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Google Releases Penguin 3.0 Update

Google Penguin 3Google recently announced its release of its search engine algorithm Penguin 3.0. The new algorithm change is intended at further tightening the spamming loopholes for search engine ranking. The algorithm seeks to penalize websites and publishers who use search engine optimization (SEO) tactics that are in violation of Google Publisher rules.

History of Penguin Algorithm

The first release of the Google Penguin algorithm was introduced in April 2012. The release impacted about 3% of Google’s search engine ranking. The websites that got penalized and thereby losing on better search engine results page (SERP) ranking were sites that had back-links that were deemed as spam and unnatural.

According to search reviewers, most of the websites that got hit were those that had similar or duplicate links that looked automated. However, given the complexity of getting an algorithm that sorts spammers while mitigating on collateral damage, the Penguin update has happened progressively over time and so far, Google has released 6 more updated to the Penguin algorithm impacting about 7% of search ranking. More at SearchEngineLand.com

Targeted Links

In all the Google Penguin algorithm updates including the most recent 3.0 update, Google has sort to reduce the number of websites that enjoy ranking advantage by having spam links that are generated purely to cheat the search system. Some of this spammy back-links include;

  • Spam Blog Comments and Forum Posts – usually, these posts and comments are automatically imputed by a computer system and will usually have no connection to the discussion forum or blog post. Usually, Google will also penalize simplistic comments such as “nice post”, “great video”, “I agree” and such like comments especially if such comments are repetitive and carry back-links.
  • Duplicate Links – Another set of SEO links penalized by the Penguin algorithm include links from duplicate content. One of the ways that links get duplicated is when the same article is posted in multiple article engines or websites.
  • Content Quality – Google ranking software has also developed in intelligence over time and is able to spot poorly generated content such as computer generated articles that are unreadable. Links from such content that is posted not for human readability but for search ranking are also getting penalized by the Penguin updates.

Avoiding Penguin Penalty

In order to avoid being penalized by these penguin updates, it is advisable that publishers avoid spam-like links and especially automated linking. Seeking ranking links is not prohibited by Google. However, according to Google, such links need to come from quality content intended at adding value to the reader.

Recovering From Penguin Penalty

Websites that have been affected adversely by past Penguin updates but that have adjusted their linking procedure to meet Google Publisher rules are now getting relief as more recent updates remove the prior penalty on such websites. Therefore, if your website has fallen victim to this new Penguin 3.0 release, take time and isolate the linking technique that is getting your website penalized and make appropriate adjustments. Once you do this, the Penguin penalty can be lifted in due time and you will again enjoy the good ranking that your website lost.

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Ways to Reshape Your SEO Practice in 2015

SEO in 2015What may be a good SEO strategy today may be long forgotten next year. Although most SEO professionals view Google as the force behind this ever changing landscape, keen observers have been able to identify the Internet user community as the party which obliviously demands for changes in its search engine algorithm.

People now search for very specific queries unlike in the past where most search queries were composed of two or three words. Apparently, this is the reason why Google now gives useful content a higher rank. Useful content in this context points out to guest posts, articles, press releases and infographics which give a satisfactory response to the question a user was hoping to get answers for when they entered a search query.

So, what would be the best strategy to keep your SEO business up on its feet in 2015 and coming years?

Getting Niche with SEO

SEO has several niches. In the past, clients favored providers who touted themselves as warehouses for all search engine optimization needs but this is changing. A client who intends to popularize their affiliate marketing website has different needs compared to an attorney who recruits his clients on a website and so on.

In other words, clients have begun to realize that it is not possible for one SEO company to provide everything under a single roof and now prefer to outsource to different providers who specialize; to them, this is the only way to achieve the quality they need. It is not uncommon for one to hire an SEO site audit company which will unveil their website flaws and then hire a different company to correct them.

To reshape your SEO practice in 2015, you will have no choice but to lay out new strategies. The secret here is narrowing down to a very specific niche and trying your best to capture as many clients. For instance, a DUI lawyer is more likely to hire a company which touts itself as an SEO provider for DUI lawyers in Chicago. Likewise, a surgeon who just achieved web presence would feel safer hiring a company which specializes in SEO services for surgeons only.

Becoming More Web Savvy

Another of the strategies which could see you survive is choosing the kind of website for which you will provide SEO. For the last two years, there has been a debate over whether people should abandon their browser-oriented websites and instead focus on mobile websites.

Most owners agree that they would rather have both versions up instead of doing away with either of them. As an SEO provider, why not try to attract as many clients as possible by offering services which are only tailored for mobile websites? Narrowing down to a specific niche portrays you as an authority and hence increases your chances of attracting more clients.

Although it is agreed that SEO techniques become obsolete rapidly, dependence on social media is not going away any time soon. Just to give you another idea for surviving the year 2015, you stand a chance of earning more proceeds if you consider specializing in off-site SEO targeting social media integration.

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3 Non-SEO Strategies That Can Improve SEO

Non SEOIn today's competitive times on Internet commerce, almost every business can benefit from SEO. However, SEO and website optimization is not just about developing good content, and promoting your business with traditional SEO practices (e.g. link building.) Today, SEO requires a lot more to reap sustainable outcomes.

In this post, we discuss 3 non-SEO strategies that can indirectly help boost your SEO campaign and potentially your business' rankings. With a better understanding of these strategies, you can work on your SEO through other means of Internet marketing.

Social Media Marketing

Almost every person is familiar with social media these days. It’s all about building relationships and interacting with people. However, it has also become the best platform to market and advertise your products and services.

Social media marketing involves a wide user base and therefore, business organizations are inclined toward social media marketing to look for potential customers. There are numerous websites on the Internet that allow you to create a free profile.

Most social networking websites allow you to create a business page. You can easily lure customers and make your presence felt. Like any other medium of communication related to marketing and advertising, online marketing also runs on some basic principles.

When you use these basic principles and strategies, you will be able to achieve success and get positive results. Integrating these principles with your SEO campaign will help you in the long term.

In order to develop an excellent marketing plan, you need to evaluate and check your marketing plan and content development plan. With this approach, you will be able to understand how SEO, blogging, social media, analytics and content development can be integrated together to provide successful website optimization and online marketing.

Content Marketing

Organizing online marketing for your business has a wider scope than social media. You will have to understand how all channels can work together to pass your message to clients and customers. You can organize content in four different ways to boost your SEO efforts :

  • Narrative - With a narrative, you create a story around the product or brand and pass it on to your customers. A narrative is one of the most important components of every content marketing campaign.
  • Development - Once your story has been outlined, you have to develop an appropriate message and pass it on to the right customers.
  • Interaction - This is about interacting with your customers across different platforms. Email, blogging and social media are different mediums. Thus, messages for every platform should be different.
  • Planning - You should continuously look at changing market trends and plan accordingly. You should also develop content calendars. This will allow you to deliver content on time, especially when a topic is your customer’s top preference.

One company that does this well is Optimized Surgeons. They provide blended programs that combine social media, content marketing, and organic SEO for surgeons.

PPC Advertising

Last but not the least, a Pay Per Click (PPC) advertising campaign can provide you with exceptional results, and boost your SEO efforts by generating an influx of traffic to your optimized pages. With PPC ads, you’re able to target the right audience for your business. This makes sure you attract more potential customers, and improve your conversion rate.

PPC also enables advertisers to test certain keywords and their conversion potential before actually optimizing for them using SEO. This can help to ensure the long-term effort of SEO is worth while by ensuring that keywords actually convert.

These are some of the best non-SEO strategies to improve your return on investment. With these simple strategies, you can strengthen your optimization campaign, and enjoy more benefits for your business.

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SEO for Surgeons: Carving a Niche in Search Marketing

SEO for SurgeonsIn the SEO services industry, there are some search marketing specialists who are tailoring their approach to specific professions and medical niches. For surgeons, it is advantageous to find a surgeon-focused SEO provider who has carved a niche with his or her resources to provide SEO specifically for a particular medical profession.

For surgeons and medical professionals, it is not always wise to invest in a one-size-fits-all Internet marketing firm, regardless of their reputation. Rather, a surgical or medical practice can find an SEO specialists who focuses specifically on SEO for surgeons.

An SEO Arsenal Designed for Surgeons & Medical Practitioners

A SEO and online marketing agency that is focusing its activity exclusively on healthcare professionals and particularly on surgeons can provide the necessary skills and experience in areas of website development and design as well as search engine optimization. Coming with extensive expertise and knowledge in promoting surgeon practices, such a SEO firm has already carved a niche in an extremely competitive marketplace.

In choosing their SEO agency to work with, surgeons should research the track record of such a firm in launching and promoting highly successful medical websites and in designing specialized SEO campaigns for healthcare professionals.

The best SEO agencies specialized in the surgeon practice niche are dedicated to achieve the desired localized publicity and online exposure through sharp marketing practices that combine innovation with cutting edge well proved SEO strategies. Whether is a new surgeon practice launching itself on the market or an existing practice, such a reliable surgeon SEO agency would be well equipped to address all website design and development and Internet marketing needs of its clients.

Strategic SEO Solutions for Surgeons

A competitive SEO agency specialized in the niche of surgeon practice may offer a wide range of comprehensive services behind the SEO strategies, services such as public relation, consulting, brand promotion, and social media marketing. As part of the marketing mix, such as SEO agency would be active in helping surgeons to develop and execute online marketing strategies across multiple vehicles, building brand awareness and developing efficient communication with the patients.

Its marketing team would be comprised of professionals with first-hand experience in managing a healthcare practice in order to provide an insightful understanding of the medical profession. This way it would be possible to leverage this strength for the design of niche specific surgeon marketing campaigns. Although there aren't a lot of companies providing SEO for surgeons, one such team that is indeed carving its niche in the surgeon SEO practice is OptimizedSurgeons.com. From on-page SEO and copywriting to link generation and off-page SEO, this company is tailoring all of it's resources and skill-sets toward SEO for surgeons.

Solid SEO for Surgeons

By using ongoing SEO strategies a competitive SEO for surgeons agency can help built online visibility across research based keywords that are relevant to this medical field. Organic SEO for surgeons should be based on organic search optimization, company website optimization strategy, and Google local optimization. Link generation and building links to a surgeons site is also a vital strategy to help grow rankings. Working with an SEO provider who has tailored his or her link generation resources (e.g. blog network) around surgery will ensure relevant and quality links are built rather than spammy, irrelevant, and risky links.

Many different SEO companies and search marketing specialists are structuring their programs and resources to specific medical professional. For surgeons, doctors, and dentists alike, it is important to hire an SEO expert who as built his or her resources specifically for medical professions. As a result, your medical practice can see greater gains in search.

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3 SEO Software Platforms for In-house SEO Teams

SEO SoftwareSEO software platforms offer effective tools that help you better understand SEO data and implement SEO tactics. Leveraging SEO software can also allow you to analyze both competitors and the search engine results more critically and accurately.

The unfortunate part about SEO is that it is a constant cycle. You need to keep refining and implementing your SEO strategies over and over, and later assess the current SEO landscape and make certain adjustments in order to remain visible.

These platforms provide better techniques that will help you uncover the high ranking factors suitable for your website. Several platforms have been developed in recent times specifically to automate the tiring and unending SEO tasks. With so many options to pick from, making the right choice on the right platform that will meet all your marketing needs can prove to be a challenge. Here are some of the top SEO software platforms you can never go wrong with.

SEOMoz

SEOMoz is one of the most reputable software platforms available today. A subscription to Moz gives you access to several effective tools that offer information for better SEO. Some of the tools include; Moz Local, a tool that allows you to create and maintain business listings in directories, apps, and sites that contributes to search results.

When you upload your business’ location data to Moz Local, it pushes your listings to data aggregators like Foursquare, Neustar Localeze, Acxiom and other popular sites. It distributes your listings to these and any other major aggregator. You can also manage your own location information and resolve any duplicate listings.

Managing your business information on all directories, websites and data aggregators takes hours and cost you a fortune. What Moz local does is allow you to push information about your business to all these data aggregators in one simple step.

Your Moz subscription includes; fresh web walker tool that lets you analyze any mentions of your business brand, and its competitors giving you a peak at the top industry topics letting you learn what relevant information published on the web. A Rank Tracker helps you get accurate search engine Rankings for keywords and pages for comparison. The large collection of tools makes the SEOMoz software platform one of the top Platforms for an effective SEO campaign.

Buzz Stream

This is yet another popular platform used by some of the world’s top marketers. Buzz Stream offers several options including tools that help manage relationships with your influencers letting you build meaningful online reputation.

You can also automatically track any of the interaction points members of your team have with contacts either through blogs, email and social media without having to go out of your way. This platform makes Link building much easier thanks to tools that help you find and prioritize link and opportunities in shorter time. Buzz Stream offers you several tools to improve not just your business online presence, but also public relations with other business entities.

Raven SEO Software

Raven is another SEO platform that offers you effective SEO tools that you can use for the long haul. Raven’s tools include specialized SEO tools like; site auditor, Link manager, Keyword ranking, Site finder, backlink explorer, Website directory and Google webmaster tools.

Raven also offers you social media tools, such as; social monitor to monitor your business branding, social stream for better social media management, focused management of your social media profiles on facebook, twitter, YouTube, and LinkedIn. Your business also benefits from Raven’s Content marketing tools like a blog, and Content manager.

The internet continues to grow exponentially with billions of information added every second. The amount of SEO related tasks required for your business to remain visible can only be effectively achieved through the use of these platforms.

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3 Pillars To Structure Your SEO Coaching Framework

SEO CoachingTraining is one of the most important aspects of starting an SEO team that you could ever use. You must train well so every member of your team is on the same page and so all the concepts and solutions to use in the SEO process will be as easy to follow as they can be. There are three great parts of SEO coaching that must be utilized if you are going to make your team more proficient. You need to make this work right to get yourself something that is sensible and easy to work with as needed.

Go After the Basics

The first pillar will be to work with the basic aspects of training in the SEO coaching process. You have to make sure you educate your trainees about the many basics that come with search engines and how they function so they will know what's right and wrong.

The items that may be used in the training process can include the official guidelines for places like Google and Yahoo among others. A review of such commonly used tools like Google Trends may also be used.

All trainees need to understand the ideal aspects that can come with SEO plans. For instance, a trainee may find that SEO processes may work best when content and sensible headers and descriptions are used on a page while using quality links. Part of this may also include the need to avoid cloaking, a process where the site being shown is different from what you have.

Use a Test Site

SEO training should involve plenty of hands-on experience so people will fully understand what they should be doing before they go all in and work with an actual website. A test site may be used to give a student an idea of what should and should not be done when getting SEO and website optimization functions ready.

A test site may be set up with individual sections for such things as implementing the instructions that people have learned in their studies and how to figure out what the results of such solutions are as they come along. All information has to be used carefully to give off a better sense of support.

The SEO coaching process that you use must focus on many aspects relating to meta tags and descriptions, using the URL, figuring out how the content is to work and how to organize any forms of rich media content as necessary. All items have to be checked properly to ensure that there is some sense of control that can be managed when making a site more functional. OICGroup.net using this approach for SEO consulting, and it makes it much easier for work to be done as required.

Check Regularly and Examine Functions

There are often times when SEO coaching practices can cause people to struggle to recall every single bit of information that they learn. Some people will forget about things like to work with different suggestions for managing codes or focusing on different solutions.

You have to be certain that you test everyone regularly and get weekly updates out on each project that is listed. This could help all people to take a careful look at how different ideas are to be listed and how the test page is being managed. Allow for regular updates and check-ins each week to see how everyone is doing. All people need to be on the same page and have to follow every bit of instructional info that they got into so it will not be all that hard to make a setup work as needed.

Feel free to work on some of the more advanced stages of Traverse City SEO functions in order to make it all fit in as needed. This includes working with SEO controls relating to keyword research, marketing a site and more. If you are able to get it all as functional and ready for use as possible then you should not struggle all that much with trying to make your efforts more visible and effective for any purpose you want to hold onto at a given time.

Remember, SEO coaching is all about getting people on your team on the same page. If you use it all the right way then you will discover that it is not as hard to do as you might expect it could be.

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Why Directories Still Matter (Especially for Small Business Local SEO)

Directories for SEOWith a lot of terms like local search optimization and Google+ Local optimization flying around, it can be very hard to understand and develop the best internet marketing strategy for your small business. In the coming years, local search optimization will get even more important and popular among companies offering location based services. Local SEO will be the focus of the subject, and only the small business that jump aboard now will thrive in the years to come.

In case people look for your company by location and service type, you need to be visible in local search results. With a lot of factors governing local search optimization, it can be quite difficult to understand exactly what steps need to be taken. In order to get you at the top of search results, local directories can play an important role. Directory listings lay the foundation for lead generation, citation building, and a natural off page SEO program.

Benefits of Local Directories for SEO

Local directories can offer numerous benefits, and act as a catalyst to your local SEO efforts. With directory listings, you are able to generate more leads, and make sure there is more traffic to the website. Here are the important reasons why local directories are important for your small business.

Targeted Leads

According to most SEO experts, vertical directories rank quite well for specific keywords related to your local market. Some larger local directories can generate a lot of traffic for your website because they rank so highly in Google (e.g. Yelp). However, it is important to understand that you may need to dive into analytics and focus on marketing effectiveness to determine the return on any paid directories.

Natural, Relevant Links

Any good local SEO strategy places a focuse on generating quality backlinks. When you list your small business in local directories, you can earn a nice supplement of natural links from trusted sources. This is key, as it mitigates optimized link building (creating links back to your website with keyword-specific anchor text) and helps to keep your site's overall backlink profile more natural looking.

Citations

Many local SEO experts believe that citations act as the new generation links for ranking a website. This is because a high volume of citations (all of which are accurate and consistent on each web directory) is important to rank well in Google's local listings (accompanied with the map and red push pins.) To learn more about citations, visit this article on the topic.

If you're budget allows, we strongly consider investing in a services like Yext.com. With Yext, you can create the profile for you business on overall 50 SEO-friendly directories (in less than an hour.) Yext makes it easy to ensure your business' directory profiles are sufficiently populated and all citations are aligned for maximum local SEO value.

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Basic SEO Tips for Chiropractors

SEOWhether it's budding entrepreneurs, local SMB's, or large corporations, every type of organization can benefit from SEO. This is particularly true for chiropractors, as local SEO can provide a valuable marketing avenue to generate quality leads and earn new patients.

Below we share several basic SEO tips for chiropractors, and how to lay the foundation for a higher ranking website.

Conduct Targeted Keyword Research

If you're already doing chiropractor SEO, you may already know what your primary keyword targets are. Usually the primary keyword target for chiropractors is "chiropractor," "chiropractors," or "chiropractic," along with a geo-modifier to specific the location you're targeting like "Berkeley chiropractor," "chiropractors in Berkeley," or "chiropractic Berkeley, CA,". Pinpoint a handful of primary keywords (2-4), and optimize your homepage for these core terms.

You can also pinpoint specific chiropractic services to optimize pages of your website. For instance, if you're a chiropractor who offers "laser therapy" or "spinal decompression," then create pages on these services and ensure the on-page SEO and content (more below) is aligned with these pages.

One chiropractor who is making a great example of doing target SEO for specialized chiropractic services is Dr. Tim Bly of Bly-Hillman Chiropractic in Bloomington, IL. Ranking well in Google for many strong keyword searches, Bly-Hillman Chiropractic has been successful at optimizing his website for various chiropractic technologies and services that are rare throughout the Bloomington, IL area. As a result, he has gotten several new patients who are interested in these specific chiropractic services.

Respect Social Signals

With the increasing popularity of social networking websites, social signals have become even more important. They can help you in two different ways. First, they can be used for personalizing Search Engine Results Pages. Second, they can be used as authority measures. Some authority measures include shares, like, comments, favorites and so on.

Social signals tell search engines that your content is high-quality and reputed. This can get a chiropractor higher ranks on search engines. Basically, social signals act as a measure of your reputation and content’s quality on social media websites like Facebook, Twitter etc.

Most search engines like Google use social signals to validate your content as genuine, original and high quality. Social signals indicate that you are appreciated by internet users. Thus, they can help you rank higher and drive more traffic.

Product Quality Content

Content is one of the most important aspects of SEO for chiropractors If you want more traffic, you need to create genuine, high quality and exclusive content. Your content should be grammatically correct, valuable to readers, and relevant to your practice and keyword targets.

Moreover, it should not be stuffed with keywords. You also need to make sure that your content is relevant to your website. You should use around 2-3% keywords in your site’s content. Many tools like Google Trends and Google AdWords help you search relevant keywords for your website. Quality content is the best way to rank higher in popular search engines.

Generating Backlinks

Backlinks are considered to be the best way to generate more search engine authority to a chiropractor’s website. High quality backlinks can easily help ignite a chiropractors SEO efforts and overall keyword rankings.

Finding good link generation opportunities is not always easy. One of the best places to start is major directories, like DMOZ, Google+, Yelp, Yahoo! Local, Yellowpages, and other credible online directories. You can also do guest blogging on other related websites and blogs to publish you content (and links) on other websites that will allow you to link back to yours. Backlink building takes credibility and resources. Get creative in how you approach this aspect of chiropractor SEO.

Performing On-page SEO

Chiropractor BerkeleyMost business organizations don’t realize the importance of on-page SEO. Every page on your website should be optimized individually. With on-page SEO, your website gets easily recognized by search engines. Some important factors affecting on-page SEO include page structure, domain name, page load, page aesthetics, page title and so on. On-page SEO ensures better visibility for your website.

SEO for chiropractors plays a very important role to achieve marketing success online. In the last few years, the scope of SEO has significantly increased. You need to integrate targeted SEO strategies with your overall marketing campaign. If you want to know how to rank your site on popular search engines, understanding SEO will be the answer you’re looking for.

These were some effective ways that can help a chiropractor’s website achieve better rankings. There are also some other ways to drive more traffic and increase sales. It is always better to hire professionals for optimizing your website and achieving a competitive edge in the market. With patience and constant efforts, your hard work will pay off good results.

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Precise Keyword Targeting No More for AdWords PPC Advertisers?

Google AdWordsGoogle has recently announced that starting late September 2014, PPC advertisers using AdWords will be left with no ability to de-select close variants for keyword targeting. Previously, PPC advertisers could opt-out from having their ads displayed with close variant searches, but it seems that all campaigns will now include them.

One of the advantages of exact and phrase match was the ability to track when a searcher used a specific phrase that triggered an ad. This will not be possible anymore in the new all-variant AdWords.

What Close Variants Means to PPC Advertisers

Close variants are a feature of Google AdWords that allow matching of keywords on close iterations or on misspellings. The tool is useful for those who want to save time, not miss important queries, and gather more coverage. Until now every advertising campaign with Google AdWords has this setting on by default, but it was possible to be turned off on the campaign settings page.

Some campaigns have currently this setting turned off in order to save some money on PPC advertising. They prefer to know on what keywords they are spending their ad budget on. If their budget is constrained, by turning off the setting for close variants advertisers have an opportunity for a lower cost click.

The problem with automatic close variants is that many matches may be only close in spelling, but very different in meaning. For advertisers who enjoy having full control over their campaigns the announcement of Google is not good news. It will not be possible anymore to know exactly where the ads are displayed by Google.

No More Precision Keyword Targeting

That option for precision will be unfortunately removed in late September. Removing the ability to opt out of close variants affects the ability of strict targeting. Advertisers will lose the possibility to instruct Google to spend on specific terms.

The consequence of this change in the way Google AdWords will work from September is that those users who preferred to not use close variants will likely have more work to do. They will have to cut analyze the keyword ?details’ reports in order to evaluate the spending on variants.

PPC advertisers will also have to add many more negative keywords and they will not be able to use anymore those old exact match ad campaigns. Those advertisers who will want to bid differently on singular versus plural will need to create multiple ad groups and negative out the opposite plurality.

However, the change will also have some benefits. Those who used to opt off from close variants will be forced now to stop chasing exact matches with lower efficiency and start focus on the big picture. They will migrate from tactics to strategy. And it is well known that it is the strategy that can drive the bigger profits.

For example, just from landing page optimization the gains can be three or even five times more. A top ad copy can bring six times more gains. The change in AdWords will force advertisers to focus on these strategic means of driving up profits instead of basing their advertising campaigns on exact matches and compiling excessive keyword lists. The recent Hummingbird Google update already pushed a shift towards a "keywordless" world and a more object based advertising campaigns.

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SEO for Chiropractors: 5 Ways to Increase Google Rankings

Chiropractor SEOAs you market your chiropractic practice online, start by understanding how your target audience thinks before they go online to look for a chiropractor. Next, you can better optimize your chiropractor website, as well as other aspects of your web presence, to attain better search engine rankings.

Understanding On-page & Off-page SEO for Chiropractors

On page optimization is the development of your website to precisely indicate to search engines like Google what your chiropractic office is all about. This allows patients to get direct results on searching your keywords. The likelihood of achieving this depends on your website’s metadata, website content, authority of your website, and off-page SEO variables.

On the other hand, off page optimization is the reception of votes from other websites, which come in the form of links and social signals. Listing your chiropractic practice in relevant online directories helps you to earn links (also called backlinks.)

A back link is essentially a connector from one site to another. It's a mechanism Google and other search engines used to determine the popularity and keyword relevancy of certain websites when organizing the rankings. To help your chiropractor website ranking highly in search, below are a few SEO tips geared specifically for chiropractors.

1.) Ensure Your Chiropractor Website is Keyword Relevant

The keywords that your prospective clients will type depend on the challenges they are going through. Therefore, examine your area of medical specialization and differentiate it from others by ranking the keywords appropriately. For example, if you are a chiropractor in Toronto, rank for word combinations like "chiropractor Berkeley," "chiropractors in Berkeley," "Berkeley chiropractic office," or "Berkeley chiropractor"

Similarly, ensure that the content you write is high quality and speaks to your audience. It would not make sense to have a keyword-rich website that's jammed with the phrase Berkeley CA Chiropractor, but whose information is shallow or vague to your audiences. Therefore, take advantage of your website to write and share compelling, informative yet interesting content that defines your chiropractic practice. Such content should focus on converting your readers from passive perspectives to active clients.

2.) Create & Verify a Google+ Local Page

Google’s local search is now tailored to local establishments and practices. This has enabled audiences to get results faster and more effectively than before. Being on the local page ensures that you are well placed in the modified local listing with respect to your chiropractor-keyword targets. It is like customizing the searching procedures in a way to land at your name and website while avoiding irrelevant ones.

Many chiropractors have realized dramatic results after creating and verifying a Google+ Local page. In fact, after Google Pigeon, the Bloomington, IL chiropractic office of Bly-Hillman Chiropractic saw a jump in its Google local search listings from letter "G" to "B". This jump was a great benefit to the company's local SEO efforts.

3.) Get Listed in Major Chiropractic Sites & Health Directories

There are several online chiropractic directories that enlist the service of establishments like yours. Ensure you join them and have a careful yet honest description. This way, clients will be redirected to your landing page and website from this index. Some Health directories are free, but even if you were charged, the benefit you get is far greater than being out there in the cold.

Just like on your chiropractor website, list the kind of chiropractic services you offer, from diagnosis, treatment to follow up checks. Give the specific meta data of your practice. Include your physical location, website and any other vital information that will lead droves of clients to you.

4.) Invest in a Chamber of Commerce Membership

An offline chamber of commerce is essentially designed to attract a collection of traders and private practices. It brings together competing forces to streamline specific industry practices and ensure a universal playing field. Similarly, an online chamber of commerce for chiropractic practice implements measures to protect the consumer against possible exploitation from quacks.

Become a member and get a fair share of intelligence from the prevailing market environment. In addition, it is a sure way of getting referrals to land on your website. In fact, the chamber’s website is one of the most solid back links to guide naturally inbound traffic to your website. Ensure you attain and maintain the legal and professional benchmarks in your online and offline practice to avoid being suspended or blacklisted.

5.) Start a Blog and Keep Your Site Fresh

If you do not have a blog that talks about your services or other related information in the chiropractic community, you are probably missing out on the greatest opportunity to gather online leads. As many chiropractic patients these days start looking for solutions to their problems online, you can tap into this massive following by maintain an up-to-date blog.

Create a mix of keywords, content, pictures and video to explain the phenomenon better. Finally, follow up on the activities of visitors on your social media pages to ensure they are linked to your website. Engage and invite them personally to your center to complete a fruitful chiropractor SEO campaign.

Ton's of chiropractors from around the globe are leveraging the incredible power behind local SEO. Are you?

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Recent Posts

  • Google Releases Penguin 3.0 Update
    Google recently announced its release of its ... read more
  • Ways to Reshape Your SEO Practice in 2015
    What may be a good SEO strategy today may be ... read more
  • 3 Non-SEO Strategies That Can Improve SEO
    In today's competitive times on Internet comm... read more
  • SEO for Surgeons: Carving a Niche in Search Marketing
    In the SEO services industry, there are som... read more
  • 3 SEO Software Platforms for In-house SEO Teams
    SEO software platforms offer effective tools ... read more

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An insightful blog that offers creative ideas for entrepreneurs and business owners.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

?An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Website Optimization Tips

Learn on-page and off-page tips on how to better optimize your website for SEO.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

ClickCentric SEO Services

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

SanFranciscoHouseSitting.org

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Solutions

Receive specialized services and consulting in ecommerce search engine optimization, link building, social media marketing, and more.

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