There are various strategies and resources that are used to boost keyword rankings and overall SEO dominance for local business. But one often overlooked component to attaining better search engine exposure is software. That is, SEO software to be specific.
While there are many different SEO software platforms available, very few are specifically suited for local search marketing. So in this post, we take a closer look at some of the top SEO software platforms that a geared for local search marketing:
Moz recently just unveiled the Moz Local search tool (which was previously known as Get Listed,) and it's quickly becoming a popular local SEO software solution. There is a listing score on the software, along with a column that shows the completion of a particular profile on the top search engines. This is all geared toward citations and the impact these have on Google local search rankings.
With Moz Local, you will also access a CSV template, which will let you control and upload your listings, along with their associate sites. You will also view if you have a listing that requires the authorization of the FourSquare. You will enjoy the software for free, but you can pay an extra $49 per location per year, if you need advanced features.
Advanced Web Ranking is great SEO software will cost you a lifetime fee of $199. With this software, you will be able to search more and more local keywords, which can help you achieve the best.
Advanced Web Ranking also helps you to access and acquire data from top tools like the Google Webmaster API, Word Tracker, Google Adwords and Google Suggest. It also has an interface that is easy to use and one that you can understand easily. The ability to access top search tools is what makes this software handy.
This software has a tool that alternates and combines your target local keywords. 5 Minute Site will specifically target your location and help you get the best from it. Basically, the best thing about the software is that it gives you a lot of variety in the keywords that you are searching for. 5 Minute Site is also quite user-friendly and above all, it is free. You will not be charged any fee for using the software.
Free Local Analysis is free to use and it also has amazing features to benefit your local search. There is a feature that lets you view the summary of the level of optimization of your local listing on your Google+.
With Free Local Analysis, you will also be able to view the elements that are not optimized and those that are optimized on your site. There is also a count for citation and copy citation. In addition to all that, you will have a count of the links that lead to your site, which gives you a general summary of your local SEO campaign. You will also know about your competitors, in comparison to your statistics. It is also only available for the US residents, that is, it only supports the USA local businesses.
These are some of the top SEO software that have been designed for local businesses. Whether you're doing SEO in Traverse City or SEO in a more competitive geographic market like Boston, with more powerful tools, you will be able to utilize and exploit your local market in the cheapest way possible. Some will be free while others will cost you a small fraction.
For more great SEO software and tools, check out Local SEO Guide's local SEO tools page.continue...
An XML Sitemap is a file that lists the URs for a website, as well as additional metadata about each URL. This will help the search engine to index the page correctly and it will make sure that all pages are included.
With the Panda algorithm update, it is more important than ever to have an XML sitemap. The sitemap will help to show that you are the original creator of your content, so that your website will not be excluded from the results for duplicate content. It will be clear that your website has the earliest timestamp for the content. This is very important, since often other websites will copy your content without a formal syndication agreement.
XML Sitemaps can be a very valuable way to improve your SEO, but they need to be used correctly in order to be effective, so here are some important things every website owner should know.
The first step is to build your XML sitemap. Your content management system might have an integrated capability to auto-generate a sitemap, so take a look to see if yours offers this feature. Wordpress does not have this built in feature, so you can install a plugin such as Yoast in order to easily create a sitemap. If your site has other types of content you might need to create different styles of sitemaps, such as for video or images.
Remember that a search engine will only index the first 50,000 URLs in a sitemap, so if the site has more than this amount you will need to create an index and tie multiple sitemaps together. The larger your website, the more necessary it is to have an XML sitemap for SEO and for navigation.
When you use a plugin or a sitemap function on your CMS to create a sitemap, these tools will automatically update your sitemap whenever you add new content to your website. If you are using a different tool you might need to update the sitemap manually. If you aren’t confident doing this yourself, you can always enlist the help of a professional SEO consultant to help you with building your sitemap.
Once you have created the sitemap, the next step is to register it with search engines. There are tools you can use to do this, such as Bing Webmaster Tools and Google Webmaster Tools. Once you do this, the search engines will know where your sitemap is so that they can index the new content.
Another great advantage to registering your sitemap with Google is that it will automatically alert you to any errors within your sitemap. The Google Webmaster Tools service is quite sophisticated and it will be able to provide you with excellent information about any errors that it spots while crawling your sitemap.
When you have a complete sitemap set up on your website it will be very beneficial to your SEO, so why not get started on creating your sitemap today?continue...
The world of digital inbound marketing moves fast. Decades ago, there were a handful of online marketing channels that would enable businesses to thrive. Today, there's a wealth of ways to generate quality inbound traffic to a web property.
With continual changes in this digital marketing world, below we highlight five ways in which inbound marketing agencies are out-doing their competitors, providing exceptional service to clients, and attracting new clients to support their business.
As a marketer, speaking the client's language is key, in today's fast paced world, companies have to speak multiple languages in order to compete. Serving the Americas, Asia, Europe, and other world markets, you must speak various languages in order to compete. More than 1/2 of the top 20 on the list of Fortune's Global 500 are non-English speaking. If you don't modify your business, you won't compete and draw in the clientele.
There are many cultural differences you have to account for. Sure, you speak different Asian languages, but cultural differences can mean insulting a client and losing them, or drawing them in and attracting new ones. Ethnic, religious, and linguistics can get in the way; therefore, it is critical to learn the culture, and ethnic differences, in order to prevent offending clients and getting into trouble in your business structure.
The 48 hour task only takes 24 hours today; the fast paced, non-stop digital world won't stop for you, so your business has to speed up to keep up. New systems and processes should be put into place, on-call consultants, the right software, and the right people, will all go a long way to keeping your business relevant. If you can't keep up, you won't see the new clients coming in, and are sure to lose some clients over time.
Learning how to pro-source, allowing your agency to work 24 hours a day, rather than a 16 hour day, will keep you relevant in the world of inbound marketing. Have a team of experts, in different regions, who can work around the clock. Outsourcing and crowd sourcing allow you to provide the 24/7 service, which is not only desirable, but is expected by most clients in today's busy world as well.
Keeping local control over your remote teams is imperative for your agency to run smoothly. However, outsourcing, having the right resources and software, and using the right tools, gives you the global reach you need to attract new clients, and keep up with online competitors. The agency of the future not only does it well, but maintains control of their teams to provide the best service to client.
The SEO and inbound marketing services of yesterday won't compete in the fast paced, continually changing world of online marketing today. As an agency providing inbound services and marketing services, using the right tools, the right people, and keeping up with the continual changes in every industry is key. Consider these factors to ensure you not only maintain your clientele, but also keep up with competitors in this extremely competitive world of online marketing services.continue...
Mobile website optimization is the process of ensuring that visitors access your website from their mobile devices. Google announced that mobile-friendliness will be used a factor for ranking in the near future. Therefore, after April 21st, your site should be mobile friendly otherwise it will not reach its fullest ranking potential.
In this age of internet of technology where up to 50% of your traffic come from mobile devices, the fact that your site ranking can benefit from mobile optimization in encouraging and also challenging. You don’t want your visitors to avoid your website because it lacks user-friendliness.
For an SEO-friendly, well-optimized website, there are additional things that you should consider when creating mobile-friendly sites. Below we outline a number of elements to keep top of mind when embracing mobile website optimization.
Page speed is very important for mobile users when compared to desktop users. Apart from optimizing images you should reduce redirects, leverage browser caching, and minify code. Enhancing page speed and minimize load speed can significantly improve the level of optimization and SEO potential of your website.
In the past some mobile devices could not support these features, so website developers of mobile sites blocked at least one of them. However, this is no longer applicable because Google uses these criteria to check if you have responsive site.
Mobile devices have simplified and revolutionized the way websites are designed. Here are some tips for mobile site design:
It is important to note mobile devices offer less screen space to the users. To show off expertise in SERPS, be accurate as possible when creating URLs, titles, and meta descriptions.
For business with a local element, the mobile content should be optimized for local search. SEO for local search include standardizing your address, name, and phone number as well as including your state or city name in your site’s metadata.
Here are some design recommendations for mobile website optimization:
Segment your terms in mobile and desktop version, and start desktop vs mobile ranking in order determine their fluctuations. Monitor your competitive mobile rankings to check for any positive or negative changes. This will help you develop sound mobile website optimization strategies to outsmart your competitors.
In conclusion, adopting a good mobile website optimization strategy is the only way to rank higher on Google. Websites which have high Google rankings are visible on first pages on search engine results pages, hence more traffic and business.continue...
Search engines are constantly evolving, and developers and search marketers alike are always having to adapt to make websites easier for consumers and internet users to find exactly what they are looking for. So what are some of the best ways that marketers can greatest impact with their optimization efforts?
Here are three website optimization strategies that can help you get your message out when you are maintaining and updating your website.
One website optimization strategy that you can use on your website in 2015 is utilizing Schema. Schema is a form of microdata markup that makes it easier for search engines to retrieve information from your website and take the relevant information and use it in search queries to give the searcher a more accurate list of results of the pages that they can best use.
Schema is able to be directly coded in HTML address to allow search engine crawlers the ability to quickly search through the coding and find the right content. It is believed that Schema can help turn up website visibility, but important to understand that integrating Schema code into an HTML code takes time and isn’t a quick and easy way to improve standings within SEO. According to Google, Schema doe stye improve website rich snippets, which can help websites appear more in SERPs.
Another website optimization strategy that is absolutely key to driving visitors to your website is building a sitemap that works for you. Having solid content is imperative to maintaining a healthy audience, but in order to have an audience following your site, they have to find it. Constantly updating your HTML site map gives search engines a greater chance of finding the site.
One piece of software that helps you update your site map without constantly updating it by hand is Google Sitemaps Generator for WordPress. Not only does it update after each change to your site, but it notifies every large search engine on the internet today, making it easier for people to find your site and for you to maintain your online presence. The use of internal links is also a valuable website attribute that will be absolutely necessary to use in 2015.
Not only do internal links help navigate websites easier, but they also provide information hierarchy for search engines. Internal links also allow websites to spread link juice and power rankings amongst other web pages. This simple form of website optimization is highly effective for SEO and establishing a greater search engine presence.
And finally, the importance of revamping your website's content. With this website optimization strategy, you want to consider your web audience as the top of mind focus. How old are they, where are they located, what brings them to your website in the first place? These are all questions that you should be asking yourself when you look at making changes to your website.
In order to keep your traffic flowing and visitors retruning, it’s absolutely crucial to keep you audience coming back and looking to you for the information that they want. If your looking to sell more items on your website, consider how you can drive more sales online. Identify your market and your audience and build your website in a way that makes them keep coming back for more.continue...
It is not in doubt that Schema.org has brought about a revolutionary collaboration between some of the world’s top search engines and relevant sites in creating a method that makes it easier to not only identify important information on websites but also to categorize them accordingly.
However, it is worth mentioning that local businesses are largely lagging behind when it comes to adopting current SEO practices and web design. For this reason, local businesses which want to fully utilize the internet to get more traffic and clients are well advised to implement Schema markup. This is because it does allow search engines to display important and vital information such as menus, reviews, citations, hours and even testimonials in various search results.
There are several types of Schema and markup which one can use so as to ensure that their SEO campaign is not only effective but is also on point and accurate. Geographic markup is a very vital strategy which a company can adopt by ensuring that the business’ contact and geographic information is correctly listed on their site.
There are various categories which can be easily found under the local business section of Schema.org and used as part of the contact page or footer of the website, this includes details such as operating hours, accepted mode of payments, address, fax, address, mailing address and other relevant contents of a citation such as the business name.
A search for your local business will be displayed on search results with local busines information; making it easier for a potential client to get in touch with your business. Because, geographic markup is fully supported by Google maps, users can even be provided with highly detailed search results which are usually very helpful for clients who are pressed for time or are just keen on getting it right the first time. Integrated Schema markup for basic business can help better your local SEO efforts.
Another important markup worth taking into consideration is the events markup. Many local businesses tend to struggle a lot when it comes to publicizing and shouting about their events. The Schema.org has dedicated sections dealing with events by other businesses and sporting events. These events are further categorized into different events such as music, comedy, food, festivals etc.
For the best display results, it is important to use the most specific markup possible. It is also advisable to use Schema on all your events, including meetings and workshops so as to make your events easier to find in search results related to local events in that particular area.
Even though Google Authorship is not promoted directly by Schema.org, this is a very important piece of markup which any local business which regularly updates its content or has an active blog should implement with speed. By simply connecting the name of the author on the website to their respective Google+ profiles; the search engine finds it much easier to categorize the author’s written content online this does without doubt lead to greater exposure and hence traffic.
Finally, it is worth mentioning that contrary to popular belief, creating a custom Schema markup for your local business is not a very difficult or technical undertaking; there are currently several form generators in the market which will automatically generate the required code automatically once you choose the appropriate categories and properties.continue...
You probably never would have thought that hackers would do a blind SQL injection on the ever-popular Yoast WordPress SEO plugin. And yet, just recently hackers have successfully penetrated the security system of the top-rated Yoast SEO plugin, which is used by over 14 million WordPress sites on the internet.
If you are a Yoast SEO plugin users, you are urged to update your plugin as soon as possible for them not to expose and make you lose important data on your web pages. Hackers can do a blind SQL injection on popular WordPress SEO plugins that are not updated. A blind SQL injection is a kind of SQL injection attack that asks the database true or false questions and usually determines the answers based on the applications feedback.
In most cases this attack is used in configured web applications to show generic error messages, but has not mitigated the code that is vulnerable to SQL injection. The attack can also be used to insert an SQL query into the site’s database to extract, modify or delete data. This makes it a very important tool that should not land on the hands of your business enemies through hacking. Blind SQL injections are habitually used to insert unauthorized spam links on websites or more practically the attack can be used in installing malware/adware on your web pages.
WordPress users can fix the problem by upgrading to Yoast SEO plugin version 1.7.4 with immediate effect. This new version is documented to be a security fix that will protect hackers from interfering with any of your WordPress data. Here some top features of the 1.7.4 version security fix.
Your WordPress sites are highly vulnerable to hackers if you have not installed the new version. Update your Yoast WordPress SEO Plugin today to avoid hackers from infiltrating your web content and important site data on the WordPress blogs.continue...
SEO best practices are continuously changing as search engines like Google, Yahoo, and Bing introduce new algorithm changes to improve the quality of search results. Parallel to these ongoing changes, SEO companies are also working adapt to new changes and trends in search marketing and tailor their strategies accordingly.
To help weed-out the weak SEO providers from the legit, here are the top five characteristics that define top-notch SEO companies for 2015.
Google has upped the game in content marketing, gone are the days when you could boost your site rankings by simply creating hidden links and keyword stuffing the content. Modern SEO methods require website owners to develop unique content that not only describe your area of specialization but also help in educating the online masses.
A top-rate SEO company should help you achieve this in a simple and engaging way. The content generated by the SEO experts should be original and well optimized in terms of keyword density. Focus should also be put in ensuring that the content adds informational value to the readers.
Have you ever thought of integrating your social media pages by creating content that reflects your audience’s social interests? Simply linking your social media sites to your web pages is not enough. Google and other search engine programs like and would definitely rank your website high if you do professional integration of social media by creating content that augur well with your followers’ interests.
A good example is integrating your social media followers who are mainly young men in their late teens and early twenties by linking them to your web pages that talk of new fashion trends for teens or partying events around them. It will be absurd to link such an audience to a web page talking of aging symptoms. Top-rated SEO companies can create content that reflects the life and deeds of your social media followers.
Search Engine Result Page (SERP) rankings hugely depend on how well you utilize link building. Emerging trends require strong relationship building with your clients for your website rankings to rank even higher.
As the technology and methods change, your company needs to be flexible and adaptable enough to roll with Google’s initiatives that require your relationship building links to be powerful, of high quality and most importantly fast to load. Your links should be always faster to load and the alluring to the online masses.
Just recently Google introduced new algorithms for mobile-friendly sites that use responsive design techniques. Google recommends Responsive Design and actually gives a well deserved boost in the rankings to Responsive sites. Such new chip in practices is what your website(s) need as you look for better rankings in 2015 and beyond.
Proficient SEO companies are working tirelessly to cope with these new changes that will ensure top rankings for your web pages. Technical SEO is also changing with time as more smart ideas are integrated to bring in much better results in web marketing.
SEO companies should do more than providing services to increase rankings. The best SEO providers are consultants and advocates in internet marketing methods. They should know the most recent SEO strategies and guide website owners on how to make effective use of the methods. Top SEO companies have updated systems that pick on the latest changes on the Google search landscape and advice their clients accordingly.
Hopefully, these 5 tips on the characteristics that define proficient SEO practices for 2015 will help you become a better SEO company. Always check on the latest Google updates on the ever-changing SEO strategies.continue...
Barnacle SEO is actually quite an ingenious strategy of leveraging other powerful domains (other than your website) in order to further improve your business' or brand's visibility in the search engines. In short, by using some creative SEO techniques you can boost the positioning of your external web properties (e.g. Yelp page, or other authority domain property) to generate more traffic to your business.
You need to think of this approach to SEO as being similar to the way in which a barnacle attaches itself to something bigger and more powerful. In other words, you allow the other object to do the hard work while you sit and benefit.
The term "barnacle SEO" is relatively new, but it does make a lot of sense from a search engine or marketing point of view. As we said at the outset you are using the power of other websites and the success that they have had to help you with ranking for certain keywords.
Barnacle SEO is a cheaper form of SEO and even though it may not rank you in the top three results it can still rank you highly enough on ultra competitive keywords to make a huge difference to the number of hits that your website will receive.
This approach is mainly used for those keywords that are seen by many as being far too competitive and expensive to rank for by normal means and methods. For some, they may resort to this approach as they discover that they are just not making the progress that they hoped and if you own a website, then you know how frustrating this can be. So, what do you do?
Well, you look at some of the sites that are ranking highly for your desired keywords and see how you can jump on that particular bandwagon and benefit from being associated with them in some way. In short, by effectively leveraging barnacle SEO you are attaching yourself to them like a barnacle would.
The way in which a barnacle SEO strategy works is easy. Say you have a website dedicated to a particular keyword, but that keyword receives thousands or even millions of searches every single month. Ranking for those keywords is going to be pretty impossible, but what happens with this approach is that you look for those sites that are ranking in the top five, or even ten, places.
If you do a search and see the likes of YouTube or Wikipedia, then you need to think about how you can attach yourself to those pages to try to pick up some hits from the huge number of people that will be reading the link after doing a search. Can you post a reference on the Wikipedia page via a comment or adding something to it? Getting your name associated with this page can only be beneficial and the same goes with comments on the YouTube video that is being seen by millions of people.
In other words, you need to look at the sites that are ranking highly and see if you can find any opportunities to take advantage of at least some of their success. However, there are a whole host of other things you can do that follow the ideas behind this approach.
1. Look for the likes of Wikipedia and contribute to the relevant page. 2. Think about sharing content with one of the results. 3. Is there an opportunity to get a direct link on there? 4. Can you get onto a news letter or email list via some advertising to leverage their huge following? 5. Buy ads on their page to get your name noticed. 6. Check out their social media and try to get involved.
This approach is all about taking a chance, but when it is done correctly the results can be astonishing. Barnacle SEO is an interesting proposition and it is one that undoubtedly works, so give it a go and see what the outcome is for you and your website.continue...
The time for mobile-friendly sites to get better ranking in Google's mobile search results is soon to come, at least according to Google's newest search algorithm changes. The leading search engine will soon introduce algorithm changes that will include usability factors and app indexing to give mobile-friendly sites higher rankings in mobile search results.
In essence, this means that after Google introduces the search engine feature in April 21, 2015, making your site mobile-friendly friendly will be more important than ever before.
The new mobile ranking algorithm will be an improvement on the mobile ranking demotion algorithm Google launched in 2013. In addition to other capabilities, the new algorithm will determine whether your site is mobile-friendly, and determine whether it should rank better on the basis of this important determination. The changes will affect all languages in the world, but most of all, they will cause substantial changes in the way mobile search results are displayed.
Among the benefits Google hopes users will get from this improvement in search technology is the fact that you will have a much easier time getting relevant and high quality results that are also optimized for your mobile device.
Why, then, does Google have to wait until April to introduce this revolutionary technology? After all, Google is known for introducing drastic algorithm changes overnight. Apparently, the few months prior to the launch of the mobile-friendly search engine algorithm update should give site owners time to their sites mobile-friendly. As a matter of fact, you can use Google's mobile friendly testing tool and mobile usability reports to see how well your site is likely to fair once the new algorithm goes live.
Additionally, apps already indexed through Google's App Indexing feature will do better in mobile search results. However, this will initially only work for Android apps, since it will only work for signed-in users who have the app already installed on their mobile devices.continue...
An insightful blog that offers creative ideas for entrepreneurs and business owners.
A variety of software, tools, blog articles, learning resources, and services for SEO.
?An extensive offering of cutting-edge SEO tools, tips, news, and more.
Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.
Graywolfs SEO blog from industry professional Michael Gray
Join the conversations on the #1 Internet marketing forum on the Web.
Learn on-page and off-page tips on how to better optimize your website for SEO.
See how some of the most successful companies do business.
A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.
Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.
Read this great article about the best practices of link building for ecommerce SEO.
Educational-based local SEO consulting in Traverse City, Michigan
Very enlightening article on how to organize the pages of your site for the maximum SEO impact.
A great blog that contains a wealth of information about SEO friendly web design.
Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.
Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.
Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.
Receive specialized services and consulting in ecommerce search engine optimization, link building, social media marketing, and more.