Most local SMB's are starting to realize the importance of SEO to be competitive in their local marketplace. However, few of the companies are taking the proper approach to generate sustainable rankings and lead-generating results.
Whether or not you're working with a local SEO company or handling all optimization in-house, below are proven SEO tips that you (or your local SEO company) can employ for better results.
Keywords are the phrases that customers submit on major search engines while looking for your type of business or service. The trick to doing keyword research is to keep it locally-specific to your area, so instead of research keywords like "chiropractor," you can try researching keywords like "chiropractor in Berkeley CA".
By signing up for a free Google AdWords account, you are accessible to the Keyword Planner tool where you can easily explore the number of average monthly searches a keyword phrase gets. From this information, you can optimize your content appropriately.
In addition to researching localized keywords, such "Berkeley chiropractor" or "chiropractors in Berkeley CA," try adjusting the Google AdWords Keyword Planner to your local area (i.e. so it only show's data reflective of search volume in Berkeley, the Bay Area, or the entire state of California,) and see how often general or broad keywords are searched per month, such as "chiropractor" or "chiropractic". Get started by visiting the Keyword Planner on Google AdWords.
You probably have a nice looking website for your business, congratulations for that, but is that enough to bring you clients? The bad news is, NO! There is more to be done. A well laid strategy to generate quality and consistent content and get it out to the world is your only bet for success. Increased ROI, increased authority and brand awareness, lead generation, backlinks and greater traffic are some benefits of this strategy.
First, do thorough research of your client industry. Get enough information help plan for your blogging and the general marketing piece. Secondly, together with your team, brainstorm and get solid campaign ideas. Next, create relevant content to include videos, written posts, quizzes and reports. Finally, do a strong willed campaign on social media. Relentlessly plaster this content on every social platform.
60 percent of clients will discover your business through your online profile. Even you depend on offline referrals, most of these prospective customers will do an online research of your business before making a deal. With that in mind, lack of reviews or negative reviews will plant a seed of doubt in prospective clients.
Creating an offline review-generation strategy will go a long way into feeding your business with great links. Enlist incentivizing and creative ways to solicit for reviews from happy clients. Having a reputation marketing strategy will also build a strong name for you.
This is a very simple and effective manner of attracting clients to you. It is an effortless way of ensuring you do not spent your entire day leafleting at the local area but rather in the therapy room doing what will really fill your bank account. It is an invaluable way of exposing yourself in places sought by prospective customers hence building your brand in the industry.
Looking at it from a technical perspective, industry specific directories have a higher chance of appearing on top search engine searches hence boosting the number of would be clients clicking through your profile. The quality of the increased SEO rankings and citation is undisputable.
Creating a Google+ Local page offers many benefits to local SMB's. In doing this, you give Google the correct information about your business. When a client does a search, it is easy for Google to show your business directly on both the Google search and Google maps. This also serves as a citation and social media platform that can also help supplement your local SEO and inbound marketing efforts.
Without marketing strategies like SEO, a business would be hard pressed to survive in today's digital age. SEO is the bloodline of digital marketing a the power of search engines connects customers actively seeking a certain business, service, or solution with the brands that can provide these services. Start implementing these proven SEO tips today to increase your Google ranking tomorrow.continue...
Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.
Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.
Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.
We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.
Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.
For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.
We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.
For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.
Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.
Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.
You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.
Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.
For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.
Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.continue...
The basic fundamentals of Search engine optimization (SEO) are constantly changing. If you are a site owner, only an experienced and savvy SEO professional can accurately assess your website. You can use free tools to conduct your own SEO site audit, but tools and data can only provide so much.
If you opt for the services of SEO companies, reliable providers should have a basic framework on how they will organize SEO site audits and deliverables to prospective clients. So below, we outline five key concepts that digital marketing companies and blooming SEO companies alike should cover in providing comprehensive SEO site audits.
If the popular search engines can't crawl and index a given website, they can't list it. A comprehensive SEO audit should therefore verify primary codes that support any site. A professional SEO company should:
Almost every website online has some duplicate content. Some have some content syndicated from other sites. The audit should advise on the use of canonical tags to save such sites from penalties.
This is important because XML sitemaps give the search engines the relevant information, as well as page rank. This also includes public pages to be crawled and when last the pages were updated.
How fast or slow a site loads is important. Slow websites will send visitors away while those that load faster can give any site a ranking bonus.
This is a key aspect in SEO site audit because links leading to any website can also influence its ranking. If links to a site come from poor quality websites or unrelated sites, it damages the site's SEO.
This part of a professional SEO site audit checks whether visitors find the website easy to use.
Every website is different and so is navigation structure. Whether the site's menu is fancy or uncomplicated, the audit should consider whether visitors can find what they are looking for.
Links to other pages on the site are great for reducing bounce rates and keeping users engaged. SEO professionals should ensure that pages are not saturated with internal links and such links should also not be blatantly optimized.
This is an organizational system that allows URLs for related pages to be grouped. It is a logical approach that SEO companies should use to structure websites well especially retail ones. This will help users to narrow down from a general category like "Shoes" to a specific category like "Men's Slippers."
This will enable HTML tags to effectively inform search engines about specific details. Schema markup will help search engines index any site more accurately. It also helps create rich snippets to help visitors find what they are looking for.
A comprehensive SEO site audit should analyze the content on all pages and provide valuable SEO guidance. Key on-page SEO aspects include:
Title tags are often helpful especially if they are concise, unique, and descriptive.
For many users, this often decides whether they should click some links or pass them up. Since page titles and URLs can be misleading, a good Meta description shows the user precisely what to expect on the page.
Header and sub-header tags contain text which should be optimized and not just for the reader. Headers with keywords will become categories that search engines can easily recognize.
How a page is laid out is also key factor SEO professionals should consider. Do the pages help search engines recognize onsite content? The audit should evaluate overall design, including calls to action and ease of use. Ideally, pages should flow naturally.
Whether content is customer or industry focused or brand specific, a comprehensive SEO site audit should analyze content for value and consistency.
A professional SEO site audit should consider aspects like keywords, Meta data, back linking (incoming and onsite links), navigation, content and user experience. The purpose of a good site audit should be to identify key areas on a website to immediately improve its organic search engine visibility. A Traverse City SEO company that addresses these essentials adds a great value to any site owner.continue...
The right expertise, skills and knowledge are the elements most critical when it comes to ecommerce SEO as it is undoubtedly, a difficult and complex subject. This creates the need to hire the expert services of an ecommerce SEO company to make an ecommerce business successful.
Apart from the services offered, the correct approach and reasonable pricing also influence the credibility and popularity of a company for ecommerce SEO services. Here are the top five ecommerce SEO companies in review.
Boostability was founded in January 2009 with an aim to create effective yet affordable SEO services for the small scale businesses.The company believes in delivering precise, pristine and perfect SEO to their clients. They follow a crisp, step-by-step route to increasing the traffic and visibility of a website, thereby increasing its rankings.
The company offers services include great search engine optimization techniques as well as local SEO and social media optimization for small businesses in order to boost their trust among potential customers. Additionally, the company also offers a free analysis.
Instead of offering template based campaigns like most other similar companies, Click Centric SEO develops custom ecommerce SEO campaigns designed specifically for ecommerce websites independent of their type and size.
Apart from expertecommerce SEO services, the company provides professional assistance in content marketing, PPC advertising, email marketing, social media marketing as well as web development and web design. The best part is a free SEO audit, which is then followed by a review of the content, backlink profile, keyword usage and authority of your site.
WebPageFX is a company based in Pennsylvania that proudly proclaims itself as the top SEO company and the 2013 tech firm of the city. In addition, it is an Inc. 500 fastest expanding company.
Although some of the services of the company are several years old, they offer a huge number of services, at the same time being honored with awards, achievements and recommendations. Its quite an afforedable SEO service, offering their cheapest SEO package at $600. WebPageFX assures top-quality services helping businesses accomplish their dream targets.
Crossing a revenue of over $10 million in 2014, WebiMax is a remarkable digital marketing company that has completed over 600 campaigns. The company adopts a unique approach and strategies specific to every campaign crafted by a team of skilled professionals.
WebiMax complete service package covers SEO, social media, paid search management, reputation management as well as web design and development. WebiMax makes a mark in all aspects critical to the visibility of a website, whether its analyzing the site's technical elements, creating on-site and off-site content or designing unique link building tactics.
Running SEO campaigns for large as well as small Ecommerce businesses, Blue Acorn offers a complete team of SEO masters to work with utmost dedication on every campaign.
The company provides 3 different kinds of ecommerce SEO services clubbed into three Tiers including keyword analysis, SEO audit, on-page analysis, competition analysis, analytics analysis, monitoring and tracking, strategy execution, monthly analysis and reports, ongoing SEO adjustments, online PR campaigns and content creation. The company also assists with email marketing, PPC campaigns, social media campaigns andaffiliate marketing.continue...
In the early internet days, optimizing a website for search engines was centered on simple elements such as website design, backlinks and selection of keywords. Today, there are a plethora of factors that dictate Google algorithms and page ranking. Over time, Google has evolved search results to make them more socially integrated.
Web presence optimization (WPO) is slowly replacing search engine optimization (SEO). Put simply, WPO is the practice of enhancing and promoting your online brand to reach more people through upping visibility, recognition and awareness.
Web presence optimization is an all-encompassing approach with the aim is to have a wide and a consistent presence across all web aspects. To this end, SEO is an important part of WPO. WPO strategies focus on content marketing, PPC advertising, social media campaigns, search engine marketing and website optimization.
WPO was born from a number of factors. First off, the upping number of websites, blogs, pages and the content on social media elicited the need for a more holistic approach. This means that a lot of content is published online daily. For search engines to give accurate and fast search results, they have had to tweak their algorithms to wade through the content. This has in turn made the process of optimizing for organic search results more complex. However, the trick is combining a number of tactics and strategies for long term results.
Secondly, the upping number of websites and blogs has escalated competition between them. All webmasters spend time on analytics and spend money on optimizing their web design and expanding their web content marketing. They understand the importance of visitors finding them naturally and thus they update their sites each month.
Lastly, there is social media. Ever since social media entered into the search engine mix, the way websites are optimized has never been the same. The way webmasters share information has changed. This and how search engines have changed to accommodate social media in their search algorithms makes social media a crucial tool in web presence optimization. One advantage of social media is the fast, instant, delivery of information. Besides, social media sites sometimes rank higher than the actual business site.
Webmasters need to understand the SEO changing landscape and change the way they use resources to optimize their websites. Businesses applying the conventional SEO strategies are being left behind as those applying WPO strategies are jumping on top of the roof. A high number of WPO specialists is cropping up to help businesses grow their brand online.
Basically, WPO has three main objectives. First off, it increases the opportunity for people to search for your brand or your principals online. Secondly, it ups the opportunities of people searching for what you have to offer and lastly, it increases the chances of people searching for where you are or where your products can be found. To this end, webmasters need to understand how to win “the who”, “the what” and “the where”.
If you're interested in learning more about web presence optimization strategy, or to find out more on how get trusted services in optimizing your brand's web presence, visit www.webpresencegroup.net. The creative team at the Web Presence Group offers niche solutions in web presence optimization and website optimization services.continue...
If you're serious about trying to get your name out there in the competitive world of blogs, websites, and news articles, you know how challenging it can be. Unless you deal in extremely niche content, and if you're not familiar with SEO (Search Engine Optimization), it's incredibly difficult to achieve recognition and reach that sweet spot within Google's top 10 search results with your content marketing.
Studies have shown that internet users tend not to scroll beyond the first ten results shown for any given search query, so you're basically consigning your content to complete obscurity if you fail to reach one of those top ten positions. It used to be that learning SEO was a labor-intensive and often very costly process, requiring a large expenditure of both cash and time in order to achieve any degree of working proficiency.
But these days, a number of programs have been developed to make SEO content marketing more user friendly, and to simplify the process of successfully publicizing your content. The following five tools can help you optimize your content to generate the highest amount of traffic:
You can use a number of programs to find trending keywords related to the topic you're interested in, and once you have, HubSpot's Blog Topic Generator is an excellent tool that can assist you in generating blog article titles related to your topic. Just type in the subject matter that you're interested in, and the Blog Topic Generator HubSpot will return a number of article suggestions. It's a great program that can help you out of a bind if you're at a loss for ideas. Download it here: www.hubspot.com.
Buzzsumo allows you to enter a given topic or keyword and see the web content related to said topic that's being most widely shared on social media networks like Twitter and Facebook. You can track sharers and view backlinks, as well. Visit Buzzsumo.com to learn more.
Impactana takes Buzzsumo one step further, allowing you to view not only the most popular shared content relating to a given topic, but it also enables you to track comments and views. This is especially useful in determining whether or not a shared piece of content is actually generating traffic for the host website, or if it's simply being widely shared but receiving few or no clicks. You can learn more at Impactana.com
Sendible is an excellent tool that allows you to quickly share the content you've created across multiple platforms. Simply link up your various social media accounts to Sendible, and then you can widely publicize your content on as many social media networks as you'd like, simultaneously. Find Sendible at Sendible.com.
BuzzBundle is one of the most intuitive and insightful tools available if you're looking to micropromote your content online. All you have to do is enter one or two keywords related to your content, and BuzzBundle will show you a list of pertinent topics and/or questions that have been posted on various forums, social media networks, blogs and websites.
If an individual posted a question that might be answered with your content, you can reply with a link and drum up more traffic for your site. Download it at BuzzBundle.com This is a great tool to not only get your content out there, but also to optimize web presence as a whole.continue...
SEO is an extremely competitive game that continuously changes. What used to work years or even months ago may no longer be valid, due to Google's continuously changing algorithm. As such, it comes as no surprise that many SEO experts may have a company's best interest at heart, but inadvertently formulate a strategy that does more harm than good. In this overview we'll take a look at 5 ways your SEO investment could be doing more harm than good.
One of the biggest mistakes that many SEO experts make when they initially start out, is the over-usage of keywords, commonly known as keyword stuffing. This terminology refers to the practice of utilizing an abundance of keywords in an attempt to raise a website's ranking.
However, Google itself has proclaimed, that if they detect any instances of "keyword stuffing," within a given set of web pages, this can severely affect a website's ranking and ultimately hamper, your SEO efforts. As such, when it comes to checking if you may be inadvertently inserting too many keyboard targets, ensure that that the overall keyboard density for any page on your website, remains within a 1-3% bracket.
Another thing you need to look out for, is the amount of links that you have coming in and the relevance of those links. One good rule of thumb to follow, is that you should focus on the quality of the links that you have coming in as opposed to the amount of links that you have coming in.
For example, a tennis lessons company that has a website with a few high PR inbound links, which emanate from a variety of tennis blogs, will rank higher that a similar website that has several hundred inbound links, that emanate from a variety of cooking blogs.
By failing to recognize the quality and quantity of the links that you have pointing to your website, you will eventually get penalized and your rankings will suffer as an end result. This is always something to ask your SEO company
Another common mistake that many individuals make, that can hamper their SEO efforts, is the failure to utilize social media. While it may be true that Google, may not care if you created a piece of content and shared it on twitter and received over 1,000 retweets, in the same breath this can help your SEO efforts in the sense that an editor of a top website, may notice it, and subsequently decide to link to it, on their site.
Google has always proclaimed that valuable content is king. In their eyes, if a website has an abundance of high PR links pointing back to it, this means that the content on the website is relevant and of a certain degree of quality.
Alternatively, if a website does not have an abundance of links pointing back to it, in their eyes, they may regard a website like that, as being spammy, irrelevant and/or offer poor user experience.
As such, besides the fact that you need to execute what's known as on-site SEO (such as maintaining an ideal keyword density ratio of 1-3% and developing a Google-friendly site,) you need to execute off-site SEO as well, such as the creation of quality content on high PR websites such as HubPages, so that you can take advantage of that opportunity to link back to your website.
Another investment that you may be making, that could be doing more harm than good, is the execution of your content marketing strategy. Many marketers have proclaimed that they are not seeing the results that they want.
Why? Because they fail to create an efficient content marketing strategy before hand. A good rule of thumb to consider when it comes to developing an effective content marketing strategy entails:
Do you feel like your company's SEO investment is not paying off, or perhaps doing more harm than good? Let us know in the comments section below.continue...
Search Engine Optimization (SEO) continues to play a vital role in increasing traffic to business websites and converting traffic into qualified leads. Without a proper SEO strategy in place, it becomes very difficult for online marketers to achieve the set marketing objectives.
Some of the most highly successful SEO companies have managed to come up with the right strategy by quickly identified certain resource attributes that would play a vital role in differentiating their programs to stand out in the crowded SEO marketplace. These highly successful SEO companies pay utmost care in laying out strict benchmarks when it comes to performing such functions.
As part of these benchmarks, top SEO companies recruit the right people with carry the skills and expertise. Below are five roles that are vital to building a top-notch SEO company.
Reputed SEO companies with a proven client base often look for highly skilled and proficient SEO copywriters who have proven themselves to be masters in creating the right sales copy.
1. Ability to create attention grabbing headlines for marketing copies that can lead to increased click through rates. Successful copy writers have the ability to create clickable and attractive headlines.
2. Creating fresh, unique and useful content that are updated on a periodic basis. Google came out with Panda 4.1 update that gave higher rating to the usefulness of the post. As a result of this update many key word stuffed lengthier posts with shallow content were pushed down the Google ranking rating scale.
3. Researching and selecting keywords for SEO and creating content by including long tail keywords in addition to the main keyword phrases across different sections of the post.
4. Creating relevant Meta descriptions for the created blog content in order to properly guide search engines.
5. Ability to arrive at the right keyword density that is acceptable to search engine algorithms and which can ultimately aid in improving search engine rankings.
Top SEO companies look for the following technical attributes in a SEO expert.
1. HTML coding capabilities including exposure to different HTML editors and conversant with the HTML syntax and ways to interpret the HTML code
2. Technical capability to choose the right web hosting provider which includes analyzing web site loading speeds and the ease of modifying configuration settings provided by the web host
3. Capability to work with tools like Microsoft Excel by using in built functions like lookup functions, pivot tables and logical functions
4. Having basic PHP programming skills which provides the capability to build dynamic web sites and serve web page content based on the browser type that renders these pages, IP address and date and time of request
5. Basic knowledge of working with server side configuration scripts such as MySQL.
This attribute is extremely vital and some of the highly reputed SEO companies look for the following aspects in a content marketing professionals
1. Capability to devise and design a digital strategy.
2. Professional project management skills that can help in managing a publishing plan and define continuous publishing schedules.
3. Real time experience of using Analytical tools like Google Analytics and Omniture and Optimization approaches such as A/B testing.
4. Capability to combine original content with licensed and syndicated content in a creative and a balanced manner.
Proven SEO service providers make sure that they have a social media expert as part of their SEO marketing team. These social media experts come well equipped with the following attributes
1. Data analysis and the ability to run scientific experiments on the collected data to gather meaningful insights.
2. Content curation capability and a keen ear for gathering inputs from diverse social media platform.
3. A strong desire to provide a workable solution to various problems to users through different social media platforms.
4. Capability to connect with different sects of people at various levels and stimulate discussion between the groups in various social media platforms.
This function continues to have its relevance even in today's sensitive SEO standards of over-optimization. Highly specialized SEO companies have always focused on recruiting experts with sufficient link building experience that encompasses the following functions.
1. Ability to research different link building sources and methods including local business directories, article submission directories, chamber of commerce listings, press release distribution directories and business association websites.
2. Ability to identify and use tools meant for selecting potential link partners.
3. Ability to connect with the identified link partners and establish a working relationship with them.
4. Continuously monitor the various link building campaigns launched at various points in time.
These five roles play a pivotal role in facilitating a fluid and highly effective search engine optimization company. Do you have any additional players who you'd add to your SEO company's roster? Let us know in the comments section below.continue...
No matter how you look at it, the world of SEO is continuously changing. The old tactics that use to work before, are no longer valid. As such, it is imperative that SEO companies stay on top of their game, by ensuring that they have a diverse portfolio of different experts that specialize in a particular field.
In this overview, well take a look at the 3 types of specialists that all SEO companies should have on staff if they intend to remain a viable competitor in this highly competitive and equally lucrative business sector.
One of the most essential specialists that every SEO company should have is a social media manager. Social media managers are professionals that specializes in developing a content strategy and developing brand awareness on a variety of social networks, that ultimately generate inbound traffic.
But the benefits that social media managers have to offer aren't just limited to that alone as the whole process of SEO continuously changes, social media authority, has a stronger influence on a website's ranking more so than ever before. To put things in retrospect, lets take a look at how, social media impacts rankings.
Social media activity can help to increase awareness about a website or brand. This increase in familiarity can ultimately lead to an abundance of high PR links. For example, lets say a social media manager develops a strategy that focuses on spreading awareness, via a video of a feature that the brand wishes to promote.
If the video gets repeatably re-tweeted on Twitter, one of those tweets may be seen by a Twitter user, who may decide to write about that feature and ultimately links back to the brand's website and video.
With the rise in popularity of sites such as Twitter and Facebook, both Bing and Google alike, are starting to take into account the amount of social signals a website has to help when it comes to determining their rankings. Some of these include:
It's a well known fact, that proper SEO consists of implement a variety of on-site and off-site factors. Meaning, besides the fact that you need to have an abundance of relevant incoming High PR links, for example, you need to conduct technical SEO as well.
One of the most overlook aspects of a website that get ignored are the technical aspects of it. To put things in retrospect, lets take a look at a few common issues that can make it particularly difficult for each engine spider to crawl through and how a technical expert can help to alleviate those problems.
Google has always proclaimed that content is king. As far as the foreseeable future goes, this will always be the case. Now, more so than ever, Google is taking a close look at the bounce rate that a website has when it comes to determine relevance in retrospect to a specific keyword.
As such, every reputable ecommerce SEO company needs to have a professional, who specializes in providing fresh, informative and engaging content, which which can help to lower the website's bounce rate as well as to raise the level of interaction it receives, which equates to more relevant links as well as social signals.continue...
One the biggest misconceptions that many PPC advertisers believe is that the higher they bid for higher ad positions, the more an ad will convert. As such, they spend an abundance of money on trying to bid higher so they can retain a higher ad placement, believing that they will receive a good ROI (because they're living a fallacy that higher position equates to a higher conversion rate.)
In all actuality, statistics demonstrate that ads in various positions convert just about the same as a higher ad position. Fortunately, there are a few powerful PPC optimization strategies that you can utilize to actually increase your conversation rates and CRO efforts.
Take a step back for a moment and visualize the type of ads that appear for the typical search query such as "payday loans" for example. As you may have already realized, all their ads are basically the same and on top of that, most of them are promoting the same type of offers.
If the keywords that you are targeting contains an abundance of ads that are all similar, this is what you call the Adwords jackpot. The term is coined as a jackpot because this represents a unique opportunity for you to stand above the competition and be different.
How? Simple. By creating click bait ads that trigger specific emotions. For example, lets say that someone searched for the term "payday loans" around Christmas season and all they see are the same boring ads proclaiming that they should click here for fast and simple payday loans.
Imagine how high your conversation and click through rate would be, if you introduced a click bait ad such as" Buy your kids that new Xbox One for Christmas with a payday loan." or "Not able to buy that Xbox One for your child? Maybe you can with a payday loan." Using these strategies is key for better PPC campaign management and performance.
Another ingenious PPC optimization strategy you can utilize, are relatively new innovations that entice people into converting, before they even click the ad. Here are 3 prime examples of how to do just that.
If you are doing anything that is remotely close to e-commerce PPC optimization, you can use Google AdWords shopping ads to increase your conversion rates. This is because the image and price information of a shopping ad, is already sowed in the minds of the searchers before they even click it. What this means is that you will essentially weed out, curious clicks, that may click the ad only to find out that they either don't like the image or price of the product itself.
Even if people intend to make a purchase, in a large variety of cases, they may put it to the side and do it at a later time. However, if you utilize ad customizers, you can tap into your targeted demographic's mind by triggering a fear of missing out on a good deal, by infusing a sense of urgency within your ads, such as a countdown on sales, limited availability or increase in price per sale for example.
Another thing you can consider when it comes to creating higher converting ads is your keyword selection. Typically keywords fall under 3 categories. The first of which is navigable, such as "Home Depot" or the name of a specific brand. People who use keywords like these are searching for a specific site.
The second of which is informational, these types of keywords, indicate that the searcher is trying to gain knowledge about a specific subject such as, "golf lessons." The last of which are as transactional keywords. People use transactional keywords when they are ready to buy, such as "laptops free shipping."
Statistics demonstrated that as much as 70% of all shoppers, abandon their cart and leave the website before they make a purchase. Now imagine if you could send those specific visitors back to your site? Even though many PPC marketers don't consider remarketing as a PPC optimization tool, remarketing is an opportunity for you to turn people who abandoned your site, back into leads, so in essence it is.continue...
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