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Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

Why the Yellow Pages are Out and Organic Search Marketing (SEO) is In

Yellow Pages vs. Organic Search Marketing (SEO)In the earlier days, every business sought to be listed in the Yellow Pages. However, in the contemporary world, the Yellow Pages are slowly giving way to organic search marketing or SEO. Organic search marketing is the new trend in marketing your business via Google search. There are several reasons as to why organic SEO is replacing the Yellow Pages.

One of the reasons organic search marketing has gained a lot of popularity is due to the fact that the Internet is easy to use. When consumers are searching for products and services online, they make use of keywords. There are numerous search engines where customers type in keywords of websites offering the sought after products and services, which are then displayed. You do not require computer ingenuity to search for items on the Internet. In addition, the Internet is easily accessible in all parts of the world. With the current technological advancement, it is possible to target global customers and not just the local market.

Compared to the Yellow Pages, organic SEO is much more affordable. When consumers relied on the Yellow Pages for information, a business had to seek presence in the Yellow Pages. The technique for gaining popularity in the Yellow Pages entailed printing of large and very colorful advertisements. Businesses had to pay very high prices, several thousand dollars for instance to gain a presence in the Yellow Pages. In short, it can be much cheaper to earn long-lasting top of mind awareness via organic search marketing and SEO compared to the Yellow Pages.

With so many businesses offering similar products and services, many businesses face stiff competition. As a business owner, once you notice that your competitors have dropped their adverts in the Yellow Pages, it should serve as a signal that you should act. To keep up with the surging competition, embracing the techniques of organic search marketing and SEO is important. By giving up advertisement in the Yellow Pages, you can use the same amount of money or much less to build your presence in the search engines. Many businesses recognize the vast benefits associated with organic search marketing. For this reason, many businesses are shifting to SEO marketing as well as other channels like Google+ and social media.

It is much faster to advertise through the Internet than in the Yellow Pages. For this reason, organic search marketing can be a great way of rejuvenating your business through aggressive online marketing. When using the Yellow Pages however, it could take a lot of time before your advert gets to the customers. When using the printed Yellow Pages, you wait until the book is printed and the printing may only take place twice a year.

Some businesses however have not fully shifted away from the Yellow Pages. Some business owners may prefer using more than one medium of advertising. Such businesses may thus combine SEO marketing services with Yellow Pages advertising. However, in future, more and more people are likely to entirely shift from the Yellow Pages and embrace the usage of the Internet. Therefore, though some businesses are still using the Yellow Pages they are likely to totally shift to SEO usage in the future.

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Ramp-up Your Google AuthorRank for SEO in 2013

Google AuthorRank for SEO in 2013SEO is constantly evolving. In 2013, SEO will be focused on quality content creation by skilled authors. In essence, weak, overly-spun content will not cut it for SEO in 2013.

Success in SEO will center on Google's new measure of authority called AuthorRank. Socially popular articles with written by high-authority authors will win the SEO game in 2013.

Increasing your AuthorRank will be essential for SEO in 2013. The following are some ways that you can improve your AuthoRrank for SEO and better search engine exposure:

Sync-up Your Google+ Profile

If you don’t already have a Google+ profile for your business, you should get on Google+ as soon as possible. Once your Google+ profile is set up, you should then make use of the authorship markup option. This allows you to connect all the content that you have placed online to your Google+ profile. This will help you to gain more exposure for your account and therefore gain better ranking.

It is important to ensure that your Google+ account is active. This will help you improve the popularity of your profile as well as your content. Readers are always interested in new content that is relevant to their areas of interest. You can improve your popularity by sharing your content. Ensure that you share content on your profile and that which you have posted elsewhere.

Grow Your Google+ Circles

One of the unique features provided by Google+ is circles. This allows you to group your connections. You can therefore share content with different types of connections based on the relevance of the information to the different circles (e.g. share personal news with friends and family) only and share professional events with your professional circles. Grouping your connections helps Google understand your connections and in turn improve their relevance to Google.

Unlike with other SEO efforts where sharing only your content would increase your search visibility, Google+ also provides you with the opportunity to improve your visibility by sharing the content of others. You can therefore take advantage of the marketing efforts of others by commenting and liking their content. This will show up on Google as being active and will therefore earn you better ranking. It pays to be helpful and social to grow your SEO efforts via Google+.

Be Active and Promote Your Word

AuthorRank in Google depends a great deal on Google+ and your profile’s activity. However, having an active and well-connect Google+ presence in other social networks will also improve your ranking. You should therefore ensure that you are part of some of the most popular networks including Twitter and Facebook.

Many people forget one important rule when sharing content on Google+ and other networks. It is important to ensure that you have quality content. You should therefore ensure that the content is relevant and of high quality. Your readers are only likely to stay interested if you can provide them with quality content.

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The Fundamentals of Facebook Advertising

Facebook AdvertisingFacebook has become a household term. However you don't need statistics from an expert research company to understand its popularity. Simply ask your friends, colleagues and customers if they own Facebook accounts. You will find that at least 90% of them do both young and old. If you want to ensure that your business develops therefore, you should ensure that you advertise it on Facebook.

To be able to make good use of Facebook advertising, it is important to understand the basics of advertising on this popular social networking website. There are two main ways you can advertise products or services on Facebook. They are marketplace and premium advertising.

Marketplace Advertising

This is the most popular type of advertising. It involves the use of an advertisement that is posted on the website. The ads are placed throughout the website and make appearances in specific areas that you are targeting e.g. pages that are frequently visited by people with interests that are related to your business. These advertisements work in a similar way as advertisements that are set up on search engines and popular email providers. You will notice marketplace advertisements as small ads that appear on the sides of the web pages.

Marketplace advertisements can be set up as pay per click (PPC) advertisements or as per thousand impressions depending on your goals and what you can afford for your advertising campaign. You will also have the option of determining how long any campaign runs.

Keeping track of the success of these PPC campaigns is easy through the analytics provided by Facebook. The website also offers the opportunity for split-testing campaigns that will allow you to test a campaign and determine just how effective it is.

Premium Advertising

Premium advertising is a form of advertising that was introduced more recently on the website. This type of advertising allows you to share information about your brand and interact with customers. You will be able to post stories and other interesting information about your brand and share the information in the most influential/popular parts of Facebook. Your stories will even appear to people who are not fans or connected to your brand but are likely to have an interest in it. Brands that are using this method for advertising the products are currently enjoying a great deal of success for well prepared campaigns. You can get advice on how to develop an effective campaign on Facebook.

Cost of Advertising

The cost of advertising on Facebook is similar to that of advertising on a search engine. The cost is largely dependent on the popularity of the industry that you are trying to break ground in. The cost of advertising is usually incurred daily depending on the popularity of the industry.

You can control the amount of money spent on any marketing campaign by setting a spending limit when you apply for a specific advertising campaign. This means that your advertisements will be withdrawn once the daily limit is reached and returned the next day until the contract comes to a conclusion.

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How to Use Internal Linking for Better Organic SEO Results

Recent Panda, Penguin, and other search engine updates to Google's algorithm that determines keyword rankings have made links increasingly important, even internal links on your website.

Most website owners do not pay attention to internal linking while others do not know how to do it right, but it could have a great impact on your search engine ranking and consequently on your traffic when done right. Internal linking is also advantageous in that they are in your full control, unlike that of external links (which can require a great deal of effort).

So, how do internal links affect your organic SEO and website optimization?

Optimizing Your Website with Internal Linking

Google and other search engines “crawl” websites as the first step towards indexing them and determining their rankings. Internal links facilitate crawling since they tell search engines where to go from page to page. The anchor text used in those links will express keyword relevancy for the pages being linked.

The creation of a well optimized website hierarchy is important for better crawling. The creation of optimized website hierarchy is where most website owners fail. Avoid the temptation of trying to link every page to each other with the exact phrase match of your keywords targets. After Google Penguin, internal links can even be targeted for over-optimization.

Maintaining proper website hierarchy shows that a website is professionally designed and that it is properly managed. This is an indication that visitors will have a fun and fulfilling time at the website. Google and other search engines want websites that are as natural as possible and they will appreciate the effort and reward you for it.

When building internal links, keeping users top of mind is critical to ensure the best results. Ensure that there is natural, obvious connection to the links. As an example, a natural link in a category page selling televisions is a link to a particular television in the category. You should always have the user in mind. If the links are good for visitors, they are probably good for your SEO campaign too.

Internal linking should point to important posts. This ensures that your best posts do not disappear. You could link back to posts that you wrote a long time ago if you want people to read them again or if you suspect people never got to read them. By linking to old content, you avoid having to repeat concepts to every person who wants answers.

Internal linking is time consuming, but its positive effect on your ranking and the fact that it is free of charge means you should try it. You should include keywords in anchor text when doing internal link building. Repair broken internal links regularly for an effective organic SEO campaign.

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Earn Natural Blog Authority With These 5 Tips

Blog AuthorityA backlink, also called an incoming link or an inbound link, is a link to a website or a particular Web page on a website. These links were originally used for Web navigation, but now they've become the powerhouse for SEO (Search Engine Optimization) today.

Having a high number of backlinks pointing to your site is important because search engines factor in backlink popularity when determining ranking in search engine results pages or SERPs (such as Google’s PageRank or PR). Other than search engine optimization, backlink popularity is also important for cultural, semantic, and personal reasons.

How to Get Natural Links with Blogging

There are natural and artificial backlinks. Natural (unsolicited) backlinks are more effective since search engines and Web users search for interesting and original content to link with. You should also note that artificial backlinks are harder and more time consuming to generate.

If you have a blog as part of your web presence, there are several tips that will help you earn natural blog authority through backlinks.

1) You should spend a lot more time preparing and optimizing your blog post to maximize its web presence and audience exposure. Blogging is not about taking a template, giving it a name, and writing content once in a while. A lot of work goes into blogging and many bloggers actually take this as a part time job. You have a lot to do if you will be competing with such bloggers. You should not only write well, but you should ensure that all your material is well researched. Blogging is not a game of trial and error. Borrow from blogging strategies by leading bloggers.

2) Befriend other bloggers. Just like any other industry, networking helps in blogging. If you know a number of high profile bloggers, they will link to your website (or other domains in your web presence) and you will come out looking as an expert in your niche. You could entice other bloggers by inviting them as guest bloggers. The best bloggers to befriend are those in your industry or in a related industry.

3) You should be persistent. Writing a “hit” posts usually takes time and you should be patient. You may write a very good post and still see “0 comments”, but the lack of acknowledgement should not discourage you. Note that just because people are not commenting does not mean they are not reading. It only takes one post to drive your blog's web presence, making it go viral. Blog with passion and everything will fall into place with time.

4) Ask yourself why anybody would link to your posts. If the content is not useful, people will not link to it. If you are too simplistic/or too complex in presenting your web presence, people will not link to it. Ensure that you give your readers something that will inspire them to share the posts. Your blogs should have both entertainment and informational value.

The focus should always be on your readers. Put yourself in the shoes of your readers before you write each post. This will help you write posts that are relevant and readable. If you are only focusing on what you want, that means you will be the only fan of the blog. Reply to all blog comments as a way of endearing yourself to the readers.

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3 Essentials to Optimize Your Blog Posts

Most great blog posts rank naturally, purely because they provide exceptional content. However there's a few ways in which you can better optimize your blog posts for great search engine visibility and click-through rates.

You'll first want to pinpoint the keyword target that best portrays your blog post and the type of traffic you'd like to gain from the search engines. After you done a little research on the ideal keyword target, then you can begin tailoring and optimizing your blog post accordingly. Below are three essentials techniques to optimize blog posts for better rankings.

1. Optimize Your Blog Post's Page Title & Meta Description

The page title is a critical content element that holds significant weight in establishing keyword relevancy for a webpage. The page title is what shows-up as the main link for each listing in the organic search results. Because of this, it's important to include your keyword target in the page title.

Content Optimization

Although there's a lot of debate over whether the Meta description actually offers keyword value for optimization, the words that a person uses in their search phrase will appear in bold in the Meta Description. So regardless of keyword value, it's still advantageous to use our keyword targets in some manner in the Meta description.

Google and most other major search engines only display about 160 characters of the Meta description. So in addition to keeping it concise, strive to convey value and uniqueness in what your blog post is about. When search engine users read a compelling Meta description, they are far more apt to click into your post (boosting your click-through rate.)

2. Optimize Your Blog Post's Images and Videos

Whether you're using a video or an image, rich media of the like can be optimized to establish greater keyword relevancy on the blog post. The trick is to perform this optimization prior to uploading the media to either your blog post or video host, such as YouTube.

Before uploading the media, right click the file and select "properties" near the bottom. In addition to the file's title, you can open the details tab and keyword optimize the file's subject, tags, and comments. This will help you optimize your blog posts for better rankings in Google search, as well as your media for Google Images.

3. Optimize Your Blog Post with Authorship

If you are still not on Google+ yet, then I suggest you create an account as soon as possible. In essence, Google+ can have direct impact your blog posts' keyword rankings and search engine exposure. This is becoming especially important with respect to Author Rank.

In addition to helping you share your content, optimizing your web presence on Google+ can help you establish authorship in your blog posts and other content that you produce.

Observe the image below. Although the blog post ranking in the #3 spot is not on top of the rankings, the fact that it's showing the authorship rich snippet makes it far more obvious to the eye.

Google Plus

In order to generate this powerful rich snippet, include a link to your Google+ profile page toward the end of the blog post (typically in the author byline.) What's critical is that you include ?rel=author at the end of the URL. This tells Google that you are the author of this blog post, and will generate the image rich snippet as a result.

These are just a few ways you can gain some momentum with your blogging and content marketing. By optimizing your blog posts using these simple practices, you can better your chances of seeing your content in the search results. The true driver, however, is creating amazing content that naturally gets shared and linked to be your audience.

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3 Gangster Tips for Local SEO Domination

In this article, I show your three ways to dominate your local SEO competition like a gangster. These local SEO tips are actually quite simple, but also provide a lot of momentum in helping to increase your rankings.

1. Get Social with Google+

Local SEO TipsEven though Google+ is a social network, the activity conducted on Google+ can directly impact the local search results. After you have created and populated a Google+ page, there are two SEO moves you can make in order to help increase your rank. These are:

* including a link on your Google+ page that directs to your website. There's a designated place for this on the Google+ page under the About tab.

* including a link on your website that directs to your Google+ page. The specific code for this link is provided on your Google+ page (while you're in edit mode.)

This cross-linkage is somewhat of a verification tool for Google that you're website is one with their network. It's essentially a credibility measure that can help you gain a nice jump in Google local listings.

2. Establish Local Connections for Links

Building and earning links is still a powerful technique for SEO. However for local SEO, rather than seeking only high authority sources for links, scout for local connections that offer local relevancy in being a link source.

One of the best places to begin is with the local clients and connections you already have established. In some cases you may be able to simply ask for the link directly, or perhaps you can write a guest article for their blog. Website with local relevancy are just as good for local SEO as high authority links with a decent PageRank.

3. Create and Share Brilliant Content

You may be familiar with the term content marketing, which is simply creating and sharing brilliant content with the focus of inbounding traffic to your website. In a sense, this is a practice that helps feed SEO.

Some of the best forms of content are informative and educational content that enlightens your target audience. By inducing an "AH HA" from your readers, you earn some degree of credibility as the the author, which not only helps with inbounding direct traffic, but also helps you build a trusted brand, beyond local SEO.

Also with content marketing, you can earn opportunities to generate link popularity back to your website. This is a great tactic use in conjunction with guest blogging, which is the new rave for off-page SEO.

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How Social Media Will Influence Your Organic Search Marketing Strategy

There is no question that social media will be a dominant player in your organic search marketing strategy. Social signals, such as likes, tweets, shares, and +1's, are starting to impact SEO and Google's organic search results. As a result, smart organic search marketers are integrating social sharing icons in their blog content and inside web pages to make it easier to earn social authority.

Social Organic Search Marketing

Social media sharing and engagement will be directly parallel to your content marketing strategy and how you plan to share your ideas. In essence, this is because much of the content that you generate will be promoted and shared via social media. This is an effort to leverage your content to engage with your target audience.

In a nutshell, this is the new form of organic search marketing (SEO).

So instead of thinking of social media as a channel to market your business's products or services, (inward thinking) visualize of social media as a means to engage with your target audience (extrinsic thinking).

Social media engagement all about leveraging the potential of your followers. The more people who find value in your content, the better chances it has in earning a high search rankings.

Plan a Purposeful Social Engagement Strategy

It's important to keep you social engagement strategy highly focused on your target audience. Don't assume that your business needs to be present on all social media networks. Instead, pinpoint social networks that are most relevant to your target audience, business, and organic search marketing efforts. This may or may not include social media sites like Pinterest, LinkedIn, or Facebook. But two social sites that are definitely worth pursuing for organic search marketing are Google Plus and Twitter.

Google Plus and Twitter are two of the most influential social media networks for organic SEO. We suggest you get on these networks, not only to stay top of mind with your target audience, but also to help improve your organic search marketing efforts.

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Recent Posts

  • Expert Insights to Develop Your Content Marketing Strategy
    Online content is increasingly doing most of ... read more
  • Expert Insights to Develop Your Content Marketing Strategy
    Online content is increasingly doing most of ... read more
  • Why the Yellow Pages are Out and Organic Search Marketing (SEO) is In
    In the earlier days, every business sought to... read more
  • Ramp-up Your Google AuthorRank for SEO in 2013
    SEO is constantly evolving. In 2013, SEO will... read more
  • The Fundamentals of Facebook Advertising
    Facebook has become a household term. However... read more

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