SEO is an extremely competitive game that continuously changes. What used to work years or even months ago may no longer be valid, due to Google's continuously changing algorithm. As such, it comes as no surprise that many SEO experts may have a company's best interest at heart, but inadvertently formulate a strategy that does more harm than good. In this overview we'll take a look at 5 ways your SEO investment could be doing more harm than good.
One of the biggest mistakes that many SEO experts make when they initially start out, is the over-usage of keywords, commonly known as keyword stuffing. This terminology refers to the practice of utilizing an abundance of keywords in an attempt to raise a website's ranking.
However, Google itself has proclaimed, that if they detect any instances of "keyword stuffing," within a given set of web pages, this can severely affect a website's ranking and ultimately hamper, your SEO efforts. As such, when it comes to checking if you may be inadvertently inserting too many keyboard targets, ensure that that the overall keyboard density for any page on your website, remains within a 1-3% bracket.
Another thing you need to look out for, is the amount of links that you have coming in and the relevance of those links. One good rule of thumb to follow, is that you should focus on the quality of the links that you have coming in as opposed to the amount of links that you have coming in.
For example, a tennis lessons company that has a website with a few high PR inbound links, which emanate from a variety of tennis blogs, will rank higher that a similar website that has several hundred inbound links, that emanate from a variety of cooking blogs.
By failing to recognize the quality and quantity of the links that you have pointing to your website, you will eventually get penalized and your rankings will suffer as an end result. This is always something to ask your SEO company
Another common mistake that many individuals make, that can hamper their SEO efforts, is the failure to utilize social media. While it may be true that Google, may not care if you created a piece of content and shared it on twitter and received over 1,000 retweets, in the same breath this can help your SEO efforts in the sense that an editor of a top website, may notice it, and subsequently decide to link to it, on their site.
Google has always proclaimed that valuable content is king. In their eyes, if a website has an abundance of high PR links pointing back to it, this means that the content on the website is relevant and of a certain degree of quality.
Alternatively, if a website does not have an abundance of links pointing back to it, in their eyes, they may regard a website like that, as being spammy, irrelevant and/or offer poor user experience.
As such, besides the fact that you need to execute what's known as on-site SEO (such as maintaining an ideal keyword density ratio of 1-3% and developing a Google-friendly site,) you need to execute off-site SEO as well, such as the creation of quality content on high PR websites such as HubPages, so that you can take advantage of that opportunity to link back to your website.
Another investment that you may be making, that could be doing more harm than good, is the execution of your content marketing strategy. Many marketers have proclaimed that they are not seeing the results that they want.
Why? Because they fail to create an efficient content marketing strategy before hand. A good rule of thumb to consider when it comes to developing an effective content marketing strategy entails:
Do you feel like your company's SEO investment is not paying off, or perhaps doing more harm than good? Let us know in the comments section below.continue...
Search Engine Optimization (SEO) continues to play a vital role in increasing traffic to business websites and converting traffic into qualified leads. Without a proper SEO strategy in place, it becomes very difficult for online marketers to achieve the set marketing objectives.
Some of the most highly successful SEO companies have managed to come up with the right strategy by quickly identified certain resource attributes that would play a vital role in differentiating their programs to stand out in the crowded SEO marketplace. These highly successful SEO companies pay utmost care in laying out strict benchmarks when it comes to performing such functions.
As part of these benchmarks, top SEO companies recruit the right people with carry the skills and expertise. Below are five roles that are vital to building a top-notch SEO company.
Reputed SEO companies with a proven client base often look for highly skilled and proficient SEO copywriters who have proven themselves to be masters in creating the right sales copy.
1. Ability to create attention grabbing headlines for marketing copies that can lead to increased click through rates. Successful copy writers have the ability to create clickable and attractive headlines.
2. Creating fresh, unique and useful content that are updated on a periodic basis. Google came out with Panda 4.1 update that gave higher rating to the usefulness of the post. As a result of this update many key word stuffed lengthier posts with shallow content were pushed down the Google ranking rating scale.
3. Researching and selecting keywords for SEO and creating content by including long tail keywords in addition to the main keyword phrases across different sections of the post.
4. Creating relevant Meta descriptions for the created blog content in order to properly guide search engines.
5. Ability to arrive at the right keyword density that is acceptable to search engine algorithms and which can ultimately aid in improving search engine rankings.
Top SEO companies look for the following technical attributes in a SEO expert.
1. HTML coding capabilities including exposure to different HTML editors and conversant with the HTML syntax and ways to interpret the HTML code
2. Technical capability to choose the right web hosting provider which includes analyzing web site loading speeds and the ease of modifying configuration settings provided by the web host
3. Capability to work with tools like Microsoft Excel by using in built functions like lookup functions, pivot tables and logical functions
4. Having basic PHP programming skills which provides the capability to build dynamic web sites and serve web page content based on the browser type that renders these pages, IP address and date and time of request
5. Basic knowledge of working with server side configuration scripts such as MySQL.
This attribute is extremely vital and some of the highly reputed SEO companies look for the following aspects in a content marketing professionals
1. Capability to devise and design a digital strategy.
2. Professional project management skills that can help in managing a publishing plan and define continuous publishing schedules.
3. Real time experience of using Analytical tools like Google Analytics and Omniture and Optimization approaches such as A/B testing.
4. Capability to combine original content with licensed and syndicated content in a creative and a balanced manner.
Proven SEO service providers make sure that they have a social media expert as part of their SEO marketing team. These social media experts come well equipped with the following attributes
1. Data analysis and the ability to run scientific experiments on the collected data to gather meaningful insights.
2. Content curation capability and a keen ear for gathering inputs from diverse social media platform.
3. A strong desire to provide a workable solution to various problems to users through different social media platforms.
4. Capability to connect with different sects of people at various levels and stimulate discussion between the groups in various social media platforms.
This function continues to have its relevance even in today's sensitive SEO standards of over-optimization. Highly specialized SEO companies have always focused on recruiting experts with sufficient link building experience that encompasses the following functions.
1. Ability to research different link building sources and methods including local business directories, article submission directories, chamber of commerce listings, press release distribution directories and business association websites.
2. Ability to identify and use tools meant for selecting potential link partners.
3. Ability to connect with the identified link partners and establish a working relationship with them.
4. Continuously monitor the various link building campaigns launched at various points in time.
These five roles play a pivotal role in facilitating a fluid and highly effective search engine optimization company. Do you have any additional players who you'd add to your SEO company's roster? Let us know in the comments section below.continue...
No matter how you look at it, the world of SEO is continuously changing. The old tactics that use to work before, are no longer valid. As such, it is imperative that SEO companies stay on top of their game, by ensuring that they have a diverse portfolio of different experts that specialize in a particular field.
In this overview, well take a look at the 3 types of specialists that all SEO companies should have on staff if they intend to remain a viable competitor in this highly competitive and equally lucrative business sector.
One of the most essential specialists that every SEO company should have is a social media manager. Social media managers are professionals that specializes in developing a content strategy and developing brand awareness on a variety of social networks, that ultimately generate inbound traffic.
But the benefits that social media managers have to offer aren't just limited to that alone as the whole process of SEO continuously changes, social media authority, has a stronger influence on a website's ranking more so than ever before. To put things in retrospect, lets take a look at how, social media impacts rankings.
Social media activity can help to increase awareness about a website or brand. This increase in familiarity can ultimately lead to an abundance of high PR links. For example, lets say a social media manager develops a strategy that focuses on spreading awareness, via a video of a feature that the brand wishes to promote.
If the video gets repeatably re-tweeted on Twitter, one of those tweets may be seen by a Twitter user, who may decide to write about that feature and ultimately links back to the brand's website and video.
With the rise in popularity of sites such as Twitter and Facebook, both Bing and Google alike, are starting to take into account the amount of social signals a website has to help when it comes to determining their rankings. Some of these include:
It's a well known fact, that proper SEO consists of implement a variety of on-site and off-site factors. Meaning, besides the fact that you need to have an abundance of relevant incoming High PR links, for example, you need to conduct technical SEO as well.
One of the most overlook aspects of a website that get ignored are the technical aspects of it. To put things in retrospect, lets take a look at a few common issues that can make it particularly difficult for each engine spider to crawl through and how a technical expert can help to alleviate those problems.
Google has always proclaimed that content is king. As far as the foreseeable future goes, this will always be the case. Now, more so than ever, Google is taking a close look at the bounce rate that a website has when it comes to determine relevance in retrospect to a specific keyword.
As such, every reputable ecommerce SEO company needs to have a professional, who specializes in providing fresh, informative and engaging content, which which can help to lower the website's bounce rate as well as to raise the level of interaction it receives, which equates to more relevant links as well as social signals.continue...
One the biggest misconceptions that many PPC advertisers believe is that the higher they bid for higher ad positions, the more an ad will convert. As such, they spend an abundance of money on trying to bid higher so they can retain a higher ad placement, believing that they will receive a good ROI (because they're living a fallacy that higher position equates to a higher conversion rate.)
In all actuality, statistics demonstrate that ads in various positions convert just about the same as a higher ad position. Fortunately, there are a few powerful PPC optimization strategies that you can utilize to actually increase your conversation rates and CRO efforts.
Take a step back for a moment and visualize the type of ads that appear for the typical search query such as "payday loans" for example. As you may have already realized, all their ads are basically the same and on top of that, most of them are promoting the same type of offers.
If the keywords that you are targeting contains an abundance of ads that are all similar, this is what you call the Adwords jackpot. The term is coined as a jackpot because this represents a unique opportunity for you to stand above the competition and be different.
How? Simple. By creating click bait ads that trigger specific emotions. For example, lets say that someone searched for the term "payday loans" around Christmas season and all they see are the same boring ads proclaiming that they should click here for fast and simple payday loans.
Imagine how high your conversation and click through rate would be, if you introduced a click bait ad such as" Buy your kids that new Xbox One for Christmas with a payday loan." or "Not able to buy that Xbox One for your child? Maybe you can with a payday loan." Using these strategies is key for better PPC campaign management and performance.
Another ingenious PPC optimization strategy you can utilize, are relatively new innovations that entice people into converting, before they even click the ad. Here are 3 prime examples of how to do just that.
If you are doing anything that is remotely close to e-commerce PPC optimization, you can use Google AdWords shopping ads to increase your conversion rates. This is because the image and price information of a shopping ad, is already sowed in the minds of the searchers before they even click it. What this means is that you will essentially weed out, curious clicks, that may click the ad only to find out that they either don't like the image or price of the product itself.
Even if people intend to make a purchase, in a large variety of cases, they may put it to the side and do it at a later time. However, if you utilize ad customizers, you can tap into your targeted demographic's mind by triggering a fear of missing out on a good deal, by infusing a sense of urgency within your ads, such as a countdown on sales, limited availability or increase in price per sale for example.
Another thing you can consider when it comes to creating higher converting ads is your keyword selection. Typically keywords fall under 3 categories. The first of which is navigable, such as "Home Depot" or the name of a specific brand. People who use keywords like these are searching for a specific site.
The second of which is informational, these types of keywords, indicate that the searcher is trying to gain knowledge about a specific subject such as, "golf lessons." The last of which are as transactional keywords. People use transactional keywords when they are ready to buy, such as "laptops free shipping."
Statistics demonstrated that as much as 70% of all shoppers, abandon their cart and leave the website before they make a purchase. Now imagine if you could send those specific visitors back to your site? Even though many PPC marketers don't consider remarketing as a PPC optimization tool, remarketing is an opportunity for you to turn people who abandoned your site, back into leads, so in essence it is.continue...
The Internet has become a boiling pot for content and there are many ways for you to leverage the content you create in your website. Through the use of engaging copy, rich snippets, link bait, and creative images, let's see the top 10 places that will help make a tsunami of web traffic flood to your site.
You can build traffic easily with a free account at Pinterest. You can post relevant and attractive pictures to your industry and make possible readers come to you. Pinterest is very intuitive and you can post pictures which will entice users that seek your products or your type of content to click through to your website.
This service allows companies and websites to create infographics which offer an amazing visual appeal. Visual.ly make these shareable across the web and cause visitors to become interested in knowing who the creator of a particular infographic was. This is where your chance for extra traffic comes in.
Blog Engage site allows you to share your content through blog posts. Simply select a category of interest, and post it so that it is found by your target audience.
This is an amazing service which you can use PowerPoint or any other slideshow presentation software to turn your content into live presentations. You can either include all of your content in them or just some very interesting parts in order to make users click through to your website or product page. The best of all is that creating an account on SlideShare is free.
This social site was already a powerhouse even before Facebook bought, now imagine after that. Just like Pinterest, Instagram users are able to share amazing pictures of anything they like. They also offer an image editing software that's top of the industry. You can cause your users to click through amazing pictures you post, they can comment on them, re-share them and most especially, click through to your website.
This is another social network, where you can create a free account to share your content. Leverage your site's presence by increasing the number of followers, sharing content and having it re-shared and much more. StumbleUpon is a powerful social network to boost your Internet traffic.
Within the LinkedIn social networks, it is possible to leverage your internal connections through the use of groups. Website owners share content that is relevant to their niche and see how their user base engages the content and clicks through to their website. LinkedIn Groups is an amazing way to create free content to your website.
Triberr is another place for you to increase your social presence. You can quickly have your content shared by many bloggers and people that like it on Triberr.
This site is free to use and functions more like a newsfeed type of site. Share content on Reddit that is relevant to news topics and find a way to link to your main topic or niche.
For all those that remember what it was to have a group at Orkut, and for all major Facebook Page and Communities users, Google+ Communities is another similar product which packs a strong punch. Easily share your content, have it re-shared, commented and bring a lot of traffic into your website.
These are the top 10 sites we have found and that we hope you can use to hone your online presence, bring in a lot of free traffic and increase your website's power.continue...
While SEO is focal to increasing the search visibility of a website or webpage in organic search engine results, content marketing is completely different approach that has similar aspirations. Content marketing refers to any kind of marketing that involves the creation and sharing of media and publishing content with the aim of attaining and retaining customers.
The two, if merged in an appropriate manner, can bring the ultimate success in inbound marketing. To reach the point of success, you have to look beyond general views of SEO being just about traffic, revenue and conversations. Sufficient evidence from case studies has proven that content planning and content promotion is key to successful marketing. Put in other words, merging SEO to an effective content marketing strategy will ultimately lead to high rankings in search results and consequently building a powerful brand.
When integrating SEO and content marketing, there are four elements that when used, will work to ensure the much sought success in marketing. Top on the list is finding what people want and giving it to them. The other elements include using display ads and retargeting lists to communicate with customers, making special price offers on your product and lastly, evolving a smart content marketing plan to develop content that pulls in your target.
When carried out in the correct manner, content marketing becomes one of the best ways of building relationship with customers. Good relationship with customers leads to the establishment of trust and authority in the given market while positioning the company right in the middle of the buying and research cycle. Being at this position, the company may take control of what they see, think read and do.
A lot of effort has been put into merging of SEO with content marketing but in most of the cases, the marketing ends up failing all together. Reasons for the fails may be attributed to the methodologies used, some of which are based on pure misconceptions. First and foremost, is important to take note that content marketing is not paid content being disguised as editorial content.
The second mistake that is even more costly, is giving the customers the impression that one is selling or marketing. Content should be geared to creating value for customers, meeting their needs and helping them as opposed to being focused on just selling. By gearing content to be more customer focused, you will eventually give a wider reach and impact as more people out there will find your content.
To build your brand and make it a market leader through content marketing, you need to be the most appealing in your market area. This may be achieved using SEO analysis and keyword research done by an experienced consultant to get to know the search users’ needs, intent and questions. Before even going to invest in content marketing, get to know what your customer wants, their interests, desires and problems.
The list of challenges and shortcomings that hinder companies in the merging of content marketing and SEO tactics are generally common and recurring. Some of the content marketing challenges include, weak content planning, failing to integrate content marketing into digital channels and lack of knowledge of digital marketing. To avoid most of the challenges, planning and research should be done seriously. One should also ensure that the created content takes you closer to the business goals.
In conclusion, the merging of SEO tactics with content marketing generates better outcomes where experts work together. It is also quite important to write original and interesting content that is customer focused. Finally, although the merging of SEO with content marketing is not a walk in the park, its returns are numerous and worth it.continue...
As an ecommerce business owner or marketer, PPC ads are one of the many marketing tactics you can employ to draw in new customers (and make repeat customers of those who currently shop with you.) But, why should you integrate the ever-sensitive Google Display Network (GDN) as a part of your PPC ad marketing?
These are a few ways ecommerce sites can benefit from the GDN as an efficient traffic generation tool. So below we share a few insights as to why e-retailers should embrace the GDN in an effort to see a greater return on investment they are making with paid advertising mediums.
With GDN, while clicks may only range from the $2 up to $12 range, this is in comparison to nearly $100 ads used by certain industry leaders trying to get the most per click on an ad. With a good mix or remarketed campaigns as well as general GDN campaigns, these ads will help lead to the targeted traffic your business is looking for, at a more affordable rate than competitor PPC ads.
Distributors, resellers, and similar industries which use ecommerce PPC advertising services, might have non compete clauses in their contracts; here is where GDN ads can work marvelously. Since you are limited by keywords which can't be used in these industries, GDN based paid ads will help draw in the targeted traffic you aren't getting from certain keyword based searches.
No infringement on non-compete clauses, plus targeted traffic via PPC ads, means your business will still benefit from targeted traffic in your niche.
Low quality scores are something we deal with occasionally, even with high quality ads being put out. One such example is having to sacrifice quality, in order to meet a deadline when putting out an ad.
Turning to GDN ads, you won't see the lag in traffic to your site, simply because of a low quality score elsewhere. With highly targeted GDN ads, not only do they provide specific targeted content for your audience, but help bolster your online marketing efforts as well.
Just like managing keyword search and SEO history, you have to measure the GDN ad placement as well. Look for the clicks for certain ads, in order to determine which ones are working and which ones aren't, in order to remove those which are counter intuitive to your efforts.
Targeting your niche with ads is something you should experiment with as well. Using complementary ads through GDN, in addition to search engine campaigns, will help improve your online visibility, and help bolster the targeted traffic you are receiving on your site as well.
Google Display Network ads can prove extremely beneficial as a part of your paid marketing efforts as a business owner. Even when search engine marketing is going well, and PPC ads are working elsewhere, leveraging your site with targeted GDN ads, can truly help bolster your online presence. And, if quality is lacking elsewhere, or if you are overpaying for ads elsewhere, the low cost of GDN ads can help balance your overall costs, and help create a balanced marketing campaign online as well.continue...
Since Google has risen to the top of the rankings in terms of most frequently used search engines, a lot has changed. Google is constantly making adjustments on both the front end and the back end. But lately, the biggest changes with Google surround social integration - namely, with Twitter.
Earlier this year in February, Google reached an agreement with the social media powerhouse of Twitter. The deal is centered on making Twitter posts, which are mini-posts and updates comprised of up to 140 characters called tweets, more accessible via Google searches. The deal would also afford Google increased access to Twitter’s database, allowing for tweets to be featured as results when certain topics are searched.
Initially, tweets will be included more frequently in the list of results that are provided regarding highly trending topics. For example, the likelihood of tweets popping up in the results for the search of "civil unrest in Baltimore" is much higher than the likelihood of tweets coming about in the results for the search of "best ballpoint pens."
Executives at Twitter claimed that the Twitter-Google fusion initiative would be rolled out in May and they kept their word. Some developers claim that it is only on a test basis, but we are now seeing more and more Twitter information coming up alongside the other information that Google provides in its search results. Both companies have been relatively tight-lipped about the process and we can only wait and see what happens.
This deal speaks volumes regarding the integration of social media and socially influenced knowledge translation into the online information environment. It shows us that there is an increasing value being placed on trends in news information, media information, and so much more that individuals are seeking via Google.
In the business sector, so many companies are looking to social media as components of market research and they are able to gain significant insight into the general thought patterns and ideals of the population. Social media also provides information regarding general attitudes and perceptions in a variety of different markets and by having one of the largest social media networks woven into the framework of Google’s widespread influence, the opportunities presented to businesses engaged in search marketing are endless.continue...
Backlinks are one of the foundations of a websites ability to have good traffic and a successful SEO strategy.
If your site (or your client's site) isn't getting the traffic it should, or you feel like the SEO strategy is not producing desired results, then the problem could be over-optimized or damaging backlinks.
Fortunately, nowadays there are plenty of tools available to help pinpoint which links are damaging to a site's SEO indexation and fix its backlink profile to get back in Google's good graces. Below are a steps you can take to Fix a bad backlink profile and resurrect rankings.
The first step towards fixing a negative backlink profile is to figure out which links are affecting the website's ranking. For this, you need to access Google's Webmaster Tools and download the desired website's backlink report as well as scan the domain with tools found at sites like Moz.com to get the last three reports, at least.
Then, you will need to compile all the information as neatly as possible in a way that will be easy for you to go through and pinpoint anomalies, because that is what you will be doing next. Once you have all the information, you will be looking at these specific aspects – anchor text ratio, IP Diversity, DoFollow / No NoFollow links, neighborhood and domain authority.
Anchor text ratio is probably the most important aspect in this analysis. If the websites feature search keywords more heavily than the brand name they are trying to promote, that is an obvious problem.
IP Diversity is also quite easy to understand. A website should not have many backlinks from related domains, as Google takes it as a sign of the use of a network, which is against the rules. If your site has domains from the same IP linking to it, that might be a problem.
A vast majority of DoFollow links is usually a sign of spamming, something which Google certainly does not take kindly to. A healthy dose – about 20% - of NoFollow links will do wonders to a website's ranking. A good balance offers the best backlinks for SEO.
Neighborhood is all about shared hosting and which websites are associated with your own. If you find that the site you're trying to restore shares their host with spam sites or others which have a bad SEO profile, then a host move is certainly in order. To check the website's neighborhood, you can visit Majestic.com.
Finally, you will need to check the domain authority of your back linked websites, because their authority status – or lack thereof – might be hurting your own. There is more than one way to check this, but you will need to do each individually, even when using the resources from Moz.com.
Now you have all the clues to figure out if backlinks are the reason your or your client's efforts aren't producing results. Once all these aspects are checked and fixed diligently, there should be no reason why search engines won't index and rank the website.
If they do, however, you might have a very different problem in your hands. Before you move on though, remember to double-check and make sure the website's backlink profile is truly healthy to avoid future problems.continue...
There are various strategies and resources that are used to boost keyword rankings and overall SEO dominance for local business. But one often overlooked component to attaining better search engine exposure is software. That is, SEO software to be specific.
While there are many different SEO software platforms available, very few are specifically suited for local search marketing. So in this post, we take a closer look at some of the top SEO software platforms that a geared for local search marketing:
Moz recently just unveiled the Moz Local search tool (which was previously known as Get Listed,) and it's quickly becoming a popular local SEO software solution. There is a listing score on the software, along with a column that shows the completion of a particular profile on the top search engines. This is all geared toward citations and the impact these have on Google local search rankings.
With Moz Local, you will also access a CSV template, which will let you control and upload your listings, along with their associate sites. You will also view if you have a listing that requires the authorization of the FourSquare. You will enjoy the software for free, but you can pay an extra $49 per location per year, if you need advanced features.
Advanced Web Ranking is great SEO software will cost you a lifetime fee of $199. With this software, you will be able to search more and more local keywords, which can help you achieve the best.
Advanced Web Ranking also helps you to access and acquire data from top tools like the Google Webmaster API, Word Tracker, Google Adwords and Google Suggest. It also has an interface that is easy to use and one that you can understand easily. The ability to access top search tools is what makes this software handy.
This software has a tool that alternates and combines your target local keywords. 5 Minute Site will specifically target your location and help you get the best from it. Basically, the best thing about the software is that it gives you a lot of variety in the keywords that you are searching for. 5 Minute Site is also quite user-friendly and above all, it is free. You will not be charged any fee for using the software.
Free Local Analysis is free to use and it also has amazing features to benefit your local search. There is a feature that lets you view the summary of the level of optimization of your local listing on your Google+.
With Free Local Analysis, you will also be able to view the elements that are not optimized and those that are optimized on your site. There is also a count for citation and copy citation. In addition to all that, you will have a count of the links that lead to your site, which gives you a general summary of your local SEO campaign. You will also know about your competitors, in comparison to your statistics. It is also only available for the US residents, that is, it only supports the USA local businesses.
These are some of the top SEO software that have been designed for local businesses. Whether you're doing SEO in Traverse City or SEO in a more competitive geographic market like Boston, with more powerful tools, you will be able to utilize and exploit your local market in the cheapest way possible. Some will be free while others will cost you a small fraction.
For more great SEO software and tools, check out Local SEO Guide's local SEO tools page.continue...
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