific global markets.
For instance, if one ad is working in China, but is not working in France, one might tweak or drop the ad to save on impression share. In addition to analyzing a user's own marketing efforts, GeoSurf is a great tool to assess competitors’ global marketing efforts.
Some of the greatest insights can come from the competition. With GeoSurf, users can see what exactly their competitors are doing in order to cater to their target markets around the world. Perhaps a certain tone of ad copy works better, or maybe certain regions are turned-on by images and colors that reflect their culture. The opportunities to analyze in make adjustments are powerful with GeoSurf.
Aside from online ads, GeoSurf provides information that allows marketers to make simple yet crucial adjustments to their affiliate marketing efforts. Here, getting a read on the target market, and assessing the ROI based on potential impressions and/or click-throughs is key.
In addition, GeoSurf enables affiliate marketers to gauge their ad effectiveness in specific global marketers. Ineffective ads can be easily dropped and dollars can be saved thanks to the features of GeoSurf.
Also cool about this handy tool is the ability track campaigns, affiliates, as well as competitors. GeoSurf offers many additional resources to give your global Internet marketing efforts at huge boost.continue...
It's no secret that using blogging platforms for link building is an effective search engine optimization strategy.
One of the best of these platforms is Tumblr, a free micro-blogging site that allows you to post almost anything. Aside from text-based content, you can also post videos, audio files, links, and images to your own tumblr blog.
This posting flexibility is what makes Tumblr the platform of choice for a lot of bloggers and publishers. You can post a one-sentence blog post containing a backlink, or a 1000-word article with several backlinks.
1. Google loves Tumblr because the site is popular and SEO-friendly. A lot of Tumblr blogs rank very highly in the search engines. Additionally, there are features such as "liking" and "reblogging," which are very powerful for SEO purposes.
2. All the links you publish on your blog or any "reblogged" posts you make are DoFollow. This means that every link you create in your Tumblr blog passes on solid link juice.
3. You have full control and flexibility over what you publish. There is no limit to the amount of words that a blog post can contain.
4. Tumblr does not moderate your content as long as you stay within the site's Terms of Service. Once you hit the publish button, your blog post goes live instantly. You don't have to wait for somebody to review or approve your post.
5. Ease of use. The user interface of Tumblr is clean, uncluttered, and very easy to use. Whether you want to publish an article, a photo, or a video, all you need to do is click on the appropriate button on the dashboard.
Tumblr offers the potential to deliver high-quality backlinks, and these links are often free and easy to generate. So what are you waiting for? Start link-building with Tumblr today!continue...
The craft of SEO copywriting is, and always will be, the king of Search Engine Optimization.
Although it is true that high quality backlinks have the biggest influence on search engine rankings, getting backlinks is not always permanent, nor is it tangible.
The content of a website speaks to both search engine spiders and users. Well optimized copy facilitates the spider's indexing process, contributing to greater keyword relevancy. And well-written copy delivers value to users, which aids in conversions.
In a nutshell, SEO copywriting is a vital ingredient to the organic SEO game.
The main purpose for having optimized content on a webpage is to make that page more relevant to specific keywords.
That purpose entails much more than simply including those keywords in the copy. One might say that the process of SEO copywriting is similar to writing a book.
Websites are composed of many book-like components, such as page titles, summary (meta) descriptions, headers, paragraphs, (web) pages, and indexes (sitemaps).
By carefully and considerably writing for each of these elements, a website can be indexed to precise keyword relevancy. The result makes other SEO strategies like link building and content marketing even more effective.
Many website owners who choose to outsource their SEO copywriting services from abroad are delivered the "fluff" content.
Fluff content can be defined as "copy" that rambles on without any unique reference to brand. This type of content has little direction and offers little value to users.
What separates strong copywriting from the fluff are words that speak to a targeted audience through the voice of a specific brand.
Good SEO copywriters highlight the unique features and benefits of a business, and portray those points flawlessly with stealth keyword inclusion.
SEO copywriting is often the missing ingredient to highly successful optimization efforts. Simply increasing a wepage's word count with keyword rich (and respected) content can do wonders for a website.
Start strategizing a SEO copywriting plan, a begin realizing better organic results in the search engines.
Take matters into your own hands learn the importance of SEO copywriting. Check out this brilliant SEO copywriting piece from Copyblogger Media.continue...
The new version of Google Analytics has been available in Beta for some time. Now, the new Google Analytics platform has finally become universal to all accounts.
According to Google, there are several improvements in the new version's interface. In essence, the new Google Analytics provides a few extra tools that can help SEO professionals and Internet marketers realize many advantages.
The new Google Analytics interface looks a lot more "platform-orientated," and features a cleaner and less overwhelming look and feel. One of the greatest advantages to the new Analytics interface is the ability to keep a custom report open while viewing other accounts without returning the dashboard every time.
In addition, Google emphasizes three major improvements of the new Analytics:
The new version of Google Analytics was designed to offer additional reporting capabilities for new marketing demands. Some of the new features of Google Analytics include:
The number of Internet users that are searching from mobile devices is growing fast. The new Analytics offers a clear picture of how mobile visitors are interacting with a website.
This information is invaluable, for it allows marketers to determine just how mobile-friendly certain pages are on a website. Experts can gauge how mobile-friendly aspects of the their site are by stacking up metrics like Time on Site and Bounce Rate to how well a webpage appears from certain mobile devices. This can lead to opportunities for mobile optimization as well as mobile marketing.
The real-time reporting tool of the new Google Analytics allows you to view stats on what is happening at a certain moment on your website. Real-time reporting offers continuous updating, which can be very useful for Internet marketers monitoring campaigns live advertising campaigns. This allows for more timely executions of new ideas and strategies.
This newly designed graphic tool shows you exactly how your visitors navigate through your website. Before, it was a little harder to access this data, but with this feature of the new Google Analytics, the data is easier to visualize and understand.
The flow visualization allows you to see the journey your visitors took while on your website. Additionally, the data displays demographic information and the traffic sources of each visitor. This is an amazing tool for Internet marketers, because it will enable them to learn and better focus their efforts with respect to the nature of the market.
This new Google Analytics version is faster, more insightful, and much more intuitive than ever before. It represents an amazing tool for improving the Internet marketing strategies of a website, and it helps marketers get a deeper idea of their true customers.continue...
Quality, highly relevant content is an essential aspect of the SEO game. Gone are the days when keyword stuffing could produce higher organic search rankings.
After Google released its Panda update in 2011, many websites were penalized due to overly keyword-stuffed content. Now websites are focusing on link building, which is considered the greatest factor to better search engine placement.
Just like copy was abused with mind boggling word repetition, now link building is becoming an automated and unnatural sub-service to organic SEO. In short, the web will soon be scummed up by way of "gray hat" link building.
So what does this mean for the organic SEO game of 2011?
Backlinks will soon loose their credibility to Google "+1's," and relevant, compelling copy will be MVP.
Think about it. What better way for Google to overcome poor quality websites holding top rankings on competitive SERPs?
The answer is by hinging a ranking system based on its own in-house mechanism: The Google+ social network.
In addition, what better way for Google to take over Facebook?
SEO and Internet marketing are two very influential practices, especially upon the masses. Once one hundred Google +1's replace the the PR4 backlink, the professionals of the media world will be swaying society that if your not on Google+, your not in "the game."
So how does a website prepare for this momentous shift in 2012?
It all comes back to content and how well it is marketed.
The strongest of the organic SEO strategies will include masterful content marketing combined with a spread of social media.
In essence, for businesses to catch the big fish, they must lure in the +1's by compelling users with their awesome content.
Many websites fail to attract the amount of visitors they desire. This is often because the preliminary keyword research of the SEO process was insufficient and viewed from the wrong lens.
For the best direction leading to SEO success, there are many elements that must be analyzed. Most of these stem from using the right Internet marketing tools.
To help you become more successful with your SEO efforts, we outline four essential tools that the best Internet marketers use.
Google provides a keyword research tool intended for Pay Per Click advertisers that displays the number (or volume) of people per month that are searching a given phrase. The data provided by the Google Keyword Tool helps to determine both the worthiness and the competitiveness of certain keywords. These two factors may be interrelated, because often a keyword that appears worthy of optimization lacks heavy competition.
Traffic Travis is a software platform that comes in both free and paid versions. It offer a fantastic competition analysis tool that provides a “difficulty rating” for a website's ability to rank on select search terms. In essence, Traffic Travis enables you to analyze how difficult it will be to rank and get traffic.
Backlinks are the most powerful indicator of a strong site, especially for SEO. The link analysis provided by SEO Spyglass allows you to see where a site's backlinks are coming from. Spyglass will also provide statistical analysis on the pages containing those links, such as the Google Page Rank and anchor text. The information provided by this tool allows marketers to gauge how strong their websites are as well as their competitor’s.
Conversions are key for SEO, and if your landing pages are not converting, your efforts are going nowhere. The Google Website Optimizer allows you to test different versions of a page to analyze which aspects of the page contribute to greater conversions.
Making decisions based on the factual statistics that these tools collect is likely to improve a website’s SEO efforts. By using these Internet marketing tools, you can give your website the SEO TLC it needs to move in the right direction.continue...
For marketers and entrepreneurs alike, implementing QR codes is extremely easy and sometimes a great pursuit to improve profitability.
Creating QR codes are very low-cost, simple to create, and implement. QR codes are on the leading edge of business marketing, offering something new and innovative to enhance a business.
Based on research conducted by Google, about 90% of all smartphone users are searching for a website or a phone number for something that they plan to act upon (or purchase.) This means that being ready for such impulse mobile searches can result in a better stream of business.
By the end of this year, Smartphone owners are anticipated to double. As a result, preparing your marketing strategies around mobile marketing is further essential. QR codes are quick and cheap way to start.
QR codes carry a number of uses. They simply act as links and can direct smartphone users to just about any webpage or promotion. In fact, QR codes are common on basic materials and publications, such as business cards.
QR codes are said to increase the response rate of direct advertising campaigns. So for tangible retailers, placing QR codes in the store so that customers can easily view and scan them can really help promote certain products. This can help get rid of lingering inventory, among other things.
In addition, QR codes are very effective on print ads. This allows consumers to go from ad to webpage in a quick scan. Such "calls to action" are revolutionizing the way we do marketing.continue...
Following the trend of its social media counter-parts Facebook and Google+, Twitter has recently announced the launch of branded, business-specific pages on its site.
The new Twitter business pages are an effort to provide a more concrete and tangible fan-base in which brands can have more interaction with their consumers.
The new Twitter pages for brands offer a rich and sophisticated user experience. The new pages offer more interaction for users and have become much more presentable from a marketing point of view. In essence, the new Twitter brand pages have become an ideal platform to lure customers.
We have found a number of benefits of the new Twitter pages. Some these include:
Also nice for business are the rich media (photos and videos) links embedded in Tweets. Instead of sending a visitor away upon clicking the tweeted link, a sub-window will expand to show that media within your page.
From a marketing standpoint, this is a great leap by Twitter. Earlier, brands preferred Facebook over Twitter, as it allowed more customization and interaction. The move by Twitter now integrates such features into the new Twitter brand pages.
Brand pages for several large companies like American Express, Chevrolet, Coca-Cola, Dell, Disney, Intel, and Nike have all been customized and offer a more unique, customized feel. These new branded pages provide an elegant platform for consumer interaction and promotional presentation. In short, Twitters new pages hint at the future of advertising and marketing from more social platforms.continue...
Are you interested in the benefits of guest blogging? Did you know that you can reap more website traffic all the while promoting your product or services with guest blogging?
Well this is your opportunity to expand your mind, and see what you have been missing.
Being a guest blogger simply means that you are included as a writer on another blog. There are different arrangements, but it in essence, guest blogging is when you write content for other blogs.
Some popular blogs have a link like 'become a guest blogger,' if they offer this possibility. But even if you can't find such a link on the blog, you simply write to the blog owner and ask how they feel about guest bloggers.
As a guest blogger, you often need to present on-topic content that relates to the blog, or follow the blog owners instructions. If you find blogs that are relevant to your interests, then you can gain even more value.
Once you jump on the guest blogging bandwagon, you can realize a number of benefits:
When you write for other blogs, they often allow you to link back to your domain through the content you provide. These backlinks give your website more credit and can contribute to a greater PageRank.
This is a very easy and simply way to build links to your domain, which is now known as the most influential factor in SEO. Just imagine if you could write a few posts per week for a few high authority blogs. In time, you website's search engine performance could skyrocket.
Guest blogging can be a very powerful marketing and advertisement tool. It can help brand your online business as well as increase your rank.continue...
For all the newbie’s in the SEO game looking to increase your rank, the term anchor text is used to define the visible words that are displayed on a link. Anchor text substitutes the need to link using the URL and enables search engine spiders to crawl the site being linked to with better sense of direction. The spider can gauge the relevancy of the anchor text to that of the webpage’s content, making it more popular to certain keywords.
For example, a link with the anchor text free rank checker that directs users to http://tools.seobook.com/firefox/rank-checker/ tells search engine that this webpage is about a “free rank checker" and will better rank the site in the organic search results for users searching for similar keywords.
The practice of applying anchor text may seem simple; however there is one strategy to better your organic listings in the search engines. Using anchor text for partial linking a powerful tactic is often overlooked by many in the SEO business. Partial linking is just like it sounds – using only part of the keyword phrase for SEO in the links anchor text.
A few examples of solid partial linking in anchor text (when targeting the keyword phrase “Felt triathlon bikes") would be “top triathlon bikes", “Felt brand bikes" or “learn more about Felt."
As link building continues to be dominant in SEO, using the best practices of anchor text is critical. Start using creative SEO anchor text links to better your organic search performance.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
A variety of software, tools, blog articles, learning resources, and services for SEO.
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