One of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.
An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.
Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.
A complete ecommerce SEO audit will usually include three sections:
All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like www.ClickCentricSEO.com. However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.
In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.
For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.
The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.
Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.
A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.
However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.
The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.continue...
With the updates Google keeps making to its search engines algorithms, it can be difficult to stay updated with best practices for SEO. However, there are a number of basic SEO mistakes that limit your site’s ranking potential, no matter how much Google change its ranking equations. We all make mistakes but it is ideal to learn from them. Even the smallest mistakes on your website can cause a dramatic drop in ranking. This can translate in lost traffic and money as bad SEO means less business prospects.
It is true that different online businesses have different audiences and target niches, but all of them should avoid making some basic mistakes. Here’s an overview of the 5 most common SEO mistakes and advice on how to avoid them.
1. Not enough text content throughout the site (or too much image-based text which spiders can't crawl) Google gives priority to contents that discuss about recurring important events and hot or new topics within a specific niche. You need to come up with the hottest topics for your readers. Make sure your content is original and useful. High quality content can ensure you a high ranking in search engine results. Take care to not use too much image based text on your website, which spiders can’t crawl.
In order to maintain a strong online presence, you will need to keep updating your website regularly with fresh new contents at least two to three times a week. Also keep a balance between optimizing your content for SEO and keeping it interesting and useful for your readers. You should never use SEO techniques at the expense of your readers.
2. Missing HTML and XML sitemaps You need to pay attention to your website’s HTML code and XML sitemaps. Missing optimized HTML and XML sitemaps will make your web pages harder to crawl by search engines spiders and will result in not being indexed and ranked. Most SEO firms will note this mistake immediately upon conducting a site SEO audit service for a site.
4. Duplicate or blank page titles and meta descriptions Duplicate or blank page titles and meta descriptions can also affect your search engine ranking. They will also affect your website’s functionality. If visitors cannot reach your content because of no title or page description then your site will certainly not be user friendly. If you forget to add title and meta tags you are wasting both your money and your time.
You need to use tags for each article on your website should, even if they are not generating so much traffic as other SEO copywriting techniques. Your tile tags should be optimized with you target keywords. This way search engines and your visitors will know what your content is all about. Meta tags also serve as an advertisement to entice visitors to read your whole content. By combining these two you will attract more visitors.
Your meta tag should limit to 160 characters and your title tag should limit to 60 characters, for best visibility on search engines. In order to avoid duplication you should only use your website name on generic web pages such as “Contact” or “About”. In order to boost click-through rates try to avoid keyword stuffing and ensure that you post unique contents for each tag.
5. Not installing Google Analytics or Webmaster Tools (for analysis and performance tracking) Regardless if you have a blog or an ecommerce business, it is important to track your website’s performance. Google Analytics or Webmaster Tools can help you in analysis and performance tracking. If your keywords are too broad or too competitive you may not achieve the desired ranking. With the help of the keyword analytics tools you will be able to choose the best keywords for your website’s content.continue...
When it comes to optimizing your website to increase its online presence within the search engine's index, there's an abundance of factors that you need to take into consideration. Some of the factors that affect the ranking potential of your website are: inbound link, similar keywords, anchor text and meta descriptions for example.
But one of the factors that has been increasingly gaining more weight than the others pertaining to SEO, are social signals. To understand why, lets look at what social signal indicate in the eyes of Google.
Google has always proclaimed that when it comes to SEO, content is king. Content within itself, plays a major role when it comes to your website's ranking potential. But with an abundance of content that's being continuously uploaded on millions of websites on a weekly basis, how does Google determine the quality of content on an individual's website?
Simple said, one of the factors they use to determine quality are social signals. Many SEO experts will tell you that receiving an abundance of links, re-tweets or shares are similar to receiving an inbound link. The more that you receive, the more it demonstrates that your website is providing some level of value to your audience. And if you really look at it, there is a strong correlation between a large volume of social shares and great content, such as the ones that eventually go viral.
Another factor that plays a major role in your website's ranking potential is credibility. Statistics demonstrate that 92% of people trust the recommendations of their family members and friends. No one is going to share a malware infested website link to the people within their network. Whenever people share content within their network, they are basically saying that the content provides value and that it is worth their time.
Based on this fact, Google will not only see a website that has an abundance of shares as being able to provide quality content to their audience, but in their eyes, it will also indicate credibility or essentially demonstrate that the website is not just providing content for SEO purposes but is in fact trustworthy and that quality content is being given.
When it comes to increasing your social signals for SEO endeavors, you need to ensure that you establish a variety of internal and external elements. Some prime examples of internal elements are:
Some prime examples of external elements are:
For more information, we encourage you to visit the professional SEO website optimization company www.WebPresenceGroup.net. There you can find a wealth of resources about SEO, social media, website optimization, and other approaches to expanding your company's web presence.continue...
Any professional running an online business or website already knows the importance of ranking and SEO. Search engine optimization is one of the activities every website owner dependent on ranking will have to perform. It can be divided into on-page and off-page SEO or "optimization."
As the names suggest, on-page SEO simply refers to configurations done on your website's pages while off-page SEO includes aspects of external links and social media engagements. Although they are both very important, on-page SEO is often given more weight. As a business, SEO is structured to attract traffic by attaining better ranking on search results.
Here are 5 tips that you can use in on-page optimization to improve your site's ranking and optimize your company's web presence.
Search engines have a specific way of analyzing and communicating with websites. When listing ranking, the search spider looks for certain specific elements to tell it about the page and its information. Since search engines rank sites with the most relevant information first, it is important to optimize the pages by telling search spiders what information is found.
Use optimized titles and page descriptions which is what the search results display. For example, a site with titles such as “SEO Tips for Ranking” is better than one with “Index.html” since the search engines can quickly understand what that page is about. Keep page descriptions limited to 150 characters and unique for each page.
When search engines visit webpages, they use content, descriptions and images to work out their ranking. It is therefore important to optimize your images by using ALT tags and image descriptions. For example, an image described as 'Woman doing Yoga' is better than 'Image1.jpg' simply because it communicates the search language.
Use original images and optimize their size. Smaller images in terms of bytes are better. If your page contains several images that can potentially delay loading time, you can use content delivery network systems CDNs from servers such as Google and Amazon.
URLs are very important parts of your pages and search engines use them to understand the website. Use permanent URLs complete with hyphens that separate different parts. Always use descriptive parts rather than codes or numbers. For example, a page whose URL is www.kambonatours.con/african-tour-packages-for-family-travelers/ is better than www.kambonatours.com/p-gul-121. Keep URLs limited to 255 characters.
The search engines' algorithms for ranking use both internal and external links. You can optimize pages that are more important by sending more links to them. Links tell the search about other pages in your site which they can exploit and understand more about your website. You can use keywords as links, although not always. Just be careful not to use the same keyword for your internal link's anchor text. This can cripple your SEO efforts as a result of being penalized.
These are basic SEO practices used for on-page optimization. Since search engine ranking also uses traffic metrics to gauge popularity and preference, it is important to ensure the traffic your site attracts find relevant, nicely structured, high quality information. Google is also working on introducing the aspects of speed in their ranking algorithms. It is therefore important to establish a standardized formatting, layout and on-page content distribution that allows your site to load as quickly as possible. Additionally, write content that is researched and relevant to the topics.continue...
Whether you do SEO for surgeons as a marketing professional or you're tackling your plastic surgeon SEO strategy in-house, executing a solid strategy doesn't require a lot of resources. Rather, successful SEO for surgeons is the result of implementing the proper techniques in the right places.
As we approach 2015, revamping your plastic surgeon SEO strategy will be vital to succeed in the new year. Below are some foundational strategy insights to help you attain top search engine exposure for the keywords that will drive your surgical practice meaningful traffic.
Keyword selection will often depend on where you're located. If your surgical practice is based in a competitive geographic market (e.g. San Francisco or Dallas), then you'll want to look at more precise long-tail keywords that reflect your core surgical specialties.
For instance, a surgeon in a smaller city like Traverse City, Michigan can rank easier for "plastic surgeon Traverse City" compared to a plastic surgeon in San Francisco. The latter California-based surgeon would be better off optimizing for surgical niche like rhinoplasty, breast augmentation, or other specialized surgical procedures that people are seeking. This helps slim down the competition while helping you attract more targeted patients.
In short, it's often best to build your surgeon SEO strategy around a very specific niche. Almost every plastic surgeon wants to rank for "plastic surgeon [city]." By choosing highly-specific keyword targets, you can define your plastic surgery practice as the authority in a given surgical specialty.
There are some agencies that specialize in SEO for surgeons, and offer free audits to help with keyword selection and developing your surgeon SEO strategy. We suggest www.OptimizedSurgeons.com. Not only do they offer services in SEO for surgeons, but they offer a wealth of insights on their blog.
Many SEO-savvy surgeons are over-concerned with on-site optimization, as many are under the impression that a strong website is what fuels top rankings. Well, on-site factors are only about 30% of the equation in how Google determines it's search engine rankings.
Focus your on-site SEO efforts on creating unique and valuable content that resonates with your target patients. Sure, keyword relevancy is important. But having a website with deep content that helps educate, inform, and/or enlighten patients is what ultimately distinguishes the authorities from the rest of the pack.
Some content strategy ideas include:
You're website doesn't need to be a library. Rather, a simple 10-page website can rank just as well as deep 100-page website. It all comes down to the off-page variables that define your practice.
Off-site variables (e.g. backlinks, social signals, etc.) make-up 60-70% of Google' search engine algorithm. For this reason, you'll want to invest most of your time and energy in external endeavors.
Backlinks are ultimately the bee's knee's to ranking higher in Google organic search. However, in most cases, Google will display the local search listings (accompanied by the Map and red pins) for desired keyword targets that are associated with a city or geographic reference. The ranking algorithm of these local search listings are determined by other factors, with citations (mentions of your practice's name, address, and phone) being paramount.
Start by getting your practice listed on major directories like Yelp, Google+, LinkedIn, Yahoo! Local, Superpages, Yellowpages, and any others you can find. You should also check out directories and websites specific to surgeons. Having a profile on these websites provides a citation which can help with you Google local rankings. Additionally, many of these profiles will provide a link back to your website, which can help increase your Google organic search ranking.
Several sources of citations and backlinks are also social media sites, which is another layer of the SEO equation. Having an active presence on Facebook, Twitter, LinkedIn, Google+, YouTube, and/or Pinterest, can offer a solid supplement to SEO. If you're regularly blogging and producing content, then these social sites offer the perfect medium to share your content.continue...
In order to make sure that your website is easily accessible by search engines, it should be optimized carefully in a basic manner that search engines find friendly. There are many professional SEO services that can help you with this task. The rank of your website depends on many different factors ranging from content to the construction of your website.
In the modern business world, it’s important to use an all-inclusive approach to optimize your brand. You shouldn’t only focus on using search engine optimization, but also social media, content marketing and promotion. SEO is the process which makes sure that your brand is easily visible and accessible on the Internet. Its primary purpose is to improve your search engine rankings.
Until a few years ago, getting high search engine rankings was a lot easier. You just needed a well designed website with some basic content to appear in the first few results of the SERPs. But in the modern age, you need to work hard and make a lot of efforts to optimize your website and increase its accessibility and visibility.
It’s important to make your presence felt on the Internet. Thus, traditional optimization practices should have a more user-centric approach. This has become a very extensive and complicated process. Having a search engine optimized website is very critical for every business. Here are some of the key reasons why you should hire professional optimization services.
In the last few years, search engines have become increasingly popular. With every passing day, more people have started using search engines to look for information and content on the Internet. In fact, more than 80% percent mobile consumers have started using search engines to look for information.
Search engines like Google and Yahoo have over 5 billion searches every day. A professional SEO service will help you optimize your website. This will make sure your website’s search engine ranking improves, and Internet users are able to find you without any problems.
It’s important to understand that you can only rank better if you follow the industry’s best practices. Professional SEO services, like those offered by www.OptimizedSurgeons.com use only white-hat practices to improve your search engine rankings. If managed properly, and without the use of black-hat practices, your website will definitely rank better than prior to optimization. In addition to this, professional services take an integrated approach, and manage everything from website development to social media campaign.
With SEO tools, you can easily measure the success of a campaign and compare pre site optimization traffic with post site optimization. Such reports can be a very valuable tool, and help you track the origin of your search engine traffic, measure conversion rates etc. Due to this, you will be able to develop an appropriate plan or strategy to promote your business on the Internet.
In tough, competitive times, it’s extremely important to reach a wider audience and make more people interested in your business. A well designed and optimized website can be the perfect platform to get more potential customers and convert leads into sales. With some dedication and hardwork, SEO can easily give a very high return on your investment.continue...
Google recently announced its release of its search engine algorithm Penguin 3.0. The new algorithm change is intended at further tightening the spamming loopholes for search engine ranking. The algorithm seeks to penalize websites and publishers who use search engine optimization (SEO) tactics that are in violation of Google Publisher rules.
The first release of the Google Penguin algorithm was introduced in April 2012. The release impacted about 3% of Google’s search engine ranking. The websites that got penalized and thereby losing on better search engine results page (SERP) ranking were sites that had back-links that were deemed as spam and unnatural.
According to search reviewers, most of the websites that got hit were those that had similar or duplicate links that looked automated. However, given the complexity of getting an algorithm that sorts spammers while mitigating on collateral damage, the Penguin update has happened progressively over time and so far, Google has released 6 more updated to the Penguin algorithm impacting about 7% of search ranking. More at SearchEngineLand.com
In all the Google Penguin algorithm updates including the most recent 3.0 update, Google has sort to reduce the number of websites that enjoy ranking advantage by having spam links that are generated purely to cheat the search system. Some of this spammy back-links include;
In order to avoid being penalized by these penguin updates, it is advisable that publishers avoid spam-like links and especially automated linking. Seeking ranking links is not prohibited by Google. However, according to Google, such links need to come from quality content intended at adding value to the reader.
Websites that have been affected adversely by past Penguin updates but that have adjusted their linking procedure to meet Google Publisher rules are now getting relief as more recent updates remove the prior penalty on such websites. Therefore, if your website has fallen victim to this new Penguin 3.0 release, take time and isolate the linking technique that is getting your website penalized and make appropriate adjustments. Once you do this, the Penguin penalty can be lifted in due time and you will again enjoy the good ranking that your website lost.continue...
What may be a good SEO strategy today may be long forgotten next year. Although most SEO professionals view Google as the force behind this ever changing landscape, keen observers have been able to identify the Internet user community as the party which obliviously demands for changes in its search engine algorithm.
People now search for very specific queries unlike in the past where most search queries were composed of two or three words. Apparently, this is the reason why Google now gives useful content a higher rank. Useful content in this context points out to guest posts, articles, press releases and infographics which give a satisfactory response to the question a user was hoping to get answers for when they entered a search query.
So, what would be the best strategy to keep your SEO business up on its feet in 2015 and coming years?
SEO has several niches. In the past, clients favored providers who touted themselves as warehouses for all search engine optimization needs but this is changing. A client who intends to popularize their affiliate marketing website has different needs compared to an attorney who recruits his clients on a website and so on.
In other words, clients have begun to realize that it is not possible for one SEO company to provide everything under a single roof and now prefer to outsource to different providers who specialize; to them, this is the only way to achieve the quality they need. It is not uncommon for one to hire an SEO site audit company which will unveil their website flaws and then hire a different company to correct them.
To reshape your SEO practice in 2015, you will have no choice but to lay out new strategies. The secret here is narrowing down to a very specific niche and trying your best to capture as many clients. For instance, a DUI lawyer is more likely to hire a company which touts itself as an SEO provider for DUI lawyers in Chicago. Likewise, a surgeon who just achieved web presence would feel safer hiring a company which specializes in SEO services for surgeons only.
Another of the strategies which could see you survive is choosing the kind of website for which you will provide SEO. For the last two years, there has been a debate over whether people should abandon their browser-oriented websites and instead focus on mobile websites.
Most owners agree that they would rather have both versions up instead of doing away with either of them. As an SEO provider, why not try to attract as many clients as possible by offering services which are only tailored for mobile websites? Narrowing down to a specific niche portrays you as an authority and hence increases your chances of attracting more clients.
Although it is agreed that SEO techniques become obsolete rapidly, dependence on social media is not going away any time soon. Just to give you another idea for surviving the year 2015, you stand a chance of earning more proceeds if you consider specializing in off-site SEO targeting social media integration.continue...
In today's competitive times on Internet commerce, almost every business can benefit from SEO. However, SEO and website optimization is not just about developing good content, and promoting your business with traditional SEO practices (e.g. link building.) Today, SEO requires a lot more to reap sustainable outcomes.
In this post, we discuss 3 non-SEO strategies that can indirectly help boost your SEO campaign and potentially your business' rankings. With a better understanding of these strategies, you can work on your SEO through other means of Internet marketing.
Almost every person is familiar with social media these days. It’s all about building relationships and interacting with people. However, it has also become the best platform to market and advertise your products and services.
Social media marketing involves a wide user base and therefore, business organizations are inclined toward social media marketing to look for potential customers. There are numerous websites on the Internet that allow you to create a free profile.
Most social networking websites allow you to create a business page. You can easily lure customers and make your presence felt. Like any other medium of communication related to marketing and advertising, online marketing also runs on some basic principles.
When you use these basic principles and strategies, you will be able to achieve success and get positive results. Integrating these principles with your SEO campaign will help you in the long term.
In order to develop an excellent marketing plan, you need to evaluate and check your marketing plan and content development plan. With this approach, you will be able to understand how SEO, blogging, social media, analytics and content development can be integrated together to provide successful website optimization and online marketing.
Organizing online marketing for your business has a wider scope than social media. You will have to understand how all channels can work together to pass your message to clients and customers. You can organize content in four different ways to boost your SEO efforts :
Last but not the least, a Pay Per Click (PPC) advertising campaign can provide you with exceptional results, and boost your SEO efforts by generating an influx of traffic to your optimized pages. With PPC ads, you’re able to target the right audience for your business. This makes sure you attract more potential customers, and improve your conversion rate.
PPC also enables advertisers to test certain keywords and their conversion potential before actually optimizing for them using SEO. This can help to ensure the long-term effort of SEO is worth while by ensuring that keywords actually convert.
These are some of the best non-SEO strategies to improve your return on investment. With these simple strategies, you can strengthen your optimization campaign, and enjoy more benefits for your business.continue...
In the SEO services industry, there are some search marketing specialists who are tailoring their approach to specific professions and medical niches. For surgeons, it is advantageous to find a surgeon-focused SEO provider who has carved a niche with his or her resources to provide SEO specifically for a particular medical profession.
For surgeons and medical professionals, it is not always wise to invest in a one-size-fits-all Internet marketing firm, regardless of their reputation. Rather, a surgical or medical practice can find an SEO specialists who focuses specifically on SEO for surgeons.
A SEO and online marketing agency that is focusing its activity exclusively on healthcare professionals and particularly on surgeons can provide the necessary skills and experience in areas of website development and design as well as search engine optimization. Coming with extensive expertise and knowledge in promoting surgeon practices, such a SEO firm has already carved a niche in an extremely competitive marketplace.
In choosing their SEO agency to work with, surgeons should research the track record of such a firm in launching and promoting highly successful medical websites and in designing specialized SEO campaigns for healthcare professionals.
The best SEO agencies specialized in the surgeon practice niche are dedicated to achieve the desired localized publicity and online exposure through sharp marketing practices that combine innovation with cutting edge well proved SEO strategies. Whether is a new surgeon practice launching itself on the market or an existing practice, such a reliable surgeon SEO agency would be well equipped to address all website design and development and Internet marketing needs of its clients.
A competitive SEO agency specialized in the niche of surgeon practice may offer a wide range of comprehensive services behind the SEO strategies, services such as public relation, consulting, brand promotion, and social media marketing. As part of the marketing mix, such as SEO agency would be active in helping surgeons to develop and execute online marketing strategies across multiple vehicles, building brand awareness and developing efficient communication with the patients.
Its marketing team would be comprised of professionals with first-hand experience in managing a healthcare practice in order to provide an insightful understanding of the medical profession. This way it would be possible to leverage this strength for the design of niche specific surgeon marketing campaigns. Although there aren't a lot of companies providing SEO for surgeons, one such team that is indeed carving its niche in the surgeon SEO practice is OptimizedSurgeons.com. From on-page SEO and copywriting to link generation and off-page SEO, this company is tailoring all of it's resources and skill-sets toward SEO for surgeons.
By using ongoing SEO strategies a competitive SEO for surgeons agency can help built online visibility across research based keywords that are relevant to this medical field. Organic SEO for surgeons should be based on organic search optimization, company website optimization strategy, and Google local optimization. Link generation and building links to a surgeons site is also a vital strategy to help grow rankings. Working with an SEO provider who has tailored his or her link generation resources (e.g. blog network) around surgery will ensure relevant and quality links are built rather than spammy, irrelevant, and risky links.
Many different SEO companies and search marketing specialists are structuring their programs and resources to specific medical professional. For surgeons, doctors, and dentists alike, it is important to hire an SEO expert who as built his or her resources specifically for medical professions. As a result, your medical practice can see greater gains in search.continue...
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