There are so many social media platforms out there that it's hard to determine which are in your business's best interests. If your company is also pursuing search engine optimization (SEO) as a means to direct traffic to the website, there's a few social media marketing platforms that can help bolster the SEO efforts of your business.
Below we highlight three of the top social media marketing sites that can help benefit your SEO strategy.
If SEO is primary means for your Internet marketing, taking advantage of Google+ is a must. As one of the newest social media platforms, Google+ is like a hybrid of Facebook. However what makes Google+ much more powerful is that it is directly tied to Google search - which is a big deal for organic SEO.
Let's do an example. Joe, who is a Google+ follower of your 'marble cleaner' brand, performs a search on how to clean marble countertops. As he sifts through the search engine results, he notices a Google+ post that really stands out from the rest of the search listings. That Google+ post just so happens to be a Google+ post that you made regarding a recent article your wrote about "cleaning and caring for marble."
Instances like the example above are happening more and more as the Google+ community grows. It's Google's way controlling the quality and relevancy of its search results, all the while building its social media network. For this reason, Google+ social marketing goes hand in hand with white-hat SEO: produce superb and highly relevant content, and share it on Google+. Not only will this generate social signals to your content and website (+1 for SEO,) but its possible that your post could be seen in the search engine results (+1 for SEO!)
The greatest advantage of Facebook is that it offers cost-efficient opportunities to inbound traffic to your website. Unlike Google+, you Facebook posts are not going to be seen in the search engine results of Google; however, your brand's profile page could very well be optimized for search.
It's thus important that you do not simply create a Facebook page and call it good. Rather, optimize everything you can on your profile to be as keyword relevant as possible. A few ways to do this are:
* Populate your "about" description, "products/services," and any additional fields about your business with keyword-relevant content
* Take advantage of custom URLs. You'll need to have a certain number of followers to do this, however it will significantly help the SEO potential of your profile being visible in search
* Build a link from your website and blog to your Facebook page
Currently, there over 300 million users on Facebook. Aside from the SEO advantages of this social media marketing platform, the ability to inbound direct traffic to your blog or website (via content sharing) is also a powerful technique. So although this isn't a direct benefit for SEO, inbound marketing via Facebook will improve the health of your overall web marketing strategy.
In the last year, Twitter has grown in leaps and bounds. Similar to Google+, your posting activity in Twitter can actual be ranking in the search engine results. Also awesome for search engine optimization is that links from Tweets can actually help build authority from an off-site SEO perspective.
In fact, we have seen some Twitter pages that have incredible authority (or Google PageRank, to be specific.) This means that any Tweets blasted from an authoritative Twitter account can work wonders for SEO. And when it comes to off-site SEO for ecommerce sites, these tactics can help increase the rank of product pages (from both the link and social signal that's been established.)
So if your business is investing heavily in organic SEO, these three social marketing platforms can help support your efforts and bolster your rankings. In without question that social media is impacting search. The signals from social media sites are becoming increasingly important in determining search rankings, so get on these three social media platforms and starting sharing excellent content with your target audience.continue...
If you are looking for law firm web marketing tips that are effective, yet cost-efficient, there are several options that your law firm could explore.
In this blog post we highlight five areas of your web marketing strategy that you should evaluate to begin on the best course of action.
Marketing a website is something most law firms know is important. But far too often, firms will jump right at SEO, PPC, or social media marketing without establishing well-defined and measurable goals. Defining the goals of your website will ultimately help you create the optimal web marketing strategy. If your goals are to leverage your website for more local traffic and lead generation, then local SEO and social media marketing might be the best tactics for success. The answer hinges on the goals and objectives of your law firm web marketing strategy.
Parallel to establishing goals, you'll need to have specific and accurate tracking measures in place to determine success and make adjustments to your law firm web marketing strategy. One of the most popular ways of tracking web traffic is incorporating analytics (such as Google Analytics) on your firm's website. This will provide insightful data for marketing and research, such as where most of your web traffic is deriving, the average amount of time users spend on your site, the top content or webpages of your site, and other behavioral analysis tools to pinpoint weakness and opportunities in your campaign.
In the SEO world, links and social signals are surely powerhouses for success; however, neither of these components will reach their fullest potential if the content on your website is poor. There are two things that your content needs to achieve. It must first offer valuable and relevant content that speaks directly to a specific audience. Next (for SEO,) your content should be respectfully keyword optimized with semantics that will help your site attain top search rankings. Spend some time evaluating your website's content, and remember, quality and value comes first.
If local SEO is a part of your law firm web marketing strategy, local web directories can offer a great opportunity to build quality, white-hat links to your site. The greatest advantage of these business directories is that they many of them are free. By listing your firm's website in these web directories, you can inbound direct traffic to your website, directly from the website (not from the search engines.) Lastly, building a presence on web directories also count as "citations." Citations are simply the name, address, and phone number of your law firm. The more accurate citations your law firm has throughout the web, the greater legitimacy Google sees in your website and overall brand. This can help boost your local Google+ rankings (formally Google Places) in the organic search engine results.
Taking the time to analyze what your competitors are doing can reveal a wealth of insights for your law firm web marketing strategy. You can do this by paying a visit to their site to see how and what keywords they use through their site's content. You can also use SEO software to check the number of backlinks pointing to their website. This will tell you just how authoritative their website is (and thus how much effort it will take you out-rank the competitor,) as well as offer ideas on where you can go to build some good links to your website.
Take a step back and really look at the grander, more long-term picture of you law firm's web marketing strategy. Don't just think a 1 or 2 years into the future, think 5 to 10 years. Although the web is constantly evolving, position your firm accordingly and take advantage of the freshest opportunities to exploit your brand.
This blog post was contributed by Tyler Tafelskycontinue...
Planning and executing effective marketing strategies tends to be a challenge for most small businesses. However, one approach that offers an amazing ROI for small business marketing is social media.
Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media. This includes choosing the right social media marketing platforms, as well as the how you use each of them.
Below we offer six social media marketing strategies for small businesses.
The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses. Currently, there over 300 million users on this social networking platform. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence.
So, what is the basic strategy? You should start off by signing up and securing a username for your company. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. The next thing that you should do is research on your competitors. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have. Take a look at the posts they put up as well as media such as photos and video.
There is also the advanced strategy that you could pursue with Facebook. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. There are a number of options when it comes to doing this. The first would be to create a business account but keep in mind that these accounts come with limitations. The business fan page allows customers to register as fans of your page and this expands your online presence. You could also consider running some hyper-local ads on this social networking platform.
In the last year, this social networking platform has grown in leaps and bounds. It is highly effective for small businesses as it offers you numerous ways of leveraging your company. For the basic strategy, you should start off by opening an account with your business’ name. Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this, you would rather avoid having your business name taken up by another user.
The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer. You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. To make the most of Twitter for your business, you should learn some advanced strategies.
The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.
Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. On the other hand, you could start a WordPress.com blog, which tends to be the easiest option but you will not have full control over the things that you would want to have on the website. Another alternative would be starting a strategy for external business blogging at Posterous. This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files.
For the advanced marketing strategy, you should start considering building an audience for your blog. The most vital elements of an effective blog is having superior content and a very focused niche. For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble.
In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. Establish what your expertise is as well as what you would be interested in writing about. Lastly, you should consider ways in which it will be easy for your readers to share your content. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts.
This is a social network platform designed for professionals as it is business oriented. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. When it comes to the advanced strategies, there are a number of features most people do not use. One of these is the “recommendations” option, which allows your customers, vendors, and so on to recommend your business on their profile. Another advanced strategy would be taking part in subject matter groups. Engaging other members in conversation by answering questions in your niche will increase your presence.
This is the use of photos, video as well as audio. The most basic way of doing this would be through YouTube. By uploading videos related to your business on YouTube, you increase the number of people who get to see them. Another option would be using Flickr to share photos.
With the different social networking platforms, you can now cross–market your business. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile.
We hope these six social media marketing strategies will help empower your business for many years to come.continue...
Some people may know that Google Places Pages are now referred to as Google+ Local Pages. In addition to this, these pages are now integrated into Google’s new social media network.
However, most businesses do not know that they can now merge their Google+ business page to the local listing that they already had. Here are some of the things that you should know about these changes.
1. Google+ business page vs. Google+ local page: What is the difference?
The Google+ business page is technically a social media profile for your company. It is interactive with customers as you can post content and updates which can be viewed by people that follow your business. This content can also turn-up in search results performed by people who use Google+.
The Google+ Local page is a listing that is integrated into the search results. Not only does it carry basic information about the company, but it also includes its physical location, contact information, hours of business and more.
2. Which types of businesses can merge these pages?
All local businesses that previously had a local listing can now choose to either merge their Google+ business page or create a new classified page and merge that with their Google+ listing. It is important to note that these business pages are classified into the following: product, brand or company; arts, entertainment or sports; institution or organization. Non local business pages do not have the capability of currently merging their pages.
3. Is it necessary to merge the pages?
It is not mandatory to merge your pages but by doing so you have a variety of new tools that will enable your Google+ listing to be all the more dynamic. This makes your page much more engaging to people who visit it. In addition to that, merging the pages ensures that your listing shows up in Google search results as well as in Google+ searches. This increases your online presence and also provides a lot more information to current as well as potential clients.
Users will get to see information about your business, as well as the content that you post. Merging your pages is also a convenient option for you as you now get the chance to monitor these pages from one location which is known as the Google+ Pages admin page.
4. So how do I get started?
To begin with, you would require a personal profile on Google+ that is associated to your email address. This profile is what will be used in the creation of your Google+ business page. Once this is done, log into the account and select “pages”. You will then get to a section named “manage your pages”.
Here you can choose to create a new page or choose the page you would like to manage. Next you should follow the prompts that come up to either create a new business page or to begin merging the existing pages that you have. Once you have verified everything, you will receive a postcard from Google for you to confirm the address on the listing. After confirmation you can then begin setting up the new page and updating content.
Whether or not your company is fully engaged with social media marketing, it's important (at least for SEO and general web marketin purposes) that you business respects Google+. Read our blog post on how to attract more Google+ followers to learn more.continue...
Google+ is one of the fastest growing social media networks on the web. One of the greatest advantages of Google+ over other social networking platforms is that Google+ is integrated with several other of your Google accounts and products. This makes it an attractive social network for those already engaged with Google.
Additionally (and perhaps more powerful from a SEO and Internet marketing standpoint,) Google+ activity can pop-up in Google's search engine results. Although this only really occurs with individuals who already have an established Google+ account, the fact that social activity is being integrated in search is serious game-changer that must not go overlooked.
So like any social media network, having a strong following is important make a big impact, especially for businesses. In this blog post, we share with you 5 tips to attract a stronger and more meaningful Google+ following.
Writing and sharing posts on a consistent basis is important because it shows your followers you are engaged. This can significantly encourage recommendations and attract more followers. Additionally, sharing content is also an effective SEO tactic, for you posts have the potential to show up in the search results. It's important to keep in mind that your posts should be of valuable to your audience. Give them something that they'll appreciate and respect.
Making posts public leads to want maximum exposure. This is because sharing to the public means everybody on the Internet can view them. There is a great chance that your posts will go viral if you share them with the public. An alternative to this is sharing your posts with “Extended Circles”. This means your posts will be shared to all your followers and the people in their circles. The people in your followers’ circles will be able to view your posts in incoming streams.
Once you have added the people you know, add the people you do not know. Follow such people as Google insiders, celebs, authors, and Google community managers to increase your chances of getting a great following. Avoid the temptation of joining everyone on such lists. Only add people who you are interested in. Talk to the people you add, comment on posts in their profiles, and +1 to the posts you like. This will endear them to you and this will increase the chances of their following you back.
Ensure that people can find you easily on Google’s profile search. Also important is ensuring that people know what you are about the moment they see your profile. Go to the site’s privacy settings and turn off the parts you wish to be public. Upload a nice picture since people respond positively to images. Come up with a mini-bio describing who you are. In the mini-bio, describe what types of things you are involved in, as well as your interests.
Hangouts allow up to 10 people to participate in the same video chat. This feature is immensely popular for 1st Gen Google+ community, and you should take advantage of it to attract more followers. Use Hangouts on Air, which is available to some business pages only, to connect to like-minded persons. This ensures you have quality following, not just quantity following.
So whether you're involved in social media marketing for ecommerce or operate a small business, the benefits of using Google+ are huge for companies of all types. And they just keep growing, too.continue...
Social media marketing is a powerful channel to promote a business on the web. For small businesses, social media is the glue that helps to support local brand awareness and customer loyal.
According to statistics from Pingdom (popular social media monitoring website:)
• The proportion of male and female social media use is almost the same (47% for men and 53% for women).
• 61% of people on Facebook are mid-aged or older (the average age is 37).
• Individuals between the ages of 18 and 24 do not dominate any particular social networking website – they are spread all over.
Given these statistics, small businesses have a lot to gain by taking the time to discover which social media marketing channels best suit their business and customers. By failing to use social media, businesses can lose out on an effective way to acquire local customers and build a strong community of valuable relationships.
To help give your small business a boost in social media marketing, below we share with you three tips to get your campaign going.
Whichever social media channels your business takes on, your campaign will be greatly improved by enticing your customers with a product/service that is not readily available elsewhere. You could also offer such exclusive offers as weekly coupons and free shipping to your fans or followers. The idea is to use social media marketing to incentivize your audience with something of value.
Knowing what your competitors are doing will help you come up with a comprehensive strategy. Analyze the presence of your top competitors and take into consideration the follow factors:
• The social networking sites where they are active
• The content published on these sites
• The number of views/fans/followers on each of these sites
• How specific programs, products, or events are promoted
Once you get your social media marketing campaigns underway, always keep top of mind the interactions you have with you customers. Even if it's a one-to-one interaction that seems small, listen and empathize with every individual customer that chooses to communicate with your company. If someone makes a comment or question, promptly address their inquiry in an appropriate manner. It's remarkable how special and individual feels when a business takes the time to respond to their post.continue...
Local search is an SEO (search engine optimization) facet that targets a specific geographic location. Targeting a specific locality is advantageous in that you will advertise to people who are more likely to buy from you. When it comes to Internet traffic, quality beats quantity every day.
So, how do you optimize for location? The theory of how this is done is not very different from how SEO of websites and blogs is done. The only major difference is that the actual practice is much more focused. With local optimization, optimization is not simply for your targeted keywords or keyword phrases. Emphasis is placed on ensuring that your brick & mortar store and the site come together in an easy-to-follow manner.
Local search engine optimization techniques are aimed at getting your name, your site, and your business in sight of the most likely users of such information. These are the people who are located near where the brick & mortar store is located. Local search can be taken to be the online version of the Yellow Pages. An example of how local SEO works is that if you have a restaurant in Boston, Massachusetts, potential clients who do searches with the keyword “restaurant” followed by a local area modifier will end up getting your website as one of the results. They will also get a list of restaurants in the area on Google Maps.
Google is now penalizing websites that are over optimized. The recent Panda updates mean that the best option if you want a high ranking is to focus on great Web experience. This means greater social and local experience. Local, targeted search engine optimization is popular with small business owners since it allows them to compete favorably with larger competitors.
Do a simple search with the type of business and the local area modifier. You will find that the results, which will dominate the first page of the SERPs will be businesses that are listed with Google Places. Given this fact, it follows that incorporating local SEO techniques to your campaign will come in handy.
It is important that you know different effective local SEO strategies and tips that will increase your ranking. There are many businesses that are trying to do the same and it therefore follows that getting a high ranking is easy. There are several strategies that have been tried and tested over time and that are guaranteed to improve your ranking in no time.
There are several business directories, among the most popular being Google+ Local, Yelp, InsiderPages, YellowPages, and FourSquare. Get listed in as many of these business directories as possible. Listing in most of them is free of charge.
Business directories are great in local SEO promotion since they increase your business’s visibility. They also help in the increasing of the ranking of your website in SERPs. For instance an Illinois directory would benefit your local Illinois business's SEO efforts due to local relevancy. Also look for categories that are related. So if you own an Illinois SEO firm, seek categories around Internet marketing and SEO companies. Strong directories like Google Maps will increase your ranking on other search engines such as Bing, Yahoo!, and MSN.
Of all these business directories, Google Places is the most effective since Google is the most popular search engine and listing is free of charge. All you should do is create an account and provide the information required. You are allowed to include a brief description of your business and to provide a link to your site.
Keyword optimization is one of the most effective search engine optimization techniques. This is also true for local SEO. Keyword optimization means having the right keyword and using the keyword optimally. Optimal use of the keyword means having the right keyword density when doing SEO copywriting. Overusing the keyword will lead to accusations of spamming and under using the keyword will not give you the desired results.
Keywords are what search engines use to determine your ranking in SERPs, among other factors such as link building. Keyword research helps you get the most effective yet least competitive keyword. You should also ensure that the wording and arrangement of the keyword leads to different results in SERPs. As an example, Boston local SEO will give you different results from local SEO Boston. There are several keyword research tools that you could use to come up with the best possible keyword.
Encourage users to leave reviews, be they good or bad. This will help build a positive reputation. User reviews are also important in local SEO. Potential clients use reviews to determine the appropriateness of your products/services. The feedback you get is important because it will help you with such things as product development.
Human beings respond better to images than to text. A high quality image of your business premises will go a long way in enhancing your reputation. It is possible to optimize images for search engines. To do this, have your keyword in the image title through an image Alt tag.
What is the impact of local search in your local business?
Google understands that most people who are searching for businesses want results for businesses in their neighborhood and this is the reason why there is even a map for local businesses in the first SERP. Take advantage of this and list your business and use keywords that have a local area modifier.
According to recent statistics, 20% of all searches are local searches. You should optimize your website for local searches because you will be able to compete with larger competitors in your area. There are precious few other opportunities to compete with them since they have more advertising dollars to hire a highly professional SEO expert.
Local SEO is important because you will be exposed to a bigger audience given the fact that most people today are doing product searches over the Internet. The increased traffic will translate into more sales. Do local SEO as part of a larger SEO strategy for the best results. Consider such website promotion methods as email marketing, social media marketing, and link building.continue...
With the recent Panda updates, it is clear that only natural links have a future in search engine optimization. One of the most effective ways of creating natural/organic links is through the generation of quality content.
If you want success in your SEO campaign, you should be very careful when undertaking keyword optimization of your website. Keyword optimization means using the right keyword in your copy and shooting for the ideal keyword density.
However, keyword density is no longer important as quality content. In fact, too high a keyword density can result in your website being penalized. It’s thus critical that you write great content with a natural flow and only include keywords when appropriate.
There are however many places on a webpage that are essential for keyword optimization. That is, the inclusion of targeted keywords is still paramount in select areas (which we define below.)
1. Have keywords in the title of your Web pages. Use the Title Tag (whose syntax is) for this. The title for each Web page should be unique and it should not be more than 60 characters long. This is because the major search engines only display 65 characters in SERPs (search engine results pages). If possible, have the keyword in the beginning of the Web page’s title, but do not force matters. If you force matters, the title will not be relevant and user-friendly enough to attract clicks.
2. Use keywords in the page copy. This means there should be a correlation between the actual content on the page and the page’s title. Fight the temptation of forcing keywords since the content should be as natural as possible. You should also avoid overusing keywords since this will be taken to be keyword spamming. Try synonyms, similar/related words, and plural and singular forms of the word.
3. Use keywords in the external link anchor on the actual URLs of the Web pages and on your Web pages. This will help establish keyword relevancy for SEO.
4. Use keywords to create unique Meta descriptions. Try to keep each Meta description under about 160 characters. Although this will have minimal impact on your keyword rankings, the Meta description will be under your title in SERPs and it could therefore improve the click through rate. 5. Use Headline tags to break down your content. These tags start with <H1> and end with <H6>. Use CSS for styling. Include your keyword in the Headline tags.
6. Use a keyword in the title of all the images used and also in the Alt property and the caption of the image.
7. Have at least one image per Web page. The image should be relevant to the targeted keyword on the Web page. The image could be a statistic, a graphic, or a visual representation of the topic.
8. Use keywords in bolded text (whose syntax is keyword) and in italics (whose syntax is keyword).
9. Use keywords in lists, be they unordered or numbered.
10. Try to ensure that the page copy is at least a hundred words long. The best pages that rank well for organic SEO are typically over 200 words long.
Well there you have it. Your ten essential SEO copywriting tips. If you have any additional tips that you'd like to add, let us know in the comments section below.continue...
Search engine optimization (SEO) is important because it helps your website get high traffic. However, what's more important than just traffic is realizing conversions.
Conversion rate optimization refers to the processes of improving a website to maximize its potential to convert visits into sales. This is one of the best ways to improve website performance and ensure visitors have meaningful experience.
The investment in conversion rate optimization is particularly beneficial for enterprise-level sites as well as small business marketers with simple websites. Such services are ideal after investing in organic SEO, Pay Per Click (PPC) advertising, or other forms on inbound marketing.
Below we offer several tips to help you learn more about conversion rate optimization:
Content is king when it comes to both SEO and conversion rate optimization. Your content should be concise and clear, and speak directly to your target audience. Google Analytics now offers content experiments, which enable marketers to test variations of webpages using different content structures. This is an ideal tool for conversion optimization.
By putting yourself in your customers’ shoes, you can better learn and appreciate the requirements for action and a successful conversion funnel. It will also help you realize what exactly has to be done to the website to better its overall usability. It is only through putting yourself in the shoes of your clients that you will determine if the expectations you have set are realistic.
Try testing the ideas of your competitors, especially those who seem to have a stronger online presence. If you have a truly successful competitor, try adopting this strategy, but note that no two sites work the same and you should therefore customize such strategies.
Many Web users want to solve their own problems. Some do this to save on phone call costs and for the convenience that this offers. Cater for such customers by having comprehensive FAQ sections and download archives, by offering video tutorials, by responding through social media channels, and through public service messaging. This can be very helpful to improve SEO for ecommerce sites.
Conversion rate optimizations will only be possible with targeted individuals. You could get targeted individuals through CRM data. Augment conversion optimization based on such customer groups as customer tenure, lifelong values, and recommendation likelihood.
Note that urgency and incentives only have short-term benefits, but they can have a negative effect on your lifetime values. Most promotions do not lead to repeat purchases and you will be forced to offer more unprofitable promotions to sustain your traffic.
If you'd like to learn more about conversion rate optimization, visit the web optimization company the Web Presence Group. There you can find a wealth of articles and services that focus on website optimization and conversion rate optimization.continue...
Many online advertisers overlook the Google Display Network (GDN) in their Pay Per Click advertising campaigns. The reason for this is because:
* display advertising takes unique perspective and overall strategy
* understanding how to effective advertise using the GDN requires learning and experience
* marketers are intimidated by the display network from a budget standpoint
When used correctly, display advertising via the GDN can be a momentous game-changer for your PPC efforts. And because its less popular than paid search advertising, there are more opportunities to capture market share and beat out your competitors.
In this post, we are going share some hints to using the GDN and how make your display advertising campaign more profitable.
There five primary forms of display ad targeting when using the Google Display Network. Some of targeting methods work better than others. We go into detail about each below.
After choosing keyword targets for a display ad group, your ad will be shown on related webpages that have those keywords in the copy of the page. This one of the least effective techniques, for it offers little control over your ad placements. Hint: The fewer keywords in a display network set or ad group, the better. Also, use negative keywords very carefully and sparingly
Here you can select the type of sites as well as specific webpages you want your display ads to appear. Placement targeting gives you more control over where you want your ads to appear. Hint: Regardless of how attractive some of the suggested placements are based on high traffic volumes (e.g. Mapquest.com,) never run your display ads on these sites. These sites are too broad, however Google will suggest these placements for all types of categories.
As a great alternative to keyword targeting, PPC display advertising via topic targeting is simply based on various categories. Here you select from a hierarchy of various topics in which sites are grouped in. Hint: Pinpoint the most focal or niche topics to start and delve into broader topics to expand your reach.
Perhaps one of the most powerful methods is using interest targeting. Based on all of the information that Google extracts from it users (via Google+, Gmail, etc) you can display your PPC ads according to certain interests. This offers a high degree relevancy when advertising your target markets. Hint: Try using an emotional approach with your ads when using interest targeting. Craft ad copy and visual elements that really stand out on the page.
Remarketing is practice of serving an ad to someone who has already visited your website. Although this requires a bit more effort and strategic execution, it can be highly effective for ecommerce PPC and other situations where a 'follow-up ad' might be appropriate. Hint: Remarketing using the GDN can be intrusive if overused. Be sure to schedule your ad frequency to display at appropriate consistencies. Many display advertisers will agree that interest targeting and remarketing provide the highest CTR rates and overall success. We suggest evaluating your overall Pay Per Click advertising strategy, along with your target market, and plan a cohesive approach that offers the best results.
There's a lot that goes into display advertising using the GDN. What types of challenges do you commonly face? Let us know in the comments below.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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This is a direct link to Yisoo's Google Ads training course, a great value for beginner and advanced advertisers.
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