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New Year SEO Tips for Local Small Businesses

New Year SEO Tips LocalTo actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.

Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.

Conduct a Backlink Profile Audit

Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.

Perform a Local Directory Listing Audit

The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.

Run a Citation Audit

Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.

Create a Content Strategy

Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.

Improve Your Local Places Pages

Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.

Integrate LocalBusiness Schema Markup

Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.

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5 Advanced SEO Tools for Ecommerce Marketers

SEO Tools EcommerceEcommerce marketers can take advantage of various SEO tools to make it easy for them to gather and interpret data to better actualize their marketing objectives.

There are various ecommerce SEO tools available but it is advisable to use the most advanced and relevant to your needs and goals. To help you pinpoint the best SEO tools to incorporate in your ecommerce SEO arsenal, here are five advanced ecommerce SEO tools to consider.

Majestic

This software is specifically designed to offer information required for website traffic and competitive link analysis, reputation management, and link building. Majestic is one of the most powerful SEO tools when it comes to developing highly regarded link building strategies and backlink exploration.

One of the best features on Majestic is its easy-to-use interface. All you have to do is enter your URL to get all the details customized for your site. Majestic also downloads data and is able to generate reports that contain all the essential information.

Link-Assistant's SEO Powersuite

SEO PowerSuite brings together Link Assistant’s leading software products including LinkAssistant, SEO SpyGlass, Website Auditor, and Rank Tracker. This tool can help ecommerce SEO marketers to manage the most essential components of their SEO programs.

Link-Assistant's SEO Powersuite provides resources to allow you to optimize keywords, build links, and analyze your competition. All this information is provided in comprehensive reports. Its platform is also quite simple. This tool is a good choice for small businesses that are in search of ways to boost SEO on company websites.

SEMRush

This SEO tool has been identified as one of the best in the market for many years. SEMRush allows you to quickly adapt to the dynamic online world. It gives websites greater visibility in terms of paid and organic search results. It provides live updates, keeping you aware of any progress on your websites. Ecommerce marketers can use SEMRush to obtain real-time reports on keyword performance. With this tool, it is possible to learn about the amount of traffic a keyword is getting.

SEOMoz

This is a web-based SEO tool. SEOMoz offers keyword research that is limited to 200 keywords for each website. With this tool, you get to find out your present Google ranking for every keyword and the specific number of visits the site gets through the keywords. The tool also provides on-page optimization that allows you to get reports on notices, warnings, and errors.

SEOMoz allows you to determine the optimization rate of the top 50 website pages. You also get recommendations on how you can fix any issues that arise on your site. The tool offers link building and you get individual statistics on linking domains. You are allowed to compare about 5 websites with this tool.

Ecommerce marketers and SEO professionals alike can also use the tool to determine where their sites rank based on the target keywords and the specific URLs that show when a user is looking for information.

Ahrefs

This tool brings together various research tools that are available for a monthly subscription. Ahrefs provide link research through its Site Explorer. One of the best features is its ability to give you updated information after every half an hour. Its interface is quite impressible and the tool is also quite useable.

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SEO in 2015: Revamp & Adapt Your SEO Strategy

SEO in 2015In 2015, the SEO climate is expecting rapid changes. And as a result, businesses and website owners need to revamp and adapt their SEO strategies to remain both competitive and free of any penalty risks.

To help you plan for a solid approach to SEO in 2015, below we share some insights, elements, and considerations to embrace for this new year. Let's dive right in.

Social Media

Search engines will be putting a greater emphasis on the content that is generated by way of social media. Therefore companies that are increasing their presence on the major social media platforms (Twitter, FaceBook, Pinterest, etc.) stand to gain considerable benefits early.

Website Content

Content that is does not serve the latest algorithmic updates should be revamped. This includes content via websites, blogs, static articles, and product descriptions.

Semantic Search

Since search engines are learning to determine the context of a search, this new approach is quickly making a dinosaur of the traditional keyword search. A semantic search is based upon multiple variables that range from previous searches to geographical location. For 2015, business must strive to target their audience while determining what motivates them.

Analytics in Real-time

Google Analytics and more SEO specialists have tools that allow them to discover immediately how well campaigns are faring by way of search engines. This will assist specialists will faster planning and improved implementations.

Increased Ratings Competition

In 2015, there are an increased number of companies that are learning that SEO is an important marketing tool. With that being said, the competition regarding top rankings will rival Olympic trials in the New Year.

Mobile Web Takes the Lead

Now that the vast majority of the world has a smartphone and/or tablet, most of their web browsing is taking place there as well. Therefore businesses must take note that mobile search engines differ from traditional search engines. Having a mobile-friendly web design in Peoria will be essential to survive, along with SEO.

Quality over Quantity

The days were well placed keys words would guarantee your company impeccable ratings are swiftly dwindling away. Due to the change in searches as well as consumers desiring actual information, content needs to be filled with quality content. Key words can still be used but not as a dominate feature.

Paid Amplifications

With the increase of companies using every form of web content available (static articles, blogs, etc.) companies will be forced to pay for advertising in order to achieve an edge above their competition. This method will allow your brand to be placed before millions of people as your competitors continued to crank out a multitude of web content.

Augmented Reality

With the introduction of products such as the Apple Watch, augmented reality will pose quite a few issues for click centric SEO specialists for the majority of 2015. Content that is expressly immersive (videos, pictures) will continue to be valuable as a method of attracting new customers.

Softening of the Sales Technique

SEO Social MediaIn 2015 you will begin to notice that consumers have far less tolerance for aggressive sales techniques. Therefore sales tactics must be altered in order to avoid missing out on potential revenue. Be prepared for the consumer to be in more in control than ever before as it pertains to how they are sold products and services.

Moreover, SEO strategies for 2015 will be ushering in a few changes that will need to be adhered to in order for companies to remain in the eye of the public. The realm of SEO is forever changing and it is imperative to never become comfortable with current trends to the point that you become outdated more swiftly than the wind blows in Chicago.

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5 Pillars of a Web Presence Management Strategy

Web Presence Management PillarsSince the search algorithm updates in Google the old school SEO techniques have become obsolete. Today, brands can build a very successful online presence only by focusing on the power of great content creation coupled with the influence of social media. This new approach is called Web Presence Optimization. Online companies need to base today on the value of investing in comprehensive web presence management services as a complete solution to help them thrive online.

A successful web presence management strategy should be based on 5 pillars. You can promote and optimize your online brand for recognition, awareness, and better visibility only by focusing on SEO, website optimization, search engine marketing, content marketing, and social media marketing. Therefore the 5 pillars of web presence management should include: Search Marketing (Organic SEO & PPC Advertising); Social Media Marketing; Content Marketing; Reputation Management; Analytics, Performance Tracking & Reporting.

Search Marketing (SEO & PPC)

Most often the web presence management is too complex for a small business to deal with by itself. Hiring the specialized services of a SEO agency is recommended, because only they may have the skills and resources to evolve your online brand presence to the next level.

Unlike traditional forms of web marketing and SEO, web presence optimization and management require a combined synergy of all digital touch points and online marketing channels that have an impact on brand awareness and visibility. Optimizing a brand’s web presence consists, in essence, in building meaningful connection that have the ability to promote lasting exposure in search engine results and sustainable social relationships with existent and potential customers.

Think Big-Picture Web Presence Brand Building

Developing a web presence strategy encompasses much more than just PPC advertising and organic SEO, since it is an evolved approach of web marketing. This new SEO focuses on a more strategic approach to building a strong brand and touching a large online audience. A specialized agency will develop a unique web management program for your company, based on a number of various services.

Each web presence management program includes a rich blend of services that are relevant to the particularities of your business, including conversion rate optimization, search engine optimization, mobile web presence optimization, pay per click optimization, social media marketing, and content marketing and optimization.

Crafting a Uniqe Web Presence Management Program

Your unique web presence management program should focus on creating a content marketing strategy, reach out and establish valuable connection, diversify your content portfolio, produce reader centric content, grow your social following, and engage your audience. This web presence management program will be based on the premise of the target audience, not just the target keyword.

Since your website, even if you are not direct engaged in ecommerce, is a virtual showroom opened 24/7, effective website design and unique content will reflect your brand in a better light. Your audience should engage through on-brand easy to scan style and tone that compels action.

Social media integration is an important aspect of modern marketing that supports your brand. Your website should incorporate social media buttons for the most popular platforms such as Twitter, Facebook, Google Plus, YouTube, Pinterest, and LinkedIn. Your views engagement and sharing of your content will boost your search engine rankings.

As staple for most web presence management companies, analytics and tools for performance tracking and reporting will help you evaluate the effectiveness of your web presence management strategy and make the necessary corrections if needed. This final pillar is a must for proper web presence management and ensuring all efforts are invested in the right means for adequate returns.

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Best Backlink Sources for Local SEO

Google Local SEOA crucial part of any SEO campaign is generating high quality and relevant backlinks to your website. However, for local SEO it is most important that your backlinks come from local sources.

There are a few important differences between local backlinks, but they are usually all closely related to citations. A citation refers to a mention of your business's information elsewhere on the Web, which also commonly contains also contains a link to your website. As a results, backlink sources that also provide citation offer greater value for local SEO. And when these citation and backlink sources are locally-relevant (e.g. local chamber of commerce business profile page vs. directory listing on Manta.com) they offer even more for SEO.

Seek Locally-Relevant Backlink Sources

The most valuable citations and backlinks for local SEO are those which come from authoritative and respected resources. They must come from locally-orientated websites and directories. The current location information and the exact name of the business should appear in a citation. This is all vital to properly manage the web presence of your business, beyond just SEO.

SEO Traverse City MI

This proves to search engines that the contact information is correct and that your business actually exists. Google’s TOS interdict buying backlinks, so you need to focus on white hat SEO techniques to get them.

Backlinks play an important role in determining keyword relevancy, domain authority, and overall ranking potential of your website. Among good sources for local backlinks are trusted local directories, press releases, and locally-relevant blogs.

Common Types of Backlink Sources

Among the techniques to earn quality backlinks to your website are included:

1. Blogging: You may create and maintain your own blog on a separate domain from your main website and use it in order to direct links to your website. For this purpose you need to build the blog around a relevant niche topic that relates to your main website and regularly publish content with backlinks to your website.

2. Guest blogging: Guest blogging on high authority blogs is another effective way to build backlinks. You need to find some good local blogs and inquire their owners about writing guest posts on their blog and the links you are allowed to include.

3. RSS Feed: You can also include on your blog a RSS feed, which is easy to set up and free. A RSS feed generates greater popularity of your blog by allowing you to syndicate your content. This can have the result that other webmasters will provide links back to your webpages.

4. Press Releases: It is important for your local SEO to regularly write and distribute press releases. When you publish press releases through distribution sites, you are allowed to add backlinks in the copy.

5. Link to Other Relevant Blogs: You may try linking your blog to other related blogs. This can often times generate link reciprocity because some blog owners will likely return the favor.

6. Create Visual Content: You may also consider diversifying your content from text to visual content, such as cartoons, images, charts, and info graphics. These techniques usually attract more viewers but also can earn and retain backlinks.

7. Social Sharing Widgets: By providing social sharing widgets on your blog posts and webpages you can propagate your content and generate link popularity.

8. Write Reviews: By writing positive reviews of other services, products or companies, chances are that the website owner will also link back to your website.

9. Offer Free Tools: You can also offer free resources and tools and resources. This can attract new business as well as quality backlinks.

For more information on generating backlinks for local SEO, stay tuned on Increase Your Rank for local SEO and Google local optimization techniques.

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Investing in an Ecommerce SEO Site Audit: What to Expect

Ecommerce SEO Site AuditOne of the most common issues when it comes to Internet and SEO marketing is the lack of standards, specifically with the quality and scope of work. Likewise, there are a number of SEO and Internet marketing consultants, as well as agencies that utilize similar words when describing a certain process. However, the quality and outcome of their work aren't usually the same.

An ecommerce SEO site audit falls in the same category, where it allows the ecommerce business owners to come up with proper expectations in regard to how the ecommerce SEO audit process would work. To give you a better idea, we're going to discuss what you can expect in SEO ecommerce, as well as the important things to be included, in order to guarantee success. Aside from that, it's also important to be familiar with the things related to it in order to protect your future investments.

What to Expect with Ecommerce SEO

Before anything else, it's essential to be aware that a thorough and comprehensive ecommerce SEO site audit could improve the overall ranking of your website, and help you determine the things that are needed to be addressed in order to attain overall success.

For this, several resources should be utilized during the process. This would help in determining the strengths, as well as the weaknesses of the website together with the SEO objectives. After that, the SEO experts would be able to analyze the health of the website and give specific insights about optimization.

On-Page Ecommerce SEO Audit

Despite the fact the on-page ecommerce SEO seems to be really important, it only affects 30% of the SEO algorithm. Nonetheless, ecommerce SEO companies like www.ClickCentricSEO.com provide very detailed on-page SEO audit reports for areas that pose strengths and weaknesses throughout the site.

Off-Page Ecommerce SEO Audit

Just like what has been mentioned earlier, there are a number of factors that could affect the keyword rankings. Thus, it's important to have a strong and stable ecommerce SEO campaign that would place a high degree on the following aspects, such as social media and backlinks.

Social Media Presence

Recently, the social media is gaining popularity, especially in the SEO practice. An ecommerce SEO marketing audit would assess the strength of a social media and see if it has a number of following and has the potential to improve a website's ranking.

Backlink Portfolio

As you conduct the SEO audits, advanced software are often used to scan the website or its backlinks, as well as inbound links that would point the domain from a different site. If you're not aware, backlinks are similar to votes that would help in determining the legitimacy and credibility of a certain website. Which only implies that it has a great impact on a website's ranking potential.

Furthermore, the quality of a website's backlink portfolio is quite important. Most search engine rank websites depending on their natural backlinks, which means that those who came from quality sources would have a better standing.

Final Words

Overall, a thorough and comprehensive ecommerce SEO site audit could be of great help, especially in finding the overall ranking of a website as well as determining its future success. There are several things that should be taken into consideration under the on-page and off-page SEO. However, the navigation, usability, and website structure of an online store also play a vital role in the conversion rate optimization.

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5 Tips for Hiring a Proficient SEO Company That Delivers

SEO is the beginning of your business’s overall web marketing strategy. But when it comes to finding a legit SEO company, many business owners and marketing teams are overwhelmed by the options.

The truth of the matter is, there's a ton of SEO companies out there. And only small fraction of all SEO providers are actually competent and proficient to deliver effective results.

To help you weed-out the weaklings, below are five tips, or questions to ask, that will enable your team to recruit a top-notch SEO company to help your business thrive on the web.

Does the SEO Company have a Previous Client List?

Companies pride themselves on their body of work and the client lists that they are able to compile. The company will have no hesitation in providing a listing of clients. This information will allow you to properly gage their effectiveness while verifying their references.

Can The SEO Company Share Any Google Webmaster Guidelines?

The Webmaster guideline is guide of search engine how they control search quality. Google webmaster prohibits many of the most of the common SEO tricks (auto generating spammy content and hidden links and text). A violation of the guidelines can result in either a ban or a low ranking for the website for a lifetime.

How Many Projects Have Been Made Successful?

Having a previous client list, begins the story. Ask the company how many projects they have handled and how many of them have been successful. Ask for details. Ask what they did to ensure/create success.

How Will The SEO Company Increase My Search Engine Ranking?

Find out how they are going to review your website and remove the issue(s) that is responsible for your current low ranking. Ask how they will implement on-page optimization process to make your site more search engine friendly.

Does the SEO Company Have Any Specialties (i.e. Ecommerce SEO, Local SEO, etc.)

You need to know that the company has a [basic] working knowledge of the industry that you are in. Without that, they will not be able to properly market for you. Those without expertise in your sector of the industry will only spend approximately a month learning your business once a contract is signed. As you well know, it will take more time than that to learn your business and how to properly make it marketable to the public.

The Takeaway

Some SEO companies are even apt to provide their prospective (businesses like you) with free site audits. Although rare, if you can get any sort of preliminary SEO site audit report, this will be a good indicator of the direction the company will take you. This is particularly advantageous in cases of niche SEO, like ecommerce and local SEO.

By using the above as a guide, you will be able to avoid consultants and companies whose objective is to scam businesses out of money. In additional, you will be able to properly decipher who is the best fit for your company and its SEO marketing needs.

SEO can be intimidating, but choosing the proper company does not have to be. Begin with setting a budget and be steadfast in remaining as close to it as possible. Use the tips listed above with the addition of data that can be collected from your IT support companies and current marketing division. Know your demographic and your product and service thoroughly. Do not allow the company to distract you with technical terms. As with anything else in the business world, have them explain it in laymen’s terms. Those that are successful in their careers can explain it with ease to a toddler if need be. Keep that in mind as you drudge through the candidates that are presented to you.

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The Future of Keyword Optimization for SEO in 2015

Website Optimization CompanySearch engines like Google are still punishing websites for the obvious overuse of keywords, and this does not seem to be ceasing. The future of the SEO, in turn, appears to continuously be moving toward punishing sites that sacrifice exceptional content for redundant keyword usage (still thinking keyword stuffing will yield better rankings.)

Over the past decades, SEO has become an increasingly popular form of Internet marketing, but the tide seems to be turning towards incredible content being a better marketing tool in the upcoming year.

Signs that Keywords are Losing Significance

Google’s one two punch that has been delivered by Panda and Penguin updates has brought some changes to SEO. Panda, in particular, has “cracked down” on low quality content as well as “content farms”. Whereas Penguin waged war on keyword stuffing, scheme links and other tactics. This is forcing marketers to provide valuable and useful content instead of a visual vegetable soup of keywords.

The in-depth article search has also chipped away at SEO. This type of search is geared towards bringing longer-form, high quality content to the surface of search engines. This has been around since 2013 and has yet to go away. Higher quality content has its place, and it appears to be grower as the New Year approaches.

Also released in 2013 was Hummingbird, which essentially made Google searches more human. No longer were inquiries based on single [keywords] but by sentences. Just as a human would ask a question and require its answer, Google could search based on that as well. No longer did a person have to rely on the luck of choosing the right word query to find what they were looking for.

Google itself has also decided to hide keyword data from its Analytics. Even Google knows that keywords are not that important in order to determine keyword content for clients.

Search Intent

Through the years, Google has made adjustments to its search engines due to the habits and wants of the public. That is why, currently, Google tries to match the intent of the search instead of keywords. This doesn’t necessarily mean the end of SEO, but it does indicate a decrease in the need of heavy keyword usage.

Until search engines can read minds, there will be a place for keywords, but only when combined with quality content. Moving forward into the New Year, SEO marketers should shift their focus to creating better content. Now better content does not mean that a keyword or two cannot be added, it just means that keywords do not have to be the only thing that consumers read. The focal point is changing from thin content to meaty and worthwhile.

Be prepared for the upcoming changes in the world of SEO. It’s not important to have one word listed 8-10 times, it is now important to give people something worth taking time out of their day to read.

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Ecommerce SEO Site Audit: What to Expect

 Ecommerce SEO Site AuditOne of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.

An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.

Defining the Opportunities & Overcoming Weaknesses

Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.

A complete ecommerce SEO audit will usually include three sections:

  • (a) Analyzing keywords and content
  • (b) Analyzing the opportunities and challenges for a website’s technical aspects
  • (c) Link authority

All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like www.ClickCentricSEO.com. However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.

Assessing the Primary Components of Ecommerce SEO

In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.

For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.

The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.

Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.

Providing Insights That Encourage Greater Conversion (Not Just Rankings)

A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.

However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.

The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.

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5 SEO Mistakes That Limit Your Site's Ranking Potential

SEO mistakesWith the updates Google keeps making to its search engines algorithms, it can be difficult to stay updated with best practices for SEO. However, there are a number of basic SEO mistakes that limit your site’s ranking potential, no matter how much Google change its ranking equations. We all make mistakes but it is ideal to learn from them. Even the smallest mistakes on your website can cause a dramatic drop in ranking. This can translate in lost traffic and money as bad SEO means less business prospects.

It is true that different online businesses have different audiences and target niches, but all of them should avoid making some basic mistakes. Here’s an overview of the 5 most common SEO mistakes and advice on how to avoid them.

1. Not enough text content throughout the site (or too much image-based text which spiders can't crawl) Google gives priority to contents that discuss about recurring important events and hot or new topics within a specific niche. You need to come up with the hottest topics for your readers. Make sure your content is original and useful. High quality content can ensure you a high ranking in search engine results. Take care to not use too much image based text on your website, which spiders can’t crawl.

In order to maintain a strong online presence, you will need to keep updating your website regularly with fresh new contents at least two to three times a week. Also keep a balance between optimizing your content for SEO and keeping it interesting and useful for your readers. You should never use SEO techniques at the expense of your readers.

2. Missing HTML and XML sitemaps You need to pay attention to your website’s HTML code and XML sitemaps. Missing optimized HTML and XML sitemaps will make your web pages harder to crawl by search engines spiders and will result in not being indexed and ranked. Most SEO firms will note this mistake immediately upon conducting a site SEO audit service for a site.

3. Using flash media and heavy media files The search engines’ spider and robot programs are crawling your site in order to index its content and get it ranked. However, if you use heavy media files and flash media, the search engine’s spiders will not be able to accurately index your website. Overuse of images, Javascript and other code elements and flash animations prevent proper indexing of your website.

4. Duplicate or blank page titles and meta descriptions Duplicate or blank page titles and meta descriptions can also affect your search engine ranking. They will also affect your website’s functionality. If visitors cannot reach your content because of no title or page description then your site will certainly not be user friendly. If you forget to add title and meta tags you are wasting both your money and your time.

You need to use tags for each article on your website should, even if they are not generating so much traffic as other SEO copywriting techniques. Your tile tags should be optimized with you target keywords. This way search engines and your visitors will know what your content is all about. Meta tags also serve as an advertisement to entice visitors to read your whole content. By combining these two you will attract more visitors.

Your meta tag should limit to 160 characters and your title tag should limit to 60 characters, for best visibility on search engines. In order to avoid duplication you should only use your website name on generic web pages such as “Contact” or “About”. In order to boost click-through rates try to avoid keyword stuffing and ensure that you post unique contents for each tag.

5. Not installing Google Analytics or Webmaster Tools (for analysis and performance tracking) Regardless if you have a blog or an ecommerce business, it is important to track your website’s performance. Google Analytics or Webmaster Tools can help you in analysis and performance tracking. If your keywords are too broad or too competitive you may not achieve the desired ranking. With the help of the keyword analytics tools you will be able to choose the best keywords for your website’s content.

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Recent Posts

  • New Year SEO Tips for Local Small Businesses
    To actualize top search engine rankings for y... read more
  • 5 Advanced SEO Tools for Ecommerce Marketers
    Ecommerce marketers can take advantage of var... read more
  • SEO in 2015: Revamp & Adapt Your SEO Strategy
    In 2015, the SEO climate is expecting rapid c... read more
  • 5 Pillars of a Web Presence Management Strategy
    Since the search algorithm updates in Google ... read more
  • Best Backlink Sources for Local SEO
    A crucial part of any SEO campaign is generat... read more

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